#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

Kyrgyzstan, Moldova earn chance to end U20 World title drought

Sunday, August 17, 2025 - 18:58 By Vinay Siwach

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SAMOKOV, Bulgaria (August 17) -- Kyrgyzstan and Moldova earned a chance to end their gold-medal drought at the U20 World Championships.

On the first day of the 2025 World U20 Championships in Samokov, four Freestyle weight classes were in action. Adilet AKYLBEKOV (KGZ) was the surprised finalist at 74kg and will try to become Kyrgyzstan's first gold medal at the U20 World Championships in 20 years. He will take on European U23 champion Ismail KHANIEV (UWW) in the final.

At 70kg, Alexandr GAIDARLI (MDA) earned the final and will now try to become Moldova's first U20 world champ in Freestyle since 1999. He will take on returning bronze medalist PJ DUKE (USA) in the gold-medal bout.

The 125kg weight class will see an all-Asian final as Asian U20 champion Yedige KASSIMBEK (KAZ) earned a shot for the world title against Abolfazl MOHAMMAD NEZHAD (IRI), a wrestler over whom Kassimbek has a 3-0 head-to-head record.

Two returning bronze medalists, Duke and Justin RADEMACHER (USA), upgrade their bronze medals from last year and earn themselves a chance to win gold on Monday at 70kg and 97kg respectively.

Akylbekov, who had finished at 17th at 79kg last year, had a dream run on Sunday and ended one for Raul CASO (ITA) in the semifinals. Caso had posted two last-second victories, however, he failed to repeat those heroics in the semifinal against Akylbekov.

Caso was 3-2 and went attack-mode in the final 15 seconds. He almost scored a takedown over Akylbekov who managed to sneak out and then Caso jumped over to take control for a takedown. However, the Kyrgyz wrestler stood up to avoid giving up any points. Italy challenged for two points but lost that on review, giving one more point to Akylbekov.

While Caso was leaving it late in his wins, Akylbekov was contrastingly dominating them. He defeated Nicholas HOOPER (CAN), 12-0, in the opening bout, blanked Titas PIJORAITIS (LTU), 10-0 and then handed Dosszhan KUL GAIYP (KAZ) a 6-1 loss.

Ismail KHANIEV (UWW)Ismail KHANIEV (UWW) defeated Kanata YAMAGUCHI (JPN), 7-3, in the semifinal. (Photo: United World Wrestling / Amirreza Aliasgari)

He will now face Khaniev, who earned himself his first world medal at any level. Khaniev defeated Kanata YAMAGUCHI (JPN), 7-3, in a very close semifinal than the scoreline suggests.

Khaniev led 3-3 on criteria but Yamaguchi constantly threatened to score in the final 25 seconds. He hit a double-leg attack and planted Khaniev, who somehow managed to not land in danger. In a counter, Khaniev exposed Yamaguchi for two points and took a 5-3 lead. Yamaguchi tried a desperate throw in the final 15 seconds but Khaniev blocked it for two more points to win.

Earlier in the day, Khaniev avenged his European U20 Championships loss to Manuel WAGIN (GER) with a technical superiority win after he had beaten returning silver medalist Ladrion LOCKETT (USA).

Duke had his first big challenge of the day in the semifinals against former world U17 champion Erfan ELAHI (IRI) at 70kg. Duke scored a takedown while Elahi had a point for stepout and Duke's passivity. Duke's two-point scoring move gave him the criteria.

However, Elahi somehow thought he has the criteria and did not think of attacking in the final 30 seconds. When the bout was over, Elahi celebrated as if he had won only to realize that he has lost 2-2.

Duke will look to win his first a world title before wrestling at the senior World Championships later in September. He will take on Gaidarli for the gold-medal after the Moldovan won his semifinal 7-4 against Nurlan AGHAZADA (AZE).

Alexandr GAIDARLI (MDA)Alexandr GAIDARLI (MDA) reached the 70kg final in Samokov. (Photo: United World Wrestling / Kadir Caliskan)

Gaidarli became the first Moldovan Freestyle wrestler to reach the final at U20 Worlds since 2019 after a stunningly good run in Samokov. He defeated European U20 champion Goga OTINASHVILI (GEO), 13-3, avenging his loss from Carole, Italy.

