#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#BeachWrestling

Youth Olympic quotas in focus as Katerini hosts U17, U20 BW Worlds

Wednesday, September 24, 2025 - 08:47 By United World Wrestling Press

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KATERINI, Greece (September 23) -- Thirty countries, close to 300 wrestlers, a global glory and a Youth Olympic dream.

Over two days this week, on September 25 and 26, the world’s best age-group beach wrestlers descend upon the scenic Katerini Beach, where the sun sets behind the imposing Mount Olympus. In this postcard-perfect surroundings, they will hope to write their scripts at the U17 and U20 World Championships.

The tournament will be live on the YouTube channel of United World Wrestling's Beach Wrestling channel.

The championships will be taken into consideration for quotas for the 2026 Youth Olympic Games qualifier, adding another layer of significance to the U17 event.

United World Wrestling has received a request for quotas from more than 100 National Olympic Committees with a total of 300 male and 269 female wrestlers. Currently, there are 48 quotas per gender. In this context, the World Championships in Katerini will add excitement to the race for the Youth Olympic Games, scheduled to be held in Dakar.

The U17 and U20 World Championships will be held across eight weight classes each in men’s and women’s categories. Last year, Ukraine and the United States reigned supreme in the men’s and women’s events, respectively, of the U17 World Championships. This year, too, they will be among the favorites to lift the team titles.

Once again, this year, Ukraine has entered a jumbo team with eight wrestlers in the U17 men’s competition. Only hosts Greece (12), Georgia (11), and Moldova (9) have a contingent bigger than theirs. On the women’s side, the USA has fielded the largest delegation among the 24 teams, with 9 wrestlers. In Beach Wrestling, a country can register a maximum of 3 athletes per weight category.

It won’t be so straightforward for both teams to retain their titles, with challengers emerging from other nations, particularly hosts Greece, who would hope to put on a good show in front of their home crowd. Romania, Moldova, Georgia and Iran will remain strong contenders despite Ukraine's legacy in the competition, especially the women's.

Earlier this month, the U15, U17 and U20 African Beach Wrestling Championships were held in Casablanca, where Algeria bagged the U17 men’s and women’s titles. The serene Ain Diab beach in the Moroccan capital hosted the age-group tournaments before the Beach Wrestling World Series, marking the first time the event was held in an African city.

Soon after the U17 and U20 Beach World Championships, the Katerini Beach will host the World Series on September 27 and 28. The penultimate stop of the event is set to be the biggest of the 2025 season so far in terms of participation. There have been a record number of entries, underlining the sport’s continued global growth.

The World Series will return to Africa in October for its final instalment of this season, when the tournament will be held in Alexandria, Egypt, on October 18 and 19.