#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

World Championships 2025 Greco-Roman Preview

By Vinay Siwach

ZAGREB, Croatia (September 9) -- The last time the Azerbaijan Greco-Roman team did not finish on the podium in the team rankings was back in 2019. Since then, it has remained in the top three for four consecutive editions of the World Championships, including two first-place finishes in 2023 and 2024.

The country will once again be one of the toughest to beat at the World Championships, bringing some of the strongest wrestlers to Zagreb to defend its team title.

Five world medalists, including three champions, and four former European medalists, including two champions, make up Azerbaijan's lineup, led by Olympic and world medalist Hasrat JAFAROV (AZE). World champions Eldaniz AZIZLI (AZE) at 55kg, Nihat MAMMADLI (AZE) at 60kg, and Ulvu GANIZADE (AZE) at 72kg will be key to the team's success.

Supporting them are former European champion Murad MAMMADOV (AZE) at 63kg, world silver medalist Sanan SULEYMANOV (AZE) at 77kg, European champion Gurban GURBANOV (AZE) at 82kg, European medalist Islam ABBASOV (AZE) at 87kg, former European U23 champion Murad AHMADIYEV (AZE) at 97kg, and former European medalist Beka KANDELAKI (AZE) at 130kg.

The biggest rival for Azerbaijan will be Iran which is also bringing a strong team to Zagreb. With Olympic champions Mohammadhadi SARAVI (IRI) at 97kg, Saeid ESMAEILI (IRI) at 67kg, and Olympic silver medalist Alireza MOHAMADI (IRI) at 87kg, Iran also has world champion and Olympic bronze medalist Amin MIRZAZADEH (IRI) who is looking to defend his 130kg gold.

Other names include world U20 champions Payam AHMADI (IRI) at 55kg, Ali AHMADI VAFA (IRI) at 60kg, world U23 champion Danial SOHRABI (IRI) at 72kg, and Zagreb Open champion Gholamreza FAROKHI (IRI) at 82kg.

Azerbaijan's Golden Trio

Azerbaijan's three world champions from 2024 -- Azizli, Mammadli, and Ganizade -- will face a stronger field than last year.

Azizli, a four-time world champion at 55kg, is the favorite. However, his loss to Emin SEFERSHAEV (UWW) in the European Championships final puts an asterisk on that tag.

Iran will send world U20 champion Payam AHMADI (IRI) over Poya DAD MARZ (IRI) after the former won a selection bout. It will be interesting to see how the young wrestler adjusts to the senior level. Vakhtang LOLUA (GEO) and Taiga ONISHI (JPN) are also potential podium finishers at 55kg.

At 60kg, Mammadli aims for back-to-back world titles. After winning at 63kg last year, he has returned to his preferred 60kg, where he claimed European gold earlier this year. Mammadli is known for his dominant par terre wrestling, making it tough for opponents to turn him from that position.

Despite his advantage, Mammadli will face challenges in Zagreb. A European final rematch against Georgij TIBILOV (SRB) is likely, as Tibilov has troubled him in the past but never defeated him. Both could meet in the semifinals.

Paris Olympic bronze medalist Se Ung RI (PRK) will also be in contention for a medal, a feat DPR Korea has not achieved in Greco-Roman since 2015.

Ali AHMADI VAFA (IRI) is aiming for success at the senior level after winning gold at the 2024 U20 World Championships. He has the potential to challenge the top wrestlers. Former world champion Victor CIOBANU (MDA) will also be looking to regain his momentum, while Asian silver medalist Kaito INABA (JPN) will make his World Championships debut.

Ganizade, the third world champion from Azerbaijan, faces a tough road at 72kg, with two other world champions and an Olympic silver medalist in the mix. Experienced wrestlers like Selcuk CAN (TUR) and Danial SOHRABI (IRI) also add to the competition.

Ganizade narrowly defeated former world champion Ibrahim GHANEM (FRA) 3-2 in last year’s final, and they are likely to meet again. Ghanem, who won gold at the European Championships, has been a consistent contender.

Ali ARSALAN (SRB), another world champion in this weight class, has been inconsistent. He earned a bronze last year after losing to Ghanem in the semifinals.

Parviz NASIBOV (UKR), a two-time Olympic silver medalist, still seeks his first world medal and will look to change that in Zagreb.

An incredible storyline is unfolding at 67kg as Taishi NARIKUNI (JPN) attempts to win gold. Narikuni, who won gold at 70kg in Freestyle in 2023, now hopes to add a Greco-Roman world title to his list of achievements.

Three-Way Battle at 67kg

Esmaeili, the biggest gold-medal favorite, won gold at the Asian Championships. He has never wrestled at a senior Worlds but is a former world U20 champion. He won gold at the Asian Championships with a 3-0 win over Razzak BEISHEKEEV (KGZ). He will now look to win his first world medal.

