#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Croatia continues to Train and Develop their Coaches and Referees

Tuesday, June 3, 2025 - 11:05 By United World Wrestling Press

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POREC, Croatia (June 3) – The Croatian Wrestling Federation continues to add educational activities for their coaches and referees. The previous year, they hosted a Level 2 course on the Introduction to Practice Planning. This year they organized a Level 3 coaching course on Periodization and Coaching Philosophy.  They also organized a Level 1 – Introduction to Referee course for their younger national referees. This year’s courses were conducted on 21-24 May in the beautiful city of Porec and was done in conjunction with Olympic Solidarity and United World Wrestling. 

The coaching course was led by UWW Educator Mr. Nenad Žugaj (CRO).  During the course, the 26 participants developed a better understanding of how periodization works when designing training sessions.  They were able to integrate those concepts and design their own plans.  The participants also focused on developing a coaching philosophy that they can use with their teams.

“The participants were active, I think they relaxed more and more every day and thus became more creative in their answers. I am pleased with the energy that prevailed and the positivity of the participants through jokes but also more serious topics.” said Mr. Žugaj  Eric, one of the coach participants said, “’I really liked the course and I would like to see such educations held more often. I especially liked how we, the coaches and referees, had joint lectures and assignments and were able to give opinions and views from different perspectives. I am looking forward to the next Level 4 course.”

CROParticipants look on doing the education courses held in Croaita during the final week of May. (Photo: United World Wrestling)

The referee course was led by UWW Educator Ms. Edit Dozsa (ITA). The course had 13 participants who focused on the fundamentals of being a good referee.  They focused on the evaluation of holds, how to properly start and end matches, proper referee mechanics, and keeping the athletes safe during bouts.  The referee participants were able to practice their skills through simulated matches and practical assessments. 

Both the coaches and referees had some working sessions together. They were able to analyze the roles of the coaches and of the referees. This helps give them a better understanding of the jobs that they do. They also discussed the importance of athlete safeguarding in wrestling.

“The cooperation with the educators Edit and Nenad was very good and successful. I visited the lectures on a couple of occasions and found them to be educational and interesting. The feedback from our coaches and judges was positive.” said Tin Bregović.

The Croatian Wrestling Federation also hosted a competition at the end of the courses. This competition allowed the coaches and referees to practice some of the skills that they had just learned during the course.