#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

10 seeded showdowns we need to see at Paris 2024 (No. 1-5)

Friday, July 19, 2024 - 11:28 By Eric Olanowski

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PARIS, France (July 18) --- Yesterday, we launched the No. 6-10 must-watch seeded matches that could take place in the quarterfinals and semifinals of the upcoming Paris Olympic Games. We continue the series with the top five matchups that could be between seeded athletes in the quarterfinals and semifinals.

SCHEDULE | PARIS 2024 EVENT PAGE 

The top eight Ranking Series point scorers from the 2023 World Championships, 2024 Continental Championships, and the Croatian and Hungarian Ranking Series events earned a top eight seed in Paris. The remaining eight wrestlers will be randomly drawn into their respective brackets.

Here are the top-five seeded showdowns that can take place in Paris:

5. 97kg SEMIFINAL – No. 1 Artur ALEKSANYAN (ARM) vs. No. 4 Gabriel ROSILLO (CUB)
If you were to rank the ten Greco-Roman favorites expected to win gold at last year’s World Championships, Artur ALEKSANYAN (ARM) would have been either at the top or second on that list.

Unfortunately (or fortunately), no one told Gabriel Rosillo that the list existed.

In their lone career meeting, Rosillo, with the most perfectly timed arm drag that the wrestling world has seen in recent memory, stopped Aleksanyan from winning his fifth world gold medal. The Cuban sucked in an arm drag to Aleksanyan’s right arm, then perfectly timed a re-drag to the left side just as the Armenian pulled away, giving him the go-ahead takedown with 23 seconds left.

After the match, Aleksanyan said he relaxed at the most inopportune time and he’ll use the loss to Rosillo as motivation heading into Paris.

The second meeting between Aleksanyan and Rosillo could happen on August 6 in the 97kg semifinals.

4. 125kg SEMIFINAL – No. 1 Amir ZARE (IRI) vs. No. 4 Taha AKGUL (TUR)
Zare and Akgul have been going blow for blow for the last three years, with Zare grabbing the 2-1 advantage from his 2021 and 2023 wins, which were sandwiched between a 2022 world championship loss.

Zare picked up the biggest win of his career (at the time) with his win 4-0 shutout win over Akgul at the 2021 Oslo World Championships. Up until that point, the Iranian was looked at as a tier-two heavyweight. His win over Akgul in Norway pushed him into the ranks with Akgul, Geno PETRIASHVILI (GEO) and Gable STEVESON (USA).

In the second meeting, Akgul stood tall on the United World Wrestling logo in the center of the mat and didn't budge. He evened the score at one match apiece, striking late with a counter-offensive 360 spin, moving into the world finals with a 3-3 win.

Zare regained his crown in the third meeting, with a tactical heavy-handed 4-0 win.

Zare knew Akgul wasn’t much of an offensive threat and couldn't afford to make a similar mistake as he did the year before, giving up the match-deciding takedown with no time left. He remained composed and scored a pair of stepouts and a takedown to win 4-0, giving him the 2-1 advantage heading into Paris.

The fourth meeting between world champions Zare and Akgul could happen on August 9 in the 125kg semifinals.

3. 57kg SEMIFINAL –  No. 2 Rei HIGUCHI (JPN ) vs. No. 3 Arsen HARUTYUNYAN (ARM)
Harutyunyan and Higuchi are two guys with unlimited offensive and have gas tanks that rival a nuclear submarine.

That was on display in last year’s Freestyle Match of the Year, where Harutyunyan and Higuchi put up a combined 30 points in one match—17 points in the first period and 13 in the second.

In their epic second meeting, Higuchi surrendered an early 6-0 lead, but clawed his way back before the ending whistle in the first, taking the 10-7 lead with a beautiful four-point arm-throw. Higuchi’s onslaught of attacks continued as the second period started, scoring six straight points and extending his lead to 16-8. From there, Higuchi seemingly shut it down to conserve energy for the semifinals, as he gave up six unanswered points but still won the bout, 16-14.

The second meeting between Higuchi and Harutyunyan would go down on August 8 in the 57kg semifinals.

2. 97kg SEMIFINAL – No . 2 Akhmed TAZHUDINOV (BRN) vs. No. 3 Kyle SNYDER (USA)
Coming into the 2023 World Championships, Tazhudinov was a relatively unknown 20-year-old. The most fans knew about the 21-year-old was that he was a young guy trained by Sadulaev’s coach but left Russia to compete for Bahrain.

That all changed for Tazhudinov after his sub-three-minute quarterfinal routing of world and Olympic champion Kyle SNYDER (USA). The lengthy pupil of the Sadulaev’s School of Wrestling threw Snyder twice for four, using all four of the American’s shot attempts to score his 10 quick points.

Heading into Paris, there’s nothing more that Snyder wants more than revenge against Tazhudinov on his way to a potential third Olympic medal.

“I’m pumped about the bracket. It worked out great, in my opinion,” said Snyder in an interview with FloWrestling. “The third match of the day, that’s probably my best match. Once I start getting warm, I feel like I can wrestle forever.”

Round two of the Snyder vs. Tazhudinov rivalry will take on August 10 in the 97kg Olympic semifinals.

1. 60kg SEMIFINAL  –  No. 1 Zholaman SHARSHENBEKOV (KGZ) vs. No. 4 Kenichiro FUMITA (JPN)
The Sharshenbekov and Fumita gold-medal bout from the 2023 World Championships was voted as the 2023 Match of the Year by fans.

In their second career meeting, the pair of two-time world champions wowed the crowd from whistle to whistle, with Sharshebekov scoring the first four-pointer of the match five seconds after the referee blew the whistle.

The points continued to pile up throughout the match. The pair collectively scored 15 points in the opening 90 seconds. They ultimately scored 17 points in the six-minute bout, with Sharshenbekov taking ownership of the world title with an 11-6 victory.

Sharshenbekov and Fumita are scheduled to meet on August 5 in the 60kg semifinals.

Wrestling at the 2024 Paris Olympic Games starts August 5-11 and can be followed on www.uww.org.