#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Wrestling at Paris 2024: Fujinami dominates, Orta stunned

Wednesday, August 7, 2024 - 08:41 By Ken Marantz & Vinay Siwach

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PARIS (August 7) -- Third day of wrestling at the Paris 2024 Olympics and we are finishing with the final two weights of Greco-Roman -- 67kg and 87kg. Women's Wrestling is continuing with 53kg.

LIVE MATCH ORDER | PARIS DAY 2

13:46: Saeid ESMAELI (IRI) looks impressive in ending the bid of Luis ORTA (CUB) to win consecutive Olympic golds, scoring two stepouts and a takedown in the second period to finish up a 9-0 victory. Esmaeli opens the first period with a shrug-by takedown, then adds a passivity point. Although he can't turn Orta, he shows he is the more dominant on his feet when he nearly gets a takedown that, on a challenge, results in a 2-point penalty against Orta to make it 5-0 at the break.

13:35: Slavik GALSTYAN (ARM) withstands the attack of Mamadassa SYLLA (FRA) and a boisterous partisan crowd to advance to the Greco 67kg semifinals with a 3-2 win. Galstyan scores a first-period takedown, which gives him the criteria lead when Sylla ties the match with a stepout and a passivity point. Sylla had his chance but couldn't budge Galstyan from par terre, and a somewhat frivolous challenge at the end gives the Armenian his third point.

13:21: What a comeback for Parviz NASIBOV (UKR) in his Greco 67kg quarterfinal. The Tokyo silver medalist trails 6-2 going into the second period against Amantur ISMAILOV (KGZ), who had a 4-point takedown to maintain any criteria advantage. But Nasibov scores a takedown, then three consecutive stepouts to win 7-6.

13:12: Qianyu PANG (CHN) gets a 4-point takedown early on and rolls to a 10-0 victory over Jonna MALGREN (SWE) and a spot in the women's 53kg semifinals against Fujinami. Pang and Fujinami faced each other at the 2023 Asian Games, with Fujinami winning 10-0. 

13:07: Hasrat JAFAROV (AZE) gets a stepout that is upheld on an unsuccessful challenge, giving him a 3-1 win over Valentin PETIC (MDA) and a spot in the Greco 67kg semifinals.

13:02: Akari FUJINAMI (JPN) falls behind in her women's 53kg quarterfinal against Khulan BATKHUYAG (MGL), but it's only momentarily. The Japanese star quickly retakes the lead, then bulls Batkhuyag over and gains a fall. Fujinami spends most of the match fighting off Batkhuyag's whizzer, which the Mongolian used to set up a trip for a takedown that put her ahead 2-2 on criteria early in the second period. But Fujinami quickly comes back with a pair of takedowns, scoring the fall after the second one.

12:54: Luis ORTA (CUB), the Tokyo champion at Greco 60kg, gets her quest to add the gold at 67kg with an 8-0 victory over Asian silver medalist Kyotaro SOGABE (JPN). Orta finishes the match with his third stepout of the first period.  

12:53: It ain't over til it's over. Annika WENDLE (GER) had just given up a takedown and gut wrench to fall behind 5-0 against Zeynep YETGIL (TUR) in their women's 53kg quarterfinal. Wendle, however, bulls Yetgil over on a counter and slams her onto her back for a fall.

12:48: Asian champion Saeid ESMAELI (IRI) hits a 4-point throw from par terre en route to a 10-0 victory over Ishak GHAIOU (ALG) and a place in the Greco 67kg quarterfinals.

12:45: European champion Aleksandr KOMAROV (SRB) shows why he is the favorite to win gold here in Paris. He rolls over Payton JACOBSON (USA) 10-0 in two minutes and 10 seconds.

12:44: Lucia YEPEZ (VEN) powers into the women's 53kg semifinals with a victory by fall over Andreea ANA (ROU). The world bronze medalist goes ahead 5-0 in the first period with an activity point, takedown, fleeing point and lost challenge. In the second period, she takes Ana down to her back and secures the fall.

12:40: Not much scoring, but a welcome victory for the home team nonetheless. Mamadassa SYLLA (FRA) gets the second of the passivity points and he advances to the Greco 67kg quarterfinals with a 1-1 win on last-point criteria over Souleyman NASR (TUN).  

12:33: Two-time former European champion Emma MALMGREN (SWE), looking to preserve her 3-3 lead on criteria, gets in on a double against Betzabeth ARGUELLO (VEN) in the final minute. As Arguello reaches over for a counter lift, Malmgren presses ahead and ends up with a victory by fall.  

12:30: Not the most action-packed bout Lasha GOBADZE (GEO) manages to beat Bachir SID AZARA (ALG) 2-1 and move to the quarterfinals at 87kg. He will take on Novikov.

12:29: Slavik GALSTYAN (ARM) is made to work hard for his 3-2 victory over a gutsy Andres MONTANO (ECU) at Greco 67kg, scoring a creative 2-point exposure in the second period to secure a place in the quarterfinals.

12:24: Tokyo silver medalist PANG Qianyu (CHN) makes short work of Mia AQUINO (GUM) at women's 53kg, getting a quick takedown and reeling off four gut wrenches for a 10-0 win in 27 seconds.

