#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

U17 Worlds: U.S. wins 3 golds to shock Iran for FS team title

By Vinay Siwach

ATHENS, Greece (August 3) -- Three gold medals for the United States and Iran's incredible choke on Sunday saw the U.S. defend its Freestyle team title at the World U17 Championships in Athens, Greece.

Going into the final day, Iran needed to win one bout out of four it had wrestlers in to claim the title irrespective of U.S. results. On the other hand, U.S. needed to win all its four bouts, including two head-to-head finals, and hope that Iran loses all its other matches as well.

That is exactly what transpired on the mat as U.S. put on an inspired show and won three gold and one bronze medal to reach 154 points. Iran finished with 150 points after its three loses in the finals and one in a bronze-medal bout.

Kazakhstan managed to pip Azerbaijan by one point and finish third with 91 points. Azerbaijan finished fourth 90 points and Japan got 79 points and finished fifth.

On Saturday, Ariah MILLS (USA) had won one gold as well apart from Japan, Azerbaijan, Ukraine and one UWW wrestler winning gold medals.

It began with Keegan BASSETT (USA), who gave hope to U.S. by claiming the gold medal at 45kg, as he pinned Parsa TAHMASBI (IRI) in the final inside the first period.

The first scramble saw the two wrestlers called back to center as neither wrestler was able to break the arm-lock. Bassett got the first takedown to lead 2-0 and then a turn made it 4-0. The American wrestler got another takedown and kept Tahmasbi's back on the mat.

The referees took their time but eventually called the fall, giving Bassett the gold medal at 45kg. Incidentally, its the same weight class his brother Bowen won the world U17 gold medal in 2021.

"Ever since I started wrestling, this was one of my goals to be a world champ," Bassett said. "It feels unbelievable to find a way to do it."

Over the two days he wrestled, Bassett showed how technically sound and physically strong he is at the weight class.

"I wrestled pretty good overall. First match was a little rough; nerves, and it was my first match in about three months," he said. "But I think I got better overall as the weekend went on and that's what I needed."

Four years ago, he was in Budapest watching Bowen win the gold medal in similar fashion as he pinned his opponent in the final. Keegan recalled that day.

"I definitely had that in mind going into this," he said. "Four years, that's unreal. I was there for him when he won in Budapest. I cried then, I cried now. It's just means so much. We work so hard and it's just truly such a surreal moment."

Samuel SANCHEZ (USA)Samuel SANCHEZ (USA) scores the gold winning takedown against Ulugbek RASHIDOV (UZB) in the 51kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Samuel SANCHEZ (USA), a returning world champion facing another returning world champion Ulugbek RASHIDOV (UZB), consolidated U.S. position by winning a thrilling 51kg final.

Rashidov was put on the passivity clock in the first period which gave Sanchez a 1-0 lead. He tried to score a go-behind and was awarded two points in the sequence. The U.S. challenged the decision and on review, it was clear that Rashidov never passed behind Sanchez and the two points were removed.

Sanchez came out attacking in the second period and got on a single-leg attack. Rashidov got his best defense of the match and defended that attack. Soon, Sanchez was put on the clock but he got the takedown on the edge with another leg attack to lead 3-0 and also got the activity time removed .

While Rashidov did get a front headlock turn in the final five seconds, Sanchez did not let him another and planted Rashidov's back on the mat for two more points as the time expired.

"I knew he was going to be a tough opponent," Sanchez said. "I got a little tired in the match, but I  kept going, kept digging deep and going through it. I got a couple shots but wasn't able to finish. But my last shot, I was able to take him out of bounce and get the two-point takedown."

Sanchez now has two gold medals at the World U17 Championships, having won at 45kg last year.

"This year I was definitely better than I was last year at controlling my opponent and moving him around," he said. "Not letting them on my legs as much. Last year, I was down like 5-0 in the finals. This year, didn't take me down."

