#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

World Championships: Sadulaev tops two world champs en route 92kg final

By Ken Marantz

TIRANA, Albania (October 30) -- The paths of two of the greatest wrestlers of the past decade-plus crossed for the first and only time, and it was Abdulrashid SADULAEV (AIN) who swatted aside David TAYLOR (USA) to stay on course for a sixth world medal.

Sadulaev put up an impregnable defense in posting a 7-0 victory after the luck of the draw pitted the superstars against each other in the first round at freestyle 92kg at the Non-Olympic Weight Categories World Championships on Wednesday in Tirana.

Two-time Olympic champion Sadulaev, who was left off the list of Russian and Belarussian wrestlers eligible for the Paris Olympics, later advanced to Thursday's final with a dramatic, last-second 5-3 victory over 2021 and 2022 world champion Kamran GHASEMPOUR (IRI).

Two other big names in the tournament did not fare so well, as Jordan BURROUGHS (USA) saw his bid for a seventh career world title end with a quarterfinal loss at 79kg, while Tokyo Olympic and two-time world champion Zavur UGUEV (AIN) fell at the first hurdle at 61kg.

In the most anticipated match of the tournament, Sadulaev was content to sit back and let Taylor go on the offensive, fending off each attack and twice scoring go-behind takedowns, while also adding a counter lift for 2. He also scored a stepout, but otherwise made no legitimate tackle attempts.

The closest Taylor came to scoring came on his first shot, when he got in deep on a single and tried to come out the back door, only for the surprisingly nimble Sadulaev to escape the hold.

Sadulaev and Taylor both won Olympic golds at Tokyo 2021, at 97kg and 86kg, respectively, and Wednesday's match saw them meeting in the middle. It's the first time Sadulaev is wrestling below 97kg since moving up to that weight after winning the 86kg gold at the 2016 Rio Olympics.

Taylor, who won his third world title in 2023 but retired after losing at the U.S. Olympic Trials to Aaron BROOKS (USA), had taken the head coaching job at powerhouse Oklahoma State University but returned to the mat for one last go-round.

Sadulaev followed up his win over Taylor by beating Aslan ABAKAROV (AZE) 3-1 and Lars SCHAEFLE (GER) by a 10-0 technical fall to set up his clash with Ghasempour that turned into another classic victory by the Russian great.

Sadulaev had gone ahead 1-1 on criteria after each received an activity point when Ghasempour finally broke through the defenses and scored a double-leg takedown with 30 seconds left. But with the final seconds ticking down, he snapped the Iranian down, spun behind, then managed to fling him to the mat for a 4-point takedown.

In the final, he will face 2022 world bronze medalist Miriani MAISURADZE (GEO), who won an at-times tempestuous semifinal over surprising Benjamin HONIS (ITA) 9-2.

At 79kg, the 36-year-old Burroughs was unable to turn back the clock and fell 6-4 in the quarterfinals to Asian champion and two-time world medalist Mohammad NOKHODI (IRI).

Burroughs' hopes for a 10th world medal overall, however, ended when Nokhodi was dealt a tough 14-8 loss in the semifinals by four-time European bronze medalist Avtandil KENTCHADZE (GEO).

Nokhodi looked to be cruising to victory when he built up a 6-0 lead in the second period. But Kentchadze secured a takedown that allowed him to wrap up Nokhodi's legs and he ripped off three lace-lock rolls. Nokhodi halted the flow for a moment for a 2-point exposure, but he also appeared to injure his knee during the exchange and the Georgian was able to easily add a pair of late takedowns.

Kentchadze will look to improve on the silver medal he won at 74kg in 2018 when he faces 2023 and 2021 world U23 champion Magomed MAGOMAEV (AIN), who defeated 2021 European champion Akhsarbek GULAEV (SVK) in the other semifinal.

Earlier, Uguev tumbled out at the hands of world U20 champion Masanosuke ONO (JPN), who rode the momentum of that victory into the 61kg final.

Uguev, seemingly hampered by an ankle injury, had no answer for the lightning-quick speed of Ono, who chalked up two takedown-gut wrench combinations in the first period en route to a 10-2 victory.

Ono never let up after the victory, chalking up three straight technical falls without giving up a point, capped with a dominating 12-0 victory in the semifinals over defending champion Vitali ARUJAU (USA). Ono sealed the victory with a slick 4-point front headlock throw.

In Thursday's final, Ono will face Ahmet DUMAN (TUR), the 2022 world U23 silver medalist at 57kg who edged Tsogbadrakh TSEVEENSUREN (MGL) 3-1 in the other semifinal.

Yoshinosuke AOYAGI (JPN) joined Ono -- his former teammate at Yamanashi Gakuin University -- in the gold-medal matches when he avenged a loss in last year's world U23 final to Inalbek SHERIEV (AIN) with a 6-1 victory in the 70kg semifinals.

Aoyagi, who won a bronze at this year's World U23 Championships held last week at the same Tirana venue, will face 2019 world bronze medalist Nurkozha KAIPANOV (KAZ) in an all-Asian final.

Kaipanov rolled to a 13-2 victory over Russian-born Abdulmazhid KUDIEV (TJK), who will still get a chance to become just the second world medalist in any style from Tajikistan.

Freestyle Results

61kg (27 entries)
SF: Ahmet DUMAN (TUR) df. Tsogbadrakh TSEVEENSUREN (MGL), 3-1
SF: Masanosuke ONO (JPN) df. Vitali ARUJAU (USA) by TF, 12-0, 4:20

70kg (25 entries)
SF: Yoshinosuke AOYAGI (JPN) df. Inalbek SHERIEV (AIN), 6-1
SF: Nurkozha KAIPANOV (KAZ) df. Abdulmazhid KUDIEV (TJK) by TF, 13-2, 3:47

79kg (33 entries)
SF: Avtandil KENTCHADZE (GEO) df. Mohammad NOKHODI (IRI), 14-8
SF: Magomed MAGOMAEV (AIN) df. Akhsarbek GULAEV (SVK), 9-3

92kg (29 entries)
SF: Abdulrashid SADULAEV (AIN) df. Kamran GHASEMPOUR (IRI), 5-3
SF: Miriani MAISURADZE (GEO) df. Benjamin HONIS (ITA), 9-2