#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

World C'ships Day 5 WW 53kg, 62kg, 68kg and 72kg Highlights

By Ken Marantz & Vinay Siwach

ZAGREB, Croatia (September 17) -- Women's Wrestling will continue at the World Championships in 53kg, 62kg, 68kg and 72kg in Zagreb.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

62kg semifinals
SF 1: Sakura MOTOKI (JPN) vs. Orkhon PUREVDORJ (MGL)
SF 2: Ok Ju KIM (PRK) vs. Amina TANDELOVA (UWW)

13:40: Sakura MOTOKI (JPN) worked on five different takedowns before securing the fall over Esther KOLAWOLE (NGR) and reach the 62kg semifinals. Motoki, the Paris Olympic champion, is cashing her first world title.

13:45: Orkhon PUREVDORJ (MGL), a world champion in 2017, with two big headlocks in her 5-1 victory over Adaugo NWACHUKWU (USA). She returns to the World Championships semifinals to face Olympic champion Motoki.

13:42: Ok Ju KIM (PRK) not only advances to the 62kg semifinals, she avenges her loss in the final of this year's Asian Championships MANISHA (IND) with a solid 8-0 victory. Kim accumulates all of her points in the first period, topping each of her two takedowns with a 2-point roll or exposure.

13:37: The activity clock is just about to run out on Amina TANDELOVA (UWW) when she not only gets a score, her 4-point arm throw sends Ana GODINEZ (CAN) sailing onto her back in their 62kg quarterfinal. Tandelova doesn't let the opportunity get away and she secures the fall at 2:02.

53kg semifinals
SF 1: Lucia YEPEZ (ECU) vs. ANTIM (IND)
SF 2: Haruna MURAYAMA (JPN) vs. Hyongyong CHOE (PRK)

13:32: In a battle of young stars, Jin ZHANG (CHN) and ANTIM (IND) square off in the 53kg quarterfinals. Antim gets on board with a go-behind before powering her way to another takedown for a 4-0 lead. A similar takedown for Antim and she races to a 6-0 lead. Zhang fires one back and catch Antim off guard to score two points and cut the lead to 6-2 at the break. Zhang with high pressure and gets the reward with a takedown and two lace turns for an 8-6 lead. Antim gets a reversal for an 8-7 score but she has only 18 seconds to score two points for a win. She remains calm and scores the takedown to win 9-8 for a place in the semifinals at 53kg.

13:30: Olympic silver medalist Lucia YEPEZ (ECU) gets the first takedown against Emma MALMGREN (SWE) and then turns her for a 4-0 lead. Malmgren tries hard in the second period but she can only score a takedown to make it 4-2 as Yepez wins 4-2.

14:29: Haruna MURAYAMA OKUNO (JPN) wrestles tentatively to start against a defensive opponent, Zeynep YETGIL (TUR), gaining just an activity point without taking a shot in the first period of their 53kg quarterfinal. But the three-time world champion finds an opening in the second, scoring with a single leg. She then gets behind twice as Yetgil starts to show fatigue and the Japanese advances with a 7-0 victory.

14:28: Hyogyong CHOE (PRK) continues her impressive run, storming to an 11-0 victory over Maria PREVOLARAKI (GRE) in their 53kg quarterfinal. Choe goes ahead in the first period with a takedown and two lace-lock rolls -- albeit the referee gave her more than ample time to execute them -- then added a takedown and exposure in the second.

68kg semifinals
SF 1: Buse TOSUN (TUR) vs. Ami ISHII (JPN)
SF 2: Yuliana YANEVA (BUL) vs. Jia LONG (CHN)

13:20: Buse TOSUN (TUR) gets the first passivity call against Adela HANZLICKOVA (CZE) and the Czechia wrestler leads 1-0 at the break. Tosun on board in the second period with a point before a takedown helps her take a 3-1 lead with a minute remaining. Hanzlickova gets stepout but it's too little too late as Tosun wins 3-2 for a place in the 68kg semifinal.

13:18: Yuliana YANEVA (BUL) scores two takedowns in the last two minutes of the second period, giving her a come-from-behind 8-4 victory over Kateryna ZELENYKH (ROU) and a place in the 68kg semifinals. Yaneva opened the scoring with a takedown and gut wrench, only to fall behind on criteria when Zelenkykh scored a takedown on each side of the break.

13:18: Ami ISHII (JPN) and Kennedy BLADES (USA) in a big quarterfinals at 68kg. Ishii blasts with a takedown and then exposure for two more to lead 4-0 against Kennedy BLADES (USA). She uses the arm-dram to score another takedown and lace for an 8-0 lead inside the first two minutes. Blades gets on board with a stepout to make it 8-1. Both scramble but Ishii scores a takedown for a 10-1 lead at the break. Ishii takes some time but manages to power her way to the match winning takedown. A 12-1 victory for Ishii as she reaches the semifinal.

