#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

Fujinami wins U23 world gold with perfect debut at 57kg

Saturday, October 25, 2025 - 00:37 By Vinay Siwach

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NOVI SAD, Serbia (October 24) -- Akari FUJINAMI (JPN) said she was 'a little nervous' before coming to Novi Sad for her first international tournament at 57kg.

On the mat, however, the Paris Olympic champion showed no signs of nerves.

Fujinami won her first U23 world title, extended her win streak to 145 matches dating back to 2017 and made a golden debut at the new weight class. Even more remarkable was the manner in which she won her all bouts, via technical superiority.

"It was my first match in a long time," Fujinami said. "I think it was a tournament where I was able to show my skills I had practiced, feeling relieved and have fun playing in the competition."

In the 57kg final, it took Fujinami only five second to hit that outside single against Aryna DZEMCHANKA MARTYNAVA (UWW) and score the first takedown. Another similar attack and she was up 4-0. A go-behind made it 6-0 and a transitioned double-leg attack gave her four points as she won 10-0.

"I could feel the power of my opponents in the new weight class," Fujinami said. "I still had to reduce weight but I feel that I moved very well on the mat.

"As for the final, when it comes to handling when (my) head is outside, foreign players are strong [in dealing with that], so I have honed my skills a lot. It's a move that doesn't let the opponent get together, or to tackle."

Fujinami, who won the Japan's Queens Cup in April to qualify for the U23 World Championships, decided to skip the Meiji Cup and in turn the World Championships in Zagreb, as she would not be ready physically for the challenge.

The U23 Worlds, however, laid a perfect platform for her to test herself as she gears up for the all-important Emperor's Cup in December. In Novi Sad, she spent a total of 8:22 on the mat in four bouts with little trouble.

"I wasn't aware of it at all," she said about winning every bout via technical superiority. "I thought I was just doing what I had been doing. This time, I was practicing not only tackles but also snaps. It's a move like Masanosuke ONO, who dropped his opponent down. I want to practice more and more and make it a technique that can score."

Akari FUJINAMI (JPN)Akari FUJINAMI (JPN) won the gold medal at 57kg at the U23 World Championships. (Photo: United World Wrestling / Amirreza Aliasgari)

The competition at Emperor's Cup, which Fujinami wants to win in order to compete at the Aichi-Nagoya Asian Games in 2026, will be much tougher. Apart from the regulars at 57kg including Sara NATAMI (JPN), Himeka TOKUHARA (JPN) and Sowaka UCHIDA (JPN), a possible return of fellow Paris Olympic champion Tsugumi SAKURAI (JPN), may spice up the competition.

Fujinami also has eyes on the 2028 Los Angeles Olympics and in particular wrestling one wrestler -- Helen MAROULIS (USA).

"I respect Helen Maroulis a lot," she said. "But now I am at 57kg and I must beat her."

In other women's wrestling finals on Friday, Kazakhstan got its first-ever U23 world champion in women's wrestling after Shugyla OMIRBEK (KAZ) held on to a thrilling win against Tuba DEMIR (TUR) at 55kg.

Omirbek got a takedown to start the final as Demir was put on the activity clock. She then turned Demir three times using an underhook from behind and stretching the other arm of Demir for exposure. As the sequence finished, Omirbek was up 9-0.

Demir made a match out of it when she hit a slick ankle pick and landed Omirbek in danger for four points which she got after a challenge. A double-leg attack gave her two more points to make it 9-6.

The dramatic part of the final began now as Demir added another takedown to cut the lead to one point, 9-8, before exposing Omirbek for danger but the referees scored it as neutral as the Kazakhstan wrestler may not been have in danger position.

Not disheartened by the decision, Demir launched another attacked and almost got the stepout with 15 seconds left. However, the referees called it par terre position for both wrestlers and no points were given. Turkiye decided to challenge this time only to lose it and give a 10-8 lead to Omirbek.

