#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleMonterrey

Pan-American Championships 2025 Preview

Wednesday, May 7, 2025 - 08:11 By Vinay Siwach

Share this article

MONTERREY, Mexico (May 6) -- The Pan-American Championships 2025 in Monterrey can be a different story from the past as the United States is sending a much depleted squad for the tournament.

Will other countries rise up this year?  The Pan-American Championships will be live on UWW+ on uww.org and the UWW+ [FloWrestling for the U.S. and Canada] from May 8 to 11. Follow United World Wrestling on Instagram, Facebook, X, YouTube and TikTok.

DOWNLOAD/READ THE FULL PREVIEW HERE

Text version

Greco-Roman

The biggest stars in Greco-Roman will be the three entries of Cuba. The nation has both of its Paris Olympic bronze medalists making a return to competition. World champions Luis ORTA (CUB) and Gabriel ROSILLO (CUB) will be in action at 67kg and 97kg respectively and will be the favorite to win the gold medal. It also has Oscar PINO (CUB) at 130kg, who won the Pan-Am gold a couple of years ago.

The U.S. is banking on a mix of youth and experience. Young star Jayden RANEY (USA), who won U17 world title in 2024, is at 55kg, Maxwell BLACK (USA) is making his Pan-Ams debut at 60kg while veteran Ellis COLEMAN (USA) is returning to this tournament after six years.

Former champion Alejandro SANCHO (USA) has moved up a weight class to 72kg, big-throwing Kamal BEY (USA) is at 77kg and history-maker at the U23 World Championships with a silver medal Beka MELELASHVILI (USA) will be the favorite at 82kg. Paris Olympian Payton JACOBSON (USA) will be at 87kg and former U17 world champion Cohlton SCHULTZ (USA) is at 130kg.

For Orta, the path to gold appears simple but he has returning silver medalist Andres MONTANO (ECU) and bronze medalist Nestor ALMANZA TRUYOL (CHI). However, it is unlikely that Orta will be challenged in the bracket. Rosillo will be the favorite at 97kg despite the presence of Paris Olympian and defending champion Kevin MEJIA (HON).

Pino, who won the gold at 130kg in 2023, has Eduard SOGHOMONYAN (BRA) and Schultz in the bracket but has experience and quality on his side.

He has been Cuba’s mainstay at 130kg for long but never competed at the Olympics due to the presence of Mijain LOPEZ (CUB). With Lopez retired after winning a record fifth Olympic gold in Paris, the doors to compete at Olympic have opened up for Pino.

The other weight classes will be evenly contested with the absence of Cuba. At 87kg, Sosruko KODZOKOV (BRA) will look to win his second Pan-Am title as he won the 82kg gold medal last year. He has Paris Olympian Payton JACOBSON (USA) and returning silver medalist Luis AVENDANO ROJAS (VEN) as the other big names in the bracket.

The U.S. will bank on Melelashvili to win the 82kg as he has only two other competitors in the weight class. Melelashvili became the first-ever U.S. Greco-Roman wrestler to win a silver medal at the U23 World Championships last year. Former silver medalist David CHOC HUOC (GUA) and returning bronze medalist Diego MACIAS TORRES (MEX) are entered at 82kg.

At 77kg, former Pan-Am champion Bey will be looking for his second title. Former world champion and veteran Arsen JULFALAKYAN (ARG), wrestling perhaps for the last time, will be his biggest challenger. The two were involved in a thrilling contest in the 2024 Pan-Am Olympic Qualifier last year but Bey hit a clutch throw to beat Julfalakyan 4-2.

Sancho, who won the gold medal at 67kg last year, is at 72kg and will be the best bet to win the gold medal. Former bronze medalist Cristian MEJIA TEPEN (GUA and recently crowned 2025 U23 Pan-Am champion Jorge GOMEZ GARCIA (MEX) will be his biggest tests.

Another one of Mexico's 2025 U23 Pan-Am champion Diego TERRIQUEZ IBARRA (MEX) will be hoping to win the gold at 60kg. But Patrick RODRIGUEZ QUINTO (ECU), who lost to Ibarra in the final last month will look to avenge that loss and upgrade to gold. Yonaiker MARTINEZ CRAVO (VEN), who has multiple age-group Pan-Am medals, will look to make a mark at the senior level.

Angel SEGURA TELLEZ (MEX) won the gold medal at U23 Pan-Ams at 63kg but the senior competition can prove tougher. He has Coleman, a 2012 Olympian for the U.S. and who recently won a bronze medal at the Muhamet Malo Ranking Series.

Jeremy PERALTA GONZALEZ (ECU), a silver medalist from 2023, will look to win his first-ever gold medal.

At 55kg, Raney has just Isaac MARIN MATA (MEX) as the only other competitor entered while Colombia's absence from the tournament has offered a chance to a few others to be on the podium in Monterrey.

Women's Wrestling

Three silver and one bronze medalist from the 2024 Paris Olympics are entered in the field for Women's Wrestling. Kennedy BLADES (USA), Lucia YEPEZ (ECU) and Yusneylis GUZMAN (CUB) won silver medals in Paris while Milaimy MARIN POTRILLE (CUB) won bronze.

But the big question will be if the U.S. can dominate Women's Wrestling like it has in recent years.

Undoubtedly, the 76kg weight will be the toughest in Monterrey. Defending champion Genesis REASCO (ECU) has a big task ahead of her with Olympic bronze medalist Marin and world bronze medalist Kylie WELKER (USA) entered in the competition.

Reasco defeated Adeline GRAY (USA), 10-0, last year on her way to the gold. But Marin enjoys a better head-to-head record against Reasco which can put the latter under pressure.

