#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

Women's Wrestling at Olympics: 20 years strong

By United World Wrestling Press

PARIS (July 8) -- Inside an academy located in the middle of a farm at a village in Haryana, the northern Indian state that’s the country’s wrestling capital, a bunch of teenage girls had scribbled the name of their hero on a wall – Helen MAROULIS (USA).

When women’s wrestling made its Olympic debut, some of these girls were not even born. There were no roads leading up to the academy where they trained until a few years ago — the best way to reach the academy was on foot from the nearest highway exit point roughly a couple of miles away. And internet connectivity was patchy at best.

Yet, the story of Maroulis’s dominance had traveled to this far-flung village and became a part of the folklore. Few stories illustrate better the impact and the reach of women’s wrestling.

In less than three weeks, the eyes of the entire sporting – and wider – world will be fixed on Paris when the Olympic Games get underway. On the mat at the Grand Palais Éphémère in Champ de Mars, more stories of inspiration will unfold, paving the way for many young wrestlers to follow in the footsteps of their heroes.

At the Paris Olympics, women's wrestling will celebrate its 20th year of being at the Games. Back in 2004, when it was included in Athens, there were only four categories. In Paris, as was the case in Tokyo, there will be six — the same as Freestyle and Greco-Roman.

The 2024 Games will also be significant for the officials. As many as 11 female referees will be part of the officials. Back in 1988, it was only one.

AthensWomen's Wrestling at the 2004 Athens Olympic Games. (Photo: United World Wrestling / Martin Gabor)

Wrestling at the Paris Olympics will also be a symbolic occasion given the key role France played in the evolution of the women’s game. It was at Pas-de-Calais where women’s wrestling took one of its first steps. A club in Calonne-Ricouart was the first to open its doors to women in 1971.

From this tiny space in a region roughly three hours from Paris, women’s wrestling spread in other parts of France before it became a popular activity in the rest of the world.

The seeds that were sown in France have blossomed in countries across the world. As women’s wrestling traveled to Beijing, London, Tokyo and now arrives in Paris – following the journey that began in Athens – it left behind immaculate footprints for young, aspiring children to follow.

Tayla FORD (NZL)Tayla FORD (NZL) is the first wrestler from New Zealand who will compete at the Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Next month, when the competition gets underway in the French capital, history will be in the offing as Tayla FORD (NZL) will become the first female wrestler from her country to make it to the Olympics.

Ford’s story is one of sheer perseverance, not just hers but even of those around the wrestler. Her father, a high school wrestler, got Ford into wrestling after it was included in the Olympics programme. He had a mat installed in their garage and every day, the father and daughter trained.

In a way, Ford’s story is similar to the wrestlers from the Olympic women’s wrestling’s undisputed powerhouse, Japan.

The queen of wrestling, Saori YOSHIDA (JPN), began her journey in the same way. Before she went on to win every title there was to win – three Olympic gold medals, 13 World Championship titles, four Asian Games and Asian Championship gold medals each – Yoshida learnt the art at home.

Her father built a dojo at home where Yoshida, began to wrestle before she could even run properly. The rest, as they say, is history. The rise of Kaori ICHO (JPN), who went 13 years without a loss, followed a similar arc. And so do the stories of the other Japanese women, from Risako KAWAI to Yui SUSAKI.

Not to forget Icho, who won four gold medals at the Olympics, becoming the first Olympic athlete to win four golds in the same individual sport.

In Athens 20 years ago, Japan won only 2 gold medals. Since then, they have won 13. This level of dominance is rare to see in any sport. One of the few countries that’s consistently come close to challenging Japan’s dominance, and been a thorn in their flesh when it comes to a clean sweep of gold medals, is the USA.

Remarkably, the USA did not even compete at the World Championships until 1989, two years after the first edition for women took place. But once they landed on the scene, they took everyone by storm.

Afsoon JOHNSTON (USA) – who won a bronze medal – Asia DEWEESE (silver) and Leia KAWAII (silver) finished on the podium in 1989 and became sort of the pioneers of women’s wrestling in the US. Since then, there hasn’t been a time when the athletes from the Olympic powerhouse haven’t been among the medals.

The rise of women’s wrestling in the US is also a fascinating story, with nearly 50,000 girls competing in high school championships last year. Those young girls saw the wrestling stars from the country on television and decided to tread the same path they’d chosen.

A major reason for the surge in popularity in the US has been wrestlers like Maroulis. Her gold medal at the Rio Olympics in 2016 – the first American woman to achieve that feat – is seen as one of the big milestones that gave the sport a massive push.

Maroulis’s feat didn’t just inspire children in the US. The story traveled the world over, including a remote village in India. If anything, it showcased the sport’s transcending influence.