#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Development

Croatia organizes 'Learn, Wrestle, Use' in Porec

Wednesday, July 3, 2024 - 13:03 By United World Wrestling Press

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POREC, Croatia (July 3, 2024)—The Croatian Wrestling Federation organized an international wrestling camp titled “Learn, Wrestle, Use.” The camp took place in the well-established wrestling center of sunny Poreč from April 1 to 6. It catered to girls and boys in the age categories of U13, U15, and U17. In addition to wrestling, participants learned the official languages of UWW—English and French.

The camp was run by Croatian experts – Hrvoje Šavuk, coach (U13 Boys Group), Eugen Jakovljević, coach of the Croatian U15 boys national team (U15 and U17 Boys Group) and coaches of women’s wrestling Croatian national team Nenad Žugaj and Ivan Lončarić (Girls Group).

Collectively, 240 children from four European countries, including Croatia, Italy, Slovakia, and Slovenia, participated in the camp.

CROParticipants of the 'Learn, Wrestle, Use' camp work on technique with the Croatian coastline in the background. (Photo: United World Wrestling)

The significant potential of this camp was acknowledged by the UWW, and UWW Development Officer Vincent Aka was present, from whom both the leaders of groups and the young coaches learned a lot. Namely, the camp was attended by 22 young female and male coaches, in addition to the leader, who received valuable education at this camp, primarily from Vincent Aka, who greatly contributed to the quality of this camp with his knowledge and commitment. It was the opportunity to present United World Wrestling Academy to the coaches and invite them to use it to the fullest because all the educational resources are available and free for everyone (coaches, referees, athletes, administration)

Apart from wrestling and language learning sessions, the camp also featured organized swimming lessons, sea swimming, evening recreational activities and time to watch the European qualifying tournament for the Olympic Games in Paris 2024.

Wrestling training took place in three groups on indoor and outdoor courts. Learning languages was taught in four groups - three English groups and one French group. The atmosphere during the entire camp was excellent, as was the food, which has long been recognized by the wrestlers who come here in large numbers for sport preparations.

“I had a great time here and I would like to come back next year!”, “If only it had lasted longer!”, “Everything was great, especially the tuna steak.” and “It's painful, but there's no fun without pain.” are just some of the comments collected from young female and male wrestlers who attended the first camp in a series called “Learn, wrestle, use”.