13:17: In an high-profile all-Asian clash in the 68kg quarterfinals with little action, Jia LONG (CHN) scores a takedown in the final seconds to finish off a 4-1 victory over two-time Olympic medalist Meerim ZHUMANAZAROVA (KGZ).

72kg semifinals
SF 1: Nurzat NURTAEVA (KGZ) vs. Alla BELINSKA (UKR)
SF 2: Nesrin BAS (TUR) vs. Zelu LI (CHN)

13:05: Nurzat NURTAEVA (KGZ) with four takedowns against Alexandria GLAUDE (USA) to secure a place in the 72kg semifinals with an 8-4 win.

13:03: After Nesrin BAS (TUR) receives an activity point, Alexandra ANGHEL (ROU) goes on the attack as the first-period clock in winding down. Can she finish it off in time? Instead, Bas whizzers her over onto her back and completes the fall with one second to go to earn the spot in the 72kg semifinals.

13:01: Zelu LI (CHN), the Asian champion at 68kg, barges into the 72kg semifinals with a 10-0 victory over Bolortungalag ZORIGT (MGL). Li takes Zorigt directly to her back and, although she can't complete the fall, she adds a gut wrench. Another takedown and two more turns and she's the winner in 1:45.

13:00: Alla BELINSKA (UKR) steps over and catches Pauline LECARPENTIER (FRA) flat on the mat to secure the fall at 72kg and advance to the semifinal.

12:55: In the last match before the quarterfinals, Asian champion MANISHA (IND) keeps Astrid MONTERO (VEN) at bay at 62kg. Manisha got two points for two passivity calls against Montero who scored one point for the same. But Manisha hangs on for a 2-1 victory. This also means that European champion Iryna BONDAR (UKR) will return empty-handed.

12:45: Olympic champion Sakura MOTOKI (JPN) had just made a leg attack when Nikolett SZABO (HUN) called out injured. She seemed in a lot of pain having injured her knee. She had to carried off the mat on a stretcher. Motoki advances to quarterfinals at 62kg.

12:37: Veteran Orkhon PUREVDORJ (MGL), eight years removed from her lone world championship, stays on track at 62kg with a comprehensive 10-0 victory over three-time European bronze medalist Veranika IVANOVA (UWW).

12:31: European champion Maria PREVOLARAKI (GRE) makes short work of Kseniya STANKEVICH (UWW) to advance to the 53kg quarterfinals, taking her straight to her back and recording a fall at 1:26.
 
12:28:
Jin ZHANG (CHN), last year's world silver medalist at 55kg, looks impressive in posting her second straight one-sided win at 53kg when she takes out Natalia MALYSHEVA (UWW) with a 10-1 victory. Only an activity point early on kept her from keeping a perfect sheet, but she quickly followed it with a takedown as she took a 6-1 lead at the break.

12:27: Jonna MALMGREN (SWE) scored one takedown to lead 2-1 against Roksana ZASINA (POL) and then held her fort with that lead. Zasina tried desperately for an attack but failed to score and gave up a takedown. Malmgren wins 5-1 at 53kg.

12:25: Bilyana DUDOVA (BUL) cannot find a way to break the defenses of Ok Ju KIM (PRK) who scores four different takedowns in their 62kg bout to win 8-0

12:18: Jia LONG (CHN), the 2024 world champion at 65kg, gives up the big points to Delgermaa ENKHSAIKHAN (MGL) in their 68kg match, but she piles up more than enough for a 12-6 victory.

12:17: Adaugo NWACHUKWU (USA) gives up a 4-point takedown early in her 62kg clash with Johanna LINDBORG (SWE), then erupts for 13 points in the second period, including a pair of 4-pointers of her own, for a 13-6 victory. 

12:05: Ami ISHII (JPN), gunning for a second straight world title after winning last year at 72kg, continues her quest at 68kg by rolling to a 10-0 victory over Noemi SZABADOS (HUN) to advance to the quarterfinals. Ishii scores a single-leg takedown just as she receives an activity point to go up 3-0. After a second similar takedown, she goes to laces and finishes off the win ni 2:42.

12:04: Defending 68kg champion Buse TOSUN (TUR) gets the fall over Grabriela DA ROCHA (BRA) when she put her back on the mat in the second period and held on till the fall was called.

12:03: Haruna MURAYAMA (JPN) takes a 3-0 lead at the break in her 53kg bout against Annika WENDLE (GER). In the second period, she works a takedown and roll to make it 7-9. Another takedown on the edge puts her at 9-0 before she finishes the bout 11-0.

11:57: An upset on Mat C, as Zhamila BAKBERGENOVA (KAZ), aiming for her fifth world medal but first gold at 72kg, will have to settle for bronze at best after falling 3-3 on criteria to Nurzat NURTAEVA (KGZ). Nurtaeva trails 2-1 after giving up a second activity point, but scores a single-leg takedown with :51 left. Bakbergenova gains a stepout to tie, but trails on criteria, and Nurtaeva fends off a final attack to clinch the win.

