#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleMonterrey

Orta claims 4th Pan-Am title; U.S. wins five Greco golds

Friday, May 9, 2025 - 09:05 By Vinay Siwach

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MONTERREY, Mexico (May 8) -- Olympic and world champion Luis ORTA (CUB) captured his fourth Pan-American Championships title and the United States won five of the eight Greco-Roman gold medals on offer on day one of the Pan-American Championships which got underway in Monterrey, Mexico on Thursday.

Orta, returning to competition for the first time since winning the bronze medal at the Paris Olympics in August 2024, outscored his opponents 26-0 in three bouts.

In the final, he faced Nestor ALMANZA TRUYOL (CHI) and posted an 8-0 technical superiority win to capture the gold medal. He began with a stepout before Almanza Truyol was called passive and put in par terre. However, Orta failed to score from par terre and only added a stepout later to lead 3-0 at the break.

The second period saw more stepouts as Almanza Truyol failed to position his hands for any attack. Orta scored two stepouts and Almanza Truyol was cautioned for one point for fleeing to make it 6-0 for Orta, who later added two more stepouts for the win.

Cuba won its second gold medal at 130kg as Oscar PINO (CUB) defeated Cohlton SCHULTZ (USA) 3-1 in the final with a easy takedown in the final minute of the match. Schultz got the first par terre but he failed to score any points. Pino got the 1-1 criteria lead when he was given the par terre position in the second period. Pino also failed to score any points but he later scored a takedown towin 3-1.

Kamal BEY (USA)Kamal BEY (USA) works on a takedown against Arsen JULFALAKYAN (ARG) in the 77kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

The U.S. won five gold medal, including Kamal BEY (USA) winning the gold medal at 77kg after defeating Arsen JULFALAKYAN (ARG), 11-7, in the final.

Bey, who has one Pan-Am gold earlier in his career, began the final with a takedown and then lifted Julfalakyan for a suplex for four points to lead 6-0. A lost challenge from Julfalakyan made it 7-0 for Bey.

As Bey tried scoring one more point for a win, Julfalakyan was cautious. Bey went for the stepout to get the point but Julfalakyan threw his hands off him and scored a takedown before a turn gave him two more points as he cut Bey's lead to 7-4.

After the break, Julfalakyan was awarded the par terre position and he scored a turn via gut-wrench to make it 7-7 but Bey led on criteria for his four-pointer.

Bey got a takedown when Julfalakyan was defending a headpinch attempt but Bey jumped over for two points. Julfalakyan tried a duckunder to score but Bey countered it and scored two more points.

The 38-year-old Julfalakyan was celebrating his birthday on Thursday and may have wrestled for the final time in his career. Julfalakyan has a silver medal from 2012 London Olympics and gold medal at the World Championships in 2014, for Armenia.

World U23 silver medalist Beka MELELASHVILI (USA) won the gold medal at 82kg after he won both his matches in the round-robin competition. He defeated Diego MACIAS TORRES (MEX), 6-1, after he had blanked David CHOC HUOC (GUA) 8-0.

Payton JACOBSON (USA)Gold medalist Payton JACOBSON (USA), center, with silver medalist Luis AVENDANO (VEN), left, and bronze medalist Jose VARGAS (MEX). (Photo: United World Wrestling / Osvaldo Aguilar)

Paris Olympian Payton JACOBSON (USA) won the 87kg gold medal with a convincing 6-0 win over Luis AVENDANO ROJAS (VEN) in the final match.

In a seven-wrestler Nelson bracket, Jacobson and Avendano Rojas were in the same group and the latter beat Jacobson 7-5 in the first bout. Both made it to the final as they wrestler the top two finishers of the other group.

Avendano Rojas, however, failed to repeat his performance of the group stages. Jacobson was awarded the par terre and he scored two turns from the position to lead 5-0 in the first period. Avendano Rojas would have hoped for a par terre position in the second period but Jacobson began with a stepout and kept the action going to but be hit with passivity.

