#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

World C'ships hopefuls battle it out in Budapest Ranking Series

Monday, July 14, 2025 - 14:51 By Vinay Siwach

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BUDAPEST, Hungary (July 13) -- The Budapest Ranking Series, held at this time of year, serves as the primary team selection event for most countries heading into the World Championships. Rather than conducting domestic trials, nations use this international competition to identify their top wrestlers for each weight class.

Georgia, Hungary, Azerbaijan, Moldova, Uzbekistan, Kazakhstan will be among the top countries looking to finalize their Greco-Roman teams during the July 17-20 tournament in Hungary capital.

Azerbaijan, one of the strongest Greco-Roman nations, is bringing all three of its 2024 world champions. Eldaniz AZIZLI (AZE), the 55kg world champion, and Nihat MAMMADLI (AZE), the 63kg world champion, are both entered at 60kg. Ulvu GANIZADE (AZE), the 72kg world champion, will compete at 77kg alongside Sanan SULEYMANOV (AZE).

Mammadli is on a hot streak, having claimed European and world titles in 2024 before adding the 2025 European gold at 60kg. Meanwhile, Azizli, a European silver medalist at 55kg, enters the 60kg bracket for two key reasons: to challenge Mammadli and avoid a significant weight cut.

Ganizade and Suleymanov did not win medals at the European Championships but will battle it out at 77kg in Budapest to make the team.

Paris Olympic bronze medalist and European champion Hasrat JAFAROV (AZE) is at 72kg, up from his preferred 67kg as he prepares for the World Championships without forcing himself to reduce weight.

Similarly, hosts Hungary will have tough battles among local wrestlers. European 72kg champion Levente LEVAI (HUN) is moving up to 77kg and his brother Zoltan, a regular at 77kg, is now at 82kg. But so is world silver medalist Erik SZILVASSY (HUN) and it will be toss-up between the two to make the World Championships team.

The 87kg continues to be a heavily contested weight class as Tamas LEVAI (HUN), Istvan TAKACS (HUN) and European champion David LOSONCZI (HUN) are entered and the winner is likely to take the spot for the Zagreb Worlds.

At 130kg, Darius VITEK (HUN) and Koppany LASZLO (HUN) will fight it out for the spot.

The competition, however, won't be limited to these team selection battles. Many other top wrestlers are also entered, aiming for final preparations before the World Championships in Zagreb from September 13-21.

Here's the breakdown of each weight class:

55kg: European champion Emin SEFERSHAEV (UWW) will be the favorite in the bracket which also has 2024 European champ Artiom DELEANU (MDA), United States phenom Jayden RANEY (USA), Mongolia Ranking Series winner Anil MOR (IND) and world bronze medalist Jasurbek ORTIKBOEV (UZB).

The Budapest tournament will be a big test for teenagers Mor and Raney as they compete at the senior level.

60kg: Apart from Azizli and Mammadli, Pridon ABULADZE (GEO), world U20 medalist SUMIT (IND), Aidos SULTANGALI (KAZ), former world champion Victor CIOBANU (MDA), European silver medalist Georgij TIBILOV (SRB), Sadyk LALAEV (UWW), Anvar ALLAKHIAROV (UWW) and world U23 champion Alisher GANIEV (UZB) rack up a stacked bracket.

Mammadli will still be the favorite, coming in as the European champion. He will also be keen on avenging his Zagreb Open loss to Mehroj BAKHRAMOV (UZB). Azizli, who has tried to make 60kg before in his career, will have a big task as he has struggled to match up against bigger-sized wrestlers at this weight class.

Tibilov made the finals in Bratislava but lost to Mammadli. He will be keen on getting a rematch in Budapest. Lalaev, who lost to Tibilov, has a chance to avenge that loss to the Serbian. He also has to battle it out with Allakhiarov as both are fighting for a spot at the World Championships as UWW wrestlers in Zagreb.

Ganiev, who has impressed with world U23 gold and Asian Championships silver, can be a problem for others in the bracket.

63kg: Red-hot Kerem KAMAL (TUR) will try to maintain his winning streak of 2025 as he enters the fourth tournament of the year. He won gold in Tirana, Bratislava and Ulaanbaatar in dominant fashion. He will be in Budapest at 63kg as the favorite.

European silver medalist Karen ASLANYAN (ARM) has a chance to avenge his loss in the final to Kamal but a strong bracket means he has bigger hurdles as well.

World U23 champion Vitalie ERIOMENCO (MDA), Aref MOHAMMADI (QAT), Dinislam BAMMATOV (UWW) and Sergey EMELIN (UWW) are entered to gain ranking points in Budapest.

67kg: With Jafarov moving up to 72kg for this tournament, former world champions Leri ABULADZE (GEO) and Sebastian NAD (SRB) along with a few others can win the gold.

Abuladze needs to win gold to make the World Championships over European bronze medalist Joni KHETSURIANI (GEO) who will also look to beat his compatriot and earn his ticket to Zagreb.

