#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UWWAwards

UWW Most Dominant Wrestlers 2025: Amouzad, Motoki, Esmaeili

Thursday, December 25, 2025 - 11:08 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 24) -- There were several dominant performances in 2025 on the wrestling mat. But it was three wrestlers who remained at the top of their weight classes and racked up dominant wins one after another. Two were Olympic champions while one was an Olympic silver medalist. All three became world champions in Zagreb.

Freestyle Most Dominant Wrester: Rahman AMOUZAD (IRI)

- 14–0
- Rank 1 at 65kg 
- 58,000 RS points 
- Outscored world and Olympic medalists 42–4
- World Championships, Tirana RS and ISG golds

Rahman AMOUZAD (IRI) was about as perfect as you could be in a season, returning to prominence with title-winning efforts at the World Championships, Islamic Solidarity Games and Muhamet Malo Ranking Series event and finishing the season as the No.1 ranked wrestler in the world at 65kg with 58,000 Ranking Series points.

The Paris silver medalist, collected an unblemished 14-0 record in 2025 -- with five of those wins coming against top-level opponents who have world or Olympic medals on their resumes in Olympic champion Kotaro KIYOOKA (JPN), Umidjon JALALOV (UZB), Taiyrbek ZHUMASHBEK UULU (KGZ) and Real WOODS (USA). The craziest part about those five matches against the world’s best, Amouzad outscored 42-4.

But without a doubt, the highlight of Amouzad’s season came in Zagreb when he finally got his long awaited rematch, beating Kotaro KIYOOKA in a revenge match from the Paris 2024 Olympic finals.

The scariest part about Amouzad’s dominance -- he’s only 23 years old and he’s still getting better.

Women's Wrestling Dominant Wrestler: Sakura MOTOKI (JPN)

- 9-0
- Five pins, two technical superiorities
- 45,000 RS points 
- 8/9 bouts finished before regulation
- Completed Golden Grand Slam (U17, U20, U23, Senior World and Olympic gold)

Coming into the 2025 season, Motoki made her goals crystal clear -- become the third wrestler in history of the sport to win wrestling’s Golden Grand Slam -- and for those who don’t know, that is gold medals at the U17, U20, U23, Senior World Championships and the Olympic Games.

The only two missing from the Olympic champ's resume were the U23 and Senior World golds.

At the 2025 U23 and senior World Championships, Motoki showed that she’s in a league of her own, as she went 9-0, with eight  matches finishing before time expired. She scored five falls and two technical superiority wins.

Her win in the final of the World Championships will be one that will be talked about for ages as the most dramatic win of the season. Motoki scored a buzzer-beating takedown against Ok Ju KIM (PRK) with a 10-second flurry that consisted of a head outside single, arm throw, over-under knee pick, before head locking Kim with four tenths of a second left to keep her history making hopes alive.

In the end, Motoki’s heart and courage under fire helped her close out the year as the third wrestler to complete the Golden Grand Slam and she did it with a level of dominance we may not see again for a very long time.

Greco-Roman Dominant Wrestler: Saeid ESMAEILI (IRI)

- Rank 1 at 67kg 
- 58,000 RS points  
- 11–0 Record
- World Championships, Asian Championships and  ISG golds

In a 2025 campaign that saw him become a world champion, Esmaeili's season was immaculate, as he cemented his place among the sport’s top pound-for-pound wrestler with a season full of titles, stacking gold-medals at the World Championships, Asian Championships and Islamic Solidarity Games, rounding out the season ranked No. 1 in the world at 67kg.

The Paris Olympic champion remained unbeaten in 2025, winning all 11 bouts of his bouts in dominant fashion -- scoring eight shutout wins, with seven technical falls -- including a pair of 9-0 win against world champions Aytjan KHALMAKHANOV (UZB) and Sebastian NAD (SRB). The reigning Olympic gold medalist also collected two victories over Paris 2024 Olympic bronze medalist Hasrat JAFAROV (AZE), one in the world final and one in the Islamic Game gold-medal match, where he tossed his Azeri opponent for four as time expired to rob his rival of the title.

His opponents should not ease up because at just 22 years old, Esmaeili is still sharpening his tool set and leveling up his skills.