#WrestleHammamet

#WrestleHammamet Weight to Watch: Freestyle's 57kg

Thursday, March 25, 2021 - 19:04 By Eric Olanowski

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HAMMAMET, Tunisia (March 26) – Freestyle’s 13-man 57kg bracket at the Africa and Oceania Olympic Qualifier (April 2-4) is loaded with top-level talent and will feature all four of last year’s African championship medalists.

But there are only two Tokyo Olympic tickets up for grabs at each weight class. Wrestlers must win their semifinal matches to earn an Olympic license for their respective National Olympic Committees.

Returning champ Abdelhak KHERBACHE (ALG) heads into Tunisia as one of the favorites to earn an Algerian berth to the Olympic Games. He hasn’t lost on African soil since he finished in third place at the ’18 African Championships. Since that ’18 loss, Kherbache has claimed golds at the ’19 and ’20 African Championships and the ’19 All African Games.

Last year, the Algerian picked up a pair of wins over wrestlers who are entered into the Africa and Oceania Olympic Qualifier field on his way to winning the 57kg title. He defeated Diamantino IUNA FAFE (GBS) and Gamal MOHAMED (EGY), who finished with silver and bronze, respectively, en route to a second continental title.

Iuna Fafe, last year’s runner-up, is returning to the mat for the first time since finishing in the top-ten at December’s Individual World Cup. He defeated Minir REDJEPI (MKD) and Niklas STECHELE (GER) but fell to eventual bronze medalist Rahman AMOUZADKHALILI (IRI) and ended his Belgrade run in ninth place.

Last year’s African bronze medalists Jakobo Tanki TAU (RSA) and Mohamed are also entered at 57kg.

Tau is looking to become the first wrestler from the Republic of South Africa to punch his nation’s ticket to the Olympic Games since Heinrich BARNES (RSA) qualified for the ’12 London Olympic Games.

Mohamed will have to have a career-best day if he has hopes of earning Egypt a 57kg Tokyo berth. He’s competed on the continental level three times and medaled in each of those appearances -- but he’s failed to reach the finals. He’s earned bronze medals at the  ’19 and ’20 African Championships and the ’19 All African Championships.

Another guy to keep an eye on is Rio Olympian, Chakir ANSARI( MAR). He’s the most experienced guy in the field. Ansari has 33 senior-level competitions under his best – including three world championship appearances.

Wrestling at the Africa and Oceania Olympic Qualifier kicks off Friday (April 2-4) and can be followed live on www.uww.org.

57kg
Abdelhak KHERBACHE (ALG)
Josh FAILAUGA (ASA)
Raoul Brillant NGANJI (BDI)
Gamal Abdelnaser Hanafy MOHAMED (EGY)
Junjun ASEBIAS (FSM)
Diamantino IUNA FAFE (GBS)
Mohamed CAMARA (GUI)
Ethan AGUIGUI (GUM)
Chakir ANSARI( MAR)
Soufiane KABIL (MAR)
Ebikewenimo WELSON (NGR)
Jakobo Tanki TAU (RSA)  
Saber DRIDI (TUN)
Kossai AJIMI (TUN)
Hachem HASNAOUI (TUN)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.