#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Losonczi downs Olympic champ Novikov for 87kg European gold

Saturday, April 12, 2025 - 21:15 By Vinay Siwach

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BRATISLAVA, Slovakia (April 12) -- David LOSONCZI (HUN) had his task cut out at the European Championships.

Over the years, his performance at different competitions of two-day formats saw a dip on the second day. So Hungary coach Viktor LORINCZ told him to be focused for six minutes.

Losonczi was up against Olympic champion Semen NOVIKOV (BUL) in the 87kg final of the European Championships in Bratislava in Saturday. The two had recently met in the Paris Olympic semifinal which Novikov won.

But the final in European Championships was a different story.

Losonczi wrapped his arm around Semen NOVIKOV (BUL) and scored a takedown in the first 30 seconds to take a 2-0 lead. Novikov locked Losonczi around the chest and tried to shift to a seatbelt position but the Hungarian pushed Novikov out-of-bounds with his head to lead 3-0. Novikov was put in par terre which gave Losonczi one more point but he failed to score from par terre and settled for the 4-0 lead.

Novikov's chance came in the second period when he got the par terre position. He turned Losonczi one time but when he tried the second time, both wrestlers were out of bounds. Losonczi led 4-3 with 1:31 left on the clock.

There was no comeback for Novikov in the final. Earlier in the tournament, Novikov had won two bouts in thrilling fashion, scoring late, one time with only one second left.

"During the break I told him that just three more minute and you can be the European champion. So this pushed him," Lorincz said.

After the loss, Novikov said that he made a few which cost him dearly in the final.

"This is still the beginning of the season and I am not 100 percent, especially after winning the Paris Olympics. I think, mentally I am not ready. Olympics was different," Novikov said. "My goal is the World Championships. I am European champion and Olympic champion. I want to be world champion. More work and hope and I will be world champion. I was much better in the final than yesterday. I gifted him two positions after locking him. I made mistakes and you can't make mistakes at this level. Before the Olympics, I knew that any thing is possible. But after Olympic, I know that everything is possible. All you need is belief in yourself."

At 63kg, Kerem KAMAL (TUR) earned his second European title with big win in the final. Kamal came out with a takedown and suplex for a 6-0 lead. Armenia challenged the call asking for a foul hold below the legs from Kamal but it lost the challenge on review to give Kamal another point.

Aslanyan got one back when Turkiye challenged for a throw which was adjudged a risk action from Aslanyan who got a point for lost challenge. Both wrestlers were without any challenges after that.

In the second period, Aslanyan pushed the pace but failed to break Kamal. A stepout got him the second point which cut the lead to 7-2 with a minute left in the final.

At 55kg, Emin SEFERSHAEV (UWW) denied Eldaniz AZIZLI (AZE) his third European title by beating the Azerbaijan wrestler 1-1 in the final.

Sefershaev got the benefit of the new Greco-Roman rule that United World Wrestling is testing at the European Championships which awards the wrestler who got the first point the win if the match ends 1-1.

The former European champion got the first par terre advantage but failed to score any points. However, he defended his par terre position when Azizli got the advantage in the second period and kept his 1-1 lead for the gold, his second at the European Championships.

Malkhas AMOYAN (ARM) did not need any par terre advantages in his 77kg final against Ramaz ZOIDZE (GEO) as he scored a arm-drag takedown for two points in the second period and won his fourth straight European title.

This was Amoyan's first tournament since winning a bronze medal at the Paris Olympics and he did not show any sings of being away from the mat.

At 130kg, Sergei SEMENOV (UWW) defended his title with a 1-1 criteria win over Hamza BAKIR (TUR).

RESULTS

55kg
GOLD: Emin SEFERSHAEV (UWW) df. Eldaniz AZIZLI (AZE), 1-1

BRONZE: Vakhtang LOLUA (GEO) df. Manvel KHACHATRYAN (ARM), 8-1
BRONZE: Artiom DELEANU (MDA) df. Arnold MEGALY (SVK), 8-0

63kg
GOLD: Kerem KAMAL (TUR) df. Karen ASLANYAN (ARM), 7-2

BRONZE: Mairbek SALIMOV (POL) df. Andrii SEMENCHUK (UKR), 10-0
BRONZE: Vitalie ERIOMENCO (MDA) df. Murad MAMMADOV (AZE), via fall

77kg
GOLD: Malkhas AMOYAN (ARM) df. Ramaz ZOIDZE (GEO), 4-3

BRONZE: Ahmet YILMAZ (TUR) df. Albin OLOFSSON (SWE), via fall
BRONZE: Alexandru SOLOVEI (MDA) df. Aik MNATSAKANIAN (BUL), 3-1

87kg
GOLD: David LOSONCZI (HUN) df. Semen NOVIKOV (BUL), 4-3

BRONZE: Islam ABBASOV (AZE) df. Yaroslav FILCHAKOV (UKR), 2-1
BRONZE: Aleksandr KOMAROV (SRB) df. Hannes WAGNER (GER), 3-1

130kg
GOLD: Sergei SEMENOV (UWW) df. Hamza BAKIR (TUR), 1-1

BRONZE: Darius VITEK (HUN) df. Dzmitry ZARUBSKI (UWW), 6-0
BRONZE: Jello KRAHMER (GER) df. Beka KANDELAKI (AZE), 1-1