#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Orta, Kusaka win Ranking Series gold; Esmaeili books Paris 2024 spot

Monday, June 10, 2024 - 00:29 By Vinay Siwach

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BUDAPEST, Hungary (June 9) -- The 67kg weight class in Budapest was supposed to offer some interesting match-ups. Kyotaro SOGABE (JPN) could have avenged his World Championships loss to Mohammadreza GERAEI (IRI). Saeid ESMAEILI (IRI) could have qualified for the Paris Olympics if he had defeated Geraei in Budapest. Leri ABULADZE (GEO) could have become a contender in Georgia for the weight class.

But none of that happened as Orta dominated, outsmarted and controlled his way to the gold medal at 67kg in the Ranking Series, making him one of the favorites for the gold medal in Paris. The Paris Games will also present Orta a rare opportunity to win two Olympic gold medals in two different weight classes as he won the gold medal at the Tokyo Olympics in 60kg.

Orta began his day with an 8-0 win over David MANYIK (HUN) before using a four-pointer to beat Kyotaro SOGABE (JPN) 7-1 to set up a semifinal against Esmaeili. No one would have expected the Asian champion Esmaeili to challenge the world champion but the Iranian had different ideas.

Esmaeili raced to a 7-0 lead in the first period and was one point away from winning the bout. However, Orta managed to keep himself in the bout and began the second period with a front headlock for four and got one more for a lost challenge from Iran. Still, Esmaeili did well to defend the lead until the last three seconds.

As the bout entered the final 10 seconds left, Orta almost gave up and Esmaeili, thinking that Orta had accepted defeat, turned his back and began walking towards the Iranian corner to celebrate. Just the whole stadium gasped as Orta, realizing there was still time left, ran towards Esmaeili and threw him for four.

Midway through the throw, an air-borne Esmaeili knew he messed up. He pleaded that the time was over. Referees initially did not award points to Orta but Cuba challenged and it was clear that the move was completed with 0.1 seconds left. Orta was awarded four points, helping him win 9-7.

An inconsolable Esmaeili had to be helped to the warm-up area. For he thought his Paris 2024 dream was over. 

Orta, fueled by that unthinkable win and his Cuban teammates including Mijain LOPEZ (CUB) in the stands, went on to beat Abuladze in the final to claim the gold medal. He, however, will remain second in the seeding for the Olympics as Hasrat JAFAROV (AZE) has already locked up the top seed.

Jafarov was wrestling in Budapest but was up at 72kg. He may have changed his weight class but had no trouble winning the gold medal at the higher weight as well.

Back to Esmaeili who had his task cut out in the evening session. He needed to beat Geraei in two bouts to earn the Paris 2024 spot on the Iran team. He gathered himself from that loss to Orta and scored a final second takedown against Kyotaro SOGABE (JPN) to clinch a 6-5 win while Geraei defeated Andres MONTANO (ECU) 3-3 to claim the other bronze.

The two stepped on the mat for the wrestle-off for the Olympic spot with Geraei holding an advantage that if he won the first match, he would book his spot for Paris but Esmaeili had to do it in a best-of-three format. But Esmaeili did not let it go to that third as he defeated Geraei in two straight bouts in a tennis-like scoreline, 6-0 and 6-4, to earn a spot on the Iran team for the Paris Olympics and maybe a rematch with Orta in the French capital which on Sunday witness Carlos ALCARAZ win his first French Open.

David LOSONCZI (HUN)David LOSONCZI (HUN) celebrates after securing a fall over Ali CENGIZ (TUR). (Photo: United World Wrestling / Kadir Caliskan)

There was more drama in Budapest as David LOSONCZI (HUN) made sure he pinned Ali CENGIZ (TUR) when the two met in the 87kg semifinal. The two were awarded a shared World Championships title in September after Cengiz defeated Losonczi but the Hungarian wrestler won an appeal for judges' errors and was also awarded the gold medal.