After Demir missed her desperate shot, Omirbek circled and got behind to get two more points before bursting into a celebration with her coaches.

Turkiye's gloomy mood changed a little when Nesrin BAS (TUR) won her third U23 world title at 68kg in a dominant fashion. Bas now has three golds and one silver U23 Worlds.

The European and world silver medalist was facing Alina SHEVCHENKO (UWW) in the final and at no point she seemed in any danger of losing her title. She began with a single leg for takedown before a fireman's carry added two more point to her score.

It was way to simple from there on as Bas used a low single, go-behind and elevated leg takedown to finish the match 10-0. She joins Haruna OKUNO (JPN) and Alenxadrin GUTU (MDA) as three-time U23 world champions.

At 65kg, Elizaveta PETLIAKOVA (UWW) pinned Yuqi RAO (CHN) in the final using a fireman's carry and finishing the bout in just a minute and four seconds to win the gold medal.

RESULTS

55kg
GOLD: Shugyla OMIRBEK (KAZ) df. Tuba DEMIR (TUR), 12-8

BRONZE: NISHU (IND) df. Albina RILLIA (UKR), 3-1
BRONZE: Amory ANDRICH (GER) df. Mihaela SAMOIL (MDA), 10-5

57kg
GOLD: Akari FUJINAMI (JPN) df. Aryna DZEMCHANKA MARTYNAVA (UWW), 10-0

BRONZE: Neha SHARMA (IND) df. Roza SZENTTAMASI (HUN), 5-0
BRONZE: Yaynelis SANZ VERDECIA (CUB) df. Emine CAKMAK (TUR), 6-4

65kg
GOLD: Elizaveta PETLIAKOVA (UWW) df. Yuqi RAO (CHN), via fall (4-0)

BRONZE: PULKIT (IND) df. Eniko ELEKES (HUN), 8-4 
BRONZE: Oleksandra RYBAK (UKR) df. Mukhayyo NARZILLOEVA (UZB), 10-0

68kg
GOLD: Nesrin BAS (TUR) df. Alina SHEVCHENKO (UWW), 10-0

BRONZE: Gulnura TASHTANBEKOVA (KGZ) df. Gerda BARTH (GER), 4-2
BRONZE: SRISHTI (IND) df. Karolina POK (HUN), 6-1

Women's Wrestling Semifinal

53kg
GOLD: Haruna MORIKAWA (JPN) vs. Hansika LAMBA (IND)

SF 1: Haruna MORIKAWA (JPN) df. Christianah OGUNSANYA (NGR), 5-2
SF 2: Hansika LAMBA (IND) df. Carla JAUME SOLER (ESP), 11-0

59kg
GOLD: Ruka NATAMI (JPN) vs. SARIKA (IND)

SF 1: Ruka NATAMI (JPN) df. Hiunai HURBANOVA (AZE), 3-1
SF 2: SARIKA (IND) df. Olha PADOSHYK (POL), 12-6

62kg
GOLD: Sakura MOTOKI (JPN) vs. Iryna BONDAR (UKR)

SF 1: Sakura MOTOKI (JPN) df. Immacolata DANISE (ITA), via fall
SF 2: Iryna BONDAR (UKR) df. Astrid MONTERO CHIRINOS (VEN), 8-5

Freestyle Semifinal

74kg
GOLD: Halit OZMUS (TUR) vs. Mitchell MESENBRINK (USA)

SF 1: Halit OZMUS (TUR) df. Magomed KHANIEV (AZE), 7-3
SF 2: Mitchell MESENBRINK (USA) df. Yoshinosuke AOYAGI (JPN), 7-4

92kg
GOLD: Mukhamed KHANIEV (UWW) vs. Mobin AZIMI (IRI)

SF 1: Mukhamed KHANIEV (UWW) df. Ion DEMIAN (MDA), 12-1
SF 2: Mobin AZIMI (IRI) df. Ivan CHORNOHUZ (UKR), 12-1