#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleSamokov

New challenges fail to stop Yakushenko as he defends gold

By Vinay Siwach

SAMOKOV, Bulgaria (August 23) -- When Yehor YAKUSHENKO (UKR) reached the final of the World U20 Championships in Samokov, he was aware that he will be facing a new challenge in Hadi SEYDI AVENDI (IRI), the other finalist.

In his career, Yakushenko had never wrestled an Iranian wrestler. With the pedigree of Iran in Greco-Roman especially in age-group competition, Yakushenko knew that Seydi will be a tough opponent.

With his U20 world title on line, Yakushenko planned his final against Seydi to perfection to beat the Iranian 5-2 and capture his second straight gold medal at the World U20 Championships. He became the first Ukrainian wrestler to win two gold medals in Greco-Roman at this age-group Worlds.

Yakushenko had the first par terre position and he lifted Seydi and then completed a correct throw for two points and lead 3-0. Seydi managed to close out the first period with a stepout and cut the lead to 3-1.

Seydi had his chance to score in the second period from par terre but Yakushenko was solid in his defense and did not give up any points. Seydi tried a few attacks in the final second but there was no score. Yakushenko got two more points for a go-behind in the final second to win 5-2.

Yehor YAKUSHENKO (UKR)Yehor YAKUSHENKO (UKR) celebrates after becoming the world U20 champion for the second time. (Photo: United World Wrestling / Kadir Caliskan)

 

While Seydi was a new challenge, Yakushenko faced a familiar foe in Darius KIEFER (GER) in the semifinals on Friday. Kiefer, who had lost three previous bouts to Yakushenko got one back when he defeated the Ukrainian in the final of the U20 European Championships. Yakushenko wasn't keen to letting him get one more win.

"When I saw my bracket, I understood that in the semifinals I would face Kiefer who beat me at the European Championships," Yakushenko said. "I really wanted to beat him. I trained and prepared only for him, focused only on him. Before him, in earlier matches, I just wrestled for six minutes straight, just to warm up. The bracket overall was pretty easy."

Yakushenko still has one more year left in this age-group and he wants to win the third gold medal at the U20 World Championships next year. He also plans to debut in the senior category.

"I still have one more year left in this age-group and next year the third belt will be mine," he said. "Starting next year, I plan to compete at the seniors, qualify for the Senior European Championship, and to be a strong competitor."

However, to be on the Ukraine team, he will have beat a few senior wrestler and may find it slightly difficult than the U20s.

"At the senior level, we have good competition," he said. "But among juniors, not really. For example, before the U20 European Championships there was no one in my category. I had to call an old friend, Vladislav LUB, whom I had trained with. Thanks to him, I managed to push through, and because of him I improved a lot and beat Kiefer."

Among the medalist at 97kg was Ilia KOMAROV (UWW), younger brother of European 87kg champion Aleksandr KOMAROV (SRB). Ilia defeated Andrej RODIN (CRO), 8-0, in the bronze medalist.

Zhantoro MIRZALIEV (KGZ)Zhantoro MIRZALIEV (KGZ) celebrates after beating Erzu ZAKRIEV (UWW) in the 67kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Another returning champion was not as fortunate and Erzu ZAKRIEV (UWW) dropped his 67kg final to 2023 World U20 silver medalist Zhantoro MIRZALIEV (KGZ), 4-2, and finish with a silver medal.

Zakriev was hurt from the two stepouts Mirzaliev scored on him when was in the dominant position but the Kyrgyz wrestler switched the position and pushed Zakriev out.

The first such incident came in the second minute when Zakriev tried to push Mirzaliev towards the zone the Kyrgyz wrestler spun an arm-throw and managed to force a stepout for a 1-0 lead. Zakriev got one for himself to take make it 1-1 but Mirzaliev had the criteria according to the new Greco rule that when the score is 1-1 in bout, the first scorer will have criteria.

But Zakriev quickly made it 2-1. That's when the second instance of Mirzaliev getting a stepout when Zakriev was aggressive occurred. Zakriev had Mirzaliev in the zone when the latter hit the arm-throw but Zakriev kept his balance. He stepped out and conceded a point to Mirzaliev who now led 2-2 on criteria at the break.

The second period also began in this manger when Zakriev almost made Mirzaliev stepout but the Kyrgyz survived and circled inside. He then pushed Zakriev out and get a 3-2 lead. There no more points scored in the bout but Zakriev challenged at the end asking for passivity from Mirzaliev which was denied and he lost another point to lose 4-2.

