#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Zhumanarova, Medet Kyzy give Kyrgyzstan double gold at ISG 2025

By Vinay Siwach

RIYADH, Saudi Arabia (November 20) -- Kyrgyzstan was the most successful nation on day three of the Islamic Solidarity Games 2025 with three gold medals out of five on offer.

Three weight classes in women's and two in Freestyle were in action in Riyadh at the Games and Kyrgyzstan captured three gold medals with Paris Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) leading the way.

Zhumanazarova powered her way to the 68kg gold medal. Facing Svetlana OKNAZAROVA (UZB) in the final, Zhumanazarova hit a counter four-pointer to extend her lead to 7-0 before hitting a takedown and turn to finish the final 11-0.

"It was an easy tournament for me," Zhumanazarova said. "I have not wrestled well since Paris majorly due to the ankle injury I suffered."

Now that she is back to full fitness and winning, Zhumanazarova aims to compete more often year with Asian Championships, World Championships and Asian Games lined up.

"Next year, I will make sure to compete at all three major tournaments," she said.

Aiperi MEDET KYZY (KGZ)Aiperi MEDET KYZY (KGZ) celebrates after beating Damola OJO (NGR) in the 76kg final. (Photo: United World Wrestling / Kadir Caliskan)

Joining Zhumanazarova on the top of the podium was world silver medalist and Asian champion Aiperi MEDET KYZY (KGZ) who came alive in the second period of the 76kg final against Damola OJO (NGR).

Ojo led 1-1 on criteria when she scored a stepout in the second period but Medet Kyzy scored a takedown and then moved to the legs to lock a lace and turn Ojo four times for an 11-1 technical superiority.

Medet Kyzy's gold medal was the second for Kyrgyzstan in women's wrestling, same as Nigeria. Azerbaijan and Uzbekistan finished the competition with one gold each.

Esther KOLAWALE (NGR)Esther KOLAWALE (NGR) defeated Ruzanna MAMMADOVA (AZE) with a last-second takedown in the 62kg final. (Photo: United World Wrestling / Kadir Caliskan)

U23 world bronze medalist Esther KOLAWALE (NGR) needed a final-second takedown against Ruzanna MAMMADOVA (AZE) to win the 62kg gold medal. She scored a takedown when Mammadova was on the activity clock to lead 3-0 and hoped to run out the clock with that lead.

However, Mammadova got on a single-leg attack in the second period which she converted into a takedown during the Nigerian's activity period. Kolawale tried to open the fingers of Mammadova which made the referees dock on point for caution, making it 4-3 for Mammadova with 16 seconds left. 

Kolawale first scored a stepout with 12 seconds remaining to make it 4-4 but Mammadova had the criteria lead because of the caution against Kolawale. But she then hit a takedown with three seconds on the clock to claim a 6-4 and the win as well.

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) scores on Abdulmazhid KUDIEV (TJK) in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Amouzad dominates to gold

World champion Rahman AMOUZAD (IRI) had not trouble in winning the 65kg gold medal after he defeated Abdulmazhid KUDIEV (TJK), 12-2, in the final.

Kudiev gave an early scare when he scored a takedown on Amouzad to go 2-0 up but the Iranian gather himself and scored three stepouts before the break to lead 3-2. Kudiev then tried to hit a double-leg but Amouzad countered with a beautiful chest wrap throw for four points to make it 7-2.

Tajikistan challenged, asking for two points but at no point in the exchange did Kudiev manage to expose or control Amouzad who now led 8-2 for the lost challenge. Two stepouts and a takedown later, Amouzad captured the gold medal with a technical superiority win.

Earlier in the day, Amouzad faced world bronze medalist Umidjon JALOLOV (UZB) in the quarterfinals and came out on top 4-0. The win included three stepout and one point for Jalolov's passivity.

Abdumalik KARACHOV (KGZ)Abdumalik KARACHOV (KGZ) counters Islam BAZARGANOV (AZE) to score four points. (Photo: United World Wrestling / Kadir Caliskan)

Kyrgyzstan won gold medals not only in Women's Wrestling but also in Freestyle as Abdumalik KARACHOV (KGZ) won at 57kg, beating Islam BAZARGANOV (AZE), 9-3, in the final.

Karachov had a field day in Riyadh as he defeated world and Olympic bronze medalist Gulomjon ABDULLAEV (UZB) in the quarterfinals before a convincing win in the final.

Bazarganov was down 2-1 with 24 seconds left in the final when he hit a strong snap on Karachov who managed to stay on his feet and countered with a duckunder and get four points.

Bazarganov got one point for reversal but Azerbaijan challenged the call, asking for four points but lost it as Karachov never came in danger. The Kyrgyzstan wrestler then scored a match-ending takedown to win 9-3.

 

Photo

RESULTS

Women's Wrestling

62kg
GOLD: Esther KOLAWALE (NGR) df. Ruzanna MAMMADOVA (AZE), 6-4

BRONZE: Selvi ILYASOGLU (TUR) df. Rebecca AMONGI (UGA), 
BRONZE: Nigina SABIROVA (UZB) df. Aylah MAYALI (PLE), 11-0

68kg
GOLD: Meerim ZHUMANAZAROVA (KGZ) df. Svetlana OKNAZAROVA (UZB), 11-0

BRONZE: Nigar MIRZAZADA (AZE) df. Halima AKTER (BAN), via forfeit
BRONZE: Irina KAZYULINA (KAZ) df. Ndiffo AIMELDA (CMR), via fall (6-0)

76kg
GOLD: Aiperi MEDET KYZY (KGZ) df. Damola OJO (NGR), 11-1

BRONZE: Elmira SYZDYKOVA (KAZ) vs. Elmira YASIN (TUR), via fall (7-0)
BRONZE: Samar HAMZA (EGY) df. Wilita PELAGIE (CMR), 5-1

Freestyle

57kg
GOLD: Abdumalik KARACHOV (KGZ) df. Islam BAZARGANOV (AZE), 9-3

BRONZE: Ali MOMENI (IRI) df. Sayed ZAZAI (AFG), 11-0
BRONZE: Gulomjon ABDULLAEV (UZB) df. Ismael CAMARA (GUI), 10-0

65kg
GOLD: Rahman AMOUZAD (IRI) df. Abdulmazhid KUDIEV (TJK), 12-2

BRONZE: Umidjon JALOLOV (UZB) df. Ali RAHIMZADE (AZE), 8-3
BRONZE: Bilol SHARIP UULU (KGZ) df. Alibeg ALIBEGOV (BRN), 10-0