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UWW adopts Sustainability Charter, reinforces core statements

Thursday, June 29, 2023 - 15:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 28) -- United World Wrestling announced the adoption of its Sustainability Charter and new core statements that will guide the organization's future endeavors.

UWW remains committed to its mission of leading the growth of wrestling, competitive and recreational, in all its styles around the world, while striving to be globally recognized as an inspiring, innovative, and leading Olympic federation.

UWW's core statements, including its mission, vision, and values, represent the organization's fundamental beliefs that drive its decisions and actions.

Unity stands at the forefront, as UWW champions respect, belonging, and cooperation among its members. Integrity is paramount, with UWW emphasizing trustworthiness, accountability, and ethical conduct in all aspects of its operations. Finally, resilience fuels UWW's determination to overcome challenges through hard work and discipline, leading to success for the wrestling community.

In line with its dedication to a sustainable future, UWW has introduced its Sustainability Charter. This comprehensive framework is designed to promote sustainable practices, events, and approaches that contribute to wrestling's global development while addressing the world's pressing challenges. The Sustainability Charter encourages UWW and its affiliated national federations to adopt realistic and feasible approaches to support a more sustainable environment.

The principles outlined in UWW's Sustainability Charter encompass a range of sustainability practices within the sport of wrestling. These include initiatives focused on transportation, waste reduction, energy conservation, water preservation, and actions promoting social and economic sustainability.

By fostering awareness of climate and environmental issues, UWW aims to ensure the practice of wrestling for future generations amidst the challenges of climate change, economic crises, and geographic disparities that affect the global wrestling community.

UWW's commitment to sustainability aligns with the United Nations Sustainable Development Goals (SDGs), serving as a catalyst for change in several key areas.

Among these, pursuing the SDG 4: Quality Education, UWW strives to provide access to wrestling through grassroots and school programs while offering continuous education opportunities for coaches, referees, and administrators in close collaboration with national federations and stakeholders.

Under SDG 5: Gender Equality, UWW has integrated gender equality programs into its 2022-2026 Strategy, promoting equal opportunities and representation within the sport.

By adopting the Sustainability Charter and aligning with the SDGs, UWW showcases its dedication to sustainability, ensuring the practice of wrestling for future generations while contributing to a more sustainable world.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.