#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Tazhudinov in search for answers despite bronze medal

Thursday, September 18, 2025 - 08:45 By Vinay Siwach

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ZAGREB, Croatia (September 16) -- A World Championships medal might be a career milestone for most wrestlers, but for Akhmed TAZHUDINOV (BRN), the bronze he won in Zagreb is a prize he hopes to forget.

Coming into the tournament in Zagreb, Tazhudinov was considered as the best wrestler in the world and the favorite to win the gold medal at the 97kg. He had built a reputation of a wrestler who bulldozes anyone who stands in his path, as he did to win the gold medal at the 2024 Paris Olympics.

But Tazhudinov was anything but an Olympic and world champion in Zagreb.

He almost dropped his quarterfinal match with Mogomed KURBANOV (UWW), needing a front headlock roll to survive. The thrill of victory was short lived, as Amirali AZARPIRA (IRI) showed that Tazhudinov is indeed human, winning their semifinal 5-2 to end Tazhudinov's golden run.

"My initial goal was the gold medal," Tazhudinov said. "I wanted to become a two-time world champion. Unfortunately, it didn't happen -- maybe it was meant to be this way. It's very painful to lose."

As he searched for answers for his performance, Tazhudinov said that recent shoulder surgery may have affected his wrestling at the World Championships.

"I was coming back after surgery, after a serious injury," Tazhudinov said. "Maybe that had an effect, I don't even know. It took me a very long time to get myself together. At the beginning, training sessions were very difficult."

Tazhudinov returned from surgery to win two gold medals in a one-month span -- first at the Spain Grand Prix and then at the Budapest Ranking Series in June.

After the semifinal loss to Azarpira, Tazhudinov returned the next night for the bronze-medal bout with 34-year-old Akhmed MAGAMAEV (BUL), which only further put Tazhudinov under the scanner despite winning the match.

Magamaev was on the activity clock when he bodylocked Tazhudinov and slammed him for four points just before the 30 seconds elapsed. Tazhudinov rebounded with a takedown to make it 4-2 at the break.

He began the second period with another takedown to make it 4-4, but Magamaev continued the scramble and both wrestlers were awarded two exposure points each, putting the Bulgarian ahead 6-6 on criteria.

A counter lift to exposure gave Tazhudinov the lead for the first time, 8-6, and as Magamaev tried doing the counter lift, he gave up two as Tazhudinov blocked him. The final scramble, which gave Tazhudinov an 11-10 win, was challenged by Bulgaria. Eventually, it was scored 13-10.

Despite winning the bout, Tazhudinov shook his head as he left the mat, perhaps surprised himself by his lackluster performance.

"Honestly, I don't even know what went wrong," he said. "It means I wasn't well enough prepared. It means I wasn't in my best shape. It means I need to work even more."

Tazhudinov said he had difficulty preparing mentally for the bronze-medal bout after the loss to Azarpira.

"After the semifinal loss, I couldn't motivate myself at all for the bronze-medal match," he said. "I don't even know how I stepped onto the mat. I wasn't mentally ready to wrestle at all, and that's why the match was so difficult.

"But I will not give up -- I'll go home, work on my mistakes, and train even harder to come back stronger."