#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Islamic Solidarity Games 2025 Day 2 Highlights

Wednesday, November 19, 2025 - 07:03 By Vinay Siwach

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RIYADH, Saudi Arabia (November 19) — The Islamic Solidarity Games 2025 will enter the second day with two Greco-Roman weight classes, 97kg and 130kg, and three women’s wrestling weight classes — 50kg, 53kg and 57kg.

WATCH LIVE | LIVE MATCH ORDER

13:15: Miesinnei GENEISI (NGR) with a fall over Chebila CHEIMA (ALG) in the 50kg semifinal and enter the final in which she will face Aktenge KEUNIMJAEVA (UZB)

13:05: Mohamed ADELLATIF (EGY) scores a takedown in the second period to survive a passivity call and win his semifinal at 130kg against Fatih OZTURK (TUR) 3-0. He will face Fardin HEDAYATI (IRI) for the gold medal

12:45: Tekouk ACHOUAK DJAMILA (ALG) with some strong counters after Elvira SULEYMAN (TUR) scored the first four points. Djamila made it 6-4 before Suleyman scored a go behind and led 6-6 and a turn to lead 8-6. The Turkiye wrestlers defends the late attacks from Djamila and wins 10-6 to enter the 57kg final.

12:30: Fardin HEDAYATI (IRI) reaches the final at 130kg after an 8-0 pounding of Roman KIM (KGZ) in the semifinal. He scored four points using a suplex. Kim was called for a leg foul which gave two more points to Hedayati. A takedown and he finishes with technical superiority.

12:05: Mohammadhadi SARAVI (IRI) has not trouble in his semifinal against Ibrahim FALLATAH (KSA), beating him 9-0 with four turns from par terre and advance to the final at 97kg.

11:45: World bronze medalist Murad AHMADIYEV (AZE) gets a solid 5-1 win over Beytullah KAYISDAG (TUR) to advance to the final at 97kg. The big question is can Ahmadiyev challenge Saravi?

11:30: Fardin HEDAYATI (IRI) looks unstoppable at 130kg. He scores a takedown and three turns to beat Beka KANDELAKI (AZE) 8-0

11:25: Zhala ALIYEVA (AZE) gets another dominant win at 57kg. She pins MIM (BAN) and moves into the semifinal with the top spot in the group.

11:10: World and Olympic champion Mohammadhadi SARAVI (IRI) was in some trouble when put in par terre and Rouabah FADI (ALG) almost turned him but Saravi manages to defend that. Saravi then scores a takedown, gets par terre and scores two turns to lead 7-1 and also win with that score.

11:00: Miesinnei GENEISI (NGR) gets hold of a struggling Elnura MAMMADOVA (AZE) in Round 2 at 50kg and finishes with a 12-2 win. Mammadova clearly struggling with a knee injury

10:55: Beka KANDELAKI (AZE) began well again Mohamed ABDELLATIF (EGY), taking a 3-0 lead. However, the Egyptian managed to make a comeback and beat Kandelaki 4-3 at 130kg.

10:40: Zhala ALIYEVA (AZE) and Elvira SULEYMAN (TUR) went neck-to-neck before the former stepped up her game and secured a five-point lead 13-8. Suleyman scored a four-point and two counters to score her 8 points while Aliyeva kept coming back every time Suleyman scored. But soon, Aliyeva scored two counter lifts to win the match 15-10 at 57kg.

10:25: Two quick finishes in Round 1 at 57kg in women’s. Elvira SULEYMAN (TUR) laces MIM (BAN) for a 10-0 win while Sezim ZHUMANAZAROVA (KGZ) beats Veronica AYO (UGA) 10-0 as well.

10:15: World U23 champion Fardin HEDAYATI (IRI) squares up against the Mohamed ABDELLATIF (EGY) in Round 1 at Greco 130kg. He begins with a stepout before securing the first par terre advantage. He scores one more point to win 3-0.

10:05: Zhala ALIYEVA (AZE) takes little time to secure the fall over Chahd JELJELI (TUN) in the first bout at 57kg. The former world U23 champion is the favorite to win gold here.

10:00: Day two of the Islamic Solidarity Games and we have Olympic and world champion Mohammadhadi SARAVI (IRI), Fardin HEDAYATI (IRI), Zhala ALIYEVA (AZE) among other stars in action.