#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

10 seeded showdowns we need to see at Paris 2024 (No. 6-10)

Wednesday, July 17, 2024 - 14:29 By Eric Olanowski

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PARIS, France (July 17) – We’re still a few weeks out from the Paris 2024 draws taking place on August 4. However, with the release of the top eight seeds per style, we can start to project potential matches that could take place as early as the quarterfinals.

SCHEDULE | PARIS 2024 EVENT PAGE 

The top eight Ranking Series point collectors from the 2023 World Championships, 2024 Continental Championships, and the Croatian and Hungarian Ranking Series events earned a top eight seed. The remaining eight wrestlers will be randomly drawn into their respective brackets.

Here are the top ten matches that we could see between seeded wrestlers from the quarterfinals on:

10. WW 68kg QUARTERFINAL - No. 3 Koumba LARROQUE (FRA) vs. No. 6 Blessing OBORUDUDU (NGR)
Koumba Larroque has been a prominent figure in French wrestling since her bronze medal at the 2017 World Championships at just 19 years old. Now in the prime of her career, she’s France’s best shot at a medal.

Larroque’s path to an Olympic medal will be bumpy, to say the least. She’s the third-seeded athlete in a bracket with six world champions and includes a potential quarterfinal clash with  familiar foe No. 6 Blessing OBORUDUDU (NGR).

Larroque and Oborududu met twice in their career, splitting their pair of previous encounters.

Oborududu won their opening meeting at the 2020 Matteo Pellicone Ranking Series event, but Larroque returned the favor a year later at the Poland Open, evening the score at 1-1.

If Larroque and Oborududu win their first match, their third career meeting would take place August 5 in the 68kg quarterfinals.

9.  FS 65kg SEMIFINAL –  No. 2 Rahman AMOUZAD (IRI) vs. No. 3 Ismail MUSUKAEV (HUN)
Amouzad and Musukaev are nightmare opponents for each other and are stylistically opposites.

Amouzad, the 65kg world champ from two years ago, is a guy who wants to close the gap with his right-side underhook and fill as much space as possible. Conversely, Musukaev, the reigning 65kg world champion, wants as much space as possible to flow freely.

In their first meeting—the semifinals of the 2022 World Championships-- Musukaev fell victim to Amouzad’s pace and was shut out 6-0. In their second matches—the semifinals of the 2023 World Championships—Musukaev weathered the first period storm, saved enough energy for a last-ditch effort and stole the world finals spot, 6-5, with less than 10 seconds remaining.

If Amouzad and Musukaev meet for a third time, it’ll be on August 10 in 65kg semifinals.

8. 57kg SEMIFINAL – No. 2 Anastasia NICHITA (MDA) vs. No. 3  Odunayo ADEKUOROYE (NGR)
The Nichita and Adekuoroye rivalry is one that dates back to the 2019 World Championships but has since changed hands from their pre-COVID meeting.

The seasoned vet Adekuoroye is an anomaly in the wrestling world. Her style can’t be mimicked or replicated. She’s the tallest and lengthiest 57kg wrestler in the world but has also learned to use her leverage to become one of the most powerful wrestlers in the weight.

Adekuoroye’s unique style gave Nichita fits in their first meeting, as the four-time world medalist opened their three-match series with a dominant 10-0 win.

But Nichita carried what she learned from their first meeting into their next matches and had her hand raised on subsequent occasions.

In Tokyo, Nichita fell behind early but capitalized on an uncharacteristic Adekuoroye’s mistake and picked up a dramatic come-from-behind fall while trailing 8-2. Their next meeting came at the 2023 World Championships, where Nichita doubled Adekuoroye before ending the match in the first period with a left-sided trap arm gut, 10-0.

The fourth meeting between Nichita and Adekuoroye will take place August 8 in the 57kg semifinals.

7. GR 67kg QUARTERFINAL – No. 2 Luis ORTA SANCHEZ (CUB) vs. No. 7 Saeid ESMAEILI (IRI)
If there were ever a lesson from losing a match, Saeid ESMAEILI (IRI) certainly learned it the hard way.

Earlier this year at the Hungarian Open Ranking Series event, Esmaelil led reigning Olympic champion Orta, 7-5, with 0.4 seconds left in the match.

But before we get to the ending of the match, it’s important to note that Esmaeili was in a domestic battle with reigning Olympic gold medalist Reza GERAEI (IRI) for Iran’s 67kg Paris Olympic spot. If Esmaeili beat Orta, he cemented his spot on Iran’s Olympic team. If he lost, Esmaeili and Geraei would go to a three-match wrestle off and the winner goes to Paris.

Now, circling back to the match: With less than a second to go in the match, Esmaeili began celebrating as he thought the clock expired.

During Esmaeili’s lapse of judgement, Orta, being the experienced guy, continued to wrestle through the whistle. Orta took a peek at the clock, saw there was still time left, locked up a throw and picked up four points, stealing the match, 9-7.

Esmaeili will try to get his revenge on Orta August 7 in the 67kg quarterfinals.

*Esmaeili ended up beating Geraei in two straight matches to earn the Olympic spot.

6. WW 57kg SEMIFINAL - No. 1 Tsugumi SAKURAI (JPN) vs. No. 5 Helen MAROULIS (USA)
Through the first two meetings between Sakurai and Maroulis, it’s been a one-sided affair. Sakurai is 2-0 against Maroulis, outscoring the Rio Olympic champion, 9-0, while picking up four offensive takedowns and not surrendering a single point.

Sakurai and Maroulis’ meeting at the 2022 World Championships was a slow-paced match, where the Japanese wrestler did enough to win but didn’t really establish her dominance.

That came in the second match.

In their second meeting, the biggest difference was Sakurai’s tatical use of her right hand when tied up with Maroulis. She used it to score three takedowns—one from an underhook front headlock, one from a underhook throw-by and the final one coming from a two-on-one—besting the American, 6-0.

The third meeting between Sakurai and Maroulis would take place August 8 in the 57kg semifinals.

Wrestling at the Paris Olympic Games starts Agust 5-11 and can be followed on www.uww.org.