#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleParis

IOC announces first AINs for 2024 Paris Olympics, 16 wrestlers eligible

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 15) -- The International Olympic Committee on Saturday announced the eligible Individual Neutral Athletes for the Paris 2024 with 16 wrestlers making the cut for the Games.

The list of eligible athletes in the first group of sports that finished their qualifying process for the Olympic Games Paris 2024 is according to the strict eligibility conditions established by the IOC Executive Board in December 2023.

The IOC EB established the Individual Neutral Athlete Eligibility Review Panel (AINERP) in March 2024 to evaluate the eligibility of each athlete with a Russian or Belarusian passport to participate in the Olympic Games Paris 2024, and that of their support personnel. It delegated to the AINERP and the IOC administration the authority to invite an AIN, and their support personnel, to participate in the Olympic Games Paris 2024.

The AINERP reviewed the athletes in accordance with the IOC EB decision and the principles established. The Panel was in a position to benefit from new information from various sources, in particular official lists of athletes affiliated with sports clubs of the military and the security forces published on official websites in Russia and Belarus.

Out of the 16 approved wrestlers, 10 AINs are holders of Russian passports while six are holders of Belarussian passports. During the United World Wrestling qualifying events, AINs with Russian passports earned 16 quotas and holders of Belarussian passports won 10 Paris quotas.

According to the IOC, the number of eligible athletes may be lower than the number of earned quota places. In such cases, these quota places will be reallocated to athletes from other NOCs in accordance with the qualification system of the respective IF.

The wrestlers who are deemed eligible will compete as AINs, without any flags or references to their respective countries. Additionally, the national anthems of Russia and Belarus will not be played in the event of medals being awarded to these athletes.

Participation in the Olympic Games Paris 2024 is subject to the athlete’s acceptance of the individual invitation and signature of the Conditions of Participation applicable to all participants. The form contains a commitment to respect the Olympic Charter, including “the peace mission of the Olympic Movement”.

The following are the eligible wrestlers allowed to compete as AINs at the Olympic Games Paris 2024:

Eligible and invited athletes with a Russian passport:

Freestyle
Nachin MONGUSH
Shamil MAMEDOV
Arslan BAGAEV
Abdulla KURBANOV

Greco-Roman
Alan OSTAEV
Magomed MURTAZALIEV

Women's Wrestling
Natalya MALYSHEVA
Veronika CHUMIKOVA
Alina KASABIEVA
Elizaveta PETLIAKOVA

Eligible and invited athletes with a Belarusian passport:

Freestyle
Yahor AKULICH
Uladzislau KAZLOU

Greco-Roman
Abubakar KHASLAKHANAU
Dzmitri ZARUBSKI

Women's Wrestling
Viyaleta REBIKAVA
Krystsina SAZYKINA

Read the full IOC decision regarding Individual Neutral Athletes here.