#Wrestle4Fun

UWW launches Wrestle4Fun toolkit and updates

Thursday, April 6, 2023 - 00:51 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 6) -- UWW launches Wrestle4Fun toolkit following an extensive review of the Wrestle4Fun programme by the UWW Development Department and the creation of new videos, the Wrestle4Fun toolkit is available to all who wish to introduce wrestling in schools and to young children.

The content and videos are available on the UWW Academy platform: Wrestle4Fun | Academy | United World Wrestling (uww.org). The lesson are located in the Resources section and the videos will be in the Video Library. 

The programme aims at assisting Physical Education teachers and/or club coaches in introducing wrestling to children from ages 4 up to 16 in a pedagogical fun approach.  This approach is based around the Teaching Games for Understanding concept.  Children will be able to learn the sport of wrestling through fun games and activities.  

There are 5 stages based on developmental level.  Each stage is divided into 15 lessons for a total of 75 lessons.  Each lesson plan has videos to illustrate the activities and skills.  Collectively, there are over 200 videos within the programme. 

We hope that these tools will help you introduce wrestling to young children in a safe/healthy environment.

Currently, Wrestle4Fun is only available in English.  In time, the programme will be developed in additional languages.

For any further information or assistance you may require, please feel free to contact Zach Errett, UWW Education Manager and/or Deqa Niamkey, UWW Development Director for any questions or further information.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.