Losonczi admitted that he was waiting for the rematch and though relieved to get the gold medal in Belgrade, he did not really celebrate it. So when he faced Cengiz this time, Losonczi stepped over when the Turkish wrestler was trying to finish a headlock throw. The local fans in Budapest were ecstatic and so was Losonczi who missed his final against Semen NOVIKOV (BUL) due to an injury, a deep cut on his chin.

Nao KUSAKA (JPN)Nao KUSAKA (JPN) defeated Sanan SULEYMANOV (AZE) in the 77kg semifinal in Budapest. (Photo: United World Wrestling / Kostadin Andonov)

Nao KUSAKA (JPN) has now beaten World Championships gold and silver medalists at 77kg in the past two months. After his win over world champion Akzhol MAKHMUDOV (KGZ) at the Asian Championships in April, Kusaka handed World Championships silver medalist Sanan SULEYMANOV (AZE) a 2-1 defeat in the semifinal. Suleymanov was leading 1-1 on criteria but Kusaka managed to score a stepout just in time to claim the win.

In the final, Aik MNATSAKANIAN (BUL) defaulted due to injury and Kusaka won the gold medal that will take him past Suleymanov as the top-ranked wrestler in the world. Suleymanov would have remained the top-ranked wrestler if he had won a bronze medal but pulled out due to injury. Kusaka will now have 67200 points while Suleymanov will have 67100 points.

At 97kg, World Championships bronze medalist Mohammadhadi SARAVI (IRI) had no issues beating whoever tried to challenge him. In the final Alex SZOKE (HUN) led 1-1 on criteria but Saravi scored a takedown.

RESULTS

55kg
GOLD: Eldaniz AZIZLI (AZE)
SILVER: Poya DAD MARZ (IRI)
BRONZE: Nugzari TSURTSUMIA (GEO)

67kg
GOLD: Luis ORTA (CUB) df. Leri ABULADZE (GEO), 4-0

BRONZE: Saeid ESMAEILI (IRI) df. Kyotaro SOGABE (JPN), 6-5
BRONZE: Mohammadreza GERAEI (IRI) df. Andres MONTANO (ECU), 3-3

72kg
GOLD: Hasrat JAFAROV (AZE) df. Moustafa ALAMELDIN (EGY), 5-2

BRONZE: Danial SOHRABI (IRI) df. Shmagi BOLKVADZE (GEO), 7-3
BRONZE: Krisztian VANCZA (HUN) df. Gagik SNJOYAN (FRA), 2-1

77kg
GOLD: Nao KUSAKA (JPN) df. Aik MNATSAKANIAN (BUL), via inj. def.

BRONZE: Yosvanys PENA FLORESS (CUB) df. Burhan AKBUDAK (TUR), via inj. def.
BRONZE: Mohammad Reza MOKHTARI (IRI) df. Sanan SULEYMANOV (AZE), via inj. def.

82kg
GOLD: Erik SZILVASSY (HUN) df. Gela BOLKVADZE (GEO), 3-1

BRONZE: Karlo KODRIC (CRO) df. Spencer WOODS (USA), via fall
BRONZE: Mihail BRADU (MDA) df. Peter DOEMOEK (HUN), 3-0

87kg
GOLD: Semen NOVIKOV (BUL) df. David LOSONCZI (HUN), via inj. def.

BRONZE: Mohammadhossein MAHMOODI (IRI) df. Ali CENGIZ (TUR), 10-4
BRONZE: Bachir SID AZARA (ALG) df. Istvan TAKACS (HUN), via forfeit

97kg
GOLD: Mohammadhadi SARAVI (IRI) df. Alex SZOKE (HUN), 3-1

BRONZE: Giorgi MELIA (GEO) df. Josef RAU (USA), 11-4
BRONZE: Shayan HABIBZARE (IRI) df. Kevin MEJIA CASTILLO (HON), via inj. def.