#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestlePontevedra

U20 Worlds: Yevloyev rises to top; Iran wins fifth straight GR title

By Vinay Siwach

PONTEVEDRA, Spain (September 4) -- Last year, Islam YEVLOYEV (KAZ) watched Alperen BERBER (TUR) win the U20 world title from the stands. Yevloyev believed that it could have been him.

While that title in Amman was not to be, Yevloyev fulfilled his dream of becoming a U20 world champion after beating Berber in the 82kg final at the U20 Worlds in Pontevedra, Spain on Wednesday.

Berber stood no chance against Yevloyev, who took to an attacking approach from the first whistle. Yevloyev's gold along with Kazakhstan's success in other weight classes earned it second place in the team standings dominated by Iran.

With 147 points, Iran won the team title for the fifth time in a row. Kazakhstan followed with 100 points while Türkiye was third with 98 points.

Yevloyev won the U20 Asians last year with a win over Yasin YAZDI (IRI) but lost to him at the U20 Worlds. He then lost his repechage bout as well to finish without a medal.

"Last year at the World Championships, I didn’t have enough time to train well because of the health issues," Yevloyev said. "I had an injury and I could not train. But this year, I’ve done a great job together with the coaches. We had enough time to prepare and show a good result."

The final was a show of how Yevloyev has improved. He got the first par terre position and he tried to turn Berber who stopped the turn and got two points. However, Yevloyev had Berber in danger position and also got two points, leading 3-2 at the break.

Berber got the par terre and a 3-3 lead in the second period but Yevloyev was happy to defend from par terre position. Berber, despite his lead, tried a double-hand-lock throw and fell on his back to give two points to Yevloyev who suplexed Berber for two more.

Islam YEVLOYEV (KAZ)Islam YEVLOYEV (KAZ) scores two points against Alperen BERBER (TUR) in the 82kg final. (Photo: United World Wrestling / Jake Kirkman)

"There are always mistakes that I have to improve on, but as long as I’ve reached the top of the podium today, I am satisfied with myself," he said. "I’ll keep wishing hard on the future, trying to keep winning gold medals.:

Yevloyev hails from a small village about Kokshetau and moved to a sports school in Petropavlovsk when he was in sixth grade. He is the cousin of the popular UFC fighter Mosvar EVLOEV.

"Movsar Evloev is my second cousin," he said. 

Ahmadreza MOHSEN NEZHAD (IRI)Ahmadreza MOHSEN NEZHAD (IRI) gestures after winning the U20 world gold in the 67kg weight class. (Photo: United World Wrestling / Jake Kirkman)

Ahmadreza MOHSEN NEZHAD (IRI) was able to repeat as U20 world champion as he won the gold medal at 67kg. Ahmadreza is the younger brother of multiple-time Asian medalist Mehdi MOHSEN NEJAD (IRI), who finished fifth at the Paris Olympics. The youngest brother, Emad Reza MOHSENNEJAD (IRI) won bronze at 80kg at the recent U17 World Championships in Amman, Jordan.

Wrestling Yussuf ASHRAPOV (KAZ) in the final, Mohsen Nezhad stuck to the basics and controlled the center for the entire bout after scoring a takedown in the first minute of the final.

"A gold medal is much more valuable than other medals, and winning it feels amazing," Mohsen Nezhad said. "The Kazakh wrestler was very skilled, and we both fought hard. I thank God that my hand was raised as the winner."

His switch from 63kg to 67kg from the last U20 World Championships could well be the reason for a contrasting final. He won the gold medal with a 9-0 victory last year.

Talking about Mehdi, Ahmadreza said that he believes that much of his success is because of his older brother.

"My older brother is our role model, and thanks to him, we were able to come here and win medals," he said.

Mohammadmehdi GHOLAMPOUR (IRI)Servet ANGI (TUR) commits a defensive foul using his hand against Mohammadmehdi GHOLAMPOUR (IRI) in the 60kg final. (Photo: United World Wrestling / Kadir Caliskan)

In contrast, the 60kg final was action-packed with Mohammadmehdi GHOLAMPOUR (IRI) winning it in just a minute and 52 seconds over Servet ANGI (TUR). Gholampour was giving the par terre position in the first period and he added a correct throw with a life. After Angi defended the second attempted lift, Gholampour went for a reverse left and got two points to lead 5-0.

Gholampour, however, asked his coaches to challenge him despite the resistance from the corner for it. It proved to be a match-ending challenge. The reverse left was scored for four points on review as it was from standing. Angi was docked for a defensive foul as well, giving two more points to Gholampour.

A surprised Gholampour celebrated even as Angi tried to make sense of the quick end of the final. This was Angi's second silver at a World Championships as he finished second at the 2021 U17 Worlds as well.

Ashot KHACHATRYAN (ARM)Ashot KHACHATRYAN (ARM) expresses his displeasure during the 72kg final against Zaur BESLEKOEV (AIN). (Photo: United World Wrestling / Kadir Caliskan)

A challenge proved critical in the 72kg final as well. Ashot KHACHATRYAN (ARM) was leading 5-3 against Zaur BESLEKOEV (AIN) in the second period after scoring a four-pointer and stepout. However, he committed a singlet pull in the fifth minute of the bout for which he was penalized two points. Despite the two points, Khachatryan led 5-5 on criteria for his four-pointer.

Not realizing the criteria lead, Armenia corner challenged and by the time the coaches realized, it was already under review. A 6-5 lead gave Beslekoev a new-found energy and he defended his lead till the end of time. 

