#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Saravi returns to final; Ganizade, Ghanem rematch for 72kg gold

Friday, September 19, 2025 - 16:52 By Ken Marantz

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ZAGREB, Croatia (September 19) -- Paris Olympic champion Mohammadhadi SARAVI (IRI) safely negotiated the minefield that was the draw of the stacked 97kg division, advancing to the final to earn a shot at capturing a second world title.

Saravi defeated Kiryl MASKEVICH (UWW) 3-1 in the semifinals Friday at the World Championships in Zagreb, putting him in Saturday's gold-medal match against Artur SARGSIAN (UWW) as the finals were set in three Greco weight classes.

In other finals, Aidos SULTANGALI (KAZ) and Alisher GANIEV (UZB) will battle it out at 60kg, while the 72kg match will be a rematch of last year's final between defending champion Ulvu GANIZADE (AZE) and Ibrahim GHANEM (FRA).

Saravi, who avoided the upset bug that hit the legendary Artur ALEKSANYAN (AZE) and 2023 world champion Gabriel ROSILLO (CUB) earlier in the day, executed a gut wrench from par terre against Maskevich, then hardly budged when he was put on the bottom in the second period.

The victory gives Saravi, who won his third straight Asian title and fourth overall this year, a shot at regaining the world title he won in 2021. He also has an Olympic bronze and world silver and bronze medals to his credit.

Sargsian, a 2021 bronze medalist, earned his place in the final with a 1-1 victory over Murad AHMADIYEV (AZE), prevailing on the criteria of receiving the first of two passivity points.

Following an opening victory by technical superiority, it was Sargsian's third straight victory by a 1-1 scoreline, an aspect that is totally irrelevant to him.

"I don’t care about the score, the important thing is that they raised my hand," Sargsian said. "All my life I tried to win ahead of time, to get 8-0 in every match -- and for what? It didn’t lead to anything good. I’m 27 years old and I still have only world championship medal. So for me, three times 1-1 is the same as three times 8-0."

For Sargsian, the final gives him a chance to avenge a loss to Saravi from the 2021 World Championships, when the Iranian defeated him 6-4 in the first round in Oslo.

"I’m very glad that tomorrow I’ll finally have my long-awaited rematch with Saravi," Sargsian said. "It adds extra excitement that now he is not only a world champion, but also an Olympic champion."

At 60kg, Asian silver medalist Ganiev will get a chance to become just the second Uzbekistan wrestler to win a world Greco title after holding on to win a 5-5 thriller
over European silver medalist Georgij TIBILOV (SRB).

Ganiev was on top in par terre, trailing on criteria because he received the second passivity point, when he lifted Tibilov and executed a nifty cartwheel for a 4-pointer and a 5-4 lead.

But Tibilov, a world bronze medalist at 63kg in 2023, was not going down easily, and he pressured Ganiev at the edge for a takedown, then added a second one. But
that was all he could get, and Ganiev won on big-point criteria.

The victory avenged a 6-4 loss to Tibilov in the final of the Zagreb Open in the same arena back in February.

Uzbekistan's lone title in Greco came back in 2001, when Dilshod ARIPOV (UZB) won the 58kg gold in Patras, Greece.

Sultangali, who has world bronze medals from 2018 and 2022, will get a shot at his first gold after putting on a late surge and defeating Amiran SHAVADZE (GEO)
10-2 in the other semifinal.

Sultangali trailed 2-1 when he bulled Shavadze over for a 4-point takedown with :30 left, then added a gut wrench. An unsuccessful challenge made it 8-2 before Shavadze gave up the fight and allowed a stepout with fleeing penalty point with :03 left.

Kazakhstan has won five Greco world golds through three wrestlers, but hasn't had put one on the top of the medal podium since 1999, when Mkhtar MANUKYAN
(KAZ) won the second of his back-to-back titles at 63kg in Athens.

At 72kg, a second potential Uzbekistan-Kazakhstan match-up failed to come to fruition when both countries' wrestlers lost in the semifinals. Instead, it will be
Ganizade and Ghanem going at it for the second consecutive year.

Ganizade scored all of his points in the first period in a 5-0 victory over Asian silver medalist Abdullo ALIEV (UZB). He slipped behind for a takedown, then added a gut wrench before getting the lone passivity point to cap the first period.

In the other semifinal, Ghanem was leading a close match 3-2 as it was winding down when he countered Merey MAULITKANOV (KAZ) for 4-point throw.

Maulitkanov just remained lying on the mat, officially giving Ghanem a victory by fall in 5:49.

RESULTS

Greco-Roman

60kg (25 entries)
SF 1: Aidos SULTANGALI (KAZ) df. Amiran SHAVADZE (GEO) by TF, 10-2, 5:57
SF 2: Alisher GANIEV (UZB) df. Georgij TIBILOV (SRB), 5-5

72kg (30 entries)
SF 1: Ulvu GANIZADE (AZE) df. Abdullo ALIEV (UZB), 5-0
SF 2: Ibrahim GHANEM (FRA) df. Merey MAULITKANOV (KAZ) by Fall, 5:49 (7-2)

97kg (29 entries)
SF 1: Mohammadhadi SARAVI (IRI) df. Kiryl MASKEVICH (UWW), 3-1
SF 2: Artur SARGSIAN (UWW) df. Murad AHMADIYEV (AZE), 1-1