#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestlePontevedra

U20 Worlds: Zakriev dominates to gold; Abdevali repeats

Wednesday, September 4, 2024 - 09:57 By Vinay Siwach

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PONTEVEDRA, Spain (September 3) -- Erzu ZAKRIEV (AIN) was unsure if he would be participating in the U20 World Championships. Zakriev began preparing only two days before the start of the tournament in Spain.

"We were told that we wouldn’t come here," Zakriev said. "I went into relaxed mode. It was only three days before we were told that we could go. The way was really long and difficult, we were cutting weight at the airport. We had to change four flights on our way. We arrived at midnight and early next day I had my first match in the morning. I didn’t even have time to rest."

Zakriev did not show any signs of distress as he began the competition with a technical superiority win and reached the final with two more wins. On Tuesday, the 19-year-old won the gold medal at 63kg in Pontevedra, Spain, being the final against Otto BLACK (USA) 8-0.

A minute into the final and Zakriev had Black on the backfoot with a stepout and takedown. Black never got a chance to come back into the final as Zakriev finished it in two minutes and 40 seconds.

Erzu ZAKRIEV (AIN)Erzu ZAKRIEV (AIN) tries to complete a throw against Otto BLACK (USA) in the 63kg final. (Photo: United World Wrestling / Kadir Caliskan)

"I was very confident," he said. "Last year I was third at the national championships, and this year I finished first. I haven’t lost any single match for a year now."

The dominance of Zakriev was evident in the U20 European Championships as well as he outscored his opponents 29-0 in four bouts, winning the gold medal over Anri KHOZREVANIDZE (GEO), an opponent he defeated 16-4 in the semifinals on Monday.

Hailing from Chechnya, Zakriev grew up in Goyty village and began training after his parents took him to the academy when he was eight years old.

"I will be moving to the Olympic weight class of 67kg from next year," he said.

The United States suffered another heartbreak in the final as Isaiah CORTEZ (USA) lost the 55kg final against Ali AHMADI VAFA (IRI).

Unlike Black, Cortez had his chances to take the lead against Ahmadi Vafa in the final. He even had the Iranian in a fall position but failed to finish it. Ahmadi Vafa eventually won the final 11-3 in a match that was closer than the scoreline shows.

Ahmadi Vafa got the first par terre advantage and he used a high gut-wrench to take a 5-0 lead over Cortez. He used an arm spin to score two more points to make the lead 7-0. Cortez cut it to 7-2 just before the break with exposure.

Cortez, however, failed to score from par terre and Ahmadi Vafa led 7-3 with 1:25 left on the clock. Two desperate bodylock throws ended up in Cortez giving up points.

Ali AHMADI VAFA (IRI)Ali AHMADI VAFA (IRI) scores two points over Isaiah CORTEZ (USA) in the 55kg final. (Photo: United World Wrestling / Kadir Caliskan)

"I wrestled really well to reach the final. I had analyzed my American opponent’s wrestling style, and thank God, I was able to wrestle with the best results and win the gold medal," Ahmadi Vafa said.

A former U17 world champion, Ahmadi Vafa finished without a medal last year at the U20 Worlds. A gold medal in Pontevedra gave him some relief from his medalless campaign from last year.

"Last year, I couldn’t win a good medal and lost in the world championships," he said. "This year, I managed to win gold. Next year, I have the junior competitions again, but my main goal is to be selected for the senior competitions."

This was the first time since 2017 that the U.S. had two finalists in Greco-Roman at the U20 World Championships. Kamal BEY (USA) won the title in 2017. However, the wait for a new U20 world champion just grew for the U.S.

Alireza ABDEVALI (IRI)Alireza ABDEVALI (IRI) won his second U20 world gold medal at 77kg. (Photo: United World Wrestling / Kadir Caliskan)

Defending U20 world champion Alireza ABDEVALI (IRI) added the second gold medal, winning the 77kg weight class. Wrestling Magomed IARBILOV (AIN) in the final, Abdevali got the par terre advantage but failed to score and Iarbilov scored a reversal to lead 1-1 on criteria.

Abdevali scored an arm-drag takedown in the second period to lead 3-1 and defended it till the end of the time to win his second gold medal at this level.

"I feel great that I was able to win my second world championship medal," he said. "It felt even better than when I won the first time. I’m just at the beginning of my journey, and there’s a long way to go until the Olympics."

Alireza is the fourth of the five Abdevali brothers but said that he felt no pressure to win because of his family name.

"I didn’t feel any pressure. My older brother, Saeid, is a great wrestler, and he gives me motivation and spirit to be a fighter."

Laszlo DARABOS (HUN) Laszlo DARABOS (HUN) scores on Abolfazl FATHITAZANGI (IRI) in the 130kg final. (Photo: United World Wrestling / Jake Kirkman)

Iran could have won three gold medals on Tuesday but former U20 European champion Laszlo DARABOS (HUN) denied Abolfazl FATHITAZANGI (IRI), 5-3, in the 130kg final.

