#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

UWW and Inspire Institute of Sport host first-ever coaching course

Tuesday, July 8, 2025 - 13:22 By United World Wrestling Press

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VIJAYANAGAR, India (July 9) -- United World Wrestling hosted a international coaching course at Inspire Institute of Sport in India from June 27 to July 1.

This was the first-ever coaching course held in India under the partnership that UWW signed with IIS in 2024 to help develop wrestling in India. The Level 2 coaching course was led by July and was lead by Ahmed KHEDHRI (TUN).

"The group was distinguished by a wide diversity of experiences and backgrounds, which added a special richness to the discussions and allowed for fruitful exchanges of ideas and practices," Khedhri said. "The coaches’ enthusiasm and commitment to enhancing their knowledge and skills to serve wrestling in their respective countries were clearly evident. This positive interaction added a dynamic and engaging spirit to the course, making it a truly rich and effective educational experience."

The Level 2 coaching course focused on the designing and implementing of practice plans and had nine coaches from three countries namely India, Singapore, and Nigeria that participated in the course.

The course covered various topics including seven basic skills of wrestling, introduction to performance analysis designing effective practice sessions, risk management, mental development, Anti-Doping, environmental impact and included technical sessions. During the course, the coaches actively practiced and developed their skills through practical evaluations.

"The course was very successful and impactful. It was truly excellent, characterized by clarity, depth, and practical application that added real value for all participants. I feel deeply grateful and very excited, as this was our first education clinic, through which we have already seen many promising potentials and future opportunities," Rishabh CHAUHAN, Head of Sports Excellence Program at IIS, said.

INDParticipants at the  Level 2 coaching course work through designing and implementing a wrestling practice plan. (Photo: United World Wrestling)

Quotes from some of the participants:

Timothy Loh Yu (SGP)

“Completing the UWW Coaching Course Level 2 was an enriching experience that deepened my technical knowledge and coaching philosophy. The course focused on athlete-centered development, advanced planning, and effective communication. Key takeaways included structuring training cycles, integrating strength and conditioning, and applying sports science for better athlete management. Practical sessions improved my technical instruction and feedback skills. Overall, the course strengthened my confidence and commitment to continuous learning. The venue, facilities, accommodation, and the facilitation by Mr. Ahmed were also excellent and supported the success of the program.”

Gurpreet Kaur (IND)

“I would like to express my gratitude for facilitating the UWW Level 2 Coaches Course. The course was highly informative, engaging, and practical, covering key topics such as basic wrestling skills, training phases and periodization, video analysis, practice planning, nutrition and weight management, and athlete management. It has deepened my perspective as a coach and equipped me with practical tools to use in my training sessions. To further enhance learning, incorporating more case studies, video breakdowns of real matches, and live or recorded athlete demonstrations could strengthen technical and tactical understanding. Overall, the course struck a good balance between theory and real-life application.”

Blessing Oborududu (NGR)

“The UWW Level 2 Coaching Course has been a game-changer for me. I’ve gained practical skills to enhance my coaching, including analyzing and correcting techniques, planning effective training programs, and applying strength & conditioning and nutrition to optimize athlete performance. I’ve also developed leadership and communication skills to foster a supportive training environment. This course has truly elevated my coaching abilities and will help me better support my athletes’ growth and success.”