#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Maroulis golden in Budapest; India wins two Ranking Series golds

Friday, July 18, 2025 - 23:55 By Vinay Siwach

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BUDAPEST, Hungary (July 18) -- Three pins, zero points given and only 10 minutes spend on the mat for four bouts.

Helen MAROULIS (USA) did not show any signs of a one-year break from international wrestling and won the 57kg gold medal at the Budapest Ranking Series on Friday.

The three-time Olympic medal had not wrestled since winning the bronze-medal at the Paris Games but when she stepped on the mat in Budapest, it felt as if Maroulis was never off it.

Maroulis was the lone gold medalist from the United States among the five World Championships team members competing on Friday. India captured two of the five gold medals on offer in Women's Wrestling as ANTIM (IND) won her second straight Ranking Series gold at 53kg while Asian U20 champion HARSHITA (IND) rose above her level to beat three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) at 72kg.

Hosts Hungary also managed to get a gold, its third-ever in Women's Wrestling at Ranking Series events, as Erika BOGNAR (HUN) defeated Elena BRUGGER (GER) in the 59kg final. Turkiye won the 50kg gold medal through Evin DEMIRHAN (TUR).

Maroulis, who was coached by Paris Olympic champion Sarah HILDEBRANDT (USA), drew compatriot Amanda MARTINEZ (USA) in the first round. She had beaten Martinez at the Final X last month to make the World Championships team.

It took Maroulis some time to pick up pace but once she did, the bout was over in two minutes as she pinned Martinez using her signature arm-bar technique.

In the only match she failed to pin her opponent, Maroulis defeated Tokyo Olympic silver medalist Iryna KURACHKINA (UWW), 7-0, keeping her position as solid as possible. In the semifinals, Tamara DOLLAK (HUN) was pinned using the same arm-bar after an 11-0 lead to reach the final.

Neha SANGWAN (IND), world U20 bronze medalist and Mongolia Open winner, reached the other side of the bracket with good wins. She got the taste of elite wrestling when Maroulis foot-swept her on the mat and then secured the fall in just 31 seconds.

Maroulis did her punch in the air celebrations after the final and felt ready for the World Championships in September when she can win her fourth world title.

Twin golds for India

Antim and Harshita were the two gold medal winners for India, the only country to achieve two golds on Friday in Women's Wrestling.

Antim picked up from where she had left off in Ulaanbaatar and won three of her four bouts via technical superiority including a 10-0 opening round victory over Zeynep YETGIL (TUR). Antim had lost 10-0 to Yetgil in the first round of Paris Olympics and left the mat in tears.

But Budapest was entirely different as she did not even let Yetgil reach her legs, forget scoring points on her. In the semifinal, she blanked Felicity TAYLOR (USA), 10-0, and booked a place in final against Natalia MALYSHEVA (UWW).

In Ulaanbaatar, Antim had beaten Malysheva twice, both via technical superiority. While the final did not go how she planned, Antim still beat Malysheva 7-4 to win the gold medal for India.

Malysheva was on the activity clock after avoided a few attacks from Antim who scored a takedown soon after the activity period to lead 3-0 in the final. But she got a misdirection takedown in the second period to cut the lead to 3-2.

Antim performance a slide to go-behind and score another takedown and stretch the lead to 5-2. An ankle pick made it 7-2 before a last-second takedown from Malysheva cut the lead to 7-4.

But Antim would the win, two months before the World Championships where she is already has a bronze medal.

Harshita was a little more dominant at 72kg as she won gold over Bakbergenova by blanking the Kazakhstan wrestlers 10-0 in the Round 5 bout as this weight class had five wrestlers.

She opened the day with a fall over Pauline LECARPENTIER (FRA) in the first round. Lecarpentier was not happy with the fall and pushed Harhista as the Indian was trying to stand up after the whistle. Lecarpentier was disqualified for her actions.

Harshita was unfazed by that incident and continued her progress, winning the next bout against Kseniia BURAKOVA (UWW), again via fall. She got a walkover by Kristina BRATCHIKOVA (UWW) in Round 4.

The Round 5 bout against Bakbergenova became a virtual final and Harshita was the underdog against the former Asian champion.

Bakbergenova was put on the activity clock and after getting the one point, Harshita scored a double-leg takedown to make it 3-0. In the second period, Harshita got Bakbergenova in trouble using a double-leg attack but the Kazakhstan wrestler throw her using chest-wrap. Harshita defended it well and kept control on Bakbergenova which ultimately got her four points.

In the same sequence, Harshita rolled Bakbergenova for two more points to lead 9-0. A stepout finished the bout 10-0.

Hosts Hungary celebrated the gold medal at 59kg after Bognar defeated Brugger 2-1 in the 59kg final, with all three points begin activity clock points. Brugger got a passivity against her t o give Bognar the lead. Brugger took a 1-1 criteria lead when Bognar was called passive and put on the activity clock.

There was third passivity it was Brugger who was put on an activity clock. She once again failed to score and Bognar took a 2-1 lead and the victory.

Evin DEMIRHAN (TUR) needed a late counterattack against Elizaveta SMIRNOVA (UWW) to win 50kg gold medal.

RESULSTS

50kg
GOLD: Evin DEMIRHAN (TUR) df. Elizaveta SMIRNOVA (UWW), 9-6

BRONZE: Natalia PUDOVA (UWW) df. Erin GOLSTON (USA), 10-0
BRONZE: NEELAM (IND) df. Kseniya STANKEVICH (UWW), 6-3

53kg
GOLD: ANTIM (IND) df. Natalia MALYSHEVA (UWW), 7-4

BRONZE: Felicity TAYLOR (USA) df. Zeynep YETGIL (TUR), 11-0
BRONZE: Seoyoung PARK (KOR) df. Vestina DANISEVICIUTE (LTU), 5-0

57kg
GOLD:  Helen MAROULIS (USA) df. NEHA (IND), via fall

BRONZE: Nilufar RAIMOVA (KAZ) df. Roza SZENTTAMASI (HUN), 7-4
BRONZE: Iryna KURACHKINA (UWW) df. Tamara DOLLAK (HUN), 10-3

59kg
GOLD: Erika BOGNAR (HUN) df. Elena BRUGGER (GER), 2-1

BRONZE: Nadzeya BULANAYA (UWW) df. Arian CARPIO (PHI), via fall
BRONZE: Abigail NETTE (USA) df. Anastasiia SIDELNIKOVA (UWW), 7-1

72kg
GOLD: HARSHITA (IND)
SIILVER: Zhamila BAKBERGENOVA (KAZ)
BRONZE: Kseniia BRATCHIKOVA (UWW)