#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAthens

U17 World Wrestling Championships: Day 2 Highlights

Tuesday, July 29, 2025 - 06:57 By Vinay Siwach

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ATHENS, Greece (July 29) -- The second day of the World U17 Championships in Athens will see five more Greco-Roman weight classes -- 45kg, 51kg, 60kg, 71kg and 92kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

READ THE SEMIFINALS REPORT HERE

The semifinals will begin at 17:00 hours local time and the medal bouts from Monday's weight classes will start at 18:00 hours.

15:50: Asian bronze medalist Otabek TURSUNOV (UZB) takes out European champion Marat ATSHEMYAN (ARM) 5-2 in the 51kg quarterfinal.

15:45: Ionut PATRU (ROU) stuns Mamuka BIDZINASHVILI (GEO) in the 92kg quarterfinals and reaches the semifinal. Earlier in the day, he had said that he will become the world champion tomorrow.

15:30: In a match that took forever, Asian U17 champion Damir AKAN (KAZ) has been cautioned out after his second defensive four against Abolfazl ZARE (IRI) at 60kg. Akan led 7-0 as he scored from par terre and Zare fouled. But in the second period, Zare scored a turn and one foul from Akan made it 7-5. As the bout resumed in par terre, Akan made a second defensive leg foul which handed Zare the win.

15:15: Asian U17 champion Behruzbek VALIEV (UZB) defends from par terre and holds on to his 1-1 criteria lead against Hossein KAZEMI (IRI) to enter the semifinal at 71kg. Kazemi challenged for a stepout from par terre but lost it and Valiev won 2-1.

15:05: Benyamin KHEZLI (IRI) with gut-wrench from par terre and he beats Juntao LUO (CHN) 9-0 at 45kg to enter the semifinals at 45kg.

15:00: In a rematch of the European final, Abdurrahman HUSEYNLI (AZE) comes back from 6-0 deficit and beats Saba ABASHIDZE (GEO) 9-6. Abashidze hit a big four and then a turn to lead 6-0. But Huseynli scored a takedown and two arm-trap guts to make it 6-6. Another gut-wrench made it 8-6. Huseynli got par terre in second period but did score. Abashidze could not turn around the 9-6 score and lost the quarterfinal.  

14:42: Down goes European U17 champion Giorgi GOGELASHVILI (GEO) at 71kg. Yusif AHMADLI (AZE) beats the Georgian 7-2. He got going in the second period with a takedown and four-pointer.

14:35: Pavlos TSENTIDIS (GRE) with a banger of a throw to finish all hopes of Daniyar BAZARBEK (KAZ) in their 51kg match. Tsentidis was leading 5-0 when Bazarbek jumped for a big move. Tsentidis grabbed and locked him and slammed him on the mat for four! Great throw

14:25: Asian champion and returning bronze medalist Behruzbek VALIEV (UZB) with a beautiful suplex for five and then pins Radoslav PERYANSKI (BUL) at 71kg. He looks good to upgrade his bronze to gold this year.

14:15: Marat ATSHEMYAN (ARM), European champ at 51kg, reaches the quarterfinals with a 8-0 quick win over Yuvraj KAMANNA (IND).

European bronze medalist Abu Bakar SAGA (NOR) takes a minute and 26 seconds to win 10-2 over Kaloyan BORISOV (BUL)

13:45: Amirsam MOHAMMADI (IRI) wins a tough battle against Said PASHAYEV (AZE) at 92kg, 6-1. Just better defense from Mohammadi as he beats Pashayev, who is actually a European champion in Freestyle.

13:30: Asian champion Damir AKAN (KAZ) rolls to a 10-0 win over RITESH (IND) at 60kg and Mika LABES (GER) blanks Imre JUHASZ (HUN) 6-0 in the next bout.

13:15: Benyamin KHEZLI (IRI) pulls off a great win over European bronze medalist Ararat AVETISYAN (ARM) 8-1 at 45kg. Another big win for Iran.

13:00: Asian champion Behruzbek VALIEV (UZB) takes 2 minutes and 48 seconds to win his 71kg bout against Matias ONNENLEHTO (FIN)

12:45: Giorgi GOGELASHVILI (GEO), European champion at 71kg, just keeps his calm and despite losing a challenge in the bout, he roars in the second period to beat Balaz UJHELJI (SRB) 7-1 

12:15: Abu Bakar SAGA (NOR) hangs on for a 6-3 win over Herman BASARAB (UKR) at 51kg. Saga won bronze medal at the European Championships in Skopje

12:00: Pavlos TSENTIDIS (GRE) sends the local crowd in a frenzy with a final-second throw against Carter SHIN (USA) and wins hi 51kg bout 3-2. USA challenge but lose it on review.

11:45: Amirsam MOHAMMADI (IRI) looks so good at 92kg! He rolls Vladislav VASYLEVSKYI (MDA) and wins his bout 8-0.

11:35: Denys SEREDIN (UKR) with a massive throw on the edge to get five points and Vasileios TSAROUCHAS (GRE) is called for leg foul as well which give two more points to Seredin. The Ukraine finishes the 60kg bout 10-3

11:25: Amangeldi YSAKBAEV (KGZ) rallies to win 11-7 against Zaven MEZHLUMYAN (ARM) after being down 7-1 at 60kg. Ysakbaev throws Mezhlumyan for a four and adds a two to lead 7-7 on criteria and when the Armenian tries a flying squirrel, Ysakbaev throws him down for four more

11:15: Asian U17 champion Damir AKAN (KAZ) was never in danger against Kodai HIHARA (JPN). Akan manages an 8-1 lead before winning his 60kg bout 8-2

11:00: Abolfazl ZARE (IRI) begins day two for Iran with a big 9-0 win over Wail BEN AISSA (ALG) at 60kg. Zare got the par terre and two exposure for the lead. He then gets the par terre in the second period as well and wins with another turn.

10:30: The repechage matches will kick off day two in Athens before we move into the qualification rounds of 45kg, 51kg, 60kg, 71kg and 92kg.