#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

U23 World Championships 2025 Day 4 Results & Highlights

Thursday, October 23, 2025 - 07:53 By Vinay Siwach

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NOVI SAD, Serbia (October 23) -- The day four of the U23 World Championships will be all Women's Wrestling in four weight classes -- 55kg, 57kg, 65kg and 68kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

The semifinals will begin at 17:00 hours local time

13:10: Aryna DZEMCHANKA MARTYNAVA (UWW) with a fall over Oleksandra KHOMENETS (UKR) at 57kg. She built an 8-0 lead in the first minute before securing the pin.

12:30: Akari FUJINAMIM (JPN) gets her second 10-0 technical superiority win at 57kg. She switches her attacks and uses the leg lace to win against Neha SHARMA (IND). 

12:15: Cristelle RODRIGUEZ (USA) had begun well against Amory ANDRICH (GER) and led 6-0 before Andrich held her on the mat to secure a fall at 55kg. Rodriguez is left stunned.

12:05: Beyza AKKUS (TUR) with a powerful gut-wrench against Nana IKEHATA (JPN) to post a 10-0 technical superiority win at 65kg.

12:00: Akari FUJINAMI's (JPN) debut at 57kg begins with a 10-0 win over Yifan TANG (CHN) in just a minute and 38 seconds. Fujinami with a pick to get four points before adding a takedown and turn to lead 8-0. A single leg finish for takedown for the technical superiority win.

11:40: Neha SHARMA (IND) continues her winning run with a 5-0 blanking of Nilufar RAIMOVA (KAZ). However, she is likely to get Akari FUJINAMI (JPN) next

11:30: Roza SZENTTAMASI (HUN) ends Nethmi PORUTHOTAGE (SRI) debut at the U23 World Championships as the Hungarian beats the Sri Lankan 6-2 at 57kg.

11:10: Cristelle RODRIGUEZ (USA) with a massive throw to pin Gultakin SHIRINOVA (AZE) at 55kg. Rodriguez is a former U20 world champion and recently wrestled at the senior Worlds in Zagreb.

11:00: Upset of the morning session as NISHU (IND) launches a perfect headlock throw and holds Moe KIYOOKA (JPN) on the mat to secure the fall at 55kg! Nishu was lead 2-2 on criteria when she hit the big throw.

10:45: Three four-point moves in the 15-10 match between Nethmi PORUTHOTAGE (SRI) and Inna ALIMOVA (LTU). Poruthotage never surrendered her lead once she was up 4-2 early in the bout despite various comebacks form Alimova. In the end, Poruthotage held a 12-10 lead and when Alimova hit an attack, the Sri Lankan blocked her and scored two points on exposure. A lost challenge from Lithuania made it 15-10.

10:40: Former U20 world champion Eniko ELEKES (HUN) with a huge win over Ruzanna MAMMADOVA (AZE) at 57kg. Elekes was up 3-2 when Mammadova, a U23 European champion, tries to hit a big throw but Elekes blocks her and lands on top and holds Mammadova to win 5-2.

10:20: After a few Greco-Roman and Women's Wrestling repechage bouts, the qualification rounds in Women's Wrestling begin. Olympic champion Akari FUJINAMI (JPN) is returning to international competition for the first time since winning the gold in Paris at 53kg. She is now at 57kg.