#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleMonterrey

Blades, Godinez sisters cruise to Pan-Am golds

By Vinay Siwach

MONTERREY, Mexico (May 9) -- Olympic silver medalist Kennedy BLADES (USA) made a golden debut at Pan-American Championships, winning gold medal at 68kg in Monterrey, Mexico.

Blades, who won silver medal in Paris at 76kg, led a spirited performance from the United States which claimed three gold medals out of the six Women's Wrestling weight classes in action on Friday.

Apart from Blades, Audrey JIMINEZ (USA) and Tiffani BAUBLITZ (USA) won gold medals at 50kg and 72kg respectively. Canada won two other gold medals through the Godinez sister -- Karla and Ana -- at 55kg and 62kg, respectively. Cuba won the remaining gold at 57kg through Yaynelis SANZ (CUB).

Blades wrestled in a Nelson bracket and after dominating her way to the final, she faced Nathali GRIMAN (VEN) for the gold medal. It was Griman who opened the scoring with a stepout but Blades blasted a double-leg attack for a takedown to take a 2-1 lead. On restart, Griman was on her heels and Blades hit another double-leg, this time for four points.

The big moves continued as Blades used her strength for another double-leg takedown for four points and lead 10-1. Griman countered a Blades move and flung her for four points on the edge to cut the lead to 10-5.

In the second period, Blades got a two-point takedown and moved closer to victory with a 12-5 lead. Griman gave her the perfect opportunity when she missed a deep shot and Blades scored a go-behind for a 14-5 victory.

Jiminez downed Paris Olympic silver medalist Yusneylis GUZMAN (CUB), 18-8, in the 50kg semifinal before pinning Madison PARKS (CAN) in the final.

Parks got a point as Jimiez was put on the 30-second activity clock. But she answered with a two-pointer to lead 2-1 at the break. Parks scored a stepout in the second period before Jiminez launched a cradle and kept Parks' back on the mat to secure the fall with two minutes remaining in the match.

In the semifinal, Guzman led with a takedown before a clumsy ankle-pick and throw made it 6-0. Jiminez got on the board with a takedown but the joy was short-lived as Guzman countered a low attack and scored two more points to lead 8-2 at the break.

The second period was all about Jiminez as she snapped Guzman and scored a go-behind. She transitioned into a leg-lace and turned Guzman four times to pull off an unprecedented, 18-8, win and enter the final.

The third gold medal came through Tiffani BAUBLITZ (USA) who won both her bouts in round-robin system. Baublitz faced off Nyla BURGESS (CAN) in the second round and the winner would win gold.

Baublitz scored takedown in the opening 10 seconds to lead 2-0. Burgess got a stepout to cut the lead to 2-1 but Baubtiz got a stepout to make it 3-1 at the break.

Burgess turned the tide in her favour with two clutch takedowns in the second period to lead 5-3. Baubtiz managed to get a single-leg attack to exposure for two points but a reversal added one point to Burgess' score and she led 6-5.

Baubtiz never gave up to get the lead back. As the two wrestlers engaged, she flung Burgess and got a stepout to take a 6-6 criteria lead with 57 seconds remaining. She defended her lead and clinched the gold at 72kg.

Godinez Sisters Golden

Karla and Ana GODINEZ (CAN) claimed gold medals to give Canada two champions in Women's Wrestling. Karla, wrestling at 55kg, outscored her opponents 31-0 in three bouts. She was in a four-wrestler round-robin bracket and won her matches 10-0, 11-0 and 10-0 for the gold medal.

The elder Godinez, Ana, returning to competition for the first time since finishing a heartbreaking fifth at the Paris Olympics, secured a fall in the 62kg final against Astrid MONTERO (VEN) to win gold medal.

She won her first two bouts via technical superiority and the semifinal via fall before Montero challenged her in the final. Montero built a 3-0 lead at the break and Godinez needed something special in the second period.

After giving up another stepout, Godinez got a takedown and then cradled Montero for the fall with 1:50 remaining on the clock to win the gold medal.