Kazakhstan's world U23 champion Sultan ASSETULY (KAZ) has not shown the same form since winning the world gold in 2023. He has a chance to be in Zagreb with good performance in Budapest. He also has Din  KOSHKAR (KAZ) fighting for the same spot.

Add Ruslan BICHURIN (UWW) to the bracket as he can easily take the gold medal to surprise the field at 67kg.

Giorgi CHKHIKVADZE (GEO)Giorgi CHKHIKVADZE (GEO) is a world U23 champion at 72kg. (Photo: United World Wrestling / Amirreza Aliasgari)

72kg: Three Georgians are entered at 72kg -- Iuri LOMADZE (GEO), Otar ABULADZE (GEO), Giorgi CHKHIKVADZE (GEO). The winner will get the spot on the Georgian team for the World Championships but the challenge is to win the tournament.

Lomadze failed to win a medal at the European Championships which created an opportunity for world bronze medalist Abuladze and world U23 champion Chkhikvadze to enter the race for a spot on the team.

Former world champion Ali ARSALAN (SRB), who missed out on a medal at the Europeans, would be keen on getting back to winning ways before the World Championships where he won bronze last year.

Jafarov won't be too worried about his result here as he neither gains ranking points nor is his Azerbaijan team spot in danger.

77kg: Both Ganizade and Suleymanov have a chance to make the world team for Azerbaijan. Even if Ganizade misses the podium, he will most likely be back to 72kg. Still, it spices up the 77kg in Budapest.

Levai, who won 72kg European gold, will be challenging the 77kg field in Budapest as he prepares for the World Championships. His win in Bratislava has forced his brother Zoltan to move to 82kg. Levai has rock-solid defense and can score points from different positions.

But big-throwing wrestlers like Alexandrin GUTU (MDA), Sergei STEPANOV (UWW) and Sergei KUTUZOV (UWW) are entered in the competition.

Gutu missed the European Championships and his place was taken by Alexandru SOLOVEI (MDA). Now, both are fighting for the 77kg spot for Moldova. Asian champion Aram VARDANYAN (UZB) will be hoping to build on his gold, his first-ever in any championships. 

Other significant names include Ramaz ZOIDZE (GEO), Ahmet YILMAZ (TUR), Yunus BASAR (TUR) and Kamal BEY (USA).

82kg: European champion Gurban GURBANOV (AZE) will be challenged more than the Euros in Budapest. While he has mastered the European field, the Asian wrestlers can pose some unique challenges.

Jalgasbay BERDIMURATOV (UZB) and Samandar BOBONAZAROV (UZB) are the big names entered from Asia. Also add the two Kazakhstan wrestlers, Dias KALEN (KAZ) and Shamil OZHAEV (KAZ). World U23 silver medalist Beka MELELASHVILI (USA) will also be a tough competitor from the U.S.

Gela BOLKVADZE (GEO), Zoltan LEVAI (HUN), Erik SZILVASSY (HUN) and Burhan AKBUDAK (TUR) are some of the European stars.

87kg: Always regarded as the toughest weight class in Greco-Roman, the 87kg doesn't have a clear favorite. Turpal BISULTANOV (DEN) will only be at his third competition this year after he won the Zagreb Open early in the year and then the invitational Thor Masters last month. It remains to be seen how rusty he looks coming back from the break.

Hungarian trio -- Levai, Takacs and Losonczi -- are fighting it out for the spot on the team and Losonczi will be the favorite to win, like last year.

The biggest challenge will come from Milad ALIRZAEV (UWW), Alan OSTAEV (UWW) and Aues GONIBOV (UWW). Only one of the three can be at the World Championships and that will add motivation for them to win the tournament.

Marcel STERKENBURG (NED) and Exauce MUKUBU (NOR) are also entered as they look to earn some ranking points for World Championships.

Islam ABBASOV (AZE), Ivan HUKLEK (CRO), Islam YEVLOYEV (KAZ), Shamil OZHAEV (KAZ) and Aleksandr KOMAROV (SRB) are also in the bracket, making it even more unpredictable.

97kg: A mini-battle for Azerbaijan will be between Arif NIFTULLAYEV (AZE) and Murad AHMADIYEV (AZE), while Artur SARGSIAN (UWW) and Magomed MURTAZALIEV (UWW) will vie for UWW spots. Sargasian suffered a surprising loss at the European Championships but will hope to make the world team.

Arvi SAVOLAINEN (FIN) and Alex SZOKE (HUN) are other big names in the competition.

130kg: European silver medalist Hamza BAKIR (TUR) will be the favorite to win the gold medal at 130kg despite the presence of Beka KANDELAKI (AZE),  Heiki NABI (EST), Alimkhan SYZDYKOV (KAZ) among others.

Hungary has Darius VITEK (HUN) and Koppany LASZLO (HUN) competing for the 130kg spot for Hungary. 

Mihail KAJAIA (SRB) is a surprise entry at 130kg from Serbia as he seems to struggle to make the 97kg weight class

The United States has three entries -- Cohlton SCHULTZ (USA), Aden ATTAO (USA) and Courtney FREEMAN (USA).