#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#GrecoRoman

'Thank you, wrestling': Tokyo Olympic medalist Elsayed, 27, retires

Monday, July 14, 2025 - 10:34 By Vinay Siwach

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EGYPT (July 14) -- Tokyo Olympic bronze medalist Mohamed ELSAYED (EGY) has announced his retirement from wrestling, concluding a distinguished career that included two Olympic appearances and two world U23 gold medals.

Elsayed posted on Instagram about his struggles with injuries and shared that the decision to retire was the "most difficult" for the 27-year-old wrestler.

"After many years of hard work, challenges, and victories [and] after I honored my country and raised its flag in internationally, and was able to achieve my dream and win an Olympic medal in Greco-Roman wrestling, I have reached the most difficult decision in my sports career.  I have decided to officially announce my retirement," Elsayed wrote in an emotional post.

Having won five gold medals at the African Championships, Elsayed was a trailblazer in Greco-Roman and was Egypt's new-found hope for the Olympics. He did not disappoint in Tokyo, where he had a surprising run to the semifinal, which he lost to Parviz NASIBOV (UKR), 7-6.

He bounced back in the bronze-medal bout and defeated Artem SURKOV (ROC), 1-1 to capture bronze, Egypt's first medal since 2012 London Olympics and only the third since 1960.

"Wrestling has always been more than just a sport to me," he wrote. "It was my life, my passion, and my support in the most difficult times. I thank God for every moment I lived on the mat and every moment of pride, and every encouragement I heard from my family, fans, and country."

One of the biggest achievements of Elsayed, apart from the Olympic medal, was winning successive world U23 gold medals in 2018 and 2019 at 67kg.

Elsayed expressed gratitude to various individuals who supported him throughout the journey including coaches and trainers. He also thanked wrestling.

"I thank every coach who helped me, every colleague who stood by me, and everyone who supported me with a kind word or a prayer from the heart. Thank you to everyone who was part of the journey.

"Thank you to wrestling, which taught me to be a man before being a champion."