#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

Iliasov levels up to win 130kg gold; Iran Greco champ again

Sunday, August 24, 2025 - 19:38 By Vinay Siwach

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SAMOKOV, Bulgaria (August 24) -- Ali ILIASOV (UWW) made his international wrestling debut at the European U20 Championships in July and won a silver medal. Two months later, the 18-year-old is a world champion.

Wrestling at his career first World U20 Championships on Sunday, Iliasov emerged at the champion in the 130kg weight with victories over rivals more experienced and heavier, literally, than him.

Weighing only 115kg for the 130kg final, Iliasov defeated returning silver medalist Abolfazl FATHITAZANGI (IRI) in the semifinals and on Sunday, he managed to humble two-time world U17 champion Yusuf BAKIR (TUR) in the final and win the gold medal.

"I’m underweight for the class but I feel a kind of relief," Iliasov said. "I’ve fulfilled a small dream of mine. I still haven’t fully realized that I’ve become a world champion."

Overall, Iran became the team champions with 117 points. Armenia managed second-place finish with 98 points and Azerbaijan was third with 90 points. This was Iran's fourth straight team win in Greco at the World U20 Championships.

Ali ILIASOV (UWW)Ali ILIASOV (UWW) turns Yusuf BAKIR (TUR) for two points during the 130kg final at the World U20 Championships. (Photo: United World Wrestling / Kadir Caliskan)

Iliasov was only 10 seconds into the final against Bakir when he used an arm-drag and had Bakir in trouble. Bakir managed to stop the takedown but he stepped out and was cautioned for fleeing as well. Iliasov led 2-0 after this sequence.

A similar arm drag brought down Bakir to the mat and Iliasov scored his first takedown. A stepout made the score 5-0. Iliasov remained relesntless in his attacks and a snapdown helped him score another takedown on Bakir. He then turned Bakir for the match-winning gut-wrench.

"I managed to beat my opponent so decisively was because I was extremely confident in myself, even more confident than he was," he said.

While he blanked Bakir in the final, Iliasov did have his share of close bout in Samokov. In his opening bout, Iliasov had a close 7-6 victory over Viachaslau FEDARYNA (UWW). He scored a technical superiority win over Leonhard JUNGER (AUT) in the second match before facing Fathitanzangi in the semifinals.

"I would say I was warming up, a little nervous [in the first bout]," he said. "After that first match I completely opened up."

In the semifinals, Iliasov led 3-0 when Fathitanzangi went for a pushout. Iliasov tried to stop it by throwing Fathitanzangi but he landed on his back and the Iranian wrestler was given two points.

As Fathitanzangi was awarded par terre position in the second period, he also got the 3-3 criteria lead over Iliasov. The Iranian tried defending his lead for the win but Iliasov managed to circle around and bring him down for two points. Fathitanzangi pulled one back with a stepout but that was all as Iliasov entered the gold-medal bout with a 5-4 win.

"My performance can be rated 9 out of 10," he said. "Because in the semifinal I strayed a bit from my tactics, lost focus, and almost gave away points."

With experience from this World U20 Championships, Iliasov now wants to switch to senior level as early as next year.

"I’ll try at the senior level," he said. "Of course, that’s another level, wrestler with much more experience. But I’ll do my best to test myself."

Georgia double

Georgia earned two gold medals on the final day of the World U20 Championships, a feat the country has not achieved since 2016.

Anri PUTKARADZE (GEO) and Luka KOCHALIDZE (GEO) came out with dominant performances in the 77kg and 87kg finals respectively to bring home two golds for Georgia.

Anri PUTKARADZE (GEO)Anri PUTKARADZE (GEO) hits a counter attack against Ahoura BOUVEIRI (IRI) during the 77kg final. (Photo: United World Wrestling / Kadir Caliskan)

At 77kg, Putkaradze was up against Ahoura BOUVEIRI (IRI) in the final and got the par terre position. He managed to turn Bouveiri two times for a 5-0 lead. In the second period Bouveiri had the chance to turn it around when he the top position in par terre.

Things, however, did not go that way. As Bouveiri was trying lift Putkaradze, the Georgian countered with a bodylock and then slammed him for two-point takedown. He then turned the Iranian for two more points and won the gold medal, 9-1. Iran challenged for a foul but there was none and one more point was added to his score to make it 10-1.

Luka KOCHALIDZE (GEO)Luka KOCHALIDZE (GEO) celebrates with his coach after winning the 87kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

The second gold came from Kochalidze as he pinned Abdurakhman ABDULKADYROV (UWW) in the 87kg final. In a rematch of the European U20 Championships final at 87kg, Abdulkadyrov was hoping to avenge his loss from Carole, Italy.

He was given the par terre advantage in the first period and he tried turning Kochalidze, who blocked the turn but lost his grip as well and the turns were called neutral. As Abdulkadyrov was back on top, he again tried to turn Kochalidze who managed stop Abdulkadyrov and kept him on the mat till the fall was called.

Georgia was the only country to win two gold medals in this competition in Greco-Roman.

At 63kg, senior Asian champion Aytjan KHALMAKHANOV (UZB) proved why he will be medal threat in Zagreb with a dominant run to gold-medal. He defeated Aleks MARGARYAN (ARM), 12-2, with two big four-point throws.

Khalmakhanov began with a underhook throw for a takedown in the first 20 seconds. He tried the same move again but Margaryan blocked and scored a takedown for a 2-2 criteria lead. Late in the first period, Khalmakhanov was awarded the par terre position for one point but he failed to score and led 3-2 at the break.

If Margaryan hoped for a better second period, Khalmakhanov had no such idea. He slammed Margaryan from standing using the underhook for four points. He continued the sequence and lifted Margaryan and slammed him forward for four more points.

The two big throws for Khalmakhanov were enough for him for the win despite a challenge from Armenia. The lost challenged made his score 12-2.

RESULTS

63kg
GOLD: Aytjan KHALMAKHANOV (UZB) df. Aleks MARGARYAN (ARM), 12-2

BRONZE: Mohammad ABOUTALEBI (IRI) df. Kristiyan MILENKOV (BUL), 9-0
BRONZE: Igor PUNCHENKO (UWW) df. Damir IBRASHOV (KAZ), 5-1

77kg
GOLD: Anri PUTKARADZE (GEO) df. Ahoura BOUVEIRI (IRI), 10-1

BRONZE: Zaur BESLEKOEV (UWW) df. Raatbek PAIAZBEKOV (KGZ), 8-0
BRONZE: Kiryl VALEUSKI (UWW) df. Leister BOWLING (USA), 9-0

87kg
GOLD: Luka KOCHALIDZE (GEO) df. Abdurakhman ABDULKADYROV (UWW), via fall

BRONZE: Erik TER MATEVOSYAN ( ARM) df. Elias LYYSKI (FIN), 1-1
BRONZE: Temirlan TURDAKYN (KAZ) df. Orkhan HAJIYEV (AZE), 4-4

130kg
GOLD: Ali ILIASOV (UWW) df. Yusuf BAKIR (TUR), 9-0

BRONZE: Ivan YANKOVSKYI (UKR) df. Mazaim MARDANOV (AZE), 8-0
BRONZE: Abolfazl FATHITAZANGI (IRI) df. Viachaslau FEDARYNA (UWW), 5-1