Cuba won the gold medal at 57kg as Yaynelis SANZ (CUB) denied home favorite Bertha ROJAS (MEX), 6-0, in the final.

Sanz was put on the activity clock in the first period but she used a duckunder to get behind Rojas. She elevated Rojas's leg and the Mexican tried to hit a cut-back which Sanz defended and fell forward with Rojas on the mat for two points. It became 4-0 when Sanz scored a takedown before the break.

In the second period, Rojas missed an attack and Sanz was quick to go behind but Rojas defended for a while before the scramble resulted in Sanz getting the takedown and a 6-0 lead. Sanz defended that lead and won gold.

U.S. claims Greco title

The United States claimed the Greco-Roman team title with 209 points. After winning five gold medals on Thursday, it added one more as two Greco weight classes were in action on Friday. Mexico finished second with 143 points and Venezuela was third with 90 points. Cuba, which only had three wrestlers entered, finished fourth with 75 points as all three of them won gold medals.

Alejandro SANCHO (USA), who won the gold at 67kg last year, won the gold medal with ease at 72kg this year after beating Nilton SOTO (PER) 8-0 in the final.

Sancho was clearly the aggressor from the word go and scored a stepout. When he got the par terre advantage, he scored two points from a correct throw to lead 4-0.

He kept the pressure in the second period as well and scored a stepout before adding two more stepout and a point for caution against Soto helped him win 8-0, his fourth technical superiority win of the day.

At 97kg, world champion and Paris Olympics bronze medalist Gabriel ROSILLO (CUB) defeated Paris Olympian Kevin MEJIA (HON), 5-1, in the final.

Mejia got the par terre but as he tried a turn, Rosillo slipped out and tried a reverse lift. He failed to execute it and Mejia landed with no exposure. Mejia quickly scored a go-behind for a 3-0 lead. However, Cuba challenged the decision and won on review, reverting the lead to 1-0.

In the second period, Rosillo got the par terre and after a little battle as Mejia defended the position, Rosillo scored a body slam and got four points to lead 5-1 which he defended till the end.

The gold medal was Rosillo's only second at the Pan-Am Championships, the first coming back in 2019.

RESULTS

Women's Wrestling

50kg
GOLD: Audrey JIMENEZ (USA) df. Madison PARKS (CAN), via fall (4-2)

BRONZE: Nohalis LOYO (VEN) df. Kamila BARBOSA (BRA), 4-1
BRONZE: Yusneylis GUZMAN (CUB) df. Yorlenis MORAN (PAN), 12-2

55kg
GOLD: Karla GODINEZ (CAN)
SILVER: Louisa SCHWAB (USA)
BRONZE: Andrea AVELINO (MEX)

57kg
GOLD: Yaynelis SANZ (CUB) df. Bertha ROJAS (MEX), 6-0

BRONZE: Luisa VALVERDE (ECU) df. Ana PEREIRA (BRA), 10-0
BRONZE: Amanda MARTINEZ (USA) df. Mia FRIESEN (CAN), 12-2

62kg
GOLD: Ana GODINEZ (CAN) df. Astrid MONTERO (VEN), via fall (4-4)

BRONZE: Melanie JIMENEZ (MEX) df. Savannah COSME (USA), 3-0

68kg
GOLD: Kennedy BLADES (USA) df. Nathali GRIMAN (VEN), 14-5

BRONZE: Virginia JIMENEZ (CHI) df. Debanhi TAPIA (MEX), 4-4

72kg
GOLD: Tiffani BAUBLITZ (USA)
SILVER: Nyla BURGESS (CAN)
BRONZE: Michelle OLEA (MEX)

Greco-Roman

72kg
GOLD: Alejandro SANCHO (USA) df. Nilton SOTO (PER), 8-0

SILVER: Irving SALAZAR (MEX) df. Cristian MEJIA (GUA), 9-0

97kg
GOLD: Gabriel ROSILLO (CUB) df. Kevin MEJIA (HON), 5-1

BRONZE: Michial FOY (USA) df. Dorian TREJO (MEX), 9-0