#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

U23 World Championships 2025 Greco-Roman Day 2 Highlights

Tuesday, October 21, 2025 - 08:11 By Vinay Siwach

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NOVI SAD, Serbia (October 21) -- The U23 World Championships continue on second day in Novi Sad, Serbia. Greco-Roman will continue in 55kg, 67kg, 72kg and 97kg.

WATCH CENTER | LIVE MATCH ORDER | DAY 1 RESULTS

15:10: Anri KHOZREVANIDZE (GEO) with a reversal when Ahmadreza MOHSEN NEZHAD (IRI) got a turn which gives the Georgian a 5-4 lead and gives him the win and a place in the 67kg semifinals.

15:00: Alibek AMIROV (UWW), U23 European champion, is into the semifinals at 55kg at the U23 Worlds after a 9-0 victory over Vikramjit MORE (IND). Two defensive fouls from More in that match.

14:45: Armin SHAMSIPOUR (IRI) has no mercy on Nurbolot BERDIKULOV (KGZ) as he rolls to a 13-3 technical superiority win at 55kg. Shamsipour, a 2024 U17 world champ, used his incredible gut-wrench to score his points.

14:30: Darius KIEFER (GEO) cannot survive the Maksim AVERIN (UWW) test! Kiefer, who has looked off color today, did well in the first period to be down only 1-0 but gives up two points in the second period to Averin who wins 3-1 to advance to the semifinals at 97kg

14:25: Iman MOHAMMADI (IRI) with a 5-3 victory over Ruslan NURULLAYEV (AZE) at 72kg. He scores two front headlock turns from par terre while Nurullayev only scored a turn. 

14:00: Big match on Mat B as U20 world champion Yehor YAKUSHENKO (UKR) takes on returning silver medalist Abubakr KHASLAKHANAU (UWW). The first points are scored by Khaslakhanau with a go-behind takedown for a 2-0 lead. Just before the break, Yakushenko with a cartwheel takedown to lead 2-2 on criteria. Khaslakhanau takes takes the lead back as Yakushenko called passive in the second period but he fails to score any points from par terre. Yakushenko has two minutes to make a comeback. He complains of a shoulder pain. Yakushenko with a stepout as the bout restarts and he takes a 3-3 criteria lead. He keeps his criteria lead and wins the bout 3-3 on criteria to advance to the semifinals.

13:55: Ahmadreza MOHSEN NEZHAD (IRI) scores a 7-1 victory at 67kg against Azat SARIYAR (TUR). Mohsen Nezhad is a two-time world U20 champion and making his U23 debut.

13:30: Andrea SETTI (ITA) with a four-pointer late in the match against Anri KHOZREVANIDZE (GEO) but the Georgian remains unfazed by the move and wins his 67kg bout 6-5.

13:20: World U20 champion Yehor YAKUSHENKO (UKR) with a dominant win over Luka GABISONIA (GEO) at 97kg. He goes for a big four before getting a stepout to lead 5-0. A stepout and takedown to finish the bout 8-0 in the first period.

13:15: Returning silver medalist at 97kg Abubakar KHASLAKHANAU (UWW) with a technical superiority win over world U20 silver medalist Mohammad SEYDI (IRI) as he wins 9-1. Three stepouts in that bout for him. He will face world U20 champion Yehor YAKUSHENKO (UKR) next.

12:55: Darius KIEFER (GER) with a comeback in his 97kg bout against Tomislav BRKAN (CRO). Kiefier was down 3-2 but gets a par terre and turn to lead 5-3 before beating Brkan 7-4 and advance to the quarterfinals at 97kg.

12:30: Ahmadreza MOHSEN NEZHAD (IRI), a two-time world U20 champion, gets a good warm-up with an8-0 win over Ardit ZENELI (ALB) in just a minute and 14 seconds at 67kg.

12:05: Mate VEGH (HUN) scored four points on Iman MOHAMMADI (IRI) but the Iranian was just too too good for him. Mohammadi with 10 points in the match to beat Vegh 10-4 and advance at 72kg.

11:50: Hleb MAKARANKA (UWW) brings down world bronze medalist Daniial AGAEV (UWW) at 67kg. He gets four points from par terre while giving none as Makaranka wins 5-1 to advance at 67kg.

11:35: Vikramjit MORE (IND) gives India a win at 55kg as he beats Denis MIHAI (ROU). Mihai was up 1-0 but More pressures him towards the zone when Mihai tries a arm-throw but More blocks it for a takedown. He turns him for another two points to lead 4-1. Romania challenge for a slip throw but it is not and the challenge is lost. Mihai gets a point in the second period for par terre but More sails through 5-3.

11:20: Richard KARELSON (EST), senior European silver medalist, has no trouble in beating Javokhir SHODIYAROV (UZB) at 97kg. He scores the takedown 44 seconds in the second period to win 9-0.

11:05: U20 World silver medalist Hadi SEYDI (IRI) off to a good start as he scores a 10-0 win over Dorian TREJO OLGUIN (MEX) at 97kg. His next bout is against returning silver medalist Abubakr KHASLAKHANAU (UWW).

10:55: Darius KIEFER (GER), a U20 world silver and bronze medalist, off to a slow start as he beats Juan DIAZ BLANCO (VEN) 5-3 at 97kg. He scored a counter after Diaz's takedown and led 5-2. However, Kiefer defended his par terre for the win. 

10:30: Former Asian champion Iman MOHAMMADI (IRI) opens his U23 Worlds campaign with a 6-0 win over Oleh KHALILOV (UKR) at 72kg.