#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Budapest Ranking Series: Day 3, GR and WW Live Blog

Saturday, July 19, 2025 - 08:43 By Vinay Siwach

Share this article

BUDAPEST, Hungary (July 19) -- The Budapest Ranking Series enters day three with five Women's Wrestling weight classes and three Greco-Roman weight classes.

Till the World Championships, every competition will follow this rule for Greco-Roman

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

15:00: Another Hungarian Greco wrestler in the final as Darius Attila VITEK (HUN) pins Sarkhan MAMMADOV (AZE) in the semifinal. Marat KAMPAROV (UWW) beats Elias KUOSMANEN (FIN), 3-1 to book a place in the final against Vitek

14:45: It's Turpal BISULTANOV (DEN) vs David LOSONCZI (HUN) final at 87kg. Bisultanov beats Tamas LEVAI (HUN), 7-2, in the semifinal while Losonczi blanks Islam ABBASOV (AZE), 4-0.

14:35: Hasrat JAFAROV (AZE) drops his 72kg semifinal to Abdullo ALIEV (UZB), 5-3, and the Uzbekistan wrestler makes his way to the final. He will face Iuri LOMADZE (GEO) who beats Giorgi CHKHIKVADZE (GEO).

14:25: Aiperi MEDET KYZY (KGZ) suffers a upset loss to Thamires MARTINS (BRA) who beat the Kyrgyz 10-5 and enter the final. Martins will have PRIYA (IND) for the gold-medal bout.

14:15: Noemi SZABADOS (HUN) gives the local fans a huge moment to cheer by beating Brooklyn HAYS (USA) 10-0 in the 68kg semifinal. She will face Kennedy BLADES (USA) in the final after Blades beat Yuliana YANEVA (BUL) 6-2.

14:00: Irina RINGACI (MDA) takes less than a minute to gut-wrench Eniko ELEKES (HUN) and storm into the 65kg final. She will face Grace BULLEN (NOR) in the final after the Norwegian secured a come-from-behind fall over Macey KILTY (USA). Bullen was leading 6-5 before she tried a throw from bad position and conceded four points. Kilty had her in fall position but did not finish. Both tried a headlock in the second period and while Kilty scored four, Bullen scored reversal and kept the headlock to pin Kilty just in time.

Last time Ringaci and Bullen met, Bullen defeated the Moldovan.

13:50: Amina TANDELOVA (UWW) rolls to an 11-0 win over Krystsina SAZYKINA (UWW) in the first semifinal at 62kg. She will face Alina KASABIEVA (UWW) in the final after she defeated Ana GODINEZ (CAN) 12-9 in the other semifinal.

Semifinals will begin shortly

13:25: David LOSONCZI (HUN) uses all his strength to get past world U20 champion Islam YEVLOYEV (KAZ) and reach the 87kg semifinals. Yevloyev scored a suplex from par terre to lead 5-0 before Losonczi rallied back.

He scored a stepout and then from par terre, he scored a correct throw for two points. Yevloyev committed a foul and was docked two points. Losonczi ultimately won 9-5.

13:10: Hasrat JAFAROV (AZE) gets a correct challenge with 3 seconds left in the bout to win his 72kg quarterfinal against Merey MAULITKANOV (KAZ). Jafarov was down 3-3 on criteria but scored exposure points with 3 second left which were not awarded and Azerbaijan challenged.

12:55: Turpal BISULTANOV (DEN) with a first-period victory over Alan OSTAEV (UWW) to make it to the 87kg semifinal. A big four-pointer at the start and then scoring from par terre for the win for Bisultanov.

12:50: Ana GODINEZ (CAN) with a reversal takedown on Bilyana DUDOVA (BUL) after a scramble and Godinez scores a fall! What an incredible victory for Godinez after Dudova had taken a 4-4 criteria lead.

12:45: A fall for Aiperi MEDET KYZY (KGZ) over Dymond GUILFORD (USA) at 76kg with six seconds left. Guilford was leading 4-0 and but Medet Kyzy scores a takedown to cut it to 4-2 before getting Guilford on the mat and securing the fall

12:35: Grace BULLEN (NOR) survives a pin against Kadriy AKSOY (TUR) to recover and win 12-2 in her 65kg bout. That was really close for Bullen there.

12:20: Macey KILTY (USA) takes up all six minutes of her bout but manages to beat Aleah NICKEL (CAN) 10-0 at 65kg.

11:45: Marcel STERKENBURG (NED) got the first point against Islam ABBASOV (AZE) but then told the referee that he is unable to continue. He had suffered a rib injury at the Thor Masters.

11:40: Kennedy BLADES (USA) can't stop doing the suplex! She opens her Budapest campaign with a suplex, this time over Alina SHEVCHENKO (UWW) and then laces her for a 10-0 win in just over a minute at 68kg.

11:30: Turpal BISULTANOV (USA) with a correct throw from par terre and he easily manages to beat Bachir SID AZARA (ALG), 4-1, at 87kg.

11:20: Brooklyn HAYS (USA) with a takedown in the final 10 seconds to beat world champion Buse TOSUN (TUR) at 68kg, 6-5. Tosun really disappointed with that and takes her time to return to center

11:10: Ana GODINEZ (CAN), who will be in Zagreb for the World Championships, pulls off a 6-5 win over Adaugo NWACHUKWU (USA) at 62kg. Big win for Godinez over U.S. representative for the World Championships.

10:55: Aleksandr KOMAROV (SRB) and David LOSONCZI (HUN) are paired in the opening round at Greco-Roman 87kg. Losonczi gets the first par terre advantage but fails to turn. However, he had criteria having the first point. Losonczi scored a stepout to take a clear 2-1 lead and won.

10:40: Former world U23 champion Exauce MUKUBU (NOR) gets a turn from par terre and beats Payton JACOBSON (USA) 4-1 at 87kg to get things going.

10:30: Women's Wrestling in 55kg, 62kg, 65kg, 68kg, and 76kg and Greco-Roman 72kg, 87kg and 130kg in action in Budapest on Saturday.