United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleMonterrey

Yepez adds third Pan-Am gold; U.S. wins WW team title

Sunday, May 11, 2025 - 08:06 By Vinay Siwach

MONTERREY, Mexico (May 10) -- Paris Olympics silver medalist Lucia YEPEZ (ECU) completed a hat-trick of Pan-Am golds while the United States added two more gold medals to its tally in Women's Wrestling at the Pan-American Championships in Monterrey, Mexico. Canada, which won two golds on Friday, got another one through Laurence BEAUREGARD (CAN) at 59kg.

Overall, the United States won the team title with 207 points with Canada finishing second with 170 points. Hosts Mexico was third with 131 points.

Yepez, wrestling for the first time since the Paris Olympic final, won the gold medal at 53kg after a 7-0 win in the final against Mariana ROJAS (VEN). This was Yepez's third straight gold medal at the Pan-Ams.

Two stepout and a activity clock point against Rojas helped Yepez get a 3-0 lead before a double-leg takedown and turn made it 7-0 in the first period. Surprisingly, there was no more scoring in the final as Yepez was happy to hold the center and the lead to win the top medal.

Kylie WELKER (USA) tries to score against Thamires MARTINS (BRA) in the 76kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

The United States, which won three gold medals on Friday, added two more through world bronze medalists Macey KILTY (USA) at 65kg and Kylie WELKER (USA) at 76kg.

Kilty was in a four-wrestler round-robin bracket and won her three bouts effortlessly. Kilty defeated Miki ROWBOTTOM (CAN) 10-0 in Round 1, secured a fall against Leticia DE OLIVERIA (BRA) in Round 2 and another 10-0 win in Round 3 against Alexis GOMEZ (MEX).

Welker, up against a tough bracket in 76kg, stepped and impressed with her performance to win her first Pan-Am gold. Olympic bronze medalist Milaimy MARIN POTRILLE (CUB) and defending champion Genesis REASCO (ECU), who has a win over Welker, were in the bracket.

But it was Welker and Thamires MARTINS (BRA) who reached the final. Welker defeated Reasco 10-0 while Martins stopped Potrille 9-7, both in the semifinals.

In the final, it took little effort for Welker to see off Martins, 8-1. The first period saw only a point for Welker as Martins was put on the 30-second activity clock but failed to score.

Both wrestlers put on the activity period in the second period and Welker's lead adjusted to 2-1. The only scoring scramble of the match was when Martins tried an outside trip but had no control of Welker's upper body. Welker swiftly got her head out and then scored a takedown to lead 4-1.

Martins shot for Welker's legs quiet a few times but failed to score any points. In the final five seconds, Martins drove Welker to the edge before the American countered with a whizzer and scored four points for the win.

At 59kg, Laurence BEAUREGARD (CAN) added her fourth Pan-Am title by winning both her bouts, in a three-wrestler bracket, in with ease. She defeated Abigail NETTE (USA) 6-3 in Round 1 and scored a 12-1 victory over Alma VALENCIA (MEX), 12-1, in Round 2.

Jaxen FORREST (USA) celebrates after winning the 61kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Three Freestyle golds for U.S.

The Freestyle competition also began at the Pan-Am Championships on Saturday and the U.S. made a strong start. The country swept all three weight class, winning gold medals at 61kg, 74kg and 86kg.

At 61kg, 18-year-old Jaxen FORREST (USA) made his senior debut and won the gold without giving up a single point in three bouts. He defeated Joseph SILVA (PUR) in the final bout.

Silva was put on the activity clock in the first period and he failed to score which gave Forrest a 1-0 lead at the break. The second period saw more action as Forrest switched gears. He scored a takedown to lead 3-0 before blasting a double-leg attack for four points. He finished the bout with a takedown for two points and exposure which gave him two more points.

Ladarion LOCKETT (USA) won the 74kg final 11-0 against Anthony MONTERO (VEN). (Photo: United World Wrestling / Osvaldo Aguilar)

Another youngster, world U20 silver medalist Ladarion LOCKETT (USA) won gold for the U.S. Lockett was also making his senior debut and defeated Anthony MONTERO (VEN), 11-0, in the final.

Lockett built a 5-0 lead with a big four-pointer in the first period and then exhibited how quick he is on the mat. Montero hit a snapdown to which Lockett lost momentum but pounced on Montero's left ankle in a blink. He scored a takedown and turn via lace to lead 9-0.

Montero tried a couple more attacks but Lockett saw them off before finishing the bout with a takedown and an 11-0 win.

Zahid VALENCIA (USA) won his second Pan-Am title. (Photo: United World Wrestling / Osvaldo Aguilar)

Zahid VALENCIA (USA), wrestling at the Pan-Am Championships after three years, reclaimed the 86kg title that he previously won in 2022. Just like his younger compatriots, Valencia had no trouble seeing off the 86kg field without giving up any points.

He defeated Jorge LLANO (ARG) 11-0 in the final in two minutes and 44 seconds. Valencia scored his two points via stepouts and Llano was hit with a point penalty for fleeing to make it 3-0 for Valencia. A takedown later, it became 5-0.

Llano was again hit with fleeing as Valencia scored a stepout and the score became 7-0. Valencia's takedown and gut-wrench finished the bout 11-0.

RESULTS

Women's Wrestling

53kg
GOLD: Lucia YEPEZ (ECU) df. Mariana ROJAS DIAZ (VEN), 7-0

BRONZE: Adrianny CASTILLO (ARG) df. Josefina RAMIREZ (MEX), via fall
BRONZE: Jaslynn GALLEGOS (USA) df. Serena DI BENEDETTO (CAN), 16-4

59kg
GOLD: Laurence BEAUREGARD (CAN)
SILVER: Abigail NETTE (USA)
BRONZE: Alma VALENCIA (MEX)

65kg
GOLD: Macey KILTY (USA)
SILVER: Miki ROWBOTTOM (CAN)
BRONZE: Alexis GOMEZ (MEX)

76kg
GOLD: Kylie WELKER (USA) df. Thamires MARTINS (BRA), 8-1

BRONZE: Genesis REASCO (ECU) df. Linda MACHUCA (ARG), 6-0
BRONZE: Milaimy MARIN POTRILLE (CUB) df. Neirili BANGUERO (VEN), 10-0

Freestyle

61kg
GOLD: Jaxen FORREST (USA) df. Joseph SILVA (PUR), 11-0

BRONZE: Joshua KRAMER (ECU) df. Esteban PEREZ (GUA), 10-0
BONZE: Garette SAUNDERS (CAN) df. Peter HAMMER (CRC), 14-8

74kg
GOLD: Ladarion LOCKETT (USA) df. Anthony MONTERO (VEN), 11-0

BRONZE: Adam THOMSON (CAN) df. Geannis GARZON (CUB), via disqualification
BRONZE: Cristian SANTIAGO (MEX) df. Luis BARRIOS (HON), 14-3

86kg
GOLD: Zahid VALENCIA (USA) df. Jorge LLANO (ARG), 11-0

BRONZE: Kevin DE LEON (MEX) df. Cesar UBICO (GUA), 9-4
BRONZE: Steven RODRIGUEZ (VEN) df. Taran GORING (CAN), 11-0

United World Wrestling together with N3XT Sports begins the digital transformation process

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Yepez adds third Pan-Am gold; U.S. wins WW team title