#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

Turner back on top with second U17 title; India wins 2 golds

Thursday, July 31, 2025 - 20:30 By Vinay Siwach

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ATHENS, Greece (July 31) -- There have been dominant runs in Women's Wrestling at the World U17 Championships history and now Morgan TURNER (USA) has joined that list as well.

After winning the world title in 2023, Turner had to be satisfied with a bronze medal in 2024. However, that bronze made Turner more determined to end her U17 age-group career on high.

Wrestling at the U17 Worlds for the third time, Turner won her second world title at this age-group. She won the 49kg gold medal in Athens, Greece on Thursday, giving United States the first gold of the tournament.

"I definitely wanted to come back harder coming from bronze last year," Turner said. So my goal was to win it. I just preparing eventually, physically and emotionally. The bronze shadowed over the gold. So I had to come back and I had to get gold. I love it."

Turner, facing Yu KATAOKA (JPN) in the 49kg final, showed how to counter those Japanese low-single attacks. Every time Kataoka tried to go for them, Tuner would sit low and block with counterattacks.

Kataoka even tried getting behind but Turner held such good positions that she was able to counter and score, eventually winning 6-1. In four bouts, the final was the only one in which did not finish with technical superiority.

Now with two golds, Turner said that Thursday's gold proved that she has evolved as a wrestler and could perform moves other than the double-legs that she has been famous for.

"Two years ago was a lot a lot more nerves. I was on cloud nine. I was 14. I was super nervous," she said. "I feel like I need to grow as a wrestler. I left the double. I don't need to do a double all the time. I can shoot sweeps. I can do little singles. I can do cradles, I can do throws, I can do different things."

With her U17 career finished, Turner will now be focused on U20 and perhaps the senior level as well.

RACHANA (IND)RACHANA (IND) won the gold medal at 43kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Mixed day for India

India, the defending team champions, had a mixed day in the field. It had four wrestlers in the finals but only two came back with gold medals.

Former world U17 silver medalist RACHNA (IND) held her own lead against Xin HUANG (CHN) and secured the gold medal at 43kg. She scored a takedown in the first period to lead 2-0 and Huang was called passive in the second to give one more point to Rachna.

Huang did get a couple of attacks going but was not able to finish. Rachana's gold was the first for India of the night.

Ashvini VISHNOI (IND)Two-time Asian U17 champion Ashvini VISHNOI (IND) is now a world U17 champion at 65kg. (Photo: United World Wrestling / Kostadin Andonov)

Two-time Asian U17 champion Ashvini VISHNOI (IND) added the second as she defeated Mukhayyo RAKHIMJONOVA (UZB) at 65kg with a similar score and scoring actions. With the win, Vishnoi also denied Rakhimjonova a chance of history as she could have become the first-ever world champion for Uzbekistan in Women's Wrestling at any level.

Wenjin QIU (CHN)Wenjin QIU (CHN) defeated KAJAL (IND) in the 73kg final. (Photo: United World Wrestling / Kostadin Andonov)

Returning world U17 champion from 69kg KAJAL (IND), now at 73kg, suffered a loss to Wenjin QIU (CHN) in the final. This was Kajal's second loss in two months to Qiu who had defeated the Indian 10-0 in the Asian U17 Championships final in Vietnam.

Kajal began on an attacking note and raced to a 4-0 lead with two takedowns. However, in the second period, Qiu was able to counter better. Qiu scored a four-pointer and then exposure as she was looking to pin Kajal. After the sequence, Qiu led 6-5. 

Still, Kajal got Qiu locked from behind and was about to throw her for four points but the Chinese managed to block that and land Kajal in danger for two points, extending her lead to 8-5, which became the winning score for her.

The second loss for India came in the 57kg final after a bizarre sequence of events. MONI (IND), who won the Asian U17 gold over Madkhiya USMANOVA (KAZ), faced her again in the finals in Athens.

Moni scored the first takedown of the bout but Usmanova hit a headlock for four to lead 4-2. The scramble continued and Moni got a point for reversal. However, Usmanov got another exposure for two more points and led 6-3 as the referee asked the wrestlers to return to center.

Moni does a double arm lock throw for two points to cut the lead to 6-5 with just over a minute left in the bout. Moni, who perhaps thought that she was leading the bout, did not engage with Usmanova for the next 50 seconds. Even Usmanova, who was leading, did not bother to get into a tangle.

Ultimately, Moni went for the attack with only 10 seconds left but Usmanova was not letting her score with gold on line. With her 6-5 win, Usmanova became the first Women's Wrestling world champion for Kazakhstan in 13 years and avenged her loss to Moni from the Asian U17 Championships final.

RESULTS

43kg
GOLD: RACHANA (IND) df. Xin HUANG (CHN), 3-0

BRONZE: Madison HEALEY (USA) df. Mareim ABDELAAL (EGY), via fall
BRONZE: Inzhu BAKKOZHA (KAZ) df. Raniia RAKHMANOVA (UWW), via fall

49kg
GOLD: Morgan TURNER (USA) df. Yu KATAOKA (JPN), 6-1

BRONZE: Polina BOCHKAREVA (UWW) df. Azema KALIDINOVA (KGZ), 6-6
BRONZE: Komal VERMA (IND) df. Anhelina BURKINA (UWW), 8-3

57kg
GOLD: Madkhiya USMANOVA (KAZ) df. MONI (IND), 6-5

BRONZE: Sayuki TANADA (JPN) df. Sophie RITTER (ITA), 4-4
BRONZE: Alina BAROEVA (UWW) df. Marta MANKOWSKA (POL), 6-1

65kg
GOLD: Ashvini VISHNOI (IND) df. Mukhayyo RAKHIMJONOVA (UZB), 3-0

BRONZE: Feenja HERMANN (GER) df. Alexandra MOISEI (MDA), 4-2
BRONZE: Lilia ERMOKHINA (UWW) df. Anujin ERKHEMBAATAR (MGL), 9-2

73kg
GOLD: Wenjin QIU (CHN) df. KAJAL (IND), 8-5

BRONZE: Ella Jo POALILLO (USA) df. Anna GODELASHVILI (GEO), via fall
BRONZE: Eylem ENGIN (TUR) df. Deborah GARCIA (MEX), 9-1