#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

Mesenbrink takes steady steps to win U23 Worlds gold

Saturday, October 25, 2025 - 17:22 By Vinay Siwach

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NOVI SAD, Serbia (October 25) -- Mitchell MESENBRINK (USA) remembers his last year's U23 World Championships campaign. He won a bronze medal, left Tirana a little frustrated and missing his training room in Penn State.

With lessons from that tournament and surrounded by his Penn State teammates and coaches, Mesenbrink made sure he did not return home without a medal. The former U20 world champion became U23 world champion after beating Halit OZMUS (TUR), 12-2, in the 74kg final.

Mesenbrink was a leg-attack machine in the final and Ozmus did little to defend those, giving up the final in 2:59, just on the stroke of the break.

"It's just about constantly getting better, technically, and emotionally, too," Mesenbrink said. "If I'm just running in there, trying to grab onto his head, he can get in. So just being able to constantly improve. I think that's a strong testament to the people around me and to the coaches that I have and the teammates that I have at Penn State."

Seven wrestler out of the 10 on the United States Freestyle team are part of the same training center -- the Nittany Lions Wrestling Club, Penn State, which Mesenbrink said made a lot of difference this year.

"It's fun, because last year I came by myself. It was just me at the U23s. So it was fun this year that we had seven out of 10 guys," he said. "Last year, I knew the guys, but it wasn't my teammates, right? Now it's my teammates, the guys that I'm literally in the room with every day. We go over and it's almost like, are we even in Serbia right now? It feels like we're in America, because we got so many guys here."

In Tirana, the American wrestler lost to Kota TAKAHASHI (JPN) in the quarterfinals but bounced back to win the bronze medal. But in Novi Sad on Friday, Mesenbrink faced Yoshinosuke AOYAGI (JPN) in the semifinals and came out on top 6-4, with a buzzer beating takedown.

The win boasted Mesenbrink's confidence who was close to make the U.S. senior team for World Championships in Zagreb where Takahashi won gold, but lost to David CARR (USA) domestically.

However, that loss made Mesenbrink think about his aims and how he wants to improve his wrestling on the mat.

"I think the big thing of not making the world team, it was just, I got to get better in those specific areas," he said. "That's the most fun part. I thought this is all this is, is a title. This is gonna be fading so quick. So I thought I'm going to go out there and I'm going to work on the things that I've been working on and I've been working really hard since Final X to get those improvements."

Mobin AZIMI (IRI)Mobin AZIMI (IRI) celebrates after winning the 92kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

In the only other final of Freestyle, Mobin AZIMI (IRI) earned the first gold medal for Iran after beating Takhir KHANIEV (UWW), 5-3, in the 92kg final. Azimi broken Khaniev down in the final and scored three stepout points to win the gold medal.

RESULTS

74kg
GOLD: Mitchell MESENBRINK (USA) df. Halit OZMUS (TUR), 12-2

BRONZE: Yoshinosuke AOYAGI (JPN) df. PARVINDER (IND), 8-2
BRONZE: Manuel WAGIN (GER) df. Magomed KHANIEV (AZE), 8-4

92kg
GOLD: Mobin AZIMI (IRI) df. Takhir KHANIEV (UWW), 5-3

BRONZE: Sherzod POYONOV (UZB) df. Ivan CHORNOHUZ (UKR), 11-1
BRONZE: Magomed SHARIPOV (BRN) df. Ion DEMIAN (MDA), 10-0

Semifinals

57kg
GOLD: Yuta KIKUCHI (JPN) vs. Luke LILLEDAHL (USA)

SF 1: Yuta KIKUCHI (JPN) df. Nodirbek JUMANAZAROV (UZB), 6-1
SF 2: Luke LILLEDAHL (USA) df. Aiandai ONDAR (UWW), 7-1

70kg
GOLD: Kanan HEYBATOV (AZE) vs. Sina KHALILI (IRI)

SF 1: Kanan HEYBATOV (AZE) df. PJ DUKE (USA), 14-4
SF 2: Sina KHALILI (IRI) df. Alexandr GAIDARLI (MDA), 8-2

79kg
GOLD: Ibrahim YAPRAK (TUR) vs. Levi HAINES (USA)

SF 1: Ibrahim YAPRAK (TUR) df. Nikita DMITRIJEVS MAYEUSKI (UWW), 5-2
SF 2: Levi HAINES (USA) df. Davud DAUDOV (UWW), 11-4

125kg
GOLD: Abolfazl MOHAMMAD NEZHAD (IRI) vs. Khetag KARSANOV (AZE)

SF 1: Abolfazl MOHAMMAD NEZHAD (IRI) df. Khabib DAVUDGADZHIEV (UWW), 5-0
SF 2: Khetag KARSANOV (AZE) df. Daniel HERRERA (USA), 12-2