#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

U23 Worlds: Japan, China end gold droughts; Iran completes Greco sweep

Thursday, October 23, 2025 - 22:52 By Vinay Siwach

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NOVI SAD, Serbia (October 23) -- Japan had been searching for a Greco-Roman gold medalist at the U23 World Championships for six years. Shota OGAWA (JPN) won the country's last gold at this tournament in 2019, while Komei SAWADA (JPN) reached the final last year.

The wait ended on Thursday in Novi Sad after Koto GOMI (JPN) clinched the gold medal at 60kg with a technical superiority win over Sajjad ABBASPOUR (IRI) in the final.

Gomi, a product of the Ikuei University, became only the fifth Greco U23 world champion for Japan but none of the earlier four champions dominated the field as he did. He opened his tournament with a 10-2 win over former U20 world champion Suren AGHAJANYAN (ARM), defeated Melkamu FETENE (ISR), 13-4, before winning his semifinals 9-0 against Maxwell BLACK (USA).

Facing Abbaspour in the final, Gomi made sure he won his fourth bout with technical superiority as well. He got the first point when Abbaspour was put in par terre. Soon after, Gomi turned Abbaspour for two more points before adding a throw which got him one point and a 4-0 lead.

When the second period began, Abbaspour tried to get Gomi in par terre with some aggressive wrestling. He managed to body lock Gomi, but as he tried to force the Japanese towards the mat, Gomi tossed him using the momentum for four points to clinch the victory. Iran challenged the call only to lose it and add one more point to Gomi's score.

Despite the loss of Abbaspour, Iran won the Greco team title, completing a sweep of all world team titles in Greco this year. It won the U17 in Athens, U20 in Samokov, senior in Zagreb and the U23 in Novi Sad.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) won the 82kg final in Novi Sad. (Photo: United World Wrestling / Kostadin Andonov)

At 82kg, Alexandrin GUTU (MDA) won a gold medal for a third straight year. While his first two gold medals came at 77kg, he moved up to 82kg this year but still managed to win the world title.

Gutu, known for his big throws, had to be satisfied with a 1-1 victory against Ruslan ABDIIEV (UKR) in the final. He got the first par terre point to lead 1-0. In the second period, Gutu was put in par terre twice but defended both times to win the gold medal.

Mixed show for U.S.

In women's wrestling, the United States had three wrestlers in the finals of three weight classes but it managed to win only one gold. China and Kyrgyzstan denied the U.S. in the other two finals.

One of the best matches of the night came at 72kg between former U20 world champion Jasmine ROBINSON (USA) and senior world bronze medalist Nurzat NURTAEVA (KGZ).

Robinson was off to a blazing start in the final, leading 10-3, but she tried two risky throws that cost her the match. The first was a chestwrap which was blocked by Nurtaeva who managed to bring Robinson to danger. It was initially scored four points for Robinson and two for Nurtaeva but Kyrgyzstan challenged the call and it was awarded four points to the Kyrgyzstan wrestler.

With a 10-7 lead, Robinson once again attempted a double underhook throw which was easily defended by Nurtaeva who managed to land on top of the U.S. wrestler and get another four points. She defended her 11-10 lead to become the country's second U23 world champion in Women's Wrestling and first since 2021.

Jinyue LIANG (CHN)Jinyue LIANG (CHN) tries to pin Audrey JIMENEZ (USA) in the 50kg final. (Photo: United World Wrestling / Kostadin Andonov)

The second loss for the U.S. came at 50kg, as Audrey JIMENEZ (USA) was once again defeated in a World Championships final, her fifth defeat.

She began her final well against Jinyue LIANG (CHN), taking a 2-0 lead. But the China wrestler bounced back and made it 2-2 when Jimenez missed a sweep single and Liang scored a go-behind to lead.

Liang then pulled off a crafty move to put Jimenez in danger. Both wrestlers were locked in double underhooks with knees on the mat. Liang then pulled one of Jimenez's arms and put her hand on the knee across to trip her and hold her on the mat, trying to get a fall.

