#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Sadulaev shuts down Taylor in World Championships showdown

Wednesday, October 30, 2024 - 11:59 By Vinay Siwach

Share this article

TIRANA, Albania (October 30) -- Two-time world champion at 92kg Kamran GHASEMPOUR (IRI) would have expected his return to the World Championships to make all the noise in Tirana. After all, it had been two years since he last competed at the World Championships.

Enter Abdulrashid SADULAEV (AIN) and David TAYLOR (USA). The former, who last won the world title in 2021, was not able to compete at the Paris Olympics and was injured during the semifinal of the 2023 World Championships.

Taylor, world champion in 2023, missed the Paris Olympics after losing the trials in the United States, announced his retirement and took a coaching job. He came out of retirement and decided to compete at the World Championships and retire.

Both are not 92kg wrestlers. Sadulaev has been a true 97kg for eight years now. Taylor is competing at this weight for the first time after dominating 86kg for years. But the two were pitted against each other in the opening round of the World Championships in Tirana at 92kg.

The small Feti Borova Sports Hall in Tirana did not have space to sit. So where one could, they stood to watch the two wrestle. Saudulaev in a singlet not meant for his 92kg body. Taylor, in his customary elbow on the thigh and waiting for his opponent.

No one knew what was going to happen. Sadulaev was reducing weight, and Taylor was gaining. How would the two match up? It was this lack that prompted the fans to cheer for both. But after the first period, the picture became much clearer. Sadulaev shut down Taylor's offense and came out of the pressure bout 7-0.

After the initial collar ties, Taylor went for the offense. He got on Sadulaev's leg and tried the lift but Sadulaev was swift to get out of the hold. Taylor continued his attack. That's the only way he knows wrestling. Taylor took another offensive shot and Sadulaev, with lessons from the previous attack, pressured forward to neutralize the attack and scored a go-behind for two. Sadulaev resorted to heavy snapdowns and Taylor wasn't able to defend the second one. Within two minutes, Sadulaev was up 4-0.

The speed and power was Sadulaev was impressively superior to that of Taylor who decided to change a little in the second period. He went for the far leg of Sadulaev. But Sadulaev was quick and spun behind Taylor and scored a takedown with less than two minutes left.

By this time, Ghasempour had finished his bout on the other mat. He defeated Takashi ISHIGURO (JPN) 6-0 in a rather slow bout.

Sadulaev now had to defend his 5-0 lead. Taylor continued his aggressive approach and got on Sadulaev's right leg. What he did not expect was the quick counter from Sadulaev who pushed Taylor and scored an exposure for two. It was evident that Taylor could not match Sadulaev.

David TAYLOR (USA)David TAYLOR (USA) in the warm-up hall after his bout against Abdulrashid SADULAEV (AIN) at 92kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

"I did not score on the two times I shot and he did," Taylor said after the bout. "That was the difference. I needed to score on those two occasions."

Taylor and Sadulaev went to the warm-up hall but the former sat for more than 45 minutes in silence. He finally broke his silence and talked to the United States coaches after his leg attacks. After spending 30 more minutes gathering his thoughts, Taylor packed his bags and left.

On the training mats, Ghasempour and Sadulaev jogged before cooling down after their bouts. If both continue to win, they are expected to meet in the semifinals.

The match will be rather important for Taylor as well. He will hope for a Sadulaev win which will give him the chance to wrestle for the bronze medal.

"I expect him to make the finals and come back tomorrow," Taylor said. "I need to wrestle better that is my focus for now."

If he does wrestle Thursday, fans will only be treated to another blockbuster. A Ghasemoour-Taylor bout. The only downside will be that one will go home empty-handed.