In the semifinals, he scored three takedowns in the second period against Aghazada to win 7-4, bettering his 18th-place finish from last year and earning a chance to end the gold-medal drought for Moldova.

Returning bronze medalist at 97kg Rademacher defeated European U20 champion Konstantine PETRIASHVILI (GEO) in the semifinals and will now try to win gold. Rademacher led 4-3 at the break extended his lead with a takedown for two points to start the second period, add another go-behind and single-leg to takedown to lead 10-3.

Petriashvili got an attack for two points but Rademacher was relentless in his wrestling and scored three more takedowns to win 16-5.

Magomedgadzhi MAGOMEDOV (UWW)Magomedgadzhi MAGOMEDOV (UWW) survived to win 11-9 against VISHAL (IND) in the 97kg semifinal. (Photo: United World Wrestling / Amirreza Aliasgari)

For the gold medal, he will face Magomedgadzhi MAGOMEDOV (UWW) who survived, with some help, for an 11-9 win over VISHAL (IND) who had Magomedov in all sorts of trouble. Magomedov led 10-4 when Vishal mounted a comeback against an absolutely broken Magomedov. He scored a takedown and Magomedov was cautioned for a singlet-pull foul which made it 10-7.

As the bout was restart in par terre, India challenged for two more points but the referee had blown the whistle before control from Vishal. That challenge gave enough breathing time to Magomedov to managed to hang on to his lead and win 11-9.

Yedige KASSIMBEK (KAZ)Yedige KASSIMBEK (KAZ) celebrates after winning his 125kg semifinal against Cole MIRASOLA (USA). (Photo: United World Wrestling / Amirreza Aliasgari)

Kassimbek had a very dominant semifinal as he defeated Cole MIRASOLA (USA), 11-0, inside the first period. He had two excellent counter takedowns and then locked up Mirasola's legs around his head and turns him twice. He finished things with a double-leg takedown.

Kassimbek has lost to two World U17 Championships finals before but he will have a good chance to win his first world title. He will take on Mohammad Nezhad, a wrestler he has defeated three times before.

The Iranian denied former world U17 champion Yusif DURSUNOV (AZE) after a 1-1 victory in the semifinal. Mohmmad Nezhad got the one point for passivity in the second period which gave him the criteria.

Mohammad Nezhad lost to Kassimbek for the first time in 2023 Asian U17 Championships final, 8-1, then at the same tournament in 2024, 2-2 in the semifinals. His third loss to Kassimbek came in the semifinals of the 2024 World U17 Championships, 4-3.

RESULTS

70kg
GOLD: PJ DUKE (USA) vs. Alexandr GAIDARLI (MDA) 

SF 1: Alexandr GAIDARLI (MDA) df. Nurlan AGHAZADA (AZE), 7-4
SF 2: PJ DUKE (USA) df. Ebrahim ELAHI (IRI), 2-2

74kg
GOLD: Ismail KHANIEV (UWW) vs. Adilet AKYLBEKOV (KGZ)

SF 1: Adilet AKYLBEKOV (KGZ) df. Raul CASO (ITA), 4-2
SF 2: Ismail KHANIEV (UWW) df. Kanata YAMAGUCHI (JPN), 7-3

97kg
GOLD: Magomedgadzhi MAGOMEDOV (UWW) vs. Justin RADEMACHER (USA)

SF 1: Justin RADEMACHER (USA) df. Konstantine PETRIASHVILI (GEO), 16-5
SF 2: Magomedgadzhi MAGOMEDOV (UWW) df. VISHAL (IND), 11-9

125kg
GOLD: Yedige KASSIMBEK (KAZ) vs. Abolfazl MOHAMMAD NEZHAD (IRI)

SF 1: Abolfazl MOHAMMAD NEZHAD (IRI) df. Yusif DURSUNOV (AZE), 1-1
SF 2: Yedige KASSIMBEK (KAZ) df. Cole MIRASOLA (USA), 11-0