#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Onishi encounters rough waters before sailing to 59kg gold

By Ken Marantz

ZAGREB, Croatia (September 16) -- Looking over at her coach was enough to inspire rising teenage star Sakura ONISHI (JPN) after she suffered a rare lapse early in the match. Having a four-time Olympic champion in your corner will have that effect.

Onishi bounced back from an early deficit to pile on points before notching a late victory by fall over Maria VYNNYK (URK) in the 59kg final at the World Championships in Zagreb on Tuesday, when the first two golds were awarded in women's wrestling.

"I'm really happy," said Onishi, who fell behind 6-1 before building up a 17-8 lead and ending the match with :09 left, giving her the gold in her senior world debut a month after winning a second straight world U20 title.

In a battle between continental champions for the other gold up for grabs, Asian titlist Kyong Ryong OH (PRK) needed less than a period to rout European winner Ekaterina VERBINA (UWW) 10-0 and become the second women's world champion in her country's history.

Also Read: Amouzad avenges Paris loss to Kiyooka

The 19-year-old Onishi currently attends powerhouse Nippon Sport Science University, where among her teammates is Paris Olympic champion Akari FUJINAMI (JPN). And one of her coaches is four-time Olympic champion Kaori ICHO (JPN), who is also among the Japanese team staff in Zagreb and was in Onishi's corner on Tuesday.

When Vynnyk, a three-time European U23 bronze medalist, scored an arm-drag takedown and added two gut wrenches to take a 6-1 lead, Onishi looked for the best source of inspiration she could find.

"I panicked a little, 'What should I do?'" Onishi said. "But I was determined to get the points back. Even if I give up a lot of points, it was still within what I had imagined might happen. There was still time and I thought it was alright.

"I looked at Kaori's face and thought, 'OK, just do it.'"

Kaori ICHO (JPN)Kaori ICHO (JPN), left, congratulates Sakura ONISHI (JPN) after the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

From that point, Onishi went on a rampage, scoring a double-leg takedown and gut wrench combination, an ankle-pick takedown, then a snapdown takedown to finish the first period with a 9-6 lead.

She opened the second period with another takedown, but then gave up points -- awarded on challenge -- when Vynnyk hit a counter lift. That made her wary and more precise with her attacks after that.

"I thought that that was what she was aiming for," Onishi said. "I had practiced stopping it. I knew if I used my hand fighting and feints well, I could definitely get the points. Up to the end, as I was dealing with that, I thought to keep penetrating."

After adding another takedown, Onishi thwarted a reverse counter lift to score 4 points and land Vynnyk on her back, where the Japanese met little resistance in securing the fall.

While Onishi relished reaching the pinnacle on the senior level, she has set her sites even higher -- the 2028 Los Angeles Olympics.

"It was really a fun tournament," Onishi said. "I had always been longed to be here. But this has not been my dream, it is the Olympics. Aiming for that, I have been told this is just a stage along the way. I am glad I could clear this stage.

"I will keep on working to get to Los Angeles. There will be various things that come up, but I will stay focused so that I can stand on the highest step of the podium in Los Angeles."

Kyong Ryong OH (PRK)Kyong Ryong OH (PRK) added a world title to her Asian title. (Photo: United World Wrestling / Kadir Caliskan)

Unlike Onishi, Oh encountered little difficulty in blowing away Verbina and adding the world gold to the Asian one she won in March in Amman.

"When I won the Asian and World Championships, I felt that all the tough training and hard work had finally paid off," Oh said.

Oh, also the Asian silver medalist in 2024, opened with a single-leg takedown, then reeled off three trap-arm rolls for a quick 8-0 lead. Another takedown attempt resulted in both wrestlers in a switch position, and Oh eventually gained control to end the match at 2:50.

"I wanted to show all the skills I’ve been training for in the best way possible," she said. "I thought that if I became a champion, I could make my father proud and bring a smile to his face. He was overjoyed and celebrated our victory in the international competitions, which made us recognized everywhere."

