#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Kusaka earns shot at world title; Iran puts 3 in final

By Vinay Siwach

ZAGREB, Croatia (September 18) -- Olympic champion Nao KUSAKA (JPN) is a step away from winning his first world title.

After finishing with a bronze medal at the 2023 World Championships at 77kg, Kusaka went on to win the 2024 Paris Olympic Games at the same weight. The Olympic champion now wants the tag of world champion.

Returning for the first time since Paris, Kusaka wrestled like is the Olympic champion, beating Robert FRITSCH (HUN), 3-1, in the semifinals. He scored a takedown to open the scoring before getting the par terre advantage. He failed to score but led 3-0. Fritsch was in danger of giving up a four-pointer but he flung Kusaka on counter for a point to make it 3-1.

There was no action in the second period and Kusaka defended his lead till the time expired to earn his first trip to the finals at a World Championships.

"Like at the Olympics, you can't predict what will happen. But a year after the Olympics, I want to show my strength to the world again," Yoshida said after the win. " I always worked out with him, so we know each other well. But to me, it didn't matter if he had a strategy or not."

Earlier in the quarterfinals, he defeated Olympic silver medalist Demeu ZHADRAYEV (KAZ), 4-2, in a rematch of the Olympic final. Kusaka had to come back as he was down 2-2 on criteria as Zhadrayev launched a counter throw for two points. But Kusaka added two stepouts in the second period to win 4-2.

He will now face Olympic bronze medalist Malkhas AMOYAN (ARM) for the gold medal after the Armenian defeated world U20 champion Alireza ABDEVALI (IRI) in a one-move semifinal.

Amoyan got the first chance in par terre and he loaded for a suplex on the edge. Abdevali was ready to land on his hands but Amoyan changed his throw and slammed the Iranian in a reverse throw for four and lead 5-0.

Abdevali failed to score from par terre in the second period and dropped the semifinal 5-1 against Amoyan.

Despite Abdevali's loss, Iran managed three other wrestlers in the finals with world champion Amin MIRZAZADEH (IRI) leading the way. Two World Championships debutants, Payam AHMADI (IRI) and Gholamreza FAROKHI (IRI) reached the finals at 55kg and 82kg, respectively.

At 130kg, world champion Mirzazadeh had no trouble reaching the final after he defeated Wenhao JIANG (CHN), 3-1, in the semifinals. He got a roll from par terre for two points and despite par terre position in the second period, he won 3-1.

He will face a surprise finalist Darius VITEK (HUN) who denied Pavel HLINCHUK (UWW), 1-1, as he got the criteria for the first point in a 1-1 finish.

Farokhi, who won the Zagreb Open this year, powered his way to the 82kg final after denying local star Karlo KODRIC (CRO), 7-1, in the semifinals. Farokhi led 3-1 at the break after a takedown. He scored another as soon as the second period began before adding two stepouts to win.

He will face Gela BOLKVADZE (GEO) for the gold medal after the Georgian denied Taizo YOSHIDA (JPN) yet another comeback as he had all day on Thursday. Yoshida began with two stepouts before getting the par terre. He failed to score any points but led 3-0 at the break.

It was all Bolkvadze in the second period as he scored three turns from par terre to take a 7-3 lead. Japan challenged the last turn saying that Yoshida's head was out of bounds before last turn. However, the review showed that it was inside and Bolkvadze got a point for the lost challenge to make it 8-3 with 1:10 remaining. 

Yoshida used an arm drag to takedown and make it 8-5 but he did not have any another action and Georgia got its second finalist of the night.

Ahmadi upsets Azizli

Iran's gamble to switch Pouya DAD MARZ (IRI) with world U20 champion Payam AHMADI (IRI) a week before the World Championships paid off as he denied four-time world champion Eldaniz AZIZLI (AZE) a record fifth at 55kg.

Ahmadi was subjected to a selection bout against Dad Marz in Iran and he defeated the former world silver medalist with ease thus earning a trip to Zagreb a month after winning the gold at the U20 World Championships.

In the semifinals, Ahmadi got a takedown to put Azizli on the backfoot. He was awarded the par terre position as well but failed to score. However, he led 3-0 at the break. Azizli got his chance in the second period but Ahmadi brought out his top defense to not give up any points and keep his 3-1 lead, a score he went on to win with.

He will face another teenager for the gold medal, Vakhtang LOLUA (GEO), who defeated Emin CAKIR (TUR), 2-2, on last point criteria to earn a spot in the final.

Lolua, just 18 years of age, won a bronze medal at 55kg at the U20 World Championships in which Ahmadi was the champion. Lolua and Cakir traded passivity points with the latter holding first-point criteria. Lolua got a third passivity which is without points and only position, but he failed to score from that as well. Georgia challenged for a leg-foul but there was none.

Cakir got a point for lost challenge from Georgia which made it 2-1 with 40 seconds left. However, Lolua got a stepout soon after and got the 2-2 criteria for the last point scored to win.

RESULTS

55kg
GOLD: Payam AHMADI (IRI) vs. Vakhtang LOLUA (GEO)

SF 1: Payam AHMADI (IRI) df. Eldaniz AZIZLI (AZE), 3-1
SF 2: Vakhtang LOLUA (GEO) df. Emin CAKIR (TUR), 2-2

77kg
GOLD: Nao KUSAKA (JPN) vs. Malkhas AMOYAN (ARM)

SF 1: Nao KUSAKA (JPN) df. Robert FRITSCH (HUN), 3-1
SF 2: Malkhas AMOYAN (ARM) df. Alireza ABDEVALI (IRI), 5-1

82kg
GOLD: Gholamreza FAROKHI (IRI) vs. Gela BOLKVADZE (GEO)

BRONZE: Gela BOLKVADZE (GEO) df. Taizo YOSHIDA (JPN), 8-5
BRONZE: Gholamreza FAROKHI (IRI) df. Karlo KODRIC (CRO), 7-1

130kg
GOLD: Amin MIRZAZADEH (IRI) vs. Darius VITEK (HUN)

SF 1: Amin MIRZAZADEH (IRI) df. Wenhao JIANG (CHN), 3-1 
SF 2: Darius VITEK (HUN) df. Pavel HLINCHUK (UWW), 1-1