#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

Greece gets Greco finalist at U17 Worlds; Uzbekistan, Kyrgyzstan keep up

Tuesday, July 29, 2025 - 15:26 By Vinay Siwach

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ATHENS, Greece (July 29) -- Uzbekistan and Kyrgyzstan continued their superb show in Greco-Roman at the World U17 Championships in Athens, Greece by earned two more spots in the finals.

On day one, the two countries, along with Georgia, were the only ones to enter multiple wrestlers in the final. On Tuesday, they added more while hosts Greece managed to enter one wrestler in the final, just the third-ever in Greco at World U17 Championships.

Asian U17 champion and returning bronze medalist at 71kg Behruzbek VALIEV (UZB) led the way for his country, reaching the final after beating returning silver medalist from 65kg Yusif AHMADLI (AZE), 9-5, in the semifinal.

Ahmadli raced to a 5-0 lead from par terre but Valiev scored two stepouts before the break to cut the lead to 5-2. He got par terre in the second but failed to score any points. However, another stepout made it 5-4. Valiev kept pushing the pace of the bout and managed an awkward throw for four points. Azerbaijan challenged in vain as Valiev got the win.

It is at this weight class that Greece will look to bag a gold medal as Dimitrios SOULIS (GRE) became just the third finalist for Greece at a World U17 Championships after he defeated Marlen MEIRBEKULY (KAZ), 9-8, in a thrilling semifinal. 

Soulis led 8-4 with 10 seconds remaining in the bout when Meirbekuly hit a four-pointer to make it 8-8. However, Soulis had the criteria with a scoring action of four points, two points and two points while Meirbekuly had actions of one point, one point, two points and four points.

The second finalist for Uzbekistan came at 51kg after Otabek TURSUNOV (UZB) reversed the par terre and then scored four gut-wrenches to beat Polat KARADENIZ (TUR), 9-1, in the semifinals. He will face Hikmat HAGVERDIYEV (AZE) in the final who got a stepout with 18 seconds left against Asian U17 champion Islam KURBANOV (KGZ) to beat him 4-3 in the other semifinal.

Nurkerim KUMARBEKOV (KGZ) became the star for Kyrgyzstan as he surprised European champion Abdurrahman HUSEYNLI (AZE) with a big headlock throw for four points to start the semifinal. A lost challenge from Azerbaijan made it 5-0 for Kumarbekov.

With no passivity call in the second period, Kumarbekov kept his pace and Huseynli tried some desperate moves, getting for a takedown which gave Kumarbekov a 7-0 win.

It would have been an Kyrgyzstan-Iran final but Kuanyshbek ZHANGAZHOL (KAZ) had other ideas. He rallied from behind to beat Benyamin KHEZLI (IRI).

The Iranian took just 20 seconds to get on board with a takedown and turn that was only awarded after a challenge from Iran. He took a 4-0 lead against Kuanyshbek ZHANGAZHOL (KAZ) who used some solid arm-drags to score a stepout and then a takedown to cut it to 4-3.

As the time ran out, Zhangazhol dished out one more attack and got the headlock for four points. While Khezli got a counter turn, that was not enough for a win as Zhangazhol kept his 7-6 lead. Iran challenged the final move but it was a clear throw from Zhangazhol. The loss left Khezli in tears.

At 60kg, European bronze medalist Denys SEREDIN (UKR) suffered a heartbreaking loss in the semifinals as Amangeldi YSAKBAEV (KGZ) used a front headlock throw for four points with just 00:03 left on the clock to win 5-1 and earn a place in the final.

Seredin had defended well for the full match and was leading 1-1 on criteria but he let his guard down for the final five seconds of the bout.

Ysakbaev will take European silver medalist Ali NAZAROV (AZE) in the final after the Azerbaijani defeated Abolfazl ZARE (IRI) 1-1 in the other semifinal. Nazarov was winner based on the criteria that he scored the first point in an 1-1 scoreline match.

At 92kg, Kanstantsin KASYAN (UWW), who was seventh last year, booked a spot in the final this year after a 3-1 win over Ionut PATRU (ROU). Both wrestler got par terre positions but Patru was docked two points for headbutting in the second period which proved to be the difference between the two.

Winning the gold, however, will be a big ask for Kasyan as he faces Amirsam MOHAMMADI (IRI) in the final after he cleaned up Ahmet UZUN (TUR) 7-0 in the other semifinal.

RESULTS

45kg
GOLD: Nurkerim KUMARBEKOV (KGZ) vs. Kuanyshbek ZHANGAZHOL (KAZ)

SF 1: Nurkerim KUMARBEKOV (KGZ) df. Abdurrahman HUSEYNLI (AZE), 7-0
SF 2: Kuanyshbek ZHANGAZHOL (KAZ) df. Benyamin KHEZLI (IRI), 8-6

51kg
GOLD: Otabek TURSUNOV (UZB) vs. Hikmat HAGVERDIYEV (AZE)

SF 1: Hikmat HAGVERDIYEV (AZE) df. Islam KURBANOV (KGZ), 4-3
SF 2: Otabek TURSUNOV (UZB) df. Polat KARADENIZ (TUR), 10-1

60kg
GOLD: Ali NAZAROV (AZE) vs. Amangeldi YSAKBAEV (KGZ)

SF 1: Amangeldi YSAKBAEV (KGZ) df. Denys SEREDIN (UKR), 6-1
SF 2: Ali NAZAROV (AZE) df. Abolfazl ZARE (IRI), 1-1

71kg
GOLD: Behruzbek VALIEV (UZB) vs. Dimitrios SOULIS (GRE)

SF 1: Behruzbek VALIEV (UZB) df. Yusif AHMADLI (AZE), 9-5
SF 2: Dimitrios SOULIS (GRE) df. Marlen MEIRBEKULY (KAZ), 9-8

92kg
GOLD: Amirsam MOHAMMADI (IRI) vs. Kanstantsin KASYAN (UWW)

SF 1: Amirsam MOHAMMADI (IRI) df. Ahmet UZUN (TUR), 7-0
SF 2: Kanstantsin KASYAN (UWW) df. Ionut PATRU (ROU), 3-1