The two had a heated exchange at the end of the bout as Khachatryan expressed his displeasure. This was his second loss to Beslekoev in two months, as Beslekoev won at the U20 European Championships with an identical scoreline. In Novi Sad, Khachatryan led 4-4 when Beslekoev was penalized a point for singlet foul and trailed 5-4. Despite leading, Khachatryan attempted an arm-spin but failed to make any contact. Beslekoev got the two points for a takedown to lead 6-5.

Yehor YAKUSHENKO (UKR)Yehor YAKUSHENKO (UKR) used an arm spin to get four points against Darius KIEFER (GER) in the 97kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 97kg, Yehor YAKUSHENKO (UKR) became only the second U20 world champion from Ukraine in seven years after beating Darius KIEFER (GER), 6-4, in the final.

The two had met in the U20 European Championships final as well with Yakushenko winning the gold medal in Novi Sad, 1-1, getting the criteria for second par terre advantage.

But the final in Pontevedra was different with Kiefer scoring a stepout from par terre and then a takedown to lead 4-0 in the final period. However, Yakushenko used an arm spin to get a big four-point throw and a correct throw later to lead 6-4.

No wrestler was giving the par terre advantage in the second period and Yakushenko defended his 6-4 lead to win the final.

"I have only positive emotions," Yakushenko said. "Not everyone gets the chance to experience this moment. I am holding this belt and very thankful to God."

The final in Novi Sad was still fresh in Yakushenko's memory, and he was surprised by Kiefer's change in wrestling style on Wednesday.

"At the European final, the opponent didn’t know me well," he said. "He was better prepared here. He scored two points from par terre. Thankfully, they didn’t score it as a four-pointer. I immediately scored back all those points."

Ukraine won two medals in Greco-Roman at the 2024 Paris Olympics with Parviz NASIBOV (UKR) winning the silver medal at 67kg and Zhan BELENIUK (UKR) winning bronze at 87kg. Yakushenko said he was motivated to win in Pontevedra after watching the Olympics.

"I would like to congratulate our athletes," he said. "They motivated me a lot. Congratulations to Nasibov and Belebiuk for winning their Olympic medals.

df

 

RESULTS

Greco-Roman

60kg
GOLD: Mohammadmehdi GHOLAMPOUR (IRI) df. Servet ANGI (TUR), 9-0

BRONZE: Papik DZHAVADIAN (AIN) df. Tural AHMADOV (AZE), 2-0
BRONZE: Ongdassyn KHAMITOV (KAZ) df. Kohaku KANAZAWA (JPN), 9-0

67kg
GOLD: Ahmadreza MOHSEN NEZHAD (IRI) df. Yussuf ASHRAPOV (KAZ), 2-0 

BRONZE: Grair OGANESIAN (AIN) df. Rati KHOZREVANIDZE (GEO), 9-0
BRONZE: Kojiro HASEGAWA (JPN) df. Ramazan AKTAS (TUR), 8-7

72kg
GOLD: Zaur BESLEKOEV (AIN) df. Ashot KHACHATRYAN (ARM), 6-5

BRONZE: Ruslan NURULLAYEV (AZE) df. Wenhao HU (CHN), 6-5
BRONZE: Muhammed GOCMEN (TUR) df. Illia VALEUSKI (AIN), 4-3

82kg
GOLD: Islam YEVLOYEV (KAZ) df. Alperen BERBER (TUR), 7-3 

BRONZE: Taizo YOSHIDA (JPN) df. Anri DAVITADZE (GEO), 6-1
BRONZE: Shichang ZHENG (CHN) df. Abdurakhman ABDULKADYROV (AIN), via inj. def.

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Darius KIEFER (GER), 6-4

BRONZE: Anatolii AVERIN (AIN) df. Branko DUKIC (SRB), 7-3
BRONZE: Ahmet EREMEKTER (TUR) df. Rakhat BERZHANOV (KAZ), 5-1

Women's Wrestling Semifinals 

50kg
GOLD: Yu ZHANG (CHN) vs. Haruna MORIKAWA (JPN)

SF 1: Yu ZHANG (CHN) df. Aida KERYMOVA (UKR), 13-2
SF 2: Haruna MORIKAWA (JPN) df. Laura GANIKYZY (KAZ), via fall

55kg
GOLD: Khaliun BYAMBASUREN (MGL) vs. Cristelle RODRIGUEZ (USA)

SF 1: Khaliun BYAMBASUREN (MGL) df. Karina HONDA (JPN), 1-1 
SF 2: Cristelle RODRIGUEZ (USA) df. Tuba DEMIR (TUR), via fall

59kg
GOLD: Sakura ONISHI (JPN) vs. Alexis JANIAK (USA)

SF 1: Sakura ONISHI (JPN) df. Ruzanna MAMMADOVA (AZE), 10-0
SF 2: Alexis JANIAK (USA) df. Uladzislava KUDZIN (AIN), 10-2
 
68kg
GOLD: Alina SHEVCHENKO (AIN) vs. Ayse ERKAN (TUR)

SF 1: Alina SHEVCHENKO (AIN) df. Viktoryia RADZKOVA (AIN), 5-2
SF 2: Ayse ERKAN (TUR) df. Karolina DOMASZUK (POL), 14-2

76kg
GOLD: Jyoti BERWAL (IND) vs. Mariia ORLEVYCH (UKR)

SF 1: Jyoti BERWAL (IND) df. Elmira YASIN (TUR), 7-0
SF 2: Mariia ORLEVYCH (UKR) df. Chisato YOSHIDA (JPN), 5-0