#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

Farokhi, Hedayati lead Iran's golden charge at U23 Worlds

Tuesday, October 21, 2025 - 15:58 By Vinay Siwach

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NOVI SAD, Serbia (October 21) -- Iran’s Greco-Roman dominance shows no signs of slowing down. After winning team titles at the U17 World Championships in Athens, the U20 Worlds in Samokov, and the senior event in Zagreb, Iran looks poised to complete a clean sweep in Novi Sad as Gholamreza FAROKHI (IRI) and Fardin HEDAYATI (IRI) claimed gold medals at the U23 World Wrestling Championships 2025 on Tuesday.

World champion Farokhi and defending champion Hedayati, who celebrated his birthday as well on Tuesday, won gold medals in dominant fashion at 87kg and 130kg respectively.

"I was able to win two back-to-back tough matches at the World Championships and bring home two gold medals," Farokhi said. "These were high-level competitions."

Farokhi, a gold medalist at 82kg in Zagreb, moved up to 87kg for Novi Sad but had no troubles in switching weights. As he did in Zagreb, Farokhi brought his best game in par terre and rolled to his second gold in one month after a 9-0 victory in the final against Ivan CHMYR (UKR), his fifth technical superiority victory.

After being put on top in par terre, Farokhi launched a trap-arm gut and turned Chmyr four times for the win. Ukraine threw one of those ever increasing challenges for no reason but lost it to add one more point to Farokhi's score.

"When you move up a weight class, the opponents are definitely stronger and tougher," Farokhi said. "It was a good experience, and it gave me a better sense of how I can perform at 87 kg -- an Olympic weight class"

Hedayati, who has not lost an international bout since his 2022 U20 World Championships finals loss, showed why he will dominate the 130kg weight class for years to come.

Up against Razmik KURDYAN (ARM) in the final, Hedayati began with takedown on the edge for two points. Kurdyan was put in par terre and from there Hedayati turned him twice to extend his lead to 7-0. With just 23 seconds left before the break, Hedayati scored a stepout to finish the final 8-0 and claim his second straight U23 world title.

At 63kg, Ziya BABASHOV (AZE) upended returning 63kg U23 world champion Vitalie ERIOMENCO (MDA), 6-3, in the final using a four-point suplex from par terre to score his points.

Eriomenco, who had defeated Babashov in the U23 European finals, looked very dominant in run up to the final while Babashov had some tough bouts on Monday. But the Azerbaijan wrestler began aggressively and managed to earn first par terre advantage.

He performed a suplex for four points to make his lead 5-0 and take huge step towards winning his first ever world title. He further consolidated his position when he defended from par terre in the second period and gave up only stepout to Eriomenco as the score changed to 5-2.

Babashov then countered an attack from the Moldova wrestler and forced him to stepout outside to extend his lead to 6-2. He gave up one more stepout but held on to the 6-3 lead to win the gold medal.

With the win, he now leads the head-to-head against Eriomenco 2-1 as both have traded victories at 2024 U23 European Championships and its 2025 edition with the Moldovan one being the more recent winner.

Irfan MIRZOIEV (UKR)Irfan MIRZOIEV (UKR) holds off Temuri ORJONIKIDZE (GEO) in the 77kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

A silver medalist from 2023 at the U23 Worlds, Irfan MIRZOIEV (UKR) managed to win gold at 77kg as he defeated Temuri ORJONIKIDZE (GEO), 4-1, in the final.

Orjonikidze was himself to blame for the loss as he committed a defensive leg foul in the first period when Mirzoiev got the par terre position and as he was trying to lift, Orjonikidze blocked him with his leg, giving a 3-0 lead to the Ukrainian.

Georgia challenged the decision but on review, it was confirmed that a leg foul was indeed committed. The lost challenge gave one more point to Mirzoiev.

Orjonikidze got the par terre position in the second period but he failed to score any points and Mirzoiev easily defended his 4-1 lead to eventually claimed the gold medal.

Yehor YAKUSHENKO (UKR)Yehor YAKUSHENKO (UKR) defeated Richard KARELSON (EST) in the 97kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

Yakushenko closer to U23 title

U20 world champion Yehor YAKUSHENKO (UKR) is a win away from winning his second world tittle three months after he reached the 97kg final at U23 World Championships. He defeated European Championships silver medalist Richard KARELSON (EST) 6-3 in the semifinals.

Karelson tried to make a match of it but Yakushenko scored a four-pointer from par terre to lead 5-0 before Karelson scored a takedown. But Yakushenko got a stepout to lead 6-2. He defended his lead despite Karelson getting par terre in the second period.

