United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UnitedWorldWrestling

UWW successfully hosts first-ever World Conference

Thursday, September 25, 2025 - 14:16 By United World Wrestling Press

ZAGREB, Croatia (September 24) -- United World Wrestling successfully hosted its first-ever World Conference in Zagreb, Croatia from September 17 to 19.

UWW President Nenad LALOVIC welcomed all the guest to the conference, held during the World Championships in Zagreb, and led the floor with discussions on Artificial Intelligence in wrestling, Amateur MMA, developing wrestling and the impact of social media to keep wrestling at the top.

United World Wrestling President Nenad LALOVIC at the World Conference. (Photo: United World Wrestling / Jake Kirkman)

"On behalf of United World Wrestling, I wish you a warm welcome in Zagreb first, but to this conference too," Lalovic said. "We had this idea maybe almost a decade ago. We were seeking for a platform, how these good relations among wrestlers and the national federations can improve our sport."

Injury prevention, weight management, career transitions for wrestlers, as well as the future of the sport were some of the key discussions during the three-day event at the Westin Hotel.

International Olympic Committee member and former President of Croatia Kolinda GRABAR-KITAROVIC.

Former President of Croatia and International Olympic Committee member Kolinda GRABAR-KITAROVIC marked her presence at the historic event in capital city of Croatia.

Ministry of Tourism and Sports, Croatia State Secretary Josip PAVIC was also present at the conference and expressed his gratitude for entrusting Croatia for hosting the championships and the conference. Croatia Wrestling Federation President Vladimir BREGOVIC, Dean of University of Kinesiology, Zagreb Prof. Mario BAIC and numerous other stakeholders marked their presence at the conference.

On day one of the conference, UWW's growth in media and digital transformation was discussed with focus on strategy, social media, partnership and equipment and new technologies. The discussion then headed to Beach Wrestling and Associated Styles with Amateur MMA and Grappling as the main topics.

Zack ERRETT

The second day of the conference saw UWW Educator Zach ERRETT explaining the rules of Beach Wrestling, International Testing Agency Senior Legal Counsel Ayesha TALPADE presenting details of anti-doping program, followed by a panel discussion.

Kuniko TANIOKA, President of the Shigakkan University in Japan, led the discussion on sport nutrition and weight management along with UWW Medical Commission members Saam FALAHATI, Ioannis BARBAS and Szabolcs MOLNAR.

Former wrestlers shared their experiences on transitioning from wrestling to other jobs. Neven and Nenad ZUGAJ were among the panellists that also included Mijain LOPEZ, Taha AGKUL, Arsen JULFALAKYAN, Don RYAN, Alexei BAZULIN, Erica WEIBE, Bruce BAUMGARTNER.

Sofia MATTSSON

Head of the United States women's team Terry STEINER presented the "coaching the women's" part on day three. He explained how to support and train women wrestlers and led the panel that also had Tanioka, Marwa AMRI, Vincent AKA, Sofia MATTSSON, Wiebe and Nadine PIETSCHMAN.

"Depending on the success of this first World Conference, we will decide if in the future it will be a biannual one or a quadrennial one. Maybe every year if you have so much to say," Lalovic said. "World Championships is the best opportunity for that because people are already here. This physical presence is always more efficient."

A national federation workshop organized by United World Wrestling in Zagreb.

NF workshop

UWW also organized a workshop for the National Federations. UWW Sports Director Jean-Daniel REY and UWW Development Director Deqa NIAMKEY welcomed various NFs which had registered for the workshop.

Capacity building, finance and event organization were the key topics at the workshop. Croatia Wrestling Federation Secretary General Tin BREGOVIC, Professor of Kinesiology Nenad BORKOVIC, Professional Master in Social Innovation and Management Ivan BLAZEVIC led a panel discussion on the topic as they were part of the organizing committee for the World Championships in Zagreb.

Azerbaijan, Brazil, Spain and Thailand presented case studies related to event organization and the challenges of competitions.

United World Wrestling together with N3XT Sports begins the digital transformation process

Comments

UWW successfully hosts first-ever World Conference