#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

U23 World Championships 2025 Day 5 FS & WW Highlights

Friday, October 24, 2025 - 08:30 By Vinay Siwach

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NOVI SAD, Serbia (October 23) -- The U23 World Championships enters day five with two Freestyle weight classes -- 74kg and 92kg and three in women's wrestling -- 53kg, 59kg and 62kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

14:40: European champion Iryna BONDAR (UKR) finds a way to beat Esther KOLAWOLE (NGR) in the final 40 seconds. Kolawale was lead 3-0 but Bondar with two different takedowns to win 4-3.

14:30: Yoshinosuke AOYAGI (JPN) seems to be unbothered by the weight change as he puts on a clinic to win his 74kg quarterfinals against Mohammad BAKHSHI (JPN), 11-0. Aoyagi now into the semifinals

14:25: Mobin AZIMI (IRI) puts Iran in the semifinals after a technical superiority win over Joshua BARR (USA). Azimi led 1-1 on criteria but Barr began the second period with a takedown. But Azimi kept the pressure and scored a takedown, and used a high gut-wrench to score five turns and complete a 13-3 win and advance to the 92kg semifinals

14:20: There is no way 

14:15: Mukhamed KHANIEV (AZE) with a 10-0 victory over SACHIN (IND) and move into the semifinals at 92kg. Khaniev with three go-behinds before launching a big throw and turn to win via technical superiority.

14:10: Mitchell MESENBRINK (USA) with another technical superiority win as he beats Omar MOURAD (EGY), 12-2, to enter the 74kg semifinals.

14:00: Magomedrasul ASLUEV (BRN) and Magomed KHANIEV (AZE) face-off in the quarterfinals at 74kg. Both wrestlers exchange takedowns with Asluev leading 2-2 on criteria. Khaniev gets on a leg attack and manages to trip Asluev without control. It is, however, scored two points for Khaniev which gives him a 4-2 lead. Asluev manages to leg attack Khaniev but no points as both wrestlers go out of bounds in par terre. Bahrain challenges the call but it is lost, giving a 5-2 lead to Khaniev. Khaniev gets hit with caution and one point for fleeing, and the bout resumes in par terre. Asluev was about to turn Khaniev but loses his grip and Khaniev gets the two points for exposure which is also his winning points in his 7-3 win

13:35: SARIKA (IND) with a late takedown against Alexis JANIAK (USA) to clinch a 6-4 victory in their 59kg bout. Sarika set up Janiak a couple of times but failed to finish until the final takedown which resulted in victory. 

13:30: Returning silver medalist Ruka NATAMI (JPN) got a solid challenge from Olivia LICHTI (CAN) in her opening 59kg bout. Natami managed to counter Licthi's attacks and score her points in the 8-1 win but Litchi can be proud of her world debut

13:15: Mobin AZIMI (IRI) books a spot in quarterfinals at 92kg against Joshua BARR (USA) after an 8-1 victory over Sadig MUSTAFAZADE (AZE). Big four pointer for Azimi in that win.

12:50: Iryna BONDAR (UKR) with a quick takedown and turn to lead 4-1 against SAVITA (IND) after being put on activity clock in the 62kg match. Savit starts the second period with a takedown to  make the score 4-3. Bondar defends that lead for the last two minutes to advance to the quarterfinals.

12:45: Mitchell MESENBRINK (USA) gets his double-leg attacks to win his 1/8 finals against PARVINDER (IND), 10-0, at 74kg. He finished with a lace turn to get the last two points.

12:30: Magomedrasul ASLUEV (BRN) comes back from 3-1 down to beat Ion MARCU (MDA), 11-5, at 74kg. Asluev moves into the quarterfinals and keeps Magomed BAITUKAEV (UWW) alive

12:25: Magomed KHANIEV (AZE) with some masterful defense against Grigor CHOLAKYAN (ARM) and he scores on counters to beat the Armenian 14-5. Khaniev now in the quarterfinals.

12:20: Moving into the next round of 74kg bouts and we have world champion Yoshinosuke AOYAGI (JPN) doing what he does best. He beats Baitemir TULEBERDIEV (KGZ) 11-0 to advance to the quarterfinals.

11:40: Sakura MOTOKI (JPN), chasing a historic gold to complete the Golden Grand Slam, begins with a fall over world bronze medalist Nigina SABIROVA (UZB) at 62kg.

11:30: Mobin AZIMI (IRI) upsets U20 world champion Sherzod POYONOV (UZB) at 92kg. Mix of stepouts and takedowns in his 7-1 victory.

11:15: U20 world champion and senior European champion Iryna BONDAR (UKR) and Selvi ILYASOGLU (TUR) involved in a little heated match. Bondar wanted twice for aggressive fouls but she manages to beat Ilyasoglu via fall at 62kg.

10:55: Former U20 world champion Mitchell MESENBRINK (USA) begins his chase for a first world U23 title with a 12-2 win over Aliaksandr HULNIK (UWW) at 74kg.

U23 World Championships 74kg

10:50: Yoshinosuke AOYAGI (JPN), world champion at 70kg, makes his debut at 74kg at the U23 World Championships. He begins slow but manages to up the pace in the second period and beat Petar PETKOV (BUL), 10-0.

10:40: Muhammed OZMUS (TUR) has pulled off a mini upset at 74kg as he beats Manuel WAGIN (GER), 10-2, two chest wrap attempts from Wagin costed him eight points and one for the lost challenge in that defeat.

10:30: Magomed KHANIEV (AZE) has more steady start at 74kg. He starts with a 10-0 controlled win against Georgios IOAKEIMIDIS (GRE). Khaniev will now be the favorite to reach the final from top half of that bracket.

10:20: We are off to very unexpected start at 74kg. Magomed BAITUKAEV (UWW), one of the favorites for gold at 74kg, goes down 3-3 against Magomedrasul ASLUEV (BRN) in the opening bout. He led 3-0 but Asluev tied it in the second period, taking a criteria lead. He defended the lead to win.

10:00: The fifth day in Novi Sad can witness history. Sakura MOTOKI (JPN) is chasing the gold and join the elite group of wrestlers to win all world titles and the Olympic gold medal.