#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

Wrestling U17 World Championships: Day 6 Freestyle Live

Saturday, August 2, 2025 - 07:46 By Vinay Siwach

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ATHENS, Greece (August 2) -- The final full day of the U17 World Championships will see the final five weight classes in Freestyle. Wrestling will continue in 45kg, 51kg, 60kg, 71kg and 92kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

The semifinals of these weight classes will begin at 17:00 hours local time and medal bouts in 48kg, 55kg, 65kg, 80kg and 110kg will begin at 18:00 hours local time.

14:45: Samuel SANCHEZ (USA) is back in the semifinals, at 51kg, after taking out Temuri TUTARASHVILI (GEO) 12-1. Sanchez is chasing his second straight world title.

14:40: Mirjalol MUKAMMILOV (UZB), down 1-1 on criteria, spins behind and gets Riku FURUSAWA (JPN) down for a two-point takedown and a 3-1 win at 45kg. He will wrestle in the semifinals.

14:35: Keegan BASSETT (USA) breaks Bakdaulet AGABEK (KAZ) and gut wrenches Agabek for 15-4. He celebrates like he is breaking a stick with his knee

14:25: Yeghishe MOSESYAN (ARM) hits a front headlock in the final second to beat Omer GUL (TUR) 9-8 and enter the 71kg semifinals. Mosesyan never gave up attacking and got his win.

14:10: SITENDER (IND) with a counter attack for four and sends Arian MEHRALIZADEH (IRI) flying for four points and wins his 60kg bout 5-5. Mehralizadeh is devasted and runs off the mat.

13:30: Ulugbek RASHIDOV (UZB) is into the quarterfinals at 51kg! He blanks Ramal MIRHUSEYNOV (AZE) 11-0 using a lace. Comfortable win for the world champion!

13:20: Samuel SANCHEZ (USA) is looking extremely good at 51kg. The world 45kg champion gets past Bugra KAVAK (TUR) 9-3 and is now into the quarterfinals.

13:00: Yeghishe MOSESYAN (ARM) stuns Zubair BAGILOV (UWW) at 71kg, 8-3! Bagilov could never finish his shots and Mossyan had a huge four-pointer in the second period which changed the momentum of the match. 

12:45: In a battle of European silver medalist and bronze medalist, Omer GUL (TUR) takes out silver medalist Ihor OLIINYK (UKR) at 71kg. Gul was trailing 4-0 but front headlock for four and later another headpinch for four to win 9-4. 

12:40: Not to be for European silver medalist Hasan HASANOV (AZE) at 60kg. Rihito HIURA (JPN) blanks him 7-0 to advance to the quarterfinals. Hiura looks the one to beat at this weight class.

12:25: Nathan NASH (CAN) is absolutely ecstatic after getting a fall over Hamlet ANTONYAN (ARM) at 60kg! Nash is a Pan-Am bronze medalist this year.

11:45: European U17 champion Said PASHAYEV (AZE) must have been struggling off the mat otherwise there is no reason to explain his 5-4 win against Abderrahmane MEZITI (ALG) at 92kg. He was down 4-3 with five seconds remaining but manages to get a takedown on the edge to win 5-4.

11:30: Two world champions and two dominating wins! World 45kg champion Samuel SANCHEZ (USA) smashes Georgi SPASOV (BUL), 10-0 and then Ulugbek RASHIDOV (UZB) gut-wrenches Dhanraj JAMNIK (IND), 10-0, as well. Both Sanchez and Rashidov are at 51kg.

11:15: Hasan HASANOV (AZE), European silver medalist, keeps Fakhriddin NASRIDDINOV (UZB) at bay and wins his 51kg bout 6-2. Nasriddinov made several attempts to score points but Hasanov was solid in defense.

11:00: Arian MEHRALIZADEH (IRI) takes out returning silver medalist Frederick BACHMANN (PUR) at 51kg, 8-4. Bachmann got two takedowns in the match but Mehralizadeh was never looked in trouble.

10:50: Bekassyl ASSAMBEK (KAZ), Asian U17 champion, uses the gut-wrench and wins his 60kg bout Ashton BESMER (USA)

10:30: Welcome to another day of U17 World Championships in Athens, Greece. The five Freestyle weight class in action are 45kg, 51kg, 60kg, 71kg and 92kg.