#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

More than Medals Asia 2024 wraps up in Jordan

Wednesday, July 31, 2024 - 17:21 By United World Wrestling Press

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DEAD SEA, Jordan (July 31, 2024) - The "More than Medals Asia 2024" training camp, organized by United World Wrestling in cooperation with the Jordan Wrestling Federation, was held from June 26 to July 3, 2024, at the Grand East Hotel on the Dead Sea, Jordan. This camp aimed to provide a platform for wrestlers and coaches from various countries to come together, exchange experiences, and enhance their skills in the sport of wrestling.

Participation
A total of 35 wrestlers and coaches from six countries actively participated in the training camp. The diverse representation added to the cultural exchange and enriched the learning experience for all participants.

Training Sessions
The training sessions were expertly led by UWW Educator and two-time Olympian Hassan Madany from Egypt. His vast experience and expertise provided invaluable insights and guidance to the young athletes. Through a combination of practical drills and theoretical lessons, participants were able to enhance their skills, techniques, and understanding of wrestling, making significant progress in their development.

Antidoping Seminar
As part of the camp, an antidoping seminar was conducted by officials from the Jordan National Anti-Doping Agency (JOR NADA). The seminar aimed to raise awareness about antidoping regulations and promote clean and fair competition among the athletes. Participants gained valuable insights into the importance of maintaining integrity in sports.

Lecture on Wrestler Nutrition
Prof. Dr. Ahmed Al-Tamimi from the University of Baghdad's College of Physical Education and Sports Sciences delivered a comprehensive lecture on wrestler nutrition during and after competition. Dr. Al-Tamimi, who also led the Iraqi team at the camp, shared his extensive knowledge on dietary strategies to optimize performance and recovery. The lecture provided participants with practical advice and scientific insights, equipping them with the necessary tools to manage their nutrition effectively throughout their wrestling careers.

Coach Course
Hassan Madany also conducted a comprehensive coach course, offering theoretical material from UWW coach courses. The session included discussions on training methods, athlete safety, and the quality of coaching. Coaches had the opportunity to engage in meaningful dialogue, exchange best practices, and explore strategies to enhance their coaching skills and better support their athletes' development.

Sightseeing Tou
Participants enjoyed a sightseeing tour to the famous Mount Nebo, the memorial of Moses. They explored the historical site and appreciated its significance. The tour included a lunch at a restaurant with a stunning view of Mount Nebo, offering a perfect blend of cultural enrichment and relaxation. Additionally, the participants had the opportunity to learn about the local history and traditions, enhancing their overall experience of Jordan's rich heritage.

Conclusion
The 2024 More than Medals Asia training camp in Jordan was a resounding success, providing invaluable experiences and learning opportunities for all participants. Participants expressed their happiness and satisfaction with the camp, noting the positive impact it had on their development and team spirit. This camp not only focused on athletic development but also on cultural exchange and personal growth.

We extend our gratitude to the Jordan Wrestling Federation for their support and cooperation in organizing this event. The success of this training camp highlights the importance of such initiatives in promoting the development of wrestling in Asia. We look forward to continuing our efforts to support and nurture young wrestling talents in the region.