#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#BeachWrestling

Zenkina, Khoma power Ukraine to top at U20 Beach Wrestling Worlds

By Vinay Siwach

KATERINI-PIERRIA, Greece (September 28) -- Riding on inspiring performances by former world U17 champion Mariia ZENKINA (UKR) and European silver medalist Yelyzaveta KHOMA (UKR), Ukraine emerged as the best country at the U20 World Beach Wrestling Championships in Greece.

Out of the four gold medals on offer in women's category, Ukraine won two while Romania and Serbia won one each. In the men’s division, Iran dominated its way to the top of the team rankings.

Ukraine finished at the top of the team race with 85 points while the United States was second with 50 points. Serbia managed to finish third with 39 points.

Zenkina, a U17 World Championships silver medalist in 2022, showed her skills on the beach as well and won all her bouts, including the final, without giving up a point.

Facing compatriot Daria KONSTANTYNOVA (UKR) in the +70kg final, Zenkina got the first point when Konstantynova failed to score after being put on the 30-second activity period. Zenkina then scored via snapdown which forced Konstantynova to touch the sand with her knees.

Zenkina defended her 2-0 lead for the remaining 27 seconds to claim her second world title, the first coming at U17 level in 2021.

Khoma was equally dominant in her run to gold at 60kg but needed strong defense in the final against local favorite Evdoxia PAPADOPOULOU (GRE) to win the gold medal.

The final was off to an electric start with both wrestlers giving it a go and scoring points. It was Papadopoulou who scored the first point with a stepout and took a 1-0 lead. However, Khoma fired back with a snapdown with Papadopoulou's elbow touching the sand and she took a 1-1 criteria lead.

Papdopoulou tried forcing a stepout when Khoma used double underhooks to throw the Greece wrestler who landed on her elbow, giving one more point to Khoma. In the next exchange, Khoma tried a whizzer but she touched her head on sand before Papadopoulou's which cost her one point and the lead exchanged hands. Now, the Greece wrestler led 2-2 on criteria with two minutes remaining in the match.

Khoma wasted no time in launching her next attack and pushed Papadopoulou towards the edge of the ring. As Papadopoulou tried to counter throw, Khoma kept her balance and forced her opponent to touch the sand. This gave Khoma the winning score of 3-2 as in Beach Wrestling, the first wrestler to three points wins.

Ukraine's third finalist Alevtyna LIASHENKO (UKR) was not so lucky as she lost the 50kg final to Ana ROTARU (ROU) via fall. Rotaru hit a blast double to open the scoring in the final and take a 1-0 lead. She used a similar technique to score her second point and lead 2-0 with 53 seconds left in the match.

She left nothing to chance and hit a perfect headlock throw for three points, ending the match 5-0, and victory via fall. [A three-point move in Beach Wrestling is considered fall].

Serbia won its first-ever gold medal at the U20 World Championships after European silver medalist Masa PEROVIC (SRB) scored a fall over world U17 champion Alexandra MOISEI (MDA) to claim the top medal at 70kg.

Moisei scored the first point of the final with hip toss and take a 1-0 lead and extended it to 2-0 by avoiding a trip attempt from Perovic who fell head first and lost another point. Moisei was going for the winning third point when Perovic attempted a lateral drop. While backstepping to avoid the drop, Moisei lost her balance and Perovic used that to her advantage and dropped Moisei on the back for three points and the win.

Iran's golden double

A day after winning the U17 World Championships team title in men's category, Iran continued to dominate Beach Wrestling by winning the U20 team title as well.

Like its U17 team, Iran won two golds in U20 competition to finish at the top of the team rankings with 77 points. Moldova finished second with 57 points while Ukraine was marginally behind at third with 55.

After missing out in the final in the first two weight classes, Ramtin RAVANBAKHSH (IRI) and Mersad SHAKERI (IRI) made sure Iran doesn't miss out on the finals by reaching the gold medal bouts at 90kg and +90kg respectively.

Ravanbakhsh showed impeccable defense in the final against Alexandru BORS (MDA), a former U17 World Championships silver medalist in Freestyle, at 90kg to win the gold medal. In fact, he had to beat Bors twice.

The two first met in a Group A match, which Ravanbakhsh won 1-0, before facing again in the final, where the Iranian repeated the result.

Shakeri was more active in his matches but was tested by Kostiantyn ZADOIANCHUK (UKR) in the final. He, however, managed to hold on to a 2-0 victory.

Shakeri hit a powerful snap which completely unbalanced Zadoianchuk who touched the sand with his knee and Shakeri got the first point. Shakeri got his second point with a stepout which Zadoianchuk had no chance to defend.

At 70kg, Eduard LENARD (ROU) dashed the hopes of local fans by beating Ilias KARNAVAS (GRE) in the gold medal bout in just 44 seconds.

Karnavas was sure that he got the first point as he pushed Lenard towards the edge but Lenard managed to keep himself inside and not give up the point for stepout. As Karnavas kept pushing, Lenard hit a counter whizzer for a point to dramatically turn the advantage around and lead 1-0.

As Karnavas got on a single-leg attack in another sequence, Lenard dropped him on his back with a whizzer which was scored as three points, giving the win to the Romanian. Karnavas challenged the call but on review, the original call for three points was upheld and Lenard was announced as the winner.

Moldova earned itself a gold medal at 80kg as Gabriel OJOG (MDA) scored a victory via fall over Zurab MAMULADZE (GEO) in the final. Mamuladze tried to hit a big move on Ojog who blocked it and landed on top of Mamuladze to score three points and the victory.