#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

U17 Worlds: Kostiuk ends Ukraine's wait for gold; Okonogi, Ismayilov upgrade

Saturday, August 2, 2025 - 18:21 By Vinay Siwach

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ATHENS, Greece (August 2) -- Artur KOSTIUK (UKR) ended a nine-year wait for a gold medal at World U17 Championships for Ukraine as he won the 80kg title in Athens, Greece on Saturday.

Ukraine has not had a world U17 champion since 2016 and a world champion in Freestyle since 2021. Kostiuk's gold was a double delight as he had won gold at European U17 Championships in June as well.

In the final facing Mohammadparsa KARAMI (IRI), Kostiuk was called passive and put on activity clock. He did not score in those 30 seconds but managed to get a takedown just before the break and led 2-1.

Karami was put on the activity clock in the second period and as he failed to score, Kostiuk's lead swelled to 3-1. Karami had 25 seconds to score two points but Kpstiuk kept his defense and captured the gold with a 3-1 score.

Ariah MILLS (USA)Ariah MILLS (USA) won the 48kg gold medal for the United States. (Photo: United World Wrestling / Kostadin Andonov)

That was the second loss in the final for Iran as it had suffered a loss at the 48kg weight class. That was the first final of the night on Saturday and Ariah MILLS (USA) gave no chance to Sina BOUSTANI (IRI) in the gold-medal bout.

While he was the one put on activity clock in the first period, Mills wasn't the one to defend. He had some fast re-attacks to stun Boustani. Mills gave up that activity clock point and as Boustani was setting up leg attack, Mills hit a counter and scored the takedown to lead 2-1 at the break.

Boustani had his chance to score reclaim the lead but Mills, who kept his distance, perhaps to have space to counter, got another takedown after a scramble. The U.S. wrestler managed to score a go-behind and two turns to win 12-1 and get the first gold medal in Freestyle for the U.S. 

Jinnosuke OKONOGI (JPN), a returning bronze medalist, upgraded his medal to gold and in style. Down 4-0 against Abdumalik JALOLDINOV (UZB) in the final, he scored one of the perfect five-pointers using the headpinch and over the head throw to lead 5-4 in the final minute.

This was not the only time Okonogi had to make a big comeback in Athens. In his quarterfinals, he defeated Zhakshylyk BOROBAEV (KGZ), 9-8, after scoring a takedown and turn in last 10 seconds.

Okonogi had a 4-1 win over Mohammadreza BARARI (IRI) in his opening match and an 8-2 domination of Greyton BURNETT (USA) in the semifinals.

Huseyn ISMAYILOV (AZE)Huseyn ISMAYILOV (AZE) celebrates after winning the 65kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

Silver medalist from 2024 Huseyn ISMAYILOV (AZE) got a anti-climatic 1-1 victory over Arseni KIKINIOU (USA) in the 65kg final and won his first gold medal after finishing with three silvers in three different championships.

Kikiniou was the first to get a point on board as Ismayilov was called passive. He failed to score in the 30 seconds and the U.S. wrestler got a point.

In the second period, Kikiniou was called passive and Ismayilov got a point and the 1-1 criteria lead. He had a minute left in the bout to defend his lead and Kikiniou threw every thing at him. However, Ismayilov defended with determination and won the gold medal.

Magomedrasul OMAROV (UWW)Magomedrasul OMAROV (UWW) held on to his 6-4 lead to win the 110kg final against LACKY (IND). (Photo: United World Wrestling / Kostadin Andonov)

The 110kg gold medal went to Magomedrasul OMAROV (UWW) who defeated LACKY (IND), 6-4, in the final. Omarov was down 2-2 on criteria at the break but he hit a stepout and Lacky was cautioned for fleeing, giving one more point to Omarov who now led 4-2.

Lacky tried to finish his leg-attacks but Omarov was quick to either defend or escape. During one of those attacks, Omarov managed to score a go-behind and got two points which made his lead 6-2. Lacky, with 17 seconds left in the bout, went for one final attack and scored a takedown. However, he was not able to turn Omarov which could have given him the criteria win.

Omarov defended the gut-wrench attempt and despite being in the air, did not turn more than 90 degrees. The win made Omarov an European and world champion in the same year.

RESULTS

48kg
GOLD: Ariah MILLS (USA) df. Sina BOUSTANI (IRI), 12-1

BRONZE: Islam RABADANOV (UWW) df. Ravan HASANZADE (AZE), 11-9
BRONZE: Dovudbek BAKHADIROV (KGZ) df. Masamune USHIMADO (JPN), 12-0

55kg
GOLD: Jinnosuke OKONOGI (JPN) df. Abdumalik JALOLDINOV (UZB), 5-4

BRONZE: Greyton BURNETT (USA) df. Mohammadreza BARARI (IRI), 4-0
BRONZE: Chingis SARYGLAR (UWW) df. Jovanni TOVAR (COL), 8-2

65kg
GOLD: Huseyn ISMAYILOV (AZE) df. Arseni KIKINIOU (USA), 1-1

BRONZE: Morteza HAJ (IRI) df. Gourav PUNIA (IND), 8-8
BRONZE: Adisbek ALTYNBEKOV (KGZ) df. Yeraly ASKERBEK (KAZ), 7-1

80kg
GOLD: Artur KOSTIUK (UKR) df. Mohammadparsa KARAMI (IRI), 3-1

BRONZE: Dinmukhammed KASSYMBEK (KAZ) df. Ivan PASLARI (MDA), 5-4
BRONZE: Issa ZANGIEV (UWW) df. Berat ERTURK (TUR), 5-2

110kg
GOLD: Magomedrasul OMAROV (UWW) df. LACKY (IND), 6-4

BRONZE: Hakim TAGHIYEV (AZE) df. Stefan STEFANOV (BUL), 1-1
BRONZE: Amirhossein NAGHDALIPOUR (IRI) df. Murtaz BAGDAVADZE (GEO), 11-0