#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Paris 2024 Day 6 Preview: FS 65kg and 97kg; WW 76kg

Saturday, July 27, 2024 - 10:26 By Eric Olanowski

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PARIS, France (July 27) --- Kyle SNYDER (USA) has thought about his revenge day on Akhmed TAZHUDINOV (BRN) ever since that September loss in Belgrade where the 'Wonder Kid' stormed past 'Captian America' in the quarterfinals of the World Championships.

Snyder has locked August 11 as his revenge date, when FS 65kg, FS 97kg, and WW 62kg will take center stage at the 2024 Paris Olympic Games.

PARIS 2024 SCHEDULE | PARIS 2024 NEWS

Meanwhile, four world champions -- Rahman AMOUZAD (IRI), Iszmail MUSZUKAJEV (HUN), Haji ALIYEV (AZE) and Zain RETHERFORD (USA) will battle it out for 65kg Olympic supremacy.

On the women's side, Yuuka KAGAMI (JPN) will begin her quest to future Japan's dominance in the women's wrestling world and become their first-ever heavyweight Olympic champion.

97kg: Snyder, from champion to challenger

For Tazhudinov, the match against Snyder was a coming-out party, while it was a "back to the drawing board" moment for the American. In just over two minutes, Snyder gave up back-to-back four-pointers, ultimately losing the match 11-0.

Since that September loss, Snyder has been in the lab at Penn State University with fellow Olympic champion Cael SANDERSON (USA), cooking up a game plan for how he'll take out Tazhudinov in the Paris 2024 semifinals. 

Tazhudinov and Snyder are seeded No. 2 and No. 3, respectively, putting them together on the bottom side of the bracket, setting up a potential semifinal clash.

Kyle SNYDER (USA)Amirali AZARPIRA (IRI) defeated Kyle SNYDER (USA) in Zagreb. (Photo: United World Wrestling / Kadir Caliskan) 

Another youthful threat standing in Snyder's way is Amirali AZARPIRA (IRI), who is unseeded and will be randomly drawn into the bracket.

Azarpira, the 22-year-old, beat Snyder earlier this year. The two met in the finals of the Zagreb Open Ranking Series, where Azarpira took Snyder down twice to not only win the Ranking Series title but also lock up his spot on Iran's Olympic team over Kamran GHASEMPOUR (IRI).

With Snyder and Tazhudinov on the bottom of the bracket, the three guys to keep an eye on the top side of the bracket are Magomedkhan MAGOMEDOV (AZE), Ibrahim CIFTCI (TUR) and Givi MATCHARASHVILI (GEO).

With all the discussion in this 97kg bracket always around Snyder and Abdulrashid SADULAEV (AIN), these three guys often take a back seat in the debate. Still, one is about to catapult themselves to a level of stardom they never imagined.

Despite being the lowest-seeded of the three, Matcharashvili is the betting favorite in his rivalries with Magomedov and Ciftci. 

Matcharashvili has had four matches with Magomedov and five against Ciftci and has a 7-2 combined record against both guys. He's also coming off wins against the duo at this year's European Championships.

Top-seeded Magomedov and No. 5 Matcharashvili have met four times in their careers, with the Georgian owning a 3-1 match advantage.

Matcharashvili won the opening pair of meetings before taking his lone loss of the series in the semifinals of the 2023 World Championships. In their last meeting, Matcharashvili returned to his winning ways, winning the European finals against his Azeri rival, 7-1.

Matcharashvili and Ciftci have met five times in their careers -- twice as underclassmen and three times on the senior level. 

Matcharashvili first defeated Ciftci at the 2017 U20 European Championships before losing to the Turkish wrestler at the 2019 U23 European Championships. Matcharashvili has since beaten Ciftci at the European Championships in back-to-back years and at the 2023 World Championships.

65kg: Tough road to gold

Regarding stacked weight classes at Paris 2024, 65kg ranks near the top. The weight features four world champions and a slew of other competitors who could end up making a run to the podium.

Since last year's World Championships, reigning world champ Muszukajev has taken out Amouzad and Aliyev at least once and will have to do it against them in order to end Hungary's 76-year freestyle Olympic gold-medal drought.

