#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Islamic Solidarity Games 2025 Day 4: Tazhudinov, Ghasempour lose

Friday, November 21, 2025 - 06:59 By Vinay Siwach

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RIYADH, Saudi Arabia (November 21) -- The final day at the Islamic Solidarity Games 2025 will see four Freestyle weight classes in action -- 74kg, 86kg, 97kg and 125kg. Every weight class has a world champion wrestling today.

WATCH LIVE | LIVE MATCH ORDER

12:50: Akhmed TAZHUDINOV (BRN) drops his semifinal against Rizabek AITMUKHAN (KAZ) 15-3. Aitmukhan with three exposure for six points in the second period. Tazhudinov struggled to finish his attacks. We have a Amirali AZARPIRA (IRI) vs Rizabek AITMUKHAN (KAZ) final.

12:40: World silver medalist Amirali AZARPIRA (IRI) with a lace to beat Rifat GIDAK (TUR) 11-0 and enter the final at 97kg.

12:37: Arsenii DZHIOEV (AZE) reaches the 86kg final with an 5-1 win over Magomet EVLOEV (TJK) in the semifinal. Dzhioev will now take on Saipudunov for the gold medal.

12:33: Another Bahrain wrestler in the final as Khidir SAIPUDINOV (BRN) survives an late onslaught from Osman GOCEN (TUR) and wins 8-6 at 86kg. Gocen got a four-pointer which kept him in the match which was otherwise dominated by Saipudinov

12:30: Top match at 74kg semifinal as Younes EMAMI (IRI) holds off Norkhoza KAIPONOV (KAZ) 6-5. Kaiponov was up 4-1 and scored a stepout to make it 5-1. Emami got a stepout to make it 5-2 and a beautiful duckunder to close it to 5-4. He continued the action and used a gut-wrench to make it 6-5 with less than a minute remaining. He defended his lead to enter the final in which he will take on Aghanazar NOVRUZOV (AZE)

12:22: Aghanazar NOVRUZOV (AZE) with a takedown in the final 10 seconds to upset Magomedrasul ASLUEV (BRN) who was leading 5-2 till the last 30 seconds. The takedown gave Novruzov a 5-5 criteria lead before Asluev tried to hit exposure. Novruzov got an counter exposure for the 7-5 win. 

12:15: Amir Hossein ZARE (IRI) is into the 125kg final after a 7-0 blanking of Hakan BUYUKCINGIL (TUR) in the semifinal. Easy win for the world champion

12:11: World silver medalist Giorgi MESHVILDISHVILI (AZE) goes down 7-6 against Shamil SHARIPOV (BRN) in the 125kg semifinal. Sharipov scored a four-pointer and led 5-0. But in Meshvildishvili comes back in the second period to make it 6-4 and needed three points for a win. He scored a takedown to make it 6-6 but was down on criteria. In the final 10 seconds, he was close to scoring two times but Sharipov managed to defend. A lost challenge gave him another point.

12:06: Rizabek AITMUKHAN (KAZ) downs Olympic bronze medalist Mogomedkhan MAGOMEDOV (AZE) 12-2 at 97kg. Aitmukhan with a four-pointer and three takedowns in his victory. Solid defense as well whenever Magomedov seemed threatening.

11:55: Akhmed TAZHUDINOV (BRN) with a cradle to get the fall over Abossolo CEDRIC (CMR) in the second period of his 97kg quarterfinal.

11:50: Amirali AZARPIRA (IRI) wins his quarterfinal at 97kg against Muhammad GULZAR (PAK) 11-0 after three rolls from par terre. He will wrestle Rifat GIDAK (TUR) who defeated Oucif HOUSSEM (ALG) 13-2

11:42: After taking out Kamran GHASEMPOUR (IRI), Arsenii DHZIOEV (AZE) continues his winning run and enters the semifinal at 86kg with an 11-0 victory over Benferdjallah FATEH (ALG)

11:30: Younes EMAMI (IRI) with an strong defensive performance as he beats Orozbek TOKTOMAMBETOV (KGZ), 5-2, at 74kg. Emami got a point every time he seemed passive in the match.

11:20: Amir Hossein ZARE (IRI) powers his way to a 10-0 victory over Arslanbek TURDUBEKOV (KGZ) at 125kg. World champion Zare is a strong favorite to win gold here.

11:18: Magomedrasul ASLUEV (BRN) stops Shams QURAISHI (AFG) from more upsets but not after an incredible match. Quraishi managed to score 9 points on Asluev before dropping his bout 12-9

11:10: Olympic champion Akhmed TAZHUDINOV (BRN) opens his 97kg with an 11-1 technical superiority win over 92kg U20 world champion Sherzod POYONOV (UZB).

11:00: Amirali AZARPIRA (IRI) works his incredible underhook and manages an easy 11-0 victory over Iqbal AHMADI (AFG) at 97kg. Azarpira is a world silver medalist from Zagreb.

10:50: Former world 92kg champion Rizabek AITMUKHAN (KAZ) makes it look easy rolling to a 10-0 win over Mohamed SALAHELDIN (EGY) at 97kg.

10:45: Arsenii DZHIOEV (AZE) takes out Kamran GHASEMPOUR (IRI) in the opening bout at 86kg. In a bout of two halves, Ghasempour got a takedown and passivity point in opening period before Dzhioev scored a takedown during Ghasempour's activity time to lead 3-3 on criteria with just over a minute left. Ghasempour tried a desperate leg attack at the end only to give a takedown and hand the win to Dzhioev

10:37: Osman GOCEN (TUR) hangs on for a 2-2 criteria win over Bobur ISLOMOV (UZB) at 86kg. It was a scramble in which both wrestlers were awarded two points each with Gocen getting it later and holding the criteria. No points were scored in the second period but both wrestler were involved in scrambles. Gocen manages to hold off and win.

10:33: Haider BUTT (PAK) led 3-0 against Farhad MALIK ZADA (AFG) and on the way to give Afghanistan it's first win of the tournament. However, Malik Zada with a comeback and beats the Pakistan wrestler 8-4 at 86kg.

10:25: Orozbek TOKTOMAMBETOV (KGZ) took his own time but he manages to beat Khaireddine BEN TLILI (TUN), 11-1, in their 74kg. A four-pointer in the first period for Toktomambetov

10:15: Nurkozha KAIPANOV (KAZ), one of the four world champs in action today, starts off with an 11-0 victory over Jafar CHULIBOYEV (UZB) at 74kg. He got a stepout before a takedown and four turns.

10:10: Afghanistan is really having a solid Games for itself. After some impressive wins yesterday and a fifth-place finish, Shams QURAISHI (AFG) gets a fall at 74kg against Omar MOURAD (EGY).

10:00: Last day of the ISG 2025 with four weight classes in Freestyle. Akhmed TAZHUDINOV (BRN) vs Amirali AZARPIRA (IRI) likely to face in the 97kg.