#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleNoviSad

Eriomenco, Farokhi run through U23 Worlds field to reach finals

By Vinay Siwach

NOVI SAD, Serbia (October 20) -- Vitalie ERIOMENCO (MDA) has already won the gold medal at the U23 World Championships. The Moldovan won gold in the 63kg weight class in Tirana, Albania last year.

In a bid to repeat, Eriomenco entered the 2025 edition as well, making it his fifth appearance the season-ending World Championships. Now, Eriomenco is one win away from defending his world title.

The recent bronze medalist in Zagreb, Eriomenco made it to the 63kg final at the U23 Worlds in Novi Sad, Serbia on Monday and will face a familiar opponent in the final in Ziya BABASHOV (AZE).

The two met in the U23 European Championships final earlier this year which Eriomenco won 3-1. However, Babashov had defeated the Moldovan in the final of the same tournament in 2024.

With the head-to-head locked at 1-1, Eriomenco and Babashov will clash Tuesday, the second day of the U23 Worlds which kicked off in Serbia on Monday with four Greco-Roman weight classes.

Iran and Ukraine had two finalists each while Georgia and Armenia also managed to get one each on the first day. Iran was led by world 82kg champion Gholamreza FAROKHI (IRI) who has moved up to 87kg but unbothered by the weight change. Defending champion at 130kg Fardin HEDAYATI (IRI) returned to the final as well.

Eriomenco was heads above the field at 63kg as he won his four bouts via technical superiority. In the semifinals, he faced Kuttubek ABDURAZAKOV (KGZ) but had no trouble beating the Kyrgyzstan wrestler 10-1, scoring four turns from par terre.

Babashov on the other hand had to work hard for his 2-1 victory over Servet ANGI (TUR) in the other semifinal. He got on the scoreboard first as he scored a stepout using a two-on-one to lead 1-0. He was given the par terre position soon after but he failed to score. He still had a 2-0 lead going into the break.

Angi got his chance in the par terre in the second period but he failed to score any points over Babashov who defended his 2-1 lead to enter the final. He would now hope to repeat the performance from 2024 U23 Euro final which he won against Eriomenco 3-2.

At 87kg, Farokhi was also in top form, winning all his four bouts via technical superiority. He faced Payton JACOBSON (USA) in the semifinals but took no time as he rolled him four times from par terre to win 9-0 and advance to the final.

He will face Ivan CHMYR (UKR) for the gold medal bout after the Ukrainian defeated a surprise semifinalist in Yassine BEN LABED (POL), 2-1. Chmyr, who finished fifth at the U23 European Championships this year, held his own to beat Ben Labed.

Chmyr began with a win over Andrija MIHAJLOVIC (SRB) before beating Achiko BOLKVADZE (GEO), 1-1. He then handed U23 Euro silver medalist Vladimeri KARCHAIDZE (FRA) a 3-1 defeat.

In the semifinals against Ben Labed, who had beaten Ruben GEVORGYAN (ARM), Deni NAKAEV (GER) and Brian RUIZ (VEN) to reach last four, Chmyr threw Ben Labed out of bounds from par terre to lead 2-0.

But when Ben Labed got a chance in par terre, there were no points scored and Chmyr booked a place in the final against world champion Farokhi.

Hedayati, the multiple-time age-group world champion, is closer to another title at 130kg after he reached the final. He defeated Laszlo DARABOS (HUN), 4-0, in the semifinals using a stepout and a takedown on either side of the par terre position.

He will face Ramzik KURDYAN (ARM) in the final after the Armenian defeated Aleksandr MELEKHOV (UWW), 5-1, in the final. Kurdyan, who has a silver from U17 Worlds in 2019, rolled Melekhanov twice from par terre after defending his par terre position to win 5-1.

At 77kg, Irfan MIRZOIEV (UKR) upset European 72kg champion Levente LEVAI (HUN), 2-2, to reach the final as he looks to better his silver medal from 2022. Levai had a clear 2-1 lead in the semifinals when he scored takedown on the edge.

Levai increased his lead to 4-1 but Ukraine challenged and a foul was confirmed by Levai and he docked a point for stepping out which made the score 2-2 with Mirzoiev lead on last-point scored criteria. He defended that lead to reach the final for the second time in his career.

Temuri ORJONIKIDZE (GEO) will try to stop him from winning the gold medal on Tuesday after he got the better of U23 Asian champion Doniyorkhon NAKIBOV (UZB), 6-2.

Nakibov got the first par terre position but was blocked by Orjonikidze who scored a reversal and turn to lead 3-1. Georgia challenged asking for four points and on review it was confirmed that Nakibov fell in danger for four points.

With a 5-1 lead, Orjonikidze went into the passive mode and was put down in par terre in the second period. Nakibov tried to score with a turn but Orjonikidze never came in danger.

Uzbekistan challenged asking for two points but it was lost, giving one more point to Orjonikidze who won 6-2 and reach the final. 

RESULTS

63kg
GOLD: Ziya BABASHOV (AZE) vs. Vitalie ERIOMENCO (MDA)

SF 1: Ziya BABASHOV (AZE) df. Servet ANGI (TUR), 2-1
SF 2: Vitalie ERIOMENCO (MDA) df. Kuttubek ABDURAZAKOV (KGZ), 10-1

77kg
GOLD: Temuri ORJONIKIDZE (GEO) vs. Irfan MIRZOIEV (UKR)

SF 1: Temuri ORJONIKIDZE (GEO) df. Doniyorkhon NAKIBOV (UZB), 6-2
SF 2: Irfan MIRZOIEV (UKR) df. Levente LEVAI (HUN), 2-2

87kg
GOLD: Gholamreza FAROKHI (IRI) vs. Ivan CHMYR (UKR)

SF 1: Gholamreza FAROKHI (IRI) df. Payton JACOBSON (USA), 9-0
SF 2: Ivan CHMYR (UKR) df. Yassine BEN LABED (POL), 2-1

130kg
GOLD: Fardin HEDAYATI (IRI) vs. Razmik KURDYAN (ARM)

SF 1: Fardin HEDAYATI (IRI) df. Laszlo DARABOS (HUN), 4-0
SF 2: Razmik KURDYAN (ARM) df. Aleksandr MELEKHOV (UWW), 5-1