#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Yazdani, Jamalov reach final; China dominates WW in Budapest

Friday, June 7, 2024 - 08:34 By Vinay Siwach

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BUDAPEST, Hungary (June 7) -- With three Freestyle and four Women's Wrestling weight classes in action, the Budapest Ranking Series enters day two. Hassan YAZDANI (IRI) will be competing for the first time since his surgery.

WATCH LIVE | LIVE MATCH ORDER

13:00: Hassan YAZDANI (IRI) with some high-paced action in his 86kg semifinal to blank Azamat DAULETBEKOV (KAZ) 10-0. He will wrestle for the gold medal at 86kg against Trent HIDLAY (USA).

12:50: ANTIM (IND) hangs on! Katarzyna KRAWCZYK (POL) went all out for a takedown in the final seconds but Antim kept her at bay. A 3-1 win for Antim and she will wrestle for gold at 53kg against Jonna MALMGREN (SWE), a rematch of the bronze medal bout from the World Championships.

12:45: Otgonjargal DOLGORJAV (MGL) seems to have upped her game since that fifth-place finish at the Asian Championships. She beats Nadezhda SOKOLOVA (AIN) 12-8 in an action-packed bout.

12:35: Jonna MALMGREN (SWE) is in the 53kg final without wrestling in Budapest. First, Zeynep YETGIL (TUR) pulled out injured and now Lucia YEPEZ (ECU) is injured.

12:30: Incredible bout between Anastasia NICHITA (MDA) and Anshu MALIK (IND) at 57kg. Nichita trailed 4-3 but she got a stepout and Anshu was cautioned for fleeing which gave Nichita a 5-4 lead with 19 seconds on the clock. Anshu continues the pressure and scores a takedown on the edge to claim a 6-5 lead and the win.

12:15: Kexin HONG (CHN) with a brutal lace over Anhelina LYSAK (POL) to finish the 57kg bout 10-0. 59kg world champion then scores an 11-1 win over Luisa VALVERDE (ECU) to advance to the semifinal.

12:10: Ali Abbas REZAEI (IRI) beats Turan BAYRAMOV (AZE) 5-0 in the 74kg quarterfinal. Bayramov was warned for passivity in the first period, he committed two defensive fouls in the second as Rezaei built a 3-0 lead. Bayramov tried getting some opening but Rezaei solid in defense and finished with a solid takedown.

12:00: Jiang ZHU (CHN) blanks VINESH (IND) 5-0. Two counter takedowns for Zhu and a point for Vinesh's inactivity were the points for Zhu. No openings for Vinesh in that bout.

11:55: Hassan YAZDANI (IRI) and Azamat DAULETBEKOV (KAZ) have set up a semifinal at 86kg. Yazdani with a high-scoring 12-2 win over Hayato ISHIGURO (JPN) while Dauletbekov with a controlled 3-0 win over Patrik PUESPOEKI (HUN).

11:50: Otgonjargal DOLGORJAV (MGL) needs to dig deep to keep Yu ZHANG (CHN) at bay. Zhang kept the pressure high even when trailing 4-3 but Dolgorjav hit a counter to win 6-3 at 50kg.

11:30: Zeynep YETGIL (TUR) pulls out of her bout against Jonna MALMGREN (SWE) at 53kg. Malmgren will now wrestle Lucia YEPEZ (ECU) in the semifinal.

11:25:  Razambek JAMALOV (UZB) is looking to grab the 74kg spot for the Paris Olympics for Uzbekistan over Bekzod ABDURAKHAMANOV (UZB) who qualified the weight. He begins that journey with a 5-0 win over Anthony MONTERO (VEN) in Budapest.   

11:15: Quick 10-0 win for ANTIM (IND) over Sakibjamal ESBOSYNOVA (UZB) at 53kg. She sets up a semifinal against Katarzyna KRAWCZYK (POL). 

11:10: VINESH (IND) begins her 50kg campaign in Budapest with a 10-0 technical superiority over Alisson CARDOZO (COL). She sets up a quarterfinal against Jian ZHU (CHN) which will prove to be a big test. 

11:00: No clutch comeback from Myles AMINE (SMR) this time. Azamat DAULETBEKOV (KAZ) holds on to a 3-1 lead and beat Amine with that scoreline at 86kg.

10:50: Hassan YAZDANI (IRI) was in danger position twice in the match against Ethan RAMOS (PUR) but bailed out both times to race to a 13-2 victory over Ramos who seems to have hurt his back. Once the wrestlers are off mat, Ramos is carried in a stretcher as he is unable to walk.

10:30: Ranking points up for grabs, Olympics opponents facing each other and some Paris 2024 line-ups to be finalized. Day two of the Ranking Series in Budapest has everything to offer.