United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Valiev outsmarts Sidakov again to reach Worlds final

Sunday, September 14, 2025 - 16:24 By Vinay Siwach

ZAGREB, Croatia (September 14) -- For five minutes and 50 seconds in both the 74kg semifinals, there was little indication that the results will change. But 10 seconds were enough for Chermen VALIEV (ALB) and Kota TAKAHASHI (JPN) to change the outcome.

Valiev was down 4-2 against Zaurbek SIDAKOV (UWW) but managed to elevate the latter's leg from an attack before tripping him on the edge for a two-point takedown, taking a 4-4 criteria lead with three seconds remaining.

Sidakov tried a desperate attack but gave up another takedown even in that short time as Valiev reached his first-ever World Championships final on debut in Zagreb, Croatia.

Takahashi was down 4-1 against Taimuraz SALKAZANOV (SVK) but the Japanese scored a takedown and turned Salkazanov through a gut-wrench to lead 5-4. He still had 6 seconds to defend and he managed to do it with ease. Slovakia challenged for fleeing from Takahashi but that was lost which added an additional point to make it 6-4.

Valiev and Takahashi, both with clutch wins, will now clash in the 74kg final for the world title on Monday.

Three other weight classes were also in action on Sunday and the United States was the only country to put two wrestlers in the finals -- Levi HAINES (USA) at 79kg and Trent HIDLAY (USA) at 92kg.

Haines, who stunned world champion Akhmed USMANOV (UWW) in the quarterfinals, scored a controlled 4-1 victory over Suldkhuu OLONBAYAR (MGL) in the semifinals. Olonbayar got the first point via passivity of Haines but the U.S. wrestler scored a counter exposure for two points and take a 2-1 lead.

He scored a ankle pick for another two-point takedown and defended his 4-1 lead for the win and reach the final, a surprise in a tough 79kg bracket.

On Monday, he will try to stop Georgios KOUGIOUMTSIDIS (GRE) from becoming Greece's first-ever wrestling world champion in history. The European champion from Greece showed some of the most high-paced wrestling in the semifinal against world silver medalist Mohammad NOKHODI (IRI) to win 8-3.

Nokhodi, was often stood squared-up, had no answered to Kougioumtsidis' constant attacks as the Greece wrestlers led 6-3 at the break. He scored a single-leg takedown in the second period and won 8-3.

Hidlay, who has switched levels in his career this year, reached the final at 92kg after destroying world silver medalist Osman NURMAGOMEDOV (AZE), 15-4, in the semifinals.

Nurmagomedov was in the match when the score was 5-4 with 2:23 left but Hidlay switch gears since, scoring a go-behind, a feet-to-back four-pointer and a takedown to finish with a technical superiority win.

He will face Amanula GADZHIMAGOMEDOV (UWW) for the gold medal after Gadzhimagomedov managed to hold off Amirhossein FIROUZPOUR (IRI) for an 11-6. Firouzpour, who had multiple age-group world titles, kept shooting for Gadzhimagomedov's legs but the UWW wrestler kept countering those attack with lift exposures.

Gadzhimagomedov then sealed the win with stepout, handing him a 9-6 lead and a takedown finishing the match 11-6.

Harutyunyan pinned after Lee heroics

Arsen HARUTYUNYAN (ARM) undoubtedly had the most impressive win of the morning session when he defeated Olympic silver medalist Spencer LEE (USA) 14-3 in the quarterfinals.

The win put Harutyunyan as the favorite to advance to the final at 57kg. However, Asian champion Chongsong HAN (PRK) had different ideas. He hit a lateral drop on Harutyunyan in the semifinals and secured a fall to enter the final. Han is the first Freestyle wrestler from the DPR Korea to enter the final in 11 years.

Han will now try to become a world champion when he takes on Bekzat ALMAZ UULU (KGZ) in the 57kg final after the Kyrgyz wrestler took it to Paris Olympic bronze medalist Gulomjon ABDULLAEV (UZB), winning 8-0.

Abdullaev seemed to have burnt out from the earlier matches and had little fight left in him as Almaz Uulu scored points at his will in the semifinals including four stepouts.

RESULTS

57kg
GOLD: Chongsong HAN (PRK) vs. Bekzat ALMAZ UULU (KGZ)

SF 1: Chongsong HAN (PRK) df. Arsen HARUTYUNYAN (ARM), via fall
SF 2: Bekzat ALMAZ UULU (KGZ) df. Gulomjon ABDULLAEV (UZB), 8-0

74kg
GOLD: Chermen VALIEV (ALB) vs. Kota TAKAHASHI (JPN)

SF 1: Chermen VALIEV (ALB) df. Zaurbek SIDAKOV (UWW), 6-4
SF 2: Kota TAKAHASHI (JPN) df. Taimuraz SALKAZANOV (SVK), 6-4

79kg
GOLD: Georgios KOUGIOUMTSIDIS (GRE) vs. Levi HAINES (USA)

SF 1: Georgios KOUGIOUMTSIDIS (GRE) df. Mohammad NOKHODI (IRI), 8-3
SF 2: Levi HAINES (USA) df. Suldkhuu OLONBAYAR (MGL), 4-1

92kg
GOLD: Trent HIDLAY (USA) vs. Amanula GADZHIMAGOMEDOV (UWW)

SF 1: Trent HIDLAY (USA) df. Osman NURMAGOMEDOV (AZE), 15-4
SF 2: Amanula GADZHIMAGOMEDOV (UWW) df. Amirhossein FIROUZPOUR (IRI), 9-6

United World Wrestling together with N3XT Sports begins the digital transformation process

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Valiev outsmarts Sidakov again to reach Worlds final