#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleMonterrey

Freestyle history for Argentina, Mexico at Pan-Ams

By Vinay Siwach

MONTERREY, Mexico (May 11) -- On a historic day in Monterrey, Argentina won its first-ever Freestyle gold medal at the Pan-American Championships while Mexico ended its drought for gold with two golds on Sunday.

Agustin DESTRIBATS (ARG), who was silver medalist last year and has four bronze medals, defeated Joseph MC KENNA (USA) in a thrilling final to create history for Argentina. For Mexico, Roman BRAVO YOUNG (MEX) won the gold medal at 57kg, thus ending a 32-year wait for the top medal at Pan-Ams. A few minutes later, Austin GOMEZ (MEX) also won gold to add his name to history.  

The United States, however, was the best Freestyle team of the tournament as it won the team title after adding four more golds to the three it won on Saturday. It finished at the top with 230 points, way ahead of second-placed Canada which had 144 points. Mexico was third with 139 points.

Destribats came close to the historic gold medal last year but had to pull out injured in the final and won a silver medal. The story was different this year.

After a tough 4-4 win in the semifinal, Destribats was in for a tougher challenge against McKenna in the final. But his defense in the first period saw him escape McKenna's attacks. He scored a stepout and led 1-0 at the break.

Destribats was about to be hit with an inactivity call when he headlocked McKenna and tried to pin. The pin was called but not upheld as it seemed that McKenna may have lost consciousness due to the hold. However, McKenna sprung back on his feet as soon as the whistle was blown and Destribats let go.

The fall was cancelled but Destribats now led 3-0. McKenna got on the scoreboard with a stepout to cut the lead to 3-1. Destribats, who was avoiding engagement, was hit with the passivity call and as he failed to scored McKenna got a point.

McKenna hit a leg attack and put forward pressure even as Destribats tried to avoid exposure using a chestwrap. But two points were awarded to McKenna which gave him a 4-3 lead with 11 seconds left.

Destribats did not give up and used an inside trip to score. While he failed to execute the trip, he managed to take McKenna out of bounds for a point to take a 4-4 criteria lead as the scorer of the latest point. The U.S. challenged the call but lost it, making the score 5-4 for Destribats which he defended for the final five seconds.

Before Destribats, only three other wrestlers from Argentina had made it to the finals at Pan-Ams in Freestyle with Yuri MAIER (ARG) being the last one in 2013.

Roman BRAVO YOUNG (MEX)Roman BRAVO YOUNG (MEX) battles Lucas RODRIGUEZ (PUR) in the 57kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Mexico rejoiced as Bravo Young won the gold medal at 57kg to start the evening session. He blanked Lucas RODRIGUEZ (PUR), 12-0, for the gold medal which was the first for Mexico in Freestyle since 1993.

Felipe GUZMAN (MEX), the Olympian from 1996, was the last wrestler to win gold for Mexico at the Pan-Ams in Freestyle.

Bravo Young, who moved to Mexico in 2024 before Paris Olympics, used different techniques including sweep single, double-leg attack to score four takedowns and lead 8-0. He finished the match with a fireman's carry for four points.

Austin GOMEZ (MEX)Austin GOMEZ (MEX), red, celebrates after winning the 70kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Soon after, Gomez, who also transferred to Mexico before the Paris Olympics, posted an 11-0 win over Ian PARKER (USA) in the 70kg final to win the gold medal.

Gomez blanked his opponents 33-0 in three bouts that he wrestled for the gold medal. In the final, Gomez tossed Parker with a headlock for four and then turned him twice using the same for an 8-0 lead. The U.S. challenged for two points as Parker held Gomez on the mat for a moment but it was lost on review, making the score 9-0 for Gomez.

A double-leg blast from Gomez was enough for him to finish the final and win 11-0 and the second gold medal for Mexico on Sunday.

U.S. wins four golds

The gold medals for the U.S. on Sunday began when Evan WICK (USA) won all four of his bouts in the round-robin bracket at 79kg. Wick outscored his opponents 40-0 in four bouts to clinch the gold medal, first of Sunday and fourth overall for the U.S.

Trent HIDLAY (USA) added to the count by winning the 92kg gold medal, winning all four of his bouts in the round-robin.

Justin RADEMACHER (USA)Justin RADEMACHER (USA) scores a takedown against Arturo SILOT (CUB) in the 97kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

At 97kg, Justin RADEMACHER (USA) held on to a 5-4 victory over Arturo SILOT (CUB) in the final to clinch the gold medal, the seventh straight year a U.S. wrestler has won at 97kg.

Rademacher was the first to strike, scoring a takedown on the edge for two points. After a bit of struggle, Silot managed to get on board with a takedown and take a 2-2 criteria lead. Rademacher hit back instantly, scoring with a single-leg attack and reclaiming the lead 4-2.

In the second period, Rademacher was awarded a point as both wrestlers went out after a scramble but it was Silot who put his hand outside the zone first. Silot hit back with a counter takedown to cut the lead to 5-4 with two minutes left on the clock. However, Rademacher defended his lead first with attacks and later by seeing off any attacks that Silot did.

Rademacher survived a flurry in the final 10 seconds, including a challenge for fleeing, to win, as Silot tried making sense of the match as he walked off the mat.

Wyatt HENDRICKSON (USA) showed little mercy for his 125kg opponents, winning the gold medal via a fall Richard DESCHATELETS (CAN) in the final, which included a slam which left the crowd in awe.

A double-leg attack gave Hendrickson the first four points of the final and he later locked Deschatelets from behind, lifted him well above the mat and slammed him for a five-pointer. He secured the fall in 24 seconds to finish the final.

RESULTS

57kg
GOLD: Roman BRAVO YOUNG (MEX) df. Lucas RODRIGUEZ (PUR), 12-0

BRONZE: Edwin SEGURA GUERRA (GUA) df. Eduardo PALAS SEQUEIROS (PER), 7-0
BRONZE: Liam CRONIN (USA) df. Pedro MEJIAS (VEN), 5-4

65kg
GOLD: Agustin DESTRIBATS (ARG) df. Joseph MC KENNA (USA), 5-4

BRONZE: Wilfredo RODRIGUEZ (VEN) df. Matias MUNOZ (CHI), 10-0
BRONZE: Peiman BIABANI (CAN) df. Matheus DA LUZ (BRA), 10-0

70kg
GOLD: Austin GOMEZ (MEX) df. Ian PARKER (USA), 11-0

BRONZE: Sixto AUCCAPINA (PER) df. Jorge GATICA (CHI), 12-2
BRONZE: Jacob ALEXANDER TORRES (CAN) df. Royglen TEMPLE BATISTA (PAN), 10-0

79kg
GOLD: Evan WICK (USA)
SILVER: Shane JONES (PUR)
BRONZE: Jasmit PHULKA (CAN)

92kg
GOLD: Trent HIDLAY (USA)
SILVER: Andrew JOHNSON (CAN)
BRONZE: Edwin MORALES (PUR)

97kg
GOLD: Justin RADEMACHER (USA) df. Arturo SILOT (CUB), 5-4

BRONZE: Nishan Preet RANDHAWA (CAN) df. Ricardo BAEZ (ARG), 11-0

125kg
GOLD: Wyatt HENDRICKSON (USA) df. Richard DESCHATELETS (CAN), via fall (9-0)

BRONZE: Jose DIAZ (VEN) df. Maxwell LACEY (CRC), 3-2
BRONZE: Gino AVILA (HON) df. Rizieri CHAVEZ (MEX), 10-0