11:56: Asian champion Hyogyong CHOE (PRK) goes to the lace lock after a second takedown, and three rolls later she advances at 53kg with a 10-0 victory over Namuuntsetseg TSOGT OCHIR (MGL) in 2:20.

11:55: Olympic silver medalist Lucia YEPEZ (ECU) comes from 4-1 down to get a fall over Laura HERIN AVILA (CUB) and advance at 53kg. Yepez is looking to add to her bronze medal from 2023. 

11:51: A takedown and four quick lace-lock rolls and two-time Asian bronze medalist ANTIM (IND) advances at 53kg with a 10-0 win over Carla JAUME SOLER (ESP).

11:49: Sol Gum PAK (PRK) tries to score the one point she needs to beat Yuliana YANEVA (BUL) at 68kg but Yaneva defends everything that is thrown at her to win 7-6 and advance.

11:49: Two-time Olympic medalist and 2021 world champion Meerim ZHUMANAZAROVA (KGZ) opens her campaign with a 10-0 win over Aniseta ACOSTA (ASA) at 68kg. Zhumanazarova had a pair of 4-point moves, the second coming with a hip throw that made it a 10-point difference. The match ended when Acosta fought off her back.

11:45: Kennedy BLADES (USA), the Paris Olympic silver medalist at 76kg who has dropped down to 68kg, gets off to rousing start, overwhelming RADHIKA (IND) for an 11-0 victory in 1:38. Blades gets a 4-point takedown thwarting a Radhika counter to take a 7-0 lead within the first minute. She then bulls her opponent over for a takedown, then caps the proceedings with a classic gut wrench.

11:40: Six-time Asian medalist Bolortungalag ZORIGT (MGL) is trailing 2-1 against Jyoti BERWAL (IND) in the second period of their 72kg bout when she does what Mongolian's do best -- hit her opponent with a headlock throw, giving her a victory by fall.

11:39: In a case of anything you can do, I can do better, LILI (CHN), a 2023 world bronze medalist at 65kg, scores three exposure tilts after a takedown to give her a 9-7 win over Birgul SOLTANOVA (AZE) at 62kg. Lili's sequence came after Soltanova had gone ahead with three consecutive 2-point lifts to counter a single-leg attempt by Lili.

11:35: After a longish defense from Hyeonyeong PARK (KOR), Adela HANZLICKOVA (CZE) secures the fall as Park runs out of steam.

11:28: Three-time world champion Haruna MURAYAMA (JPN), looking to fill the 53kg spot following the move up to 57kg by compatriot and Paris Olympic gold medalist Akari FUJINAMI (JPN), opens with an 11-0 victory over Shokhida AKHMEDOVA (UZB). Murayama leads 3-0 in the second period when she scores with a snapdown takedown, then reels off four gut wrenches.

11:32: Ok Ju KIM (PRK) with a fall over Aurora CAMPAGNA (ITA) in her opening bout at 62kg. Kim just too strong for Campagna

11:30: Alexandria GLAUDE (USA) opened the scoring against Masako FURUICHI (JPN) with a stepout before getting a point for inactivity of Furuichi. The Japanese bounces back with a takedown but gives up a reversal as Glaude leads 3-2. She hangs on to that lead to upset Furuichi

11:16: World 55kg silver Jin ZHANG (CHN) works on five different takedowns to beat Felicity TAYLOR (USA), 10-0, at 53kg with 31 seconds left on the clock.

11:11: In a battle of former European champions at 68kg, 2021 world silver medalist Khanum VELIEVA (UWW) gets a stepout just moments after giving up an activity point to Yuliana YANEVA (BUL). But Yaneva dominates the second period, scoring a takedown-gut wrench combination, then putting Velieva onto her back and securing a fall at 4:31.

11:09: Nice win for South America as Astrid MONTERO (VEN) scores two takedowns in the second period to knock off European champion Iryna BONDAR (UKR) 6-4 at 62kg. Montero gets behind for an early takedown, only to see Bondar come back with a takedown and quick exposure to lead 4-2 at the break.

10:50: Two-time Asian silver medalist RADHIKA (IND) gives up a 4-point takedown to the back to Laura GODINO (ITA) at the start of their 68kg qualification bout. That appears to wake up the Indian, who comes back with a takedown and stepout to cut the gap at the break. Another takedown puts Radhika ahead 5-4, then she ends the match by muscling Godino down and over for a fall with just over a minute left.

10:45: World 72kg champion Ami ISHII (JPN), back down at 68kg, starts her bid to win her second world title with a 10-0 victory over Manola SKOBELSKA (UKR) in a minute and 31 seconds.