#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

Iran survives Uzbekistan scare to win Greco title at U17 Worlds

Wednesday, July 30, 2025 - 16:59 By Vinay Siwach

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ATHENS, Greece (July 30) -- Four gold medals were not enough for Uzbekistan as they fell short in what could have been a generational team title in Greco-Roman at the World U17 Championships.

Iran, which won one gold medal out of 10, was crowned team champions as it performed well in placing their wrestlers in the weight classes. It finished with 125 points while Uzbekistan finished seven short at 118 points. Kazakhstan finished third with 113 points.

Kyrgyzstan and Azerbaijan were not far behind and finished fourth and fifth respectively, tied on 100 points. Both countries had one gold medal each but Kyrgyzstan had two silver medals to Azerbaijan's one to finish ahead of them.

Read More: Uzbekistan closer to Women's Wrestling history in Athens

Iran had eight wrestlers in the medal-bouts and six of them returned with one. Iran finished with one gold, one silver and four bronze medals. Uzbekistan, on the other side, had only those four golds to show. Four of its wrestlers did not contribute points to the team race.

In one head-to-head bout on Wednesday, Abolfazl ZARE (IRI) secured a 7-5 win over Humoyun ERKINOV (UZB) in 60kg bronze-medal bout which proved crucial. A win for Erkinov would have seen Uzbekistan win the title.

Then it was the gold medal of Amirsam MOHAMMADI (IRI) at 92kg which helped Iran jump from fourth place to first. He wrestled Kanstantsin KASYAN (UWW) for the gold medal and began with three stepouts. Kasyan was called passive and put in par terre. Mohammadi turned him twice and won the final 8-0 in 1 minute and 12 seconds.

Uzbekistan's two gold medals came at 51kg and 71kg.

Otabek TURSUNOV (UZB)Otabek TURSUNOV (UZB) won the gold medal at 51kg in Athens. (Photo: United World Wrestling / Kostadin Andonov)

Asian U17 bronze medalist Otabek TURSUNOV (UZB) added a third Greco gold of the World U17 Championships for Uzbekistan after he defeated Hikmat HAGVERDIYEV (AZE), 4-1, in the 51kg.

Hagverdiyev was about to be called passive and put in par terre but he scored a stepout to avoid that call and lead 1-0. Tursunov answered with a stepout of his own and made 1-1. However, the criteria remained with Hagverdiyev as United World Wrestling is testing a new rule, where in Greco-Roman, if the score is 1-1, the criteria will be with the wrestler who got the first point.

Tursunov, however, got the par terre position in the second period and a 2-1 lead over Hagverdiyev. He defended his lead for the final minute and as the Azerbaijan wrestler tried a throw, he blocked him and landed on top, earning two more points.

Behruzbek VALIEV (UZB)Behruzbek VALIEV (UZB) upgraded his bronze from 2024 to gold in 2025. (Photo: United World Wrestling / Amirreza Aliasgari)

At 71kg, Asian U17 champion Behruzbek VALIEV (UZB) denied the hosts a gold after he defeated Dimitrios SOULIS (GRE), 3-1, in the final.

Valiev seemed to have taken the burnt from a few tough bouts from Tuesday as he struggled with his attacks against Soulis, who was egged on by vocal home fans.

However, he found enough inside him to turn from par terre and defend from that position in the second period to win the fourth gold medal of the tournament for Uzbekistan.

Ali NAZAROV (AZE)Ali NAZAROV (AZE) scored a 6-1 victory over Amangeldi YSAKBAEV (KGZ) in the 60kg final. (Photo: United World Wrestling / Kostadin Andonov)

Ali NAZAROV (AZE) showed why gut-wrench is still one of the best techniques to score points in wrestling as he rolled Amangeldi YSAKBAEV (KGZ) two times from par terre using gut wrench and win the world title at 60kg.

He later defended his par terre position, winning the final 6-1 and handing Azerbaijan the first gold medal for the World U17 Championships in Athens.

An action-packed match kicked off the medal bouts with Kuanyshbek ZHANGAZHOL (KAZ) and Nurkerim KUMARBEKOV (KGZ) did not hold back their attacks as soon as the final began.

Zhangazhol did not waste much time to get going in the final against Kumarbekov as he used an arm throw to score the first four points but it was removed after he was warned for using his leg.

But he scored a takedown for a 2-0 and then hit a front headlock throw to make it 6-0. Kumarbekov answered with a four-pointer as well and both wrestlers used arm-rolls in the same sequence to score points. When they broke off at the break, Zhangazhol led 8-6.

After the blazing first half, both wrestlers had a subdued second and no more points were scored despite desperate attempts from Kumarbekov. Zhangazhol celebrated his win a split-second early but there was no harm done.

Kyrgyzstan challenged for fleeing in the final five seconds and on review, Zhangazhol was it with a caution for defensive foul, it only got Kumarbekov a point, making Zhangazhol's winning score 8-7.

RESULTS

45kg
GOLD: Kuanyshbek ZHANGAZHOL (KAZ) df. Nurkerim KUMARBEKOV (KGZ), 9-6

BRONZE: Abdurrahman HUSEYNLI (AZE) df. Tymur MAHARRAMOV (UKR), 9-0
BRONZE: Vadim TARELUNGA (MDA) vs. Benyamin KHEZLI (IRI), 8-3

51kg
GOLD: Otabek TURSUNOV (UZB) df. Hikmat HAGVERDIYEV (AZE), 4-1

BRONZE: Marat ATSHEMYAN (ARM) df. Polat KARADENIZ (TUR), 11-0
BRONZE: Abu Bakar SAGA (NOR) df. Islam KURBANOV (KGZ), 5-3

60kg
GOLD: Ali NAZAROV (AZE) df. Amangeldi YSAKBAEV (KGZ), 6-1

BRONZE: Abolfazl ZARE (IRI) df. Humoyun ERKINOV (UZB), 7-5
BRONZE: Zaven MEZHLUMYAN (ARM) df. Denys SEREDIN (UKR), 5-2

71kg
GOLD: Behruzbek VALIEV (UZB) df. Dimitrios SOULIS (GRE), 3-1

BRONZE: Hossein KAZEMI (IRI) df. Yusif AHMADLI (AZE), 4-3
BRONZE: Marlen MEIRBEKULY (KAZ) df. Imre KOLOMPAR (HUN), 7-1

92kg
GOLD: Amirsam MOHAMMADI (IRI) df. Kanstantsin KASYAN (UWW), 8-0

BRONZE: Ahmet UZUN (TUR) df. Said PASHAYEV (AZE), 5-0
BRONZE: David CALKINS (USA) df. Ionut PATRU (ROU), 4-0