#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

U17 World Wrestling Championships: Day 3 Live Results

Wednesday, July 30, 2025 - 07:10 By Vinay Siwach

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ATHENS, Greece (July 30) --  Women's Wrestling will kick off at the World U17 Championships with 43kg, 49kg, 57kg, 65kg and 73kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

The semifinals will begin at 17:00 hours local time and the medal bouts in Greco-Roman will begin at 18:00 hours local time.

13:30: Fall for Pan-Am champion Ella Jo POALILLO (USA) over Jolina HEALEY (CAN) at 73kg and she also earns a place in the semifinals. She will take on KAJAL (IND) who also pinned Anna GODELASHVILI (GEO). 

13:25: Asia champ vs European champ at 73kg as Wenjin QIU (CHN) takes on Eylem ENGIN (TUR). Qiu gets the first exposure and two points. Engin tries to score a takedown but Qiu keeps the par terre as both go out. Turkiye challenge. Engin gets one point for stepout. Qiu with a slide-by a takedown and 4-1 lead at the break. Head outside for Engin but whizzer from Qiu as she gets two points. Two more points and a palce in the semifinals for Qiu as she wins 8-1

13:18: Morgan TURNER (USA) catches Komal VERMA (IND) in a laces and turns her to complete a 10-0 win and enter the 49kg semifinals.

13:15: Feenja HERMANN (GER), European silver medalist, pins Anastasiya KOMANAVA (UWW) at 65kg. Hermann with different techniques to score her points and ultimately gets the fall.

13:11: MONI (IND), the Asian U17 champion at 57kg, needs just 15 seconds to secure a fall over Oana DUMITRU (ROU) and advance to the semifinals. On Mat B, another Asian U17 champion from India, Ashvini VISHNOI (IND) pins Anujin ERKHEMBAATAR (MGL) after a series of takedown to advance to semifinals at 65kg.

13:05: RACHANA (IND) needed some extra effort to see of Mareim ABDELAAL (EGY) 13-2 in their 43kg bout. Rachana is former world U17 silver medalist.

13:03: Asian U17 silver medalist Madkhiya USMANOVA (KAZ) blocks a bodylock throw from Ivanna LUKIANENKO (UKR) and puts her down on the mat for four points and an 11-3 victory at 57kg.

12:58:Madison HEALEY (USA) broke down Sayuki HIBARINO (JPN) and then used the arm-bar to get the fall over Hibarino at 43kg. That is the first loss for Japan in Women's today.

12:55: Ella Jo POALILLO (USA), Pan-Am champion, gets the fall at 73kg over Uranzaya TSERENNYAM (MGL). Excellent offense from Paolillo to get points before securing the fall.

12:50: KAJAL (IND), a world champion from 69kg last year, now moves into the quarterfinals at 73kg with a fall over Claudia MANTOG (ROU) with a double-leg attack. She had a 12-0 before securing the fall.

12:45: A rematch from European U17 Championships final, Eylem ENGIN (TUR) beats Khrystyna DEMCHUK (UKR) again at 73kg. Engin with top position and doesn't allow Demchuk to get behind.

12:40: Former world U17 champion Morgan TURNER (USA) with a crafty fall over Saniya SOLTANGALI (KAZ). Turner had her literally perpendicular to the mat. She advances at 49kg.

12:22: European U17 silver medalist Feenja HERMANN (GER) lets out a scream as she blanks Sophia ANASTASE (ROU) 7-0 in their 65kg bout. Hermann looking for a medal at Worlds after finishing 7th last year.

12:20: Dimitra SKOUVAKI (GRE) wins a small regional rivalry battle against Melike KOPARAN (TUR) 4-2 and the local crowd is ecstatic after the win over their neighbouring country.

12:10: Alexandra MOISEI (MDA) gets the fall over Pan-Am champ Violette LASURE (USA) at 65kg. Great throw from Moisei and she held Lasure on the mat.

12:05: A takedown from Sayuki TANADA (JPN) with 0.20 left on the clock as she beats Emma BACON (USA) 5-3 in their 57kg bout. Tanada was leading 2-2 on criteria but Bacon scored a stepout with 15 seconds left. Tanada with a leg attack and just randomly threw Bacon to get exposure and the win.

11:50: European champion Raniia RAKHMANOVA (UWW) with a hard-working 12-2 technical superiority win over Nurana ASADLI (UWW) at 43kg.

11:42: In a battle between two wrestlers at 57kg who finished fifth at the European U17 Championships, Nini TSITSVIDZE (GEO) scores six points to beat Oona PEKKARINEN (FIN) 6-4

11:30: At 43kg, China, Japan and India wrestlers on the mat and all of them show their higher skills. Xin HUANG (CHN) beats Natalia TERZI (MDA), 10-0, in a minute and 54 seconds, Sayuki HIBARINO (JPN) wins 10-0 in two minutes and 30 seconds against Aiza TAALAIBEKOVA (KGZ) and RACHANA (IND) pins Mariza NASU (CAN).

11:25: World U17 champion at 69kg KAJAL (IND), who won silver at Asian U17 in Vietnam and added an Asian U20 title in Bishkek recently, pins Bianka BARANY ALMASI (HUN) in 25 seconds at 73kg.

11:20: Sayuki TANADA (JPN) with that lethal Japanese leg lace as she beats Albina SALYMBEKOVA (KGZ) 11-0 at 57kg

11:10: European U17 champion Anastasiya KOMANAVA (UWW) is tested by Sofiia ALFOROVA (UKR) in the 65kg bout but Komanava gets activity points along with her technical ones to win 4-0.

11:05: A mismatch at 65kg as two-time Asian U17 champion Ashvini VISHNOI (IND) laces Selsabil ROUABAH (ALG) to win her 65kg bout in just 46 seconds.

10:55: Marta MANKOWSKA (POL) held her own for a few minutes against Asian U17 champion MONI (IND) who ultimately breaks Mankowska with two takedowns and wins the opening bout at 57kg 5-1.

10:30: Welcome to day three of the World U17 Championships and soon after the repechage in Greco-Roman, the Women's Wrestling bout will begin in five weight classes.