#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UnitedWorldWrestling

UWW announces 2024 Hall of Fame inductees

By United World Wrestling Press

PARIS (July 31) -- In his earlier life, Steeve GUENOT (FRA) was a railwayman. He juggled his day job with his passion, wrestling, which led him to the Olympics.

There, on the biggest stage of all in Beijing 16 years ago, the Frenchman scripted history—winning a gold medal to end his country's 80-plus-year drought of producing an Olympic champion wrestler. That moment changed his life, and Guenot went on to inspire a generation of wrestlers.

For his path-breaking achievements on the mat and his restoration of belief in an entire nation, the French hero was inducted into the United World Wrestling Hall of Fame days before the Paris Olympics were declared open.

The Beijing Games gold medallist, who also won a bronze at London 2012 and a bronze medal in the 2007 World Championship, was among the three wrestlers included in this year's list. The other two were freestyle legend Mavlet BATIROV (RUS) and Canadian trailblazer Tonya VERBEEK (CAN).

Additionally, referee Vassilis PAGONIS (GRE) and legendary Armenian coach Levon JULFALAKYAN (ARM), too, were accorded the prestigious honor this year.

The Hall of Famers are permanently recognized on UWW's website, at the organization's headquarters in Vevey, Switzerland, and in the international wing of the USA Hall of Fame in Stillwater, Oklahoma.

Mavlet BATIROV (RUS)Mavlet BATIROV (RUS) is a two-time Olympic champion. (Photo: United World Wrestling / Martin Gabor)

A 66kg category Greco-Roman champion, Guenot was born to a family of wrestlers in 1985. Both his parents were involved in the sport, and his siblings were, too. Like him, Guenot’s brother Christophe is an Olympic medallist. But no one scaled the heights that Guenot did.

France hadn't won an Olympic gold medal in wrestling since the 1936 Games when Emile Poilve finished on top of the podium.

Guenot broke that hoodoo and went on to win a lot more. After a highly successful playing career, he moved to coaching and was involved in grooming young wrestlers at his club in Dijon, something he has done to date.

Joining him on the list of honors is a Russian legend whose name is synonymous with excellence. One of the true greats of the sport, Batirov won admirers all over the world with his gritty wrestling style. He was one of the most dominant wrestlers in the noughts, particularly in the 55kg men's freestyle category, before he moved to 60 kg due to weight class adjustment.

Born in 1983, Batirov’s first big moment came in 2004, when he won the gold medal in the 55 kg category at the Athens Olympics. He went on to win his second Olympic gold medal four years later while competing in the 60 kg category and during that four-year cycle, he won the world title as well as a world championship bronze at 60kg.

These results, combined with multiple European championship medals, sealed his status as one of the finest wrestlers to ever step on the mat. After he retired from the sport, Batirov gave back to it by mentoring and coaching young wrestlers and sharing his deep insights into the game with them.

Tonya VERBEEK (CAN)Tonya VERBEEK (CAN) was the head coach of the Canadian national team. (Photo: United World Wrestling / Tony Rotundo)

Like Guenot and Batirov, Verbeek too has had an outsized influence on the sport, especially in her country.

After the Ontario native picked the sport as a schoolgirl at age 11, Verbeek reportedly remained undefeated throughout her career as a school-level wrestler. She nearly mirrored that level of success as a senior in international wrestling.

Despite the total dominance of Japanese wrestlers, Verbeek carved out a niche for herself with her fearless style of play. She was the first Canadian woman to win a wrestling medal at the Athens Games, a silver, went on to add a bronze to her collection four years later in Beijing and completed the hattrick of medals by clinching the silver medal at the London Olympics. Apart from these, she has multiple worlds, Pan-Am and Commonwealth Games medals.

After retiring, Veerbek would break more barriers, becoming the head coach of both the men's and women's Canada teams. She currently coaches the women's program at the University of Iowa.

Levon JULFALAKYAN (ARM)Armenia coach Levon JULFALAKYAN (ARM) inducted into UWW Hall of Fame. (Photo: United World Wrestling) 

While all these wrestlers across the three events are legends in their own right, few actually come close to doing what Julfalakyan did.

As a wrestler, he has won it all -- Olympic gold, World Championship gold, and European Championship gold. His Olympic title in 1988 was a great exhibition of his art, as he won all his bouts in a one-sided manner to romp through the field and win the gold.

After he hung his boots, Julfalakyan turned to coaching. The academy where he coached turned into a conveyor belt of talented wrestlers. He has produced an Olympic champion, and multiple Olympic silver bronze medallists, as well as seven world and 14 European champions.

His elder son, Arsen, went on to win a silver medal at the London Olympics. In 2011, Julfalakyan was also feted at home after the country's government released postage stamps in his honor.

Vassolos PAGONISVassolos PAGONIS, referee. (Photo: United World Wrestling)

Last but not least, referee Pagonis has also been included in the Hall of Fame. The Greek referee has officiated in five Olympics, 20 World Championships, and 25 European Championships. At the 1996 Olympics, Pagonis was feted with a Golden Whistle award.