#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Chung puts Korea in World C'ships final

Saturday, September 20, 2025 - 16:49 By Vinay Siwach

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ZAGREB, Croatia (September 20) -- Hanjae CHUNG (KOR) has long been the training partner of former world champion Hansyu RYU (KOR) at national camps in Korea as both hail from Busan and wrestled at the Kyungsung University.

Eight years after Ryu became a world champion in Paris, Korea's last gold at World Championships, Chung would try to emulate his role model after he made the 63kg final at the World Championships in Zagreb on Saturday.

In his previous two trips to the World Championships, Chung finished eight and 25th but has now assured himself at least a silver medal in 2025. This is also Korea's first medal since Min Seok KIM (KOR) won bronze in 2018.

Chung opened his campaign with a 7-1 victory over Ivan LIZATOVIC (CRO) before picking up a fall over Manato NAKAMURA (JPN). Tokyo bronze medalist Sergey EMELIN (UWW) was next but Chung defended from par terre and posted a 1-1 criteria win.

In the semifinals, Chung had Asian silver medalist Mohammad KESHTKAR (IRI) but he stepped up. Keshtkar got the first par terre position but was not able to score any points, going to the break leading 1-0.

The second period saw Chung go for the reverse throw for two points and Keshtkar was docked two points for a leg foul, giving a 5-1 lead to Chung. Keshtkar tried making a comeback and got a takedown to cut the lead to 5-3 but that was all he had as Chung claimed the victory in the semifinals.

But to win his country's first gold since 2017, Chung will have to go through Aytjan KHALMAKHANOV (UZB) who looks unbeatable. A month after winning the gold medal at the U20 World Championships, the Uzbek star is now in the World Championships final with a dominant 8-0 win over Vitalie ERIOMENCO (MDA).

Khalmakhanov needed only 37 seconds to finish his semifinals against Erimenco as he used an over-under grip to slam him on the mat for two points. He continued the same sequence for two more points and lead 6-0. A trap arm gut was enough to get him two more points and the win.

Iran managed two more wrestlers in the final at the World Championships with Olympic champion Saeid ESMAEILI (IRI) and Olympic silver medalist Alireza MOHAMADI (IRI) a win away from winning their first world titles at 67kg and 87kg respectively.

Esmaeili particularly looked in the form of his life as he blanked his 36-0 in four bouts with none going the full distance of the six minutes. He began with a 9-0 win over 2022 world champion Sebastian NAD (SRB) before two 8-0 wins against Shermukhammad SHARIBJANOV (UZB) and Haavard JOERGENSEN (NOR), 8-0.

In the semifinals, he used a five-point throw to beat Daniial AGAEV (UWW). Using a bodylock, he scored his first takedown and then turned Agaev for a 4-0 lead. He then got the par terre position and reverse lifted Agaev and slammed him for five points.

For the gold medal, he will have to get past Olympic bronze medalist Hasrat JARAFOV (AZE), a returning silver medalist. Jafarov faced Razzak BEISHEKEEV (KGZ) in the semifinal and used a correct throw from par terre to beat the Kyrgyzstan wrestlers 3-1.

Mohamadi had a very contrasting semifinal against David LOSONCZI (HUN) at 87kg. He seemed to be sailing to victory with 5-1 lead and under a minute left but Losonczi locked his waist and threw him for a takedown for two points. Hungary challenged the call asking for four points but it was awarded only two on review and Hungary lost the challenge to give one more point to Mohamadi.

With a 6-3 win, Mohamadi, a silver medalist at 82kg from 2023, will now try to win the gold medal against former European champion Aleksandr KOMAROV (SRB).

Trusting his defense in the semifinal against Milad ALIRZAEV (UWW), Komarov held on to his 1-1 criteria lead to win the bout. Komarov was the beneficiary of the new Greco-Roman rule which states that the criteria will remain with the wrestler who got the first point in a 1-1 finish.

Irrespective of what happens in the final on Sunday, Iran has already won the Greco-Roman team title. This is the first time in the country's history that Iran has won both Freestyle and Greco-Roman team title at the same World Championships.

RESULTS

63kg
GOLD: Hanjae CHUNG (KOR) vs. Aytjan KHALMAKHANOV (UZB)

SF 1: Hanjae CHUNG (KOR) df. Mohammad KESHTKAR (IRI), 5-3
SF 2: Aytjan KHALMAKHANOV (UZB) df. Vitalie ERIOMENCO (MDA), 8-0

67kg
GOLD: Saeid ESMAEILI (IRI) vs. Hasrat JAFAROV (AZE)

SF 1: Saeid ESMAEILI (IRI) df. Daniial AGAEV (UWW), 10-0
SF 2: Hasrat JAFAROV (AZE) df. Razzak BEISHEKEEV (KGZ), 3-1

87kg
GOLD: Alireza MOHMADI (IRI) vs. Aleksandr KOMAROV (SRB)

SF 1: Alireza MOHMADI (IRI) df. David LOSONCZI (HUN), 6-3
SF 2: Aleksandr KOMAROV (SRB) df. Milad ALIRZAEV (UWW), 1-1