#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Wrestling at Paris 2024: Susaki, Makhmudov stunned; Aleksanyan vs Rosillo rematch

Tuesday, August 6, 2024 - 08:35 By Ken Marantz & Vinay Siwach

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PARIS -- The Olympic Games enter day two of wrestling at the Champs de Mars arena with Greco-Roman 77kg and 97kg and Women's Wrestling 50kg. Yui SUSAKI (JPN) is hoping to defend her title from Tokyo which she won without conceding a point. Artur ALEKSANYAN (ARM) is looking for his second title as well with the first coming in Rio.

LIVE MATCH ORDER | PARIS 2024 DAY 1

13:30: That is the end of the morning session! Mohamed GABR (EGY) is into the semifinal by beating Abubakar KHASLAKHANAU (AIN) 4-1. On a day of upset, count that one as well.

13:19: The shocks continue as Mariya STADNIK (AZE) sees her bid for an elusive Olympic gold end when two-time world silver medalist Otgonjargal DOLGORJAV (MGL) scores a pair of takedowns in the final minute for a stunning 4-4 victory on big-point criteria. Dolgorjav went into the match a bit fresher after receiving a first-round forfeit from Emanuela LIUZZI (ITA), and she used her reserves to secure what proved to be the winning takedown with 28 seconds left. Stadnik challenged for eye poke which was confirmed on challenge but Dolgorjav still had criteria

13:18: Returning bronze medalist Mohammadhadi SARAVI (IRI) with a technical superiority win over Uzur DZHUZUPBEKOV (KGZ) and he is moving into the semifinal at 97kg.

13:15: Sanan SULEYMANOV (AZE) is into the Greco 77kg semifinals after beating Zoltan LEVAI (HUN) 1-1 on last-point criteria. Levai was put in par terre first, then held out when on the bottom in the second.

13:08: Tokyo bronze medalist Sarah HILDEBRANDT (USA) scrapes out a well-earned 7-4 victory over Ziqi FENG (CHN) to advance to the women's 50kg semifinals. Feng opens with a double-leg takedown that Hildebrandt reverses for 1, then goes ahead with shrug-by takedown. The two trade takedowns as the American goes into the break with a slim 5-4 lead. In the second period, she clinches the win with a takedown with :40 left.

13:05: Another star has fallen! World champion Akzhol MAKHMUDOV (KGZ) saw his bid to become his country's first-ever gold medalist end with a 3-1 loss to Demeu ZHADRAYEV (KAZ). Makhmudov got the chance in par terre first, but a series of rolls were nullified on challenge for leg use. In the second period, Zhadrayev applied a vicious front headlock from par terre and threw the Tokyo silver medalist for 2.

13:08: World champion Gabriel ROSILLO (CUB) was in some trouble against Arvi SAVOLAINEN (FIN) but managed to hold his lead and scored a takedown on the counter in the dying seconds of the bout to win 5-2. He moves into the semifinal at 97kg

12:58: Never count out Artur ALEKSANYAN (ARM)! He was down 5-5 on criteria after Rustam ASSAKALOV (UZB) used two front headlocks to score exposure. But Aleksanyan got behind and threw Assakalov for four to win 9-5

12:57: Yusneylis GUZMAN (CUB) storms into the women's 50kg semifinals with a 10-0 win over Gabija DILYTE (LTU). Guzman arm drags behind for a takedown, then reels off three rolls for an 8-0 lead. Another takedown ends the match with nine seconds left in the first period.

12:49: Vinesh PHOGAT (IND) follows up her monumental win over Yui SUSAKI (JPN) by holding off Oksana LIVACH (UKR) 7-5 in a scrappy women's 50kg quarterfinal. Phogat gets two takedowns and leads 5-2 when Livach puts on a late surge, cutting the gap to 1 with a stepout and a lost challenge. With the clock winding down, Phogat shrugs off a throw attempt for 2, and Livach adds a late stepout.

12:48: Malkhas AMOYAN (ARM) gets a 2-point throw from par terre in the first period and that holds up for a 3-0 victory over Amin KAVIYANINEJAD (IRI) and a spot in the Greco 77kg semifinals.

12:45: Abubakar KHASLAKHANAU (AIN) gets the par terre the second time and turns Roberti KOBLIASHVILI (GEO), adds a four-pointer and finishes the bout 9-1 at 97kg

12:38: Top seed Nao KUSAKA (JPN) finishes off a 12-2 victory over Aram VARDANYAN (UZB) with a 4-point pancake to snatch his place in tonight's Greco 77kg semifinals.

12:34: Veteran Mariya STADNIK (AZE) begins her quest for a fifth Olympic medal -- hopefully a first gold -- with a 6-2 victory over world bronze medalist Anastasia BLAYVAS (GER). The 35-year-old mother of two gets a takedown-roll combination for a 4-0 lead in the first period, then gets 2 more when she rolls through a headlock attempt in the second.

12:30: Mohamed GABR (EGY) gave no chance to Mihail KAJAIA (SRB). Gabr took a 6-0 lead and then defended the par terre position to win 6-1 and advance at 97kg.

12:25: 2021 world silver medalist Sanan SULEYMANOV (AZE) gets the passivity points and fights off Aik MNATSAKANIAN (BUL) and an apparent left hamstring injury for a 2-0 victory at Greco 77kg.

12:23: Tokyo bronze medalist Sarah HILDEBRANDT (USA)  goes out the backdoor for a takedown against Ibtissem DOUDOU (ALG), then transitions to the lace lock and reels off four rolls for a 10-0 win in 1:34 for a place in the women's 50kg quarterfinals.

