#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Esmaeili survives Jafarov shock to win ISG 2025 gold

Tuesday, November 18, 2025 - 18:51 By Vinay Siwach

Share this article

RIYADH, Saudi Arabia (November 18) -- He needed some strong defense to win the world title and on Tuesday, Saeid ESMAEILI (IRI) needed some clutch offense to beat Hasrat JAFAROV (AZE) for the second time in two one month.

Esmaeili and Jafarov clashed in the final of the 67kg weight class at the Islamic Solidarity Games 2025 in Riyad, Saudi Arabi and it seemed that the latter was on his way to upset the Olympic champion and avenge his loss from the World Championships final.

Down 3-3 on criteria, all seemed to be over for Esmaeili as the clock ticked down. In the last 10 seconds, Esmaeili worked on a double-arm lock and then managed to throw Jafarov in danger from standing for four points which changed the result and gave him the win.

Azerbaijan challenged the call but there was no change in the result and Esmaeili defeated Jafarov 8-3, to capture yet another gold medal this year after Asian and World Championships.

Saeid ESMAEILI (IRI)Saeid ESMAEILI (IRI) throws Aytjan KHALMAKHANOV (UZB) during their 67kg bout. (Photo: United World Wrestling / Kadir Caliskan)

In Zagreb, Esmaeili was put in par terre for third passivity call. Jafarov, down 2-1, needed a point to turn the result but he failed to score any points as Esmaeili defended the par terre position and captured his first world title.

Jafarov blamed a lapse in concentration in the final seconds that costed him the gold medal in Riyadh.

Gholamreza FAROKHI (IRI)Gholamreza FAROKHI (IRI) won his fourth gold medal this year. (Photo: United World Wrestling / Kadir Caliskan)

Iran's other world champion from Zagreb, Gholamreza FAROKHI (IRI) made it seem a little easier as he defeated former world U20 champion Islam YEVLOYEV (KAZ), 6-0, winning his third gold in one month.

Farokhi, who won gold at 82kg at the World Championships, moved to 87kg for U23 World Championships and won gold without giving up a point in Novi Sad. Just two weeks later, he now gold at 87kg on Tuesday.

Against Yevloyev in the final, Farokhi was awarded both par terre position which gave him a 2-0 lead. From the second par terre, he managed to score a point as he threw Yevloyev for a stepout. The Kazakhstan wrestler was docked two points for defensive foul making it 5-0.

Kazakhstan challenged the foul call but Yevloyev had clearly blocked Farokhi using his elbow on the Iranian's face. The lost challenged made it 6-0 for Farokhi, giving him the win.

Farokhi had a tough match in semifinals against world bronze medalist Asan ZHANYSHOV (KGZ) and needed a takedown in the final minute to win 7-6, first time he has shown some difficulty winning bouts.

Akzhol MAKHMUDOV (KGZ)Akzhol MAKHMUDOV (KGZ) won the 77kg gold medal at the Islamic Solidarity Games. (Photo: United World Wrestling / Kadir Caliskan)

Two other gold medals were awarded on Tuesday with former U23 world champion Alisher GANIEV (UZB) winning the 60kg one and two-time Olympic medalist Akzhol MAKHMUDOV (KGZ) marking his comeback with gold medal at 77kg.

Makhmudov, who has not wrestled in a full tournament since winning bronze in Paris, was in some form as he made no mistake in his run to the gold medal. In the final, he wrestled Amir ABDI (IRI) and performed a reverse lift throw for five points before securing the fall in the second period.

Abdi got the par terre position in the first period but Makhmudov defended the position, giving only a 1-0 lead to the Iranian. When he got the par terre position, he jumped to the front before performing the lift and holding Abdi on the mat for fall.

Ganiev, who defeated European champion Nihad MAMMADLI (AZE) in the quarterfinal, defeated Ali AHMADI VAFA (IRI) in the semifinal and humbled Ekrem OZTURK (TUR), 8-0, in the final.

RESULTS

60kg
GOLD: Alisher GANIEV (UZB) df. Ekrem OZTURK (TUR), 8-0

BRONZE: Ali AHMADI VAFA (IRI) df. Nihat MAMMADLI (AZE), 3-2
BRONZE: Sajjad ALBIDHAN (IRQ) df. Fergat ABDELKRIM (ALG), 5-1

67kg
GOLD: Saeid ESMAEILI LEIVESI (IRI) df. Hasrat JAFAROV (AZE), 8-3

BRONZE: Aytjan KHALMAKHANOV (UZB) df. Aref MOHAMMADI (QAT), 5-2
BRONZE: Razzak BEISHEKEEV (KGZ) df. Hassan ABDELREHIM (EGY), via fall (9-0)

77kg
GOLD: Akzhol MAKHMUDOV (KGZ) df. Amir ABDI (IRI), via fall (6-1)

BRONZE: Abdullo ALIEV (UZB) df. Ulvu GANIZADE (AZE), 2-2
BRONZE: Shahin BADAGHIMOFRAD (QAT) df. Sami SLAMA (TUN), via fall (8-1)

87kg
GOLD: Gholamreza FAROKHI (IRI) df. Islam YEVLOYEV (KAZ), 6-0

BRONZE: Sid BACHIR (ALG) df. Sukhrob ABDULKHAEV (TJK), 9-0
BRONZE: Asan ZHANYSHOV (KGZ) df. Islam ABBASOV (AZE), 5-1