Jacobson's aggressive style and Avendano Rojas' dwindling conditioning gave him an advantage and he defended his 6-0 for the gold medal.

Maxwell BLACK (USA)Maxwell BLACK (USA) won the gold medal at 60kg. (Photo: United World Wrestling / Osvaldo Aguilar)

At 60kg, Maxwell BLACK (USA) emerged victorious as he negated a young field and defeated Alexis RODRIGUEZ HERNANDEZ (MEX), 9-0, in the final. He scored two turns from par terre and a beautiful suplex for four points to complete the victory.

Former world U17 champion Jayden RANEY (USA) won the fifth gold for the U.S. as he defeated Isaac MARIN MATA (MEX), 10-1, in the 55kg final. Only two wrestlers were entered in the weight class.

Greco highlight for Ecuador 

Ecuador has won three Greco-Roman gold medals in Pan-American Championships history and all three won by Andres ARROYO (ECU). On Thursday, Jeremy PERALTA GONZALEZ (ECU) became the second wrestler from Ecuador to win a Greco-Roman gold medal at the Pan-Am Championships after he defeated Ellis COLEMAN (USA), 12-4, in the 63kg final.

Incidentally, Arroyo's last two gold medals also came at 63kg [in 2019 and 2021].

Jeremy PERALTA GONZALEZ (ECU)Jeremy PERALTA GONZALEZ (ECU) completes a reverse lift on Ellis COLEMAN (USA) in the 63kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

In an action-packed final, Peralta Gonzalez and Coleman exchanged four-pointers but it was the former's two back-to-back throws that gave him the technical superiority win.

Peralta began with a stepout and then blocked Coleman's attempted throw for a 3-0 lead. In one of the scrambles, Coleman locked Peralta from behind and threw him on the mat for four points and led 4-3.

When Peralta got the par terre position in the second period, he launched two reverse body lifts for four points each and left the crowd in complete awe. He left with the gold medal.

Photo

RESULTS

55kg
GOLD: Jayden RANEY (USA) df. Isaac MARIN MATA (MEX), 10-1

60kg
GOLD: Maxwell BLACK (USA) df. Alexis RODRIGUEZ HERNANDEZ (MEX), 9-0

BRONZE: Yonaiker MARTINEZ (VEN) df. Pedro DE SOUZA (BRA), 5-1

63kg
GOLD: Jeremy PERALTA GONZALEZ (ECU) df. Ellis COLEMAN (USA), 12-4

BRONZE: Hector SANCHEZ (MEX) df. Matias MUNOZ (CHI), 2-0

67kg
GOLD: Luis ORTA (CUB) df. Nestor ALMANZA TRUYOL (CHI), 8-0

BRONZE: Neiser MARIMON (VEN) df. Andres MONTANO ARROYO (ECU), 3-0
BRONZE: Marco FERNANDEZ (PER) df. Osvaldo YANEZ (MEX), 7-1

77kg
GOLD: Kamal BEY (USA) df. Arsen JULFALAKYAN (ARG), 11-7

BRONZE: Leomar CORDERO DEPOOL (VEN) df. Oscar BARRIOS (HON), 2-0
BRONZE: Calebe CORREA (BRA) df. Ryan CUBAS CASTILLO (PER), 11-3

82kg
GOLD: Beka MELELASHVILI (USA)
SILVER: Diego MACIAS TORRES (MEX) 
BRONZE: David CHOC HUOC (GUA)

87kg
GOLD: Payton JACOBSON (USA) df. Luis AVENDANO ROJAS (VEN), 6-0

BRONZE: Jose VARGAS RUEDA (MEX) df. Ariel ALFONSO RODRIGUEZ (HON), 2-1

130kg
GOLD: Oscar PINO (CUB) df. Cohlton SCHULTZ (USA), 3-1

BRONZE: Gino AVILA DILBERT (HON) df. Leonidas MANZABA (ECU), 9-0
BRONZE: Moises PEREZ (VEN) df. Eduard SOGHOMONYAN (BRA), 6-0