#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Yazdani: 'I was 60 percent fit in Budapest, want to win Olympic gold'

Saturday, June 8, 2024 - 13:05 By Vinay Siwach

Share this article

BUDAPEST, Hungary (June 8) -- Hassan YAZDANI (IRI) returned to the mat for the first time in eight months. After winning the Asian Games, Yazdani underwent shoulder surgery and returned to training only a month ago. The selection process for the Paris Olympics needed him to participate in the Ranking Series in Budapest to prove his fitness.

Yazdani wrestled like he was never away. Yazdani ended a long day with a 12-2 win over Trent HIDLAY (USA), his fourth win via technical superiority in as many bouts.

"I thank God that I was able to get on the mat in international competitions after seven months and 13 days," Yazdani said. "I started wrestling training a month ago and, it was good. With my relative preparation, I tried to get an acceptable result in this course of competition."

Yazdani said that he still needs to work on a few of his weaknesses which were exposed in the tournament. Yazdani gave up six points in his four matches and was stuck in a danger position a couple of times.

"I had a little preparation and it was around 60 percent," he said. "I hadn’t wrestled for a long time and when they announced my name for this tournament, I had about 25 days to train and it got better as time passed. When you’re not ready, you may face problems. My opponents used this opportunity and scored some points on me."

"I have some weaknesses that I hope I can fix before the Olympics so that I can wrestle better than these competitions and get the gold medal. I hope that until the Olympics, I can eliminate my weaknesses so I can win the best medal for my country and our good people."

For his return to the mat, Yazdani expressed his gratitude to several individuals but was grateful for the support from his family.

"I want to thank all those who have been by my side during this time," he said. "Dr. Rezaei, my physiotherapist and also Samereh Ghanbari as they didn’t leave me alone during this time. Dr. Aslani, my doctor and Javad Rahmani, my bodybuilding coach, and of course, my old coach Mehdi Yegane Jafari, who was by my side during these difficult days after the shoulder surgery. My family has its own place but these loved ones contribute to winning this medal and the Olympics medal. So far everything has been successful, I hope we can get the best result in the future.

RESULTS

Freestyle

74kg
GOLD: Razambek JAMALOV (UZB) df. Murad KURAMAGOMEDOV (HUN), 7-4

BRONZE: Orozobek TOKTOMAMBETOV (KGZ) df. Bekzod ABDURAKHMONOV (UZB), via inj. def.
BRONZE: Ali Abbas REZAEI (IRI) df. Giorgi ELBAKIDZE (GEO), 5-3

86kg
GOLD: Hassan YAZDANI (IRI) df. Trent HIDLAY (USA), 12-2

BRONZE: Hayato ISHIGURO (JPN) df. Azamat DAULETBEKOV (KAZ), 5-1
BRONZE: Evsem SHVELIDZE (GEO) df. Bobur ISLOMOV (UZB), 7-3

92kg
GOLD: Miriani MAISURADZE (GEO)
SILVER: Iuza TSERTSVADZE (GEO)
BRONZE: Balasz JUHASZ (HUN)