#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#BeachWrestling

Beach Wrestling: Iran's return to top; Puerto Rico, Azerbaijan win first golds

By United World Wrestling Press

KATERINI-PIERIA, Greece (September 27) -- Iran’s return to Beach Wrestling after an eight-year absence could have been cautious. Instead, it was commanding.

Iran won four medals, including two golds, to claim the men’s team title at the U17 World Beach Wrestling Championships after a close race with Georgia, which finished second with 75 points to Iran’s 80. Azerbaijan was third with 62 points.

In the women's category, hosts Greece managed to go past France to finish first with 50 points while France ended up second with 42. The United States was third with 32 points.

The U17 World Championships is a significant stop in Beach Wrestling as it will be taken into consideration for while awarding the quotas for the 2026 Youth Olympic Games.

IranIran's two gold medalists in Greece, Mahdi FOTOUHI (IRI), left, at 90kg and Youssof HOSSEIN (IRI), right, at 70kg.

Gold medalists for Iran, Youssof HOSSEIN (IRI) at 70kg and Mahdi FOTOUHI (IRI) at 90kg, were competing in Beach Wrestling for the first time but never let their inexperience affect their performances.

Hossein, who defeated Stefan MUNTEAN (MDA) in the knockout match, was placed in Group D with Yuki UEDA (JPN), Nikolaos PAPADOPOULOS (GRE) and Ilie TURCAN (MDA). He defeated Papadopoulos 3-1 in the group bout before blanking Turcan 3-0 in just 40 seconds. He was quicker against Ueda, winning in 34 seconds.

Facing Luka MAKHARADZE (GEO) in the quarterfinals, Hossein scored a 3-1 victory and took only 40 seconds to beat Rashad ALIYEV (AZE) in the semifinals.

In an all-Iran final, Hossein fell behind 1-0 against Ilyar VEGHARI (IRI) but stormed back with two straight points with a knee and head touch from Veghari. He used a lateral drop as his final move to win 5-1. Veghari's lost challenge added to Hossein's score and made it 6-1.

Fotouhi was even more dominant at 90kg, winning all three of his group bouts via fall. Charilaos CHAITIDIS (GRE) survived getting pinned in the quarterfinals but Fotouhi was strong enough to win 3-0 and advance to the semifinals.

After winning the semifinal 2-1 against Elgun KARIMLI (AZE), Fotouhi was back to his dominant self and slammed Joni SHAORSHADZE (GEO) to pick his fourth fall in six bouts and the gold medal for Iran.

Fotouhi began with a step out to earn his first point of the final. Both wrestlers arm-locked each other and tried to throw at the edge but it was Shaorshadze who touched outside first which gave Fotouhi his second point.

In one of those moments when his Freestyle instincts took over, Fotouhi went for duckunder and touched his knee on the sand which gave Shaorshadze a point to make the score 2-1. The Georgian tried a fireman carry in the final 10 seconds but Fotouhi pancaked him for a fall.

At 60kg, Mykyta KUZMENKO (UKR) defeated Rati BERIDZE (GEO) twice, first in the group stages and then in final, to claim the gold medal.

Kuzmenko blanked all his opponents barring Beridze who managed to score one point when the two met in the Group B bout. However, the Ukrainian improved and gave no chance to Beridze in the final, winning 3-0.

The Ukrainian was quick to score two step-outs and lead 2-0 and when Beridze tried to score a point, Kuzmenko snapped him down and scored his third and winning point.

Georgia had another silver medalist, Nuradin MUSTAFAEV (GEO), who suffered a one-sided loss in the 80kg final to Nihad SULEYMANLI (AZE), who had represented Azerbaijan at the U17 World Championships in Athens in August.

Suleymanli did not give up a single point in the tournament and won the final against Mustafaev 3-0. He scored a step-out to open the scoring in the final before Mustafaev fell on the ground to give a second point. The Georgian wrestler tried tripping Suleymanli but instead gave a takedown for one point to drop the final.

AzerbaijanAzerbaijan's first-ever gold medalist Ulviyya MUSAYEVA (AZE) with other team members.

Historic golds for Puerto Rico, Azerbaijan

In the women's category, Puerto Rico and Azerbaijan earned historic golds as four different countries crowned champions.

Heklanys RIVERA (PUR), the first woman to compete in Beach Wrestling for her country, made a stunning run to the gold medal at 45kg. She did not give up a single point in six bouts including the final.

Taking on Kaltouma SALISSOU (FRA) in the final, Rivera was put on the 30-second activity clock. With eight seconds remaining, Rivera used an underhook to get the first takedown for a point.

The second point was awarded to Rivera when Salissou committed a foul by grabbing Rivera's shorts. The winning takedown was similar to the first one as Rivera moved from underhook to tripping Salissou.

For Azerbaijan, 15-year-old Ulviyya MUSAYEVA (AZE) needed only 16 seconds to create history. She defeated last year's champion Reisa KOJIMA (JPN) via fall in the 55kg final. Kojima tried hitting a lateral drop in the final but fell on her back, which gave Musayeva three points for the win.

Earlier, Musayeva had lost one of the group bouts against Mia KOVAC (CRO) via fall but rebounded to win all remaining bouts to make the final and then capture the gold medal.

Hosts Greece, which won the team title, earned the gold medal at 75kg through Elena ZAIMIDOU (GRE) who scored a 32-second victory via fall over Madeline HAYDEN (USA) in the final.

Zaimidou, who has competed and won gold in Grappling at the European level, secured three victories via fall, and a victory via superiority over Merily VAESTER (EST) in the semifinals.

In the gold medal bout, Hayden stunned the local fans when she hit a beautiful over-the-head suplex on Zaimidou. Hayden went for a second suplex, but Zaimidou blocked her, using a headlock, and Hayden fell on her back which gave Zaimidou three points and the victory.

Hayden challenged the scoring but the points were confirmed on review and Zaimidou was awarded a point for lost challenge, which made her score 4-1.

European bronze medalist in Women's Wrestling, Alexandra MOISEI (MDA) earned the gold medal at 65kg after some nervous wins. She defeated Thea ROUSSEL (FRA), 3-0, in the final in 49 seconds using three easy snapdowns.