#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Young stars make Azerbaijan best team at Europeans

By Vinay Siwach

BRATISLAVA, Slovakia (April 13) -- Azerbaijan is the best team of Europe and its way ahead of others.

The country claimed the Greco-Roman team title at the European Championships in Bratislava with 151 points, 41 points more than second-placed Turkiye which had 110 points. Hungary managed to put itself on the podium at the third place with 104 points.

After only a silver and bronze medals on Saturday, Azerbaijan bounced back with three gold medals and a bronze medal to finish on the top of the standings.

Starting the gold rush world 63kg champion Nihat MAMMADLI (AZE) who downed Geogij TIBILOV (SRB), 7-3, in the 60kg final.

Mammadli got the first par terre advantage and completed a standing to danger suplex for four points and a turn to lead 7-0. He tried one more turn but Tibilov defended the attempt. Tibilov managed to turn Mammadli in the second period when he got the par terre position but that was all the action from him.

The 7-3 win gave Mammadi his second straight European gold medal and confirmed his spot on the Azerbaijan team for the World Championships.

At 67kg, Paris Olympic bronze medalist Hasrat JAFAROV (AZE) continued his dominance at the continental event, winning his third straight European gold medal.

Facing Abu AMAEV (BUL), who Jafarov had defeated last European Championships in the quarterfinal, in the final in Bratislava, Jafarov turned him in par terre for two points. At the end of the mat, Jafarov lifted Amaev and completed the throw for four points to lead 7-0.

Amaev failed to break Jafarov's defense from par terre and got only one point as he dropped the bout 7-1. By reaching the final, Amaev earned his best European Championships medal -- a silver. He has two bronze medals from past editions.

Another young star gave Azerbaijan its third gold as Gurban GURBANOV (AZE) won the top medal at 82kg. He defeated world silver medalist Erik SZILVASSY (HUN) 6-0 in the final.

Earning a par terre advantage in the first period, Gurbanov scored from a turn to lead in the first period before blocking an armthrow from Szilvassy to earn two points. Hungary challenged the call for slip throw but lost it, giving one more point to Gurbanov for a 6-0 lead.

The gold medal is Gurbanov's first major senior gold medal as he already has two European U23 golds and one U17 gold. Gurbanov has won the World Championships gold medal at U17, U20 and U23 levels.

Kiril MILOV (BUL) comleted is glorious run at the European Championships with the 97kg gold medal, his second in the continental history. In the final, he beat Lucas LAZOGIANIS (GER), 7-1, a day after he defeated seven-time European champion Artur ALEKSANYAN (ARM).

Milov scored two gut wrench turns from par terre to lead 5-0 and then was saved by a challenge in the second period. Lazogianis completed a throw from par terre which was blocked by Milov and he never landed in danger. But Lazogianis was awarded four points which gave him a 5-5 criteria lead for a bigger move.

Bulgaria challenged the decision and got two points as he had blocked Lazogianis and made him land in danger instead. He then defended his 7-1 lead for the gold medal.

At 72kg, two gold medals were awarded after a scoreboard glitch gave Levente LEVAI (HUN) a 4-4 criteria win over Ibrahim GHANEM (FRA) in the final.

RESULTS

60kg
GOLD: Nihat MAMMADLI (AZE) df. Georgij TIBILOV (SRB), 7-3

BRONZE: Victor CIOBANU (MDA) df. Amiran SHAVADZE (GEO), 10-0
BRONZE: Sadyk LALAEV (UWW) df. Olivier SKRZYPCZAK (POL), 5-0

67kg
GOLD: Hasrat JAFAROV (AZE) df. Abu AMAEV (BUL), 7-1

BRONZE: Arslanbek SALIMOV (POL) df. Yanis GUENDEZ NIFRI (FRA), 5-0
BRONZE: Joni KHETSURIANI (GEO) df. Murat FIRAT (TUR), 3-1

72kg
GOLD: Levente LEVAI (HUN) and Ibrahim GHANEM (FRA) [NO SILVER]

BRONZE: Ulvi GANIZADE (AZE) df. Aliaksandr LIAVONCHYK (UWW), 2-1
BRONZE: Mehmet SAHIN (TUR) df. Kristupas SLEIVA (LTU), 9-1

82kg
GOLD: Gurban GURBANOV (AZE) df. Erik SZILVASSY (HUN), 6-0

BRONZE: Burhan AKBUDAK (TUR) df. Ruslan ABDIIEV (UKR), 5-3 
BRONZE: Gela BOLKVADZE (GEO) df. Samvel GRIGORYAN (ARM), 3-1

97kg
GOLD: Kiril MILOV (BUL) df. Lucas LAZOGIANIS (GER), 7-1

BRONZE: Kiryl MASKEVICH (UWW) df. Tyrone STERKENBURG (NED), 8-5
BRONZE: Alex SZOKE (HUN) df. Artur ALEKSANYAN (ARM), via inj. def.