Jimenez committed a defensive foul by putting her fingers on Liang's face which costed her two more points. She survived the pin attempt but trailed 6-2 at the break. There were no points scored in the second period as Liang went into defensive mode and did not give Jimenez any openings.

This was China's first gold medal in Women's Wrestling at U23 Worlds in six years as Liang became only the third wrestler to win gold at this level. Earlier, two wrestlers had won three golds for China with PAHILA (CHN) winning golds in 2017 and 2018.

The U.S. did crown a champion on Thursday as 72kg champion Kylie WELKER (USA) won gold at 76kg in dominant fashion. She controlled an evasive Valeriia TRIFONOVA (UWW) and finished the final 10-0 inside the first period.

RESULTS

Greco-Roman

60kg
GOLD: Koto GOMI (JPN) df. Sajjad ABBASPOUR (IRI), 9-0

BRONZE: Mehroj BAKHRAMOV (UZB) df. Ilkin GURBANOV (AZE), 5-4
BRONZE: Suren AGHAJANYAN (ARM) df. Maxwell BLACK (USA), 8-0

82kg
GOLD: Alexandrin GUTU (MDA) df. Ruslan ABDIIEV (UKR), 1-1

BRONZE: Abolfazl MOHMEDI (IRI) df. Data CHKHAIDZE (GEO)
BRONZE: Omar SATAYEV (KAZ) df. Ibrahim TABAEV (BEL), 8-6

Women's Wrestling

50kg
GOLD: Jinyue LIANG (CHN) df. Audrey JIMENEZ (USA), 6-2

BRONZE: Munkhgerel MUNKHBAT (MGL) df. Natalia PUDOVA (UWW), 5-4
BRONZE: Aida KERYMOVA (UKR) df. Nohalis LOYO JIMENEZ (VEN), 9-7

72kg
GOLD: Nurzat NURTAEVA (KGZ) df. Jasmine ROBINSON (USA), 11-10

BRONZE: Mahiro YOSHITAKE (JPN) df. Laura KOEHLER (GER), 8-0 (via fall)
BRONZE: Veronika VILK (CRO) df. Haticenur SARI (TUR), 8-0

76kg
GOLD: Kylie WELKER (USA) df. Valeriia TRIFONOVA (UWW), 10-0

BRONZE: PRIYA (IND) df. Edna JIMENEZ VILLALBA (MEX), 8-1
BRONZE: Elmira YASIN (TUR) df. Kaiyrkul SHARSHEBAEVA (KGZ), 6-3

Semifinals

55kg
GOLD: Shugyla OMIRBEK (KAZ) vs. Tuba DEMIR (TUR)

SF 1: Shugyla OMIRBEK (KAZ) df. Amory ANDRICH (GER), via fall
SF 2: Tuba DEMIR (TUR) df. NISHU (IND), 6-4

57kg
GOLD: Akari FUJINAMI (JPN) vs. Aryna DZEMCHANKA MARTYNAVA (UWW)

SF 1: Akari FUJINAMI (JPN) df. Roza SZENTTAMASI (HUN), 10-0
SF 2: Aryna DZEMCHANKA MARTYNAVA (UWW) df. Emine CAKMAK (TUR), via fall

65kg
GOLD: Yuqi RAO (CHN) vs. Elizaveta PETLIAKOVA (UWW)

SF 1: Yuqi RAO (CHN) df. Oleksandra RYBAK (UKR), 6-5
SF 2: Elizaveta PETLIAKOVA (UWW) df. PULKIT (IND), 9-6

68kg
GOLD: Alina SHEVCHENKO (UWW) vs. Nesrin BAS (TUR)

SF 1: Alina SHEVCHENKO (UWW) df. SRISHTI (IND), 10-6
SF 2: Nesrin BAS (TUR) df. Gulnura TASHTANBEKOVA (KGZ), 8-6