Oh joined Yong-Mi PAK (PRK), who won the 53kg gold in Nur-Sultan in 2019, as the lone women to win golds for DPR Korea. Her victory came a day after Chongsong HAN (PRK) won the freestyle 65kg gold, the country's first in that style since 2014.

Andreea ANA (ROU)The two bronze medalists at 55kg -- Sowaka UCHIDA (JPN), left, and Andreea ANA (ROU). (Photo: United World Wrestling / Kadir Caliskan)

Ana claims elusive bronze at 55kg

Andreea ANA (ROU), a three-time European champion making her seventh trip to a World Championships or Olympics, finally made it onto the medal podium.

The 24-year-old Ana secured an elusive bronze medal at 55kg, clinching a 6-3 victory over Yaynelis SANZ VERDECIA (CUB) in a late scramble that had to be sorted out after the final buzzer.

Leading 2-1, with all of the points scored on the activity clock, Ana and Sanz Verdecia both gained 2-point exposures in a flurry that ended with the Cuban on top. But Ana reached back and flung Sanz Verdecia to the mat just as time expired for a final 2 that was confirmed on challenge.

Japan picked up the other 55kg bronze when Sowaka UCHIDA (JPN), winner of the world U20 title at 57kg last year, finished up a 10-0 victory over Elvira KAMALOGLU (TUR) with 33 seconds left.

Uchida opened the scoring with a 4-point counter to a throw attempt in the first period, then methodically scored three takedowns to secure the bronze in her senior world debut.

At 59kg, Altjin TOGTOKH (MGL) rallied to an 8-4 victory over Anastasiia SIDELNIKOVA (UWW), while Laurence BEAUREGARD (CAN) won the other bronze with a second-period fall of Othelie HOEIE (NOR).

Togtokh, second at the Mongolia Ranking Series event in May, had given up a go-ahead takedown with :43 left when she quickly reversed, then gut wrenched Sidelnikova over for a 6-4 lead. She added a takedown just before the buzzer.

Beauregard was trailing 2-0 in the second period when she scored a takedown, then turned Hoeie over and secured the fall in 4:30.

Day 4 Results

Women's Wrestling

50kg
SEMIFINAL: Myonggyong WON (PRK) df. Remina YOSHIMOTO (JPN), 3-2
SEMIFINAL: Yu ZHANG (CHN) df. Munkhnar BYAMBASUREN (MGL) by Fall, 4:22 (9-0)

55kg (18 entries)
GOLD: Kyong Ryong OH (PRK) df. Ekaterina VERBINA (UWW) by TF, 10-0, 2:50

BRONZE: Sowaka UCHIDA (JPN) df. Elvira KAMALOGLU (TUR) by TF, 10-0, 5:26
BRONZE: Andreea ANA (ROU) df. Yaynelis SANZ VERDECIA (CUB), 6-3

57kg
SEMIFINAL: Helen MAROULIS (USA) df. Olga KHOROSHAVTSEVA (UWW) by Fall, 3:11 (5-0)
SEMIFINAL: Il Sim SON (PRK) df. Kexin HONG (CHN) by TF, 12-2, 3:55

59kg (22 entries)
GOLD: Sakura ONISHI (JPN) df. Maria VYNNYK (URK) by Fall, 5:51 (17-5)

BRONZE: Altjin TOGTOKH (MGL) df. Anastasiia SIDELNIKOVA (UWW), 8-4
BRONZE: Laurence BEAUREGARD (CAN) df. Othelie HOEIE (NOR) by Fall, 4:30 (4-2)

65kg
SEMIFINAL: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA) by TF, 10-0, 4:27
SEMIFINAL: Alina KASABIEVA (UWW) df. Enkhjin TUVSHINJARGAL (MGL) by TF, 13-3, 3:32

76kg
SEMIFINAL: Aiperi MEDET KYZY (KGZ) df. Anastasiya ALPYEYEVA (UKR), 10-5
SEMIFINAL: Genesis REASCO (ECU) df. Milaimy MARIN (CUB), 5-3