#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

U23 World Championships 2025 Day 7 Highlights

Sunday, October 26, 2025 - 09:54 By Vinay Siwach

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NOVI SAD, Serbia (October 26) -- The U23 World Championships will see only Freestyle action on day seven. Four weight classes till semifinals are -- 61kg, 65kg, 86kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

14:40: A clash between Arash YOSHIDA (JPN) and Abolfazl BABALOO (IRI) at 97kg. Babaloo began well but Yoshida with his high-paced wrestling has Babaloo in all sorts of trouble. Yoshida was trying to pin Babaloo but referees called a foul. Iran challenged for a singlet foul but there was none. Yoshida led 5-2 after that review. He then scored two stepouts and three takedowns to win 13-2

14:30: SUJEET (IND) takes out Bashir MAGOMEDOV (UWW) at 65kg. He was put on the clock twice and was down 2-0. But he finally got a point when Magomedov was put on the clock. Sujeet hit a low single to make it 3-2 before he scored a stepout to seal a spot in the semifinal with a 4-2 win.

14:15: Technical superiority 12-0 win for Yuto NISHIUCHI (JPN) over Andranik AVETISYAN (ARM) as he moves into the 65kg semifinals. Nishiuchi does seem to struggle a little bit with his conditioning. Will be a factor in the semifinals? 

14:05: Arsen BALAIAN (UWW) gets the best of Ali TCOKAEV (AZE) in a heated 86kg bout. Balaian scored a takedown and point for activity in the second period to lead 3-1. He then forced Tcokaev a stepout before countering Tcokaev's desperate attack to score two points and win 6-1

13:55: Umidjon JALALOV (UZB), world bronze medalist in Zagreb, crafts three takedowns in his 6-1 victory over Aykhan ABDULLAZADA (AZE) and advance to the semifinals at 65.

13:50: Jaxen FORREST (USA) opens his 61kg campaign with a 13-0 masterful victory over Vasile MARCU (MDA). High-schooler Forrest missed out on a medal in Zagreb, losing a thriller in his bronze-medal bout

13:40: Abolfazl RAHMANI (IRI) downs Rocco WELSH (USA) 7-4 at 86kg. Welsh hit a big four pointer to lead 6-4 but Iran challenged the call. On review, the four points were awarded to Rahmani as he hit countered the double-leg attack. Both exchange stepout but Rahmani wins the bout.

13:05: Bashir MAGOMEDOV (UWW) with some crafty wrestling to sail through Yasin REZAEI (IRI) at 65kg. He also got a four-pointer in that 11-0 win. Magomedov is two-time U23 world champion at 61kg.

13:00: A point for activity point and a takedown for Umidjon JALOLOV (UZB) for a 3-0 but Mykyta HONCHAROV (UKR) hits a takedown with 26 seconds left to make it 3-2. Jalalov defends that lead to win at 65kg.

12:40: Abolfazl RAHMANI (IRI) needed two dramatic attacks in the final 25 seconds to win against Ahmet YAGAN (TUR) at 86kg. Down 3-1, Rahmani hit a takedown on the edge which was awarded one point for stepout after challenge, but he got an attack with 10 seconds left which was exposure two points and he won 4-3. Turkiye challenged the call but this time lost the challenge.

12:30: SUJEET (IND) with his second technical superiority win at 65kg. He scores five takedowns and one stepout to beat Dominik JAGUSZ (POL), 11-0.

12:25: Rakhim MAGAMADOV (FRA) falls to Eugeniu MIHALCEAN (MDA). Magamodov looked completely off color in his 7-4 loss at 86kg.

12:15: Arsen BALAIAN (UWW) and Gabriele NICCOLINI (ITA) had a little heated moment in their 86kg bout. Balaian was clearly the superior wrestler as he wins 10-0 and advance at 86kg. Balaian helps Niccolini off the mat and it's all good

11:45: Defending 97kg champion Rizabek AITMUKHAN (KAZ) takes his own time but starts off with an 11-1 victory over Ibrahim BENEKLI (TUR) at 97kg. The match is followed by world bronze medalist Arash YOSHIDA (JPN) finishing with a 10-0 victory over Musza ARSUNKAEV (HUN).

11:25: Bilol SHARIP UULU (KGZ) takes out U20 world champion at 61kg Marcus BLAZE (USA) at 65kg. Sharip Uulu scored a takedown to lead 3-1 and Blaze had to score a takedown to win. He managed to only score a stepout. He also challenged for a singlet pull but it was ruled that Sharip Uulu got his fingers stuck in stimulation and did not stop any attack. The lost challenge made it 4-2, the winning score of Sharip Uulu

11:05: SUJEET (IND) gives up the first takedown but then launches a spree of attacks to finish the bout 12-2 against Fiodor CEAVDARI (MDA) and advance at 65kg.

10:50: Two-time U20 world champion Yuto NISHIUCHI (JPN) begins his U23 career with a 10-0 win over Ryan DAHCHA (CAN) at 65kg. Nishiuchi is the favorite to win the gold medal here

10:40: World U23 champion Abolfazl RAHMANI (IRI) was challenged by ASHISH (IND) in his first bout at 86kg but he scores two exposures for four points which gives him 6-4 lead which he defends in the second period and win.

10:25: After the early repechage rounds, the qualifications of the four Freestyle weights are underway here. If you are wondering why there is a time change for the start of the competition, the daylight saving have commenced in Europe.