#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

Wrestling World U17 C'ships: Freestyle Live Results

Friday, August 1, 2025 - 07:56 By Vinay Siwach

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ATHENS, Greece (August 1) -- The World U17 Championships will be moving to Freestyle action with 48kg, 55kg, 65kg, 80kg and 110kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

14:30: The big three at 110kg -- Magomedrasul OMAROV (UWW), Amirhossein NAGHDALIPOUR (IRI) and LACKY (IND) -- win their respective quarterfinals and enter the semifinals.

14:15: Zhakshylyk BOROBAEV (KGZ) thought he had the win at 55kg. But Jinnosuke OKONOGI (JPN) still had something in him and then. He scores a takedown manages to turn Borobaev for two more points and lead 9-8. He is ecstatic! He will wrestle Burnett later.

14:00: Greyton BURNETT (USA) shuts down Jaiveer SINGH (IND) and gets a 3-0 win over Singh at 55kg. Burnett gave no opening to Singh to score.

13:45: Big match on Mat A at 65kg between Asian U17 champion Gaurav PUNIA (IND) and Pan-Am U17 champion Arseni KIKINIOU (USA). Punia tries a leg-attack but Kikinou with a counter and turn for two points. Punia with a reversal. Kikinou led 3-1 at the break. Punia gets the exposure for two points to take a 3-3 criteria lead but Kikinou manages to put Punia in danger in the same scramble which makes it 5-3 for him. Kikinou cautioned for fleeing but he wins 5-4.

13:35: Morteza HAJ (IRI) gets a takedown in the final seconds to beat Ivan ZALISKO (UKR) at 65kg. Zalisko led 4-4 on criteria but Haj makes a  big comeback.

13:10: LACKY (IND) gut-wrenches Hanto HAYASHI (JPN) and wins his 110kg bout 10-0. He is looking to add a world title to his Asian title he won in June

13:06: In a match that saw six stepouts, Amirhossein NAGHDALIPOUR (IR) manages keep his breath and beat Zekeriya DOGAN (TUR) 6-2 at 110kg.

12:56: Aaron STEWART (USA) cuts shorts Marshall EVERETT JONES (GBR) tournament with an 11-0 hammering at 80kg. Stewart just overpowered Everett Jones.

12:55: Jinnosuke OKONOGI (JPN) hands Mohammadreza BARARI (IRI) a 4-1 loss at 55kg. Solid positioning from Okonogi. Barari's tactics of keeping it slow did not work out.

12:45: Nihad SULEYMANLI (AZE) is shocked after Issa ZANGIEV (UWW) gets front roll for two points and wins the 80kg 1/8 final 6-5. Suleymanli did well to keep his lead but failed in the final second. Azerbaijan challenges but it loses it. Zangiev wins 7-5

12:35: Greyton BURNETT (USA) gets a takedown with 20 seconds remaining to lead 3-1 against Armen PAPIKYAN (ARM) who needed a two-point technique to win. He however gets one a stepout. Burnett wins 3-2 at 55kg.

12:27: Asian U17 champion Gourav PUNIA (IND) like a workhorse with five takedowns and he defeats Kodai IWASAKI (JPN) 10-0 at 65kg.

12:25: Adisbek ALTYNBEKOV (KGZ) went five on Kiryl PAULIUCHENKA (UWW), not once but twice to win his 65kg match 10-0. Those were some high level throws from the Kyrgyz, a bronze medalist from Asian U17 Championships

12:05: Magomedrasul OMAROV (UWW), European champion at 110kg, begins with a 11-0 win over Yu Chiao CHUANG (TPE), who had his own troubles with bleeding. He needed several medical timeouts

11:45: Marshall EVERETT JONES (GBR), European U17 bronze medalist, comes out with a huge underhook throw for four and then rolls Levan CHERTKOEV (FRA) to win 10-0 at 80kg.

11:40: Mohammadparsa KARAMI (IRI) keeps his strong positions and beats Buyantogtokh BYAMBADORJ (MGL) 7-2 at 80kg to give Iran the third win of the day. Iran is hoping to reclaim the U17 team title.

11:19: European champion Ruslan ALIZADA (AZE) has no trouble seeing off Dan BULGARU (MDA) 10-0 at 55kg. Alizada is one of more exciting prospects in this Azerbaijan team.

11:15: Iran with back-to-back wins! Morteza HAJ (IRI) beats Yandro SOTO RIVERA (PUR) at 65kg and Mohammadreza BARARI (IRI) defends a late attack from Aleksandar DELCHEV (BUL) to win at 55kg.

11:05: Asian U17 champion Gourav PUNIA (IND) slams Changxin WU (CHN) for a big four and then exposes his two times to win 11-0 at 65kg.

10:50: Quick results at 65kg as Magomed IBRAGIMOV (UWW) beats Nikos SOURAILOV (CYP) 10-0, followed by European U17 silver medalist Huseyn ISMAYILOV (AZE) getting a 4-2 win over Liam GORTON (CAN). Pan-Am champion Arseni KIKINIOU (USA) also has a technical superiority win over Nikita KOZICH (ISR).

10:30: Freestyle action will take centerstage at the World U17 Championships in Athens. The United States will once again be favorite to win the team title but Iran will look to challenge them.