#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Paris 2024: For France wrestling trio, Olympics come home. Literally

Wednesday, July 17, 2024 - 07:40 By United World Wrestling Press

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PARIS (July 17) -- To compete at a home Olympics can be an unparalleled career high for the best of athletes. Even more so for the three French wrestlers, for whom the Games have come home — quite literally.

When Koumba LARROQUE, Ameline DOUARRE and Mamadassa SYLLA check in at the Athletes Village in Seine Saint Denis and step on the mat at the picturesque venue in Champs de Mars, it’ll mark a culmination of their stories that took shape just a stone's throw away, at the Club Bagnolet Lutte 93.

 Koumba LARROQUE (FRA)
Koumba LARROQUE (FRA) at Club Bagnolet Lutte 93.

Indeed, there are many wrestling strongholds in France. Dijon, roughly 320 km from Paris, is one such hub that is home to many young stars. And quite a few of them train at France’s National Institute of Sport, Expertise, and Performance — commonly known as INSEP, a facility that’s also designated as the United World Wrestling Center.

However, the presence of wrestling stars who have honed their skills at Bagnolet, the famous Parisian club, in the French team is steeped in symbolism. Not least because it is located close to the two Olympic landmark sites.

But by competing at the home Games, the trio will also carry forward the commune’s century-long wrestling tradition, which also captures the growth of the sport between the two Olympics Paris has hosted.

Ameline DOUARRE (FRA)Ameline DOUARRE (FRA) will compete at Paris Olympics in 62kg. (Photo: United World Wrestling / Kadir Caliskan)

It was exactly a hundred years ago, in 1924, that the Association Sportive et Gymnasnique de Bagnolet reinvented and transformed itself into a sports club, kick-starting a revolution of sorts in the area not too far from Paris’s city center.

Nothing nails down Bagnolet’s wrestling culture more than the fact that, according to a survey on the club’s website, two out of three youngsters wrestled. However, it was only after an agreement was reached with the department of Seine Saint Denis — the heart of the Games where the Athletes Village is located — that the sport really took off and the Club Bagnolet Lutte 93 came into being in its current form in 2005.

From Mélonin NOUMONVI, the 2014 Greco-Roman world champion, to Olympic gold medalist Steeve GUENOT and his bronze medal-winning brother Christophe as well as the latest sensation, the former U20 and U23 world champion Larroque – many French champions have spent key years of their development at the club.

But Larroque, Douarre and Sylla have a chance to do something none of their predecessors could: compete in their own backyard.

Mamadassa SYLLA (FRA)Mamadassa SYLLA (FRA) after his qualification for the 2024 Paris Games. (Photo: United World Wrestling / Kadir Caliskan)

Sylla, who discovered wrestling at age 15, finished fifth at the European Championships this year and will compete in the 67 kg Greco-Roman category. Douarre is a last-minute entrant to the draw after withdrawals in the 62 kg weight class.

Sylla, who was a second-choice wrestler for the qualification tournament in Baku, became the first wrestler from France to qualify in Grec-Roman since the 2012 London Games, the last time France won an Olympic medal in wrestling, a bronze by 2008 Beijing champion Steve GUENOT (FRA).

Larroque, though, remains the flag-bearer for French wrestling at the Paris Olympics. Introduced to wrestling at age 9, a youth Olympics medallist at 16, and U23 world champion when she was 19 and a senior worlds silver medallist in the same year, Larroque was destined for greatness.

But her career arc suffered a setback. An injury in the 2018 World Championship final meant she was away from the mat for almost a year. Once she recovered, Larroque looked like a shadow of her past self as she could not manage any podium finishes. And although she made it to Tokyo, she was eliminated after the first round itself.

Paris provides the 68kg wrestler a path to redemption. To finish among medals in front of her family and friends — and a short distance away from her club — would undoubtedly be an unparalleled high in Larroque’s career.