He will face Asian U23 champion Iussuf MATSIYEV (KAZ) who rolled to a 9-1 win over Maksim AVERIN (UWW), scoring four turns from par terre in the second period.

At 55kg, U23 European champion Alibek AMIROV (UWW) will face Elmir ALIYEV (AZE) in the final after he defeated Yerassyl MAMYRBEKOV (KAZ) in the semifinal. Amirov was down 2-1 when he got the 

Aliyev hit a beautiful headlock for four against 2024 U17 world champion Armin SHAMSIPOUR (IRI) before securing the fall in the semifinal.

Anri KHOZREVANIDZE (GEO) will take on Hassan ABDELREHIM (EGY) for the gold medal at 67kg after he defeated Hleb MAKARANKA (UWW), 1-1, having the criteria from the first point score in a 1-1 finish.

Andelrehim led 4-1 when his opponent in the semifinal, Attila JOZSA (HUN), injury default for a leg injury.

Seven years after winning the U17 World Championships gold medal, Abror ATABAEV (UZB) will have a chance to win a second world title after he reached the 72kg final. After getting the first par terre and 1-1 lead against Merey MAULITKANOV (KAZ), Atabaev defended his par terre position and kept the 1-1 criteria lead.

Maulitkanov threw everything at Atabaev in the final two minutes but the Uzbekistan defended all the attacks. Atabaev was close to giving up a takedown in the final 15 seconds but he managed to keep himself up and then score a pushout to lead 2-1. Kazakhstan challenged the call but it was a clear stepout and the lost challenge made it 3-1 for Atabaev.

He will face former Asian champion Iman MOHAMMADI (IRI) for gold after the Iranian defended his 1-1 criteria lead against Gaspar TERTERYAN (ARM). The final will be battle of two Asian champion as Atabaev won that title in 2023.

RESULTS

63kg
GOLD: Ziya BABASHOV (AZE) df. Vitalie ERIOMENCO (MDA), 6-3

BRONZE: Dordzhi SHUNGURTSIKOV (UWW) df. Servet ANGI (TUR), 6-1
BRONZE: Adham ELSAYED (EGY) df. Kuttubek ABDURAZAKOV (KGZ), 3-2

77kg
GOLD: Irfan MIRZOIEV (UKR) df. Temuri ORJONIKIDZE (GEO), 4-1

BRONZE: Alexandru SOLOVEI (MDA) df. Doniyorkhon NAKIBOV (UZB), 3-3
BRONZE: Levente LEVAI (HUN) df. Jonni SARKKINEN (FIN), 4-2

87kg
GOLD: Gholamreza FAROKHI (IRI) df. Ivan CHMYR (UKR), 10-0

BRONZE: Payton JACOBSON (USA) df. Lachin VALIYEV (AZE), 5-3
BRONZE: Achiko BOLKVADZE (GEO) df. Yassine BEN LABED (POL), 5-1

130kg
GOLD: Fardin HEDAYATI (IRI) df. Razmik KURDYAN (ARM), 8-0

BRONZE: Laszlo DARABOS (HUN) df. Saba CHILASHVILI (GEO), via fall (4-0)
BRONZE: Aleksandr MELEKHOV (UWW) df. Artur SARKISJAN (CZE), 9-1

Semifinals

55kg
GOLD: Elmir ALIYEV (AZE)  vs. Alibek AMIROV (UWW)

SF 1: Elmir ALIYEV (AZE) df. Armin SHAMSIPOUR (IRI), via fall (5-1)
SF 2: Alibek AMIROV (UWW) df. Yerassyl MAMYRBEKOV (KAZ), via fall (7-2)

67kg
GOLD: Anri KHOZREVANIDZE (GEO) vs. Hassan ABDELREHIM (EGY)

SF 1: Anri KHOZREVANIDZE (GEO) df. Hleb MAKARANKA (UWW), 1-1
SF 2: Hassan ABDELREHIM (EGY) df. Attila JOZSA (HUN), via inj. def. (4-1)

72kg
GOLD: Iman MOHAMMADI (IRI) vs. Abror ATABAEV (UZB)

SF 1: Iman MOHAMMADI (IRI) df. Gaspar TERTERYAN (ARM), 1-1
SF 2: Abror ATABAEV (UZB) df. Merey MAULITKANOV (KAZ), 3-1

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Iussuf MATSIYEV (KAZ)

SF 1: Yehor YAKUSHENKO (UKR) df. Richard KARELSON (EST), 6-3 
SF 2: Iussuf MATSIYEV (KAZ) df. Maksim AVERIN (UWW), 9-1