Iszmail MUSZUKAJEV (HUN)Iszmail MUSZUKAJEV (HUN) has a perfect record against Haji ALIYEV. (Photo: United World Wrestling / Kadir Caliskan)

Muszukajev and Aliyev, seeded No. 3 and 6, respectively, will meet in the quarterfinals, and then the Hungarian will face the Iranian in the semifinals.

The Paris 2024 quarterfinal meeting between Musukaev and Aliyev will be their fourth career meeting, with the former Russian-turned-Hungarian owning a 3-0 advantage. In their last meeting at the Hungarian Ranking Series, Muszukajev picked up arguably his most dominant win over Aliyev. He scored a 9-3 victory that included a beautiful four-point throw, a takedown, a trapped arm gut and a step out.

If Muszukajev can defeat Aliyev, it will set up a third meeting with 2022 world champion Amouzad. They've split their previous meetings, with Muszukajev getting revenge on Amouzd in last year's world semifinals.

On the other side of the bracket, top-seeded Vazgen TEVANYAN (ARM) is favored to meet world runner-up Sebastian RIVERIA (PUR) in the semifinals.

The meeting between Rivera and Tevanyan will be a rubber match after the pair split their 2023 World Championship and 2024 Zagreb Open Ranking Series meetings. Riveria trailed 6-0 in Belgrade with two minutes left but picked up a shocking 9-8 win to push himself into the world finals. Then, in Croatia earlier this year, Tevanayan evened the score with a 9-1 victory.

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA (JPN) defeated Toyko Olympic champion Takuto OTOGURO (JPN) to be on the Japan team. (Photo: United World Wrestling / Kadir Caliskan)

On the non-seeded front, Kotaro KIYOOKA (JPN) and Retherford are the most dangerous guys who can blow up a bracket. 

Kiyooka, who took out reigning Olympic champion Takuto OTOGURO (JPN) in Japan's wrestle-offs, is 7-1 this season. More importantly, the 23-year-old has 2024 wins over Olympians Muszukajev and Austin GOMEZ (MEX).

Retherford, down from his 2023 world title-winning weight of 70kg, will be tasked with trying to win America's first Olympic medal at 65-66kg since Jamill KELLY's (USA) Athens 2004 silver medal. This season, Retherford has had seven international bouts, winning every match except the one he had with Tulga TUMUR OCHIR (MGL) at the World Olympic Qualifier.

WW 76kg: Japanese sweep in Paris?

It's no secret that everyone is chasing Japan in the women's wrestling race. Japan has had 24 women wrestle at the Olympic Games; winning 15 of 24 Olympic titles. However, they've never reached a gold-medal bout at WW 76kg (formerly 72kg).

Kagami will be tasked with ending Japan's five Olympic Games drought of gold medals. "There has never been a Japanese gold medal in the 76kg heaviest weight class at the Olympics before," said Kagami. "I want to be the first." 

As unbelievable as it seems, it's not unrealistic that Japan's squad will sweep the Olympics, but Kagami, who says there's no pressure, knows it all comes down to her. When asked how many Olympic titles Japan will win in Paris, Kagami replied without hesitation, "Six. Now it's up to me. If I do my best, I think Japan can win six gold medals."

The reigning world champion must get through familiar foes Yasemin ADAR YIGIT (TUR) and Aiperi MEDET KYZY (KGZ) to complete her historic run. The Japanese star has a winning track record against Medet Kyzy but has yet to solve the puzzle of Adar. 

At the 2022 World Championships, Kagami lost to Adar and has not wrestled the Turkish star since. What makes this interesting is that Adar is unseeded, which means she'll be randomly drawn into the bracket, leaving the possibility of a second meeting with Kagami.

Yuka KAGAMI (JPN)Yuka KAGAMI (JPN) defeated Adeline GRAY (USA) en route her 76kg gold at the World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Kagami has two wins between a loss to Medet Kyzy, but her latest win is a washy one. In the world finals, Kagami won after Medet Kyzy injury defaulted due to a knee injury. The pair split their previous meetings, with the Japanese wrestler winning at the 2022 U23 World Championships and the Kyrgyz wrestler winning at the 2022 Asian Championships.

The sixth day of wrestling at Paris 2024 starts on August 10. Follow @unitedworldwrestling on all social channels to stay updated on what's happening in Paris.