#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBratislava

Gatsalov: Satisfied with Euros, will prepare for tougher World Championships

Thursday, April 24, 2025 - 13:29 By United World Wrestling Press

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BRATISLAVA, Slovakia (April 22) -- Khadzhimurat GATSALOV was in Bratislava, Slovakia for the European Championships as the coach if the UWW wrestlers and returned with five gold, two silver and one bronze medals in 10 weight classes.

United World Wrestling caught up with Gatsalov after the tournament and he reflected on the performance of the wrestlers and his plans for the World Championships which will be held in September in Zagreb, Croatia.

Excerpts:

- On the performance of his wrestlers

Gatsalov: Overall, we are satisfied with the results. We haven’t had a performance like this in a long time -- five gold medals out of ten, plus two silver and one bronze. That means eight out of ten athletes came home with medals. Both the coaching staff and the athletes did a great job and prepared well for this European Championships.

We were counting on four or five gold medals. The guys wrestled really well and followed the instructions. For us coaches, that’s the most important thing that the wrestler steps on the mat and follows the game plan.

- On competition with Iran and the United States

Gatsalov: I believe there’s still room for improvement. This will help strengthen both our technical and physical foundations. When I look at Iranian and American wrestling, they put a lot of emphasis on physical conditioning. We’ve never really focused on that. We’ve always prioritized technique. But moving forward, we’ll also be physically prepared to endure tough matches and handle heavy loads without wearing out.

- On Sidakov's return and performance at 74kg

Gatsalov: Sidakov just couldn’t make it happen this time, maybe it’s because they know each other so well. [Chermen] VALIEV had a very strong motivation to win. You could feel it, it was clear on the mat. But as a coach, I believe this loss will serve as a driving force for Sidakov's future wins. It’s a significant psychological moment. Honestly, it’s better to experience this now than at the World Championships or the Olympics. I think once he recovers from his injury, we’ll get back to training and keep moving forward.

- On former world champion Baev winning gold

Gatsalov: Since 2019, he hadn’t shown any results on an international level. But today, he was better than anyone. He’s been working towards this moment for a long time, training hard, and he showed solid, confident wrestling. He wrestled like a true master — precise, and without mistakes. We were genuinely very happy for him.

- On the 65kg champion Ibragim IBRAGIMOV

Gatsalov: Ibragimov demonstrated a strong performance, despite losing at the Ranking Series in Albania less than a month ago. Today, he came in well-prepared. He was in good form physically, technically, and mentally. That previous loss likely became a stepping stone toward this victory.

Khadzhimurat GATSAKOVKhadzhimurat GATSALOV at the European Championships in Bratislava. (Photo: United World Wrestling / Kadir Caliskan)

- On preparations for World Championships

Gatsalov: We have a clear understanding of how we’re going to prepare. I can’t reveal all the secrets of our training plan, but we know exactly who we’re preparing for. That’s why we’ll be focusing on targeted, individual work against specific opponents. Our coaching staff is strong. We have real professionals on board, including experienced coaches from the old Soviet school and younger ones who are stepping up and bringing fresh energy.

I think our wrestlers are also friendly with each other, which is very important. The atmosphere in the team is productive. We are waiting for the World Championships. We want competition on the mat with big countries like Iran, America. The Japanese have also improved a lot. Therefore, we want to compete with the strong ones, and we want to settle things on the mat.

(The interview was conducted by Karina MIRZOIAN)