Welker won the gold medal at the World U23 Championships last year and followed it up with a bronze medal at 72kg at the senior level but Pan-Ams will be a huge test for her at a heavier weight category. Reasco had defeated Welker 9-7 at Pan-Am Games in 2023.

Blades, who won silver in Paris at 76kg, continues her new season at 68kg. She will be making her Pam-Am debut and will be the favorite to win the gold medal at 68kg.

At 65kg, world bronze medalist Macey KILTY (USA) will be the favorite to win the gold medal. Former silver medalist Miki ROWBOTTOM (CAN) is also entered.

Former world U20 and U23 silver medalist and returning bronze medalist Audrey JIMENEZ (USA) will hope to improve on her past result at 50kg. For that, she will have to go through Olympic silver medalist Guzman, defending champion Jacqueline MOLLOCANA (ECU), Kamila BARBOSA (BRA) and Madison PARKS (CAN) among others.

53kg has defending champion Yepez who will be the favorite as she returns to competition for the first time since winning the silver medal in Paris. World U20 silver medalist Serena DI BENEDETTO (CAN) and former Pan-Am U20 silver medalist Jaslynn GALLEGOS (USA) are among the challengers.

Canada will be hoping for at least two gold medals, and the Godinez sisters will be the biggest reason. Karla GODINEZ (CAN) at 55kg and Ana at 62kg seem to have a relatively easy path to gold and will be favored to add to their past Pan-Am titles.

Laurence BEAUREGARD (CAN), another former Pan-Am champion, can add to the count for Canada.

At 57kg, veteran Luisa VALVERDE (ECU) will look to win a gold medal but she will have to see off Mia FRIESEN (CAN) and Amanda MARTINEZ (USA) among other wrestlers.

Freestyle

The United States won all 10 gold medals last year. Will that be the case this time around? Possible.

The country is counting on a young line-up led by Zahid VALENCIA (USA) to retain their supremacy in the continental championships.

Valencia, who recently defeated Kyle DAKE (USA), will be at 86kg and the favorite to repeat. Veteran Ethan RAMOS (PUR), returning medalist Jorge LLANO (ARG and Steven RODRIGUEZ (VEN) are also there but Valencia clearly has an edge over the field.

At 125kg, former world U23 champion Wyatt HENDRICKSON (USA) will challenge the field. Hendrickson recently made global headlines after beating Gable STEVESON (USA) to win the NCAA title. Hendrickson will look to complete a U.S. hat-trick of gold at this weight class.

Other U.S. young stars include Jaxen FORREST (USA) at 61kg, Ladarian LOCKETT (USA) at 74kg, Trent HIDLAY (USA) at 92kg, and Justin RADEMACHER (USA) at 97kg. Joseph MCKENNA (USA) is one of the relatively experienced wrestlers at 65kg.

Forrest, who is known for his attacking style, will have his task cut out in his first-ever senior tournament. The 2022 world U17 silver medalist can face tough competition from Joseph SILVA (PUR), a three-time consecutive silver medalist at 61kg, losing all finals to American wrestlers.

Lockett won the world U17 gold in 2023 but ended up with a silver medal at the world U20 in 2024. He will be making his senior-level debut at the Pan-Am Championships. It will be a surprise if he misses out on the gold medal in Monterrey despite his young age.

The 92kg weight class has five wrestlers entered and Hidlay will have to beat everyone to win the gold medal. Given his experience, Hidlay shouldn't have a problem navigating the field which has Andrew JOHNSON (CAN), Miguel LAVIELLE RAMIREZ (MEX), Eduardo VEGA GARCIA (PAN), and Edwin MORALES (PUR).

Paris Olympian Roman BRAVO YOUNG (MEX) has emerged as the favorite to win the gold medal at 57kg. Bronze medal at the Zagreb Open Ranking Series event, Bravo Young had an exceptional performance at the 2024 Pan-Am Olympic Qualifying tournament in which he defeated Zane RICHARDS (USA). He will hold the key to denying the U.S. a clean sweep as he has Liam CORNIN (USA) in his weight class.

Eduardo PALAS SEQUEIROS (PER) will be returning to wrestling at 13 years. He last wrestled at the Pan-Am U20 Championships in 2012 in Greco-Roman.

Mexico's other Paris Olympian in Freestyle -- Austin GOMEZ (MEX) -- is at 70kg and has a good chance to win the gold medal as well over the U.S.

Argentina can finally end its drought of a gold medal at the Pan-Am Championships if Agustin DESTRIBATS (ARG) can bring out a performance like last year in which he finished with a silver medal.

This year, he will be among the favorites, along with Peiman BIABANI (CAN) who continues to try and make a mark since switching from Iran to Canada. McKenna is another wrestler who can stop Destribats.

The 97kg weight class can also throw a different winner as returning silver Arturo SILOT (CUB) hopes to upgrade his medal. Former silver medalist Nishan RANDHAWA (CAN) will be among the favorites for gold as well.

The U.S. has Rademacher, a bronze medalist at the 2024 World U20 Championships. He can surely surprise all to win the gold medal and continue the U.S. dominance at this weight class, all thanks to Kyle SNYDER (USA).

Returning bronze medalist Cristian SARCO COLMENAREZ (VEN) and multiple-time medalist Jose DIAZ ROBERTTI (VEN) are also entered at the weight.

At 79kg, Evan WICK (USA) will have his task cut out in the round-robin bracket as his weight class has only five wrestlers. Apart from Wick, Jasmit PHULKA (CAN), Victor HERNANDEZ LUNA (MEX), Jose AMBROCIO GREIFO (PER) and Shane JONES (PUR) are registered.