Darabos trailed 3-0 at the break after giving up a turn from par terre. However, when he got the par terre in the second period, he turned Fathitazangi twice and took a 5-3 lead and defended it.

This is the first U20 world champion for Hungary since 2019 and the first since 2012 in the highest weight class.

Asan ZHANYSHOV (KGZ)Asan ZHANYSHOV (KGZ) won the 87kg gold medal after beating Joju SAMADOV (AZE) in the final. (Photo: United World Wrestling / Jake Kirkman)

Zhanyshov upgrades

Returning bronze medalist Asan ZHANYSHOV (KGZ) upgraded to gold after he defeated Joju SAMADOV (AZE), 8-0, in the 87kg final to win Kyrgyzstan's first U20 world title in Greco-Roman since 2019. Incidentally, the last U20 world champion -- Erbol BAKIROV (KGZ) -- also hails from the same village, Taygaray, as Zhanyshov.

In the final, Samadov found it difficult to match the pace of Zhanyshov and failed to stop any of his attacks. He gave up five stepouts in the final.

"I had a great training camp with the senior team," Zhanyshov said. "I already have experience wrestling at the senior level. The difference is that on age-group levels you have to be prepared technically, performing throws and moves, while at the senior level that won’t be enough. You have to be physically and functionally very well prepared. So, my level is now senior."

Having trained with world champions Akzhol MAKHMUDOV (KGZ) and Zholaman SHARSHENBEKOV (KGZ), Zhanyshov felt motivated by his seniors and was determined to win the gold medal.

"Makhmudov and Sharshenbekov are my wrestling role models," he said.

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RESULTS

55kg
GOLD: Ali AHMADI VAFA (IRI) df. Isaiah CORTEZ (USA), 11-3

BRONZE: Alibek AMIROV (11) df. Rahim HASANOV (AZE), 10-0
BRONZE: Aibek AITBEKOV (KAZ) df. Maxim SARMANOV (MDA), 10-1

63kg
GOLD: Erzu ZAKRIEV (AIN) df. Otto BLACK (USA), 8-0

BRONZE: Erfan JARKANI (IRI) df. Anri KHOZREVANIDZE (GEO), 6-2
BRONZE: Yurik HOVEYAN (ARM) df. Enes ULKU (TUR), 2-1

77kg
GOLD: Alireza ABDEVALI (IRI) df. Magomed IARBILOV (AIN), 3-1

BRONZE: Levente LEVAI (HUN) df. Irfan MIRZOIEV (UKR), 3-2
BRONZE: Tornike MIKELADZE (GEO) df. Karl BAFF (SWE), 5-3 

87kg
GOLD: Asan ZHANYSHOV (KGZ) df. Joju SAMADOV (AZE), 8-0

BRONZE: Achiko BOLKVADZE (GEO) df. Patrik GORDAN (ROU), 10-0
BRONZE: Ruben GEVORGYAN (ARM) df. Temirlan TURDAKYN (KAZ), 3-1

130kg
GOLD: Laszlo DARABOS (HUN) df. Abolfazl FATHITAZANGI (IRI), 5-3

BRONZE: Aden ATTAO (USA) df. Aleksandr MELEKHOV (AIN), via fall
BRONZE: Samagan ORMONOV (KGZ) df. Aramayis HARUTYUNYAN (ARM), via fall

Semifinals 

60kg
GOLD: Servet ANGI (TUR) vs. Mohammadmehdi GHOLAMPOUR (IRI)

SF 1: Servet ANGI (TUR) df. Ongdassyn KHAMITOV (KAZ), 9-8
SF 2: Mohammadmehdi GHOLAMPOUR (IRI) df. Papik DZHAVADIAN (AIN), 9-8

67kg
GOLD: Ahmadreza MOHSEN NEZHAD (IRI) vs. Yussuf ASHRAPOV (KAZ)

SF 1: Ahmadreza MOHSEN NEZHAD (IRI) df. Kojiro HASEGAWA (JPN), 10-0
SF 2: Yussuf ASHRAPOV (KAZ) df. Grair OGANESIAN (AIN), 7-5

72kg
GOLD: Zaur BESLEKOEV (AIN) vs. Ashot KHACHATRYAN (ARM)

SF 1: Zaur BESLEKOEV (AIN) df. Muhammed GOCMEN (TUR), 1-1
SF 2: Ashot KHACHATRYAN (ARM) df. Ruslan NURULLAYEV (AZE), 4-1

82kg
GOLD: Islam YEVLOYEV (KAZ) vs. Alperen BERBER (TUR)

SF 1: Islam YEVLOYEV (KAZ) df. Abdurakhman ABDULKADYROV (AIN), via inj. def.
SF 2: Alperen BERBER (TUR) df. Taizo YOSHIDA (JPN), 12-0

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Darius KIEFER (GER)

SF 1: Yehor YAKUSHENKO (UKR) df. Anatolii AVERIN (AIN), 7-4
SF 2: Darius KIEFER (GER) df. Ahmet EREMEKTER (TUR), via fall