12:21: 2022 world silver medalist Khulan BATKHUYAG (MGL) gets a takedown straight to the back and records the fall over Christianah OGUNSANYA (NGR), earning her a clash with Fujinami in the women's 53kg quarterfinals. 

12:15: Tokyo Olympic silver medalist Parviz NASIBOV (UKR) scores a takedown with :05 left to pull off a 3-2 victory over former world champion Mate NEMES (SRB) at Greco 77kg.

12:15: Two-time world champion Akari FUJINAMI (JPN) avoids the upset bug that has hit her compatriots, launching her Olympic debut with a victory by fall over Dominique PARRISH (USA) at women's 53kg. It was the match that never was at the 2022 World Championships, where Parrish won the gold after Fujinami withdrew due to injury. With the win, Fujinami stretched her current winning streak to 133 in a row dating back to junior high school.

12:10: Defending champion Zhan BELENIUK (UKR) has no problem seeing off Haitao QIAN (CHN) at 87kg. Followed by Semen NOVIKOV (BUL) defends from par terre and clinches a 5-1 win over Turpal BISULTANOV (DEN)

12:09: Two-time European bronze medalist Zeynep YETGIL (TUR) overwhelms 2022 world bronze medalist ANTIM (IND) for a 10-0 victory at women's 53kg. Staked to a 4-0 lead, Yetgil scores a 4-point takedown, then adds a gut wrench to end the match in 1:41.

12:05: Annika WENDLE (GER) scores a takedown with 52 seconds left, then survives a late surge by eight-time European medalist Maria PREVOLARAKI (GRE) to hold on for a 3-2 at women's 53kg. The 32-year-old Prevolaraki, who is looking for her first medal in three Olympic appearances, nearly gets a last-second takedown, but it ends up as a stepout on the challenge.

12:03: In a battle of former world bronze medalists, Amantur ISMAILOV (KGZ) gets a 4-point throw and 2-point roll from par terre, then stuffs a back roll attempt by Ramaz ZOIDZE (GEO) for 4 more in a 12-1 win at Greco 77kg.

11:53: Three-time reigning European 55kg champion Andreea ANA (ROU), a first-round loser three years ago in Tokyo, scores two takedowns in the second period and ousts world bronze medalist Mariana DRAGUTAN (MDA) 5-0 at women's 53kg.

11:53: Valentin PETIC (MDA) gets a pair of passivity points and another 2 for an illegal hold penalty to defeat Nestor ALMANZA (CHI) 4-0 to advance to the Greco 77kg quarterfinals.

11:47: How do you start your Olympics? Alireza MOHMADIPIANI (IRI) begins with a huge five-pointer and wins his first bout at 87kg 9-0 against Carlos MUNOZ (COL)

11:42: World bronze medalist and top seed Lucia YEPEZ (ECU) dodges a bullet in edging Asian Games bronze medalist Hyogyong CHOE (PRK) 7-4 at women's 53kg. Yepez leads 4-2 when Choe scores a takedown off a single with :18 left. But Yepez takes the lead right back with a takedown five seconds later, gets a penalty point for stalling by the exhausted Choe, then holds on for the win.

11:41: European champion and two-time world medalist Hasrat JAFAROV (AZE) knocks off Tokyo bronze medalist Mohamed ELSAYAD (EGY) 9-0 in the opening match at Greco 67kg. Jafarov can't score from par terre in the first period, but gets a 4-point throw off an underhook to go ahead 5-0. He takes advantage of a second chance in par terre in the second period, getting a 2-point throw to end the match.

11:40: The first world champion wrestling today falls! Ali CENGIZ (TUR) has no answer to Arkadiusz KULYNYCZ (POL) defense and drops his opening bout at 87kg 5-3.

11:18: After a stunning loss in yesterday's quarterfinals derailed his gold-medal hopes, Tokyo silver medalist Akzhol MAKHMUDOV (KGZ) earns a chance for a bronze medal with a 9-0 rout of Jair CUERO (COL). Makhmudov opens with a 4-point throw, then gets a pair of gut wrenches from par terre in the second period. He will face Sanan SULEYMANOV (AZE) later tonight in a bid to become a two-time Olympic medalist.

11:08: In a Greco 77kg repechage match to start the action on Mat A, European champion Aram VARDANYAN (ARM) gets three rolls from par terre in the first period, then scores a takedown in the second to close out a 9-0 victory over Abd OUAKALI (ALG).

11:05: With the women's 50kg program reshuffled by the shocking Vinesh disqualification, there is only one repechage match. World bronze medalist Ziqi FENG (CHN) builds up a six-point lead against Ibtissem DOUDOU (ALG), then ends the match at 1:53 with a 4-point throw to advance to the bronze-medal match.

11:02: A big update for tonight's 50kg final of women's wrestling

Vinesh VINESH, from NOC of India in 50kg, failed the weigh-in on day two of her competition which has forced United World Wrestling to promote Yusneylis GUZMAN LOPEZ (CUB) to the final of 50kg at the Paris Olympics. She will take on Sarah HILDEBRANDT (USA) in the final.

11:00: Welcome to day three at the Champs de Mars Arena.