12:18: World bronze medalist Ziqi FENG (CHN) uses an effective barrel roll for two takedowns of Nada MOHAMED (EGY), scoring a fall after the second one to advance to the women's 50kg quarterfinals.

12:19: Uzur DZHUZUPBEKOV (KGZ) with a big four-pointer as he moves past Mindaugas VENCKAITIS (LTU) 5-1 and enters the 97kg quarterfinals.

12:14: Zoltan LEVAI (HUN), the world silver medalist in 2022, gets a second-period stepout and that's enough for a 2-1 victory at Greco 77kg over Burhan AKBUDAK (TUR), the 2022 world champ at 82kg.

12:08: Yusneylis GUZMAN (CUB) pulls off a thrilling 7-6 victory over Evin DEMIRHAN (TUR) at women's 50kg with an exposure during a scramble in the final seconds that took the mat chairman a long time to sort out on challenge. Both wrestlers scored takedowns, only to give up 2-point counters down the stretch.

12:00 Arvi SAVOLAINEN (FIN) with a controlled 4-0 win over Fadi ROUABAH (ALG) and moves into the quarterfinal. He will take on world champion Gabriel ROSILLO (CUB) who was not the best off the block but managed to beat Lucas LAZOGIANIS (GER) 7-5.

11:56: Akzhol MAKHMUDOV (KGZ), aiming to improve on his silver medal in Tokyo three years ago at Greco 77kg, can't get the turn in par terre, but rides a series of second-period stepouts to a 4-1 victory over Kamal BEY (USA)

11:53: Gabija DILYTE (LTU) uses a 2-on-1 to slam Alisson CARDOZO (COL) to her back and secures the fall at 4:14 to advance at women's 50kg.

11:45: Four-time world medalist Maklhas AMOYAN (ARM) tosses his way to an 8-0 victory at Greco 77kg over Jonni SARKKINEN (FIN). The winning point comes on a lost challenge by the Finnish side.

11:44: Oksana LIVACH (UKR), fifth at the Tokyo Olympics, scores a pair of 4-point takedowns and she advances at women's 50kg with a 10-0 victory over Aktenge KEUNIMJAEVA (UZB).

11:37: Asian silver medalist Amin KAVIYANINEJAD (IRI) gets the second of the passivity points and that's enough to defeat Yosvanys PENA (CUB) 1-1 at Greco 77kg.

11:33: Vinesh PHOGAT (IND) pulls off one of the greatest upsets in Olympic wrestling history, scoring a takedown in the final seconds to stun defending women's 50kg champion Yui SUSAKI (JPN) 3-2. It is Susaki's first loss ever in 95 matches against non-Japanese opponents. Phogat stays completely on the defensive throughout the match, giving Susaki both of her points from the activity clock. With the clock running down, Phogat goes on the offensive and knocks Susaki off balance and onto her bottom, then charges ahead for a takedown with :05 left. Japan challenges, but the takedown stands and Susaki is out. 

11:26: Former world silver medalist Aram VARDANYAN (UZB) storms into the quarterfinals at Greco 77kg with a workmanlike 9-0 victory over  Mahmoud ABDELRAHMAN (EGY).

11:24: Nonoka OZAKI (JPN) bounces back from her quarterfinal loss to Meerim ZHUMANAZAROVA (KGZ) to earn a chance for a bronze medal by defeating Delgermaa ENKHSAIKHAN (MGL) 6-0 in their women's 68kg repechage match. Ozaki scores two takedowns and a 2-point exposure, but the former 62kg world champion still seems to be struggling with the extra weight.

11:22: A minute and 44 seconds is all Artur ALEKSANYAN (ARM) needed to get over Seungjun KIM (KOR) at 97kg opening round. He gets four gut wrenches from par terre to win 9-0.

11:20: Top seed Nao KUSAKA (JPN) begins his campaign at Greco 77kg with an impressive 9-0 win over Abd Elrim OUAKALI (ALG). After an early takedown, Kusaka gets a 4-point lift and throw from par terre. Ouakali comes near to scrambling for a takedown, but Kusaka reverses the momentum to score a match-ending takedown.

11:16: Abdellatif MOHAMED (EGY) uses a four-point throw in his 6-4 win over Kiril MILOV (BUL) at 130kg. He will wrestle for bronze later tonight against Lingzhe DENG (CHN).

11:15: Mehdi MOHSEN NEJAD (IRI) makes short work of Kevin DE ARMAS (CUB) in the other Greco 60kg repechage, rolling to a 10-0 victory. He will take on world champion Zholaman SHARSHENBEKOV (KGZ) for the bronze.

 

11:14: World champion Buse TOSUN (TUR) wins a battle of stepouts in the women's 68kg repechage against Wiktoria CHOLUJ (POL), earning a place in the bronze-medal match with a 4-3 win. Both wrestlers had three stepouts, with the deciding point coming when Poland unsuccessfully challenged Tosun's third stepout.

11:10: The action on Mat A gets underway with the first of the two Greco 60kg repechage matches. Raiber RODRIGUEZ (VEN) will get a chance to give Venezuela its first-ever Olympic wrestling medal after scoring two 4-point takedowns in a 12-1 victory over Moamen MOHAMED (EGY). Rodriguez will face Se Ung RI (PRK) for the bronze later tonight. 

11:00:The day two will begin with repechage in GR 60kg and 130kg and WW 68kg. Amin MIRZAZADEH (IRI) is on the mat to wrestle Seungchan LEE (KOR). He wins via technical superiority 9-0 and moves into the bronze medal bout for the evening.