The result is in contrast to the 10-0 win Zakriev scored on Mirzaliev just a month ago in Turkiye.

Payam AHMADI (IRI)Payam AHMADI (IRI) scores a takedown against Turan DASHDAMIROV (AZE) in the 55kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Payam AHMADI (IRI) won the first gold medal for Iran at this World Championships when he defeated former world U17 champion Turan DASHDAMIROV (AZE), 5-3, in the 55kg.

In one of most thrilling finals, Ahmadi needed an acrobatic summersault to not give up points to Dashdamirov in the final minute and defend his lead for the win.

Dashdamirov got the par terre position first but Ahmadi escaped with ease and without any trouble. Soon, Ahmadi scored a takedown and turned the Azerbaijani wrestler using a high gut-wrench for a 4-1 lead.

The second period saw Ahmadi on the aggressive and he tried a bodylock but Dashdamirov blocked it with an overarm and flipped Ahmadi for two points. Ahmadi now led 4-3 and Dashdamirov needed two points for a win with 2:40 remaining.

Turan DASHDAMIROV (AZE)Turan DASHDAMIROV (AZE) hits a fireman carry for no points against Payam AHMADI (IRI) during the 55kg final. (Photo: United World Wrestling / Kadir Caliskan)

Dashdamirov failed to find an opening until the last 15 seconds when he did a fireman carry but Ahmadi landed on his feet. Dashdamirov was awarded two points but Iran challenged and the points were removed as there was no danger position. With 4-3 score, Ahmadi defended for the last 7 seconds remaining and won the gold medal.

After drawing a blank in Ponteverdra, Spain last year, Armenia crowned a world U20 champion in Greco-Roman Gaspar TERTERYAN (ARM) defeated Ahmad KODIROV (UZB), 1-1, in the 72kg final and win the gold medal.

RESULTS

55kg
GOLD: Payam AHMADI (IRI) df. Turan DASHDAMIROV (AZE), 5-3

BRONZE: Omur YNTYMAK UULU (KGZ) vs. Arsen ZHUMA (KAZ)
BRONZE: Anil MOR (IND) vs. Daisuke MORISHITA (JPN)

67kg
GOLD: Zhantoro MIRZALIEV (KGZ) df. Erzu ZAKRIEV (UWW), 4-2

BRONZE: Fayozbek ESHMIRZAEV (UZB) df. Gholamreza ABDOVALI (IRI), 5-1
BRONZE: Faraim MUSTAFAYEV (AZE) df. Takaku SUZUKI (JPN), 5-4

72kg
GOLD: Gaspar TERTERYAN (ARM) df. Ahmad KODIROV (UZB), 1-1

BRONZE: Oliver PADA (FIN) df. Arvid STRAAKEVED (SWE), 14-5
BRONZE: Yussuf ASHRAPOV (KAZ) df. Arionas KOLITSOPOULOS (GRE), 2-0

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Hadi SEYDI AVENDI (IRI), 5-2

BRONZE: Darius KIEFER (GER) df. Amirkhon BERDIKULOV (UZB), 8-0
BRONZE: Ilia KOMAROV (UWW) df. Andrej RODIN (CRO), 8-0

Semifinals

63kg
GOLD: Aleks MARGARYAN (ARM) vs. AYTJAN KHALMAKHANOV (UZB)

SF 1: Aleks MARGARYAN (ARM) df. Kristiyan MILENKOV (BUL), 9-0
SF 2: AYTJAN KHALMAKHANOV (UZB) df. Damir IBRASHOV (KAZ), 8-0

77kg
GOLD: Ahoura BOUVEIRI (IRI) vs. Anri PUTKARADZE (GEO)

SF 1: Ahoura BOUVEIRI (IRI) df. Zaur BESLEKOEV (UWW), 8-0
SF 2: Anri PUTKARADZE (GEO) df. Kiryl VALEUSKI (UWW), 5-4

87kg
GOLD: Luka KOCHALIDZE (GEO) vs. Abdurakhman ABDULKADYROV (UWW)

SF 1: Luka KOCHALIDZE (GEO) df. Elias LYYSKI (FIN), 6-0
SF 2: Abdurakhman ABDULKADYROV (UWW) df. Temirlan TURDAKYN (KAZ), 8-0

130kg
GOLD: Yusuf BAKIR (TUR) vs. Ali ILIASOV (UWW)

SF 1: Yusuf BAKIR (TUR) df. Ivan YANKOVSKYI (UKR), 8-0
SF 2: Ali ILIASOV (UWW) df. Abolfazl FATHITAZANGI (IRI), 5-4