#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Kiyooka hands Susaki first domestic loss in 6 years, Narikuni shines in Freestyle

By Vinay Siwach

SHIGA, Japan (October 2) -- For six years, Yui SUSAKI (JPN) built a career defined by near perfection. She remained unbeaten in Japan, captured Olympic gold, and added several world titles to her name, moving steadily toward an unprecedented winning streak.

That streak was first broken at the Paris Olympics last year, when Susaki suffered her first international defeat at 50kg, ending a 95-match winning run.

Susaki was dealt with further setback on Tuesday at National Sports Festival in Shiga. As she returned to competition at 53kg, testing herself in a higher weight class after a career largely spent at 50kg, the Tokyo Olympic champion was defeated by world champion Moe KIYOOKA (JPN) in the quarterfinals, marking her first domestic loss since 2019.

The National Sports Festival, held annually in rotating prefectures, features Freestyle and Greco-Roman wrestling in all six Olympic weight classes. Women’s competition includes only two divisions: 53kg and 62kg. Tuesday’s 53kg quarterfinal was Susaki’s first test at the higher weight. After her 2-1 victory over Susaki, Kiyooka went on to claim the gold medal, two months ahead of the Emperor’s Cup in December.

At 62kg, Asian 57kg champion Sara NATAMI (JPN), representing Shiga, gave the local fans a big reason to cheer, as she overcame a deficit to pin world 59kg champion Sakura ONISHI (JPN) in the final, winning the gold despite trailing 8-1 in the second period.

In Freestyle, world 70kg champion Yoshunsuke AOYAGI (JPN) lost a close 3-3 decision in the 74kg quarterfinals to 2022 world 70kg champion Taishi NARIKUNI (JPN), who had transitioned to Greco-Roman after his world title three years ago. Narikuni went on to win the gold after reigning 74kg world champion Kota TAKAHASHI (JPN) withdrew from the semifinals due to injury.

At 65kg, two-time world U20 champion Yuto NISHIUCHI (JPN) captured the gold medal, just three weeks before beginning his pursuit of a world U23 title in Novi Sad, Serbia.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MAMO (@mamo_wrestling)

A lot of debate has surrounded Susaki's return to the mat after her Paris loss to Vinesh PHOGAT (IND). She took her time before coming back and, after careful deliberation, decided to enter the National Sports Festival, which offered only 53kg as the option.

After winning her first bout, Susaki faced a tough opponent in Kiyooka, known for some of the toughest defense on the mat. Susaki began the quarterfinal with her usual movements, attempting sweep singles but failed to score. Kiyooka, who won her world gold at 55kg, was put on the 30-second activity clock in the first period and, after failing to score, Susaki led 1-0.

In the second period, Susaki went on the activity clock. After she failed to score, Kiyooka claimed the 1-1 criteria lead with two minutes remaining. With just 30 seconds left, Susaki went for Kiyooka’s left leg following a misdirection to the right.

She was unable to complete the takedown or force a stepout that would have secured victory for her. But Kiyooka prevented Susaki to pass behind and control the takedown. Susaki’s corner challenged for the final pushout but the sequence was well after the clock had expired.

"It’s very frustrating that I couldn’t win such a close match at the end," Susaki told the media. “It shows my lack of skill that I wasn’t able to take advantage, so I’m very disappointed."

The 26-year-old was particularly upset about not finishing the final takedown, which could have handed her the win.

"I made a one-legged tackle and misjudged how to handle it," she said. "I’m very disappointed that I made such a poor decision with so little time left. I wanted to go for it more from the beginning, but it didn’t work out as I wanted."

Susaki hinted that she will compete at the Emperor’s Cup in December but is still undecided about which weight class she will enter.

"There are still two months until the Emperor’s Cup, so I want to prepare well in those two months so I can win,” she said. "I came all the way here aiming to win. It’s really disappointing, but no matter the challenges, my goal remains the same: I’ll definitely win gold.

"Taking into account the situation and this result, I would like to discuss it with the team and decide the weight class. It was my first match in a year, so it was different from practice. I was a little nervous. I want to find the causes of my mistakes and do my best at the Emperor’s Cup."

Sara NATAMI (JPN)Sara NATAMI (JPN) celebrates after beating Sakura ONISHI (JPN). (Photo: wrestling-spirits.jp)

Natami’s hometown triumph at 62kg left Onishi in tears after Natami pinned her for the fall in the final. Onishi had built an 8-1 lead but was on the defensive in the second period. Both wrestlers launched a few attacks, but when Onishi went for a single-leg, Natami stood firm, unbalancing her opponent. Onishi fell to the mat, and Natami controlled her to secure the victory.

Just two weeks prior, Onishi had won the 59kg gold medal at the World Championships in Zagreb. She moved up to 62kg, an Olympic weight class, in her bid to qualify for the 2028 Los Angeles Olympics.

Taishi NARIKUNI (JPN)Taishi NARIKUNI (JPN) won the 74kg gold medal. (Photo: wrestling-spirits.jp)

Meanwhile, Narikuni demonstrated he remains a top contender in Freestyle after claiming gold at 74kg. He had recently competed at the Zagreb World Championships in Greco-Roman at 72kg, attempting to add to his Freestyle world title. In Shiga, he returned to Freestyle and faced Aoyagi in the quarterfinals.

During a scramble, both wrestlers went out of bounds and were initially called neutral. Aoyagi challenged, but the review showed it was actually a neutral position. Narikuni was awarded one point for the lost challenge. Aoyagi scored two points by tripping Narikuni, who landed on his back without danger, and added a stepout as he circled inside as Narikuni was trying to force a stepout.

With less than a minute remaining, Narikuni constantly pressured Aoyagi, who dropped to his knees to avoid a stepout. He attempted a counter duckunder, but Narikuni defended and executed a front headlock roll for two points, giving him a 3-3 criteria lead.

After defeating Aoyagi, Narikuni advanced via walkover in the semifinals before decisively beating Masaki SATO (JPN) 8-1 in the final to claim the gold. The victory prompted Paris Olympic 57kg champion and 2022 world champion Rei HIGUCHI (JPN) to post on social media: “Why do you even wrestle Greco?”

RESULTS

Freestyle Winners

57kg: Fuga SASAKI
65kg: Yuto NISHIUCHI
74kg: Taishi NARIKUNI
86kg: Fumiya IGARASHI
97kg: Yudai TAKAHASHI
125kg: Taiki YAMAMOTO

Women's Wrestling Winners

53kg: Moe KIYOOKA
62kg: Sara NATAMI

Greco-Roman Winners

60kg: Koto GOMI
67kg: Chiezo MARUYAMA
77kg: Kodai SAKURABA
87kg: Tatsuya FUJII
97kg: Takahiro TSURUDA
130kg: Sota OKUMURA