Like Esmaeili, Jafarov has also never won gold at the World Championships. He missed his chance in 2023 after losing to Tokyo Olympic champion Luis ORTA (CUB) in the final. Jafarov went on to win bronze at the Paris Olympics and will be a favorite in Zagreb.

Orta has defeated both Esmaeili and Jafarov but lost to the Iranian in Paris. He will be looking to add a second world gold to his name despite winning bronze in Paris.

Saravi: From Challenger to Leader

For years, Mohammadhadi SARAVI (IRI) has been a challenger to Artur ALEKANYAN (ARM) in the 97kg weight class. But after defeating Aleksanyan at the Paris Olympics and seeing the Armenian lose at the European Championships, Saravi has emerged as the new leader in the 97kg class. Now, Aleksanyan, a four-time world champion, will try to reclaim his place at the top of the podium.

Both Saravi and Aleksanyan lost to Gabriel ROSILLO (CUB) at the 2023 World Championships -- Saravi in the semifinals and Aleksanyan in the final. While Rosillo's surprise victory in 2023 shocked many, it's unlikely he'll repeat that, meaning Saravi vs Aleksanyan might be the final showdown in Zagreb.

The 97kg field also features Paris Olympic bronze medalist Uzur DZHUZUPBEKOV (KGZ), Kiryl MASKEVICH (UWW) [who moved up from 87kg this season], European silver medalist Lucas LAZOGIANIS (GER), and former world U23 champions Artur SARGSIAN (UWW) and Alex SZOKE (HUN).

Kusaka's Return

Nao KUSAKA (JPN), Olympic champion, returns for the first time since winning gold at the Paris Games, aiming to claim his first world title after falling short in 2023 to Akzhol MAKHMUDOV (KGZ). Kusaka is the favorite for gold but will face tough competition from Olympic silver medalist Demeu ZHADRAYEV (KAZ), who is seeded fifth. Both Kusaka and Zhadrayev could meet in the quarterfinals.

World champion and Paris bronze medalist Malkhas AMOYAN (ARM) will try to avenge his loss to Kusaka, while Asian champion Aram VARDANYAN (UZB), who has been having a career resurgence, aims to add a world medal.

Other potential challengers include Robert FRITSCH (HUN), Yryskeldi MAKSATBEK UULU (KGZ), Alexandrin GUTU (MDA), Sergei KUTUZOV (UWW), and Alireza ABDEVALI (IRI), all of whom are capable of causing upsets.

Mohmadi’s Chance at 87kg

Though missing Olympic champion Semen NOVIKOV (BUL), the 87kg weight class remains highly competitive. Paris silver medalist Alireza MOHMADI (IRI), a favorite, is known for his excellent conditioning and ability to score from par terre.

Turpal BISULTANOV (DEN), the Paris bronze medalist, will also be in the mix for gold, capable of defeating anyone on his best day with his high-paced style and big throws.

Other threats include European champion David LOSONCZI (HUN), Islam YEVLOYEV (KAZ), Asan ZHANYSHOV (KAZ), and Mukhammadkodir RASULOV (UZB).

At 130kg, Amin MIRZAZADEH (IRI) will aim to defend his 2023 world title after stunning Riza KAYAALP (TUR) in the final. Mirzazadeh is the favorite but faces competition from former world silver medalist Oscar PINO (CUB), European champion Sergei SEMENOV (UWW), age-group world champion Hamza BAKIR (TUR), and Pavel HLINCHUK (UWW).

63kg: Abuladze vs Kamal

The battle for 63kg gold could come down to Leri ABULADZE (GEO) and Kerem KAMAL (TUR). Kamal, the most improved wrestler of the year, has won Ranking Series golds and European gold after moving up from 60kg to 63kg.

Abuladze, the 2023 world gold medalist, will return to 63kg, aiming to defend his title after struggling at 67kg. His defense is at par with the best, but scoring from par terre will be key to his success.

Challengers include Asian and world U20 champion Aytjan KHALMAKHANOV (UZB), Mohammad KESHTKAR (IRI), Vitalie ERIOMENCO (MDA), Murad MAMMADOV (AZE), and Sergey EMELIN (UWW), a bronze medalist from Tokyo.

Gurban GURBANOV (AZE), the European champion, has gold medals from all age-group World Championships and will now aim for senior-level success. GURBANOV’s confidence will be high after winning the European Championships in dominating fashion at 82kg.

However, facing off against the Asian wrestlers, Gholamreza FAROKHI (IRI), Taizo YOSHIDA (JPN), and Jalgasbay BERDIMURATOV (UZB), will pose significant challenges.

Turkiye's 2024 European champion Alperen BERBER (TUR) will debut at the World Championships and is considered a strong medal contender.