Jayden JAMES (USA)Jayden JAMES (USA) defeated Arsham VAHABIAN (IRI), 9-2, in the 71kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Jayden JAMES (USA) put the U.S. closer to the title as he humbled Arsham VAHABIAN (IRI), 9-2, in the 71kg.

Vahabian was looking for his leg attacks but they never came as James showed some of the best defense of the night. He countered and scored a takedown. That remained the theme of the match as James kept going and did not even return to his corner during the break.

Soon, James had Vahabian broken and he ended the bout as Vahabian tried to pull of a headpinch. The win made U.S. go to 139 points while Iran was on 130 points.

In the 92kg bronze medal bout, Tanner HODGINS (USA) rallied to beat Elguja LOMIDZE (GEO), 10-0, and took the final tally of U.S. to 154 points.

David DZEBISOV (UWW)David DZEBISOV's (UWW) win over Amirali ALIZADEH (IRI) in the 92kg final indirectly helped the U.S. win the team title. (Photo: United World Wrestling / Amirreza Aliasgari)

It was now on Amirali ALIZADEH (IRI), who needed to win his 92kg final, a win which would have propelled Iran to 155 points and the team title.

But David DZEBISOV (UWW) ruined that party. Dzebisov defeated Alizadeh 6-2 in the 92kg final to deny Iran and earn a world title for himself.

Dzebisov scored the first takedown to lead 2-0 but Alizadeh fired one back on the second period to make it 2-2 and lead on criteria. He went into defense mode after that.

He, however, got caught in a tangle with Dzebisov who managed to finish on top and score two points and a lead of 4-2. There was only desperation from Alizadeh after that as he gave up two more points to drop the final 6-2.

In the only final in which neither Iran nor the U.S. featured, SITENDER (IND) won India's first Freestyle gold medal by beating Rihito HIURA (JPN) in the 60kg final.

A takedown masterclass saw Sitender break Hiura to the core and he was not able to finish his attacks nor defend the ones from Sitender.

The gold was first in Freestyle for India at U17 Worlds since 2022 and only the second time ever that the country had gold medals in all three styles.

USAThe 10 United States Freestyle wrestlers with the champion's team trophy. (Photo: United World Wrestling / Amirreza Aliasgari)

RESULTS

45kg
GOLD: Keegan BASSETT (USA) df. Parsa TAHMASBI (IRI), via fall (6-0)

BRONZE: Mirjalol MUKAMMILOV (UZB) df. Arnur NURSAIDOV (KGZ), 4-4
BRONZE: Ibragim VELIULLOV (UWW) df. Bakdaulet AGABEK (KAZ), 9-2

51kg
GOLD: Samuel SANCHEZ (USA) df. Ulugbek RASHIDOV (UZB), 5-2

BRONZE: Danael ABDYKASSYM (KAZ) df. Temuri TUTARASHVILI (GEO), 9-4
BRONZE: Dzhamal BAKAEV (UWW) df. Haruku SHIINA (JPN), 12-5

60kg
GOLD: SITENDER (IND) df. Rihito HIURA (JPN), 9-4

BRONZE: Hasan HASANOV (AZE) df. Nathan NASH (CAN), 5-4
BRONZE: Bekassyl ASSAMBEK (KAZ) df. Arian MEHRALIZADEH (IRI), 9-0

71kg
GOLD: Jayden JAMES (USA) df. Arsham VAHABIAN (IRI), 9-2

BRONZE: Ayubjon BOZORZODA (TJK) df. Jason KEIL (GER), 6-0
BRONZE: Yeghishe MOSESYAN (ARM) df. Farrukhbek JUMANAZAROV (UZB), 7-6

92kg
GOLD: David DZEBISOV (UWW) df. Amirali ALIZADEH (IRI), 6-2

BRONZE: Tanner HODGINS (USA) df. Elguja LOMIDZE (GEO), 10-0
BRONZE: Said PASHAYEV (AZE) df. Beibarys YERGALI (KAZ), 5-3