#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

Higuchi, Dosho masterclass as UWW hosts women’s camp at Shigakkan

Monday, November 17, 2025 - 11:51 By United World Wrestling Press

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OBU, Aichi, Japan (November 16) — The 2025 United World Wrestling Women’s Training Camp at Shigakkan University concluded after twelve days of intensive training, education, and cultural exchange.

The university has been one of the leaders of women’s wrestling in Japan and worldwide and has produced champion wrestlers including four-time Olympic champion Kari ICHO (JPN) and 13-time world champion Saori YOSHIDA (JPN).

Organized as part of UWW’s ongoing initiative to promote growth and provide high-level opportunities for female athletes worldwide, this edition followed last July’s successful camp held at the Inspire Institute of Sport (IIS) in Vijayanagar, Karnataka, India.

Shigakkan University demonstrated outstanding commitment by providing excellent facilities, coordination, and support, while the 20 athletes from 11 countries showed remarkable dedication, professionalism, and a strong work ethic throughout the program.

Japan

A highlight of the camp was the series of masterclasses by Japan’s most accomplished wrestlers including Olympic champion Rei HIGUCHI (JPN), who led a four-day technical instruction masterclass during the camp, demonstrating a series of wrestling techniques.

Paris Olympic silver medalist Daichi TAKATANI (JPN) opened the camp with two days of teaching and showcased some of his signature techniques. Sara DOSHO (JPN), Olympic champion in Rio 2016, guided the final two days with practical, detail-oriented sessions rooted in her championship experience.

The camp also had anti-doping and sport-nutrition workshops, delivered by Professor Taro MURAKAMI from the Department of Nutrition, was supported by Hirobumi TADA, who made the session interactive through a card-based educational game. University students also participated, helping create an engaging atmosphere that emphasized clean sport and athlete responsibility.

Dr. Hideyuki GOTO, from the Department of Sports and Fitness and team doctor of the Shigakkan Women’s Wrestling program, offered a hands-on class on concussion awareness and prevention. Athletes received practical demonstrations with ultrasound and clear guidance on injury detection and safe athlete care.

Daichi TAKATANI (JPN)

The wrestlers also participated in an Exchange Event with university students that included a traditional Japanese tea ceremony, summer kimono experience, matcha preparation, origami.

The camp also received the special visit of Dr. Kuniko TANIOKA, Chairperson and President of Shigakkan University, who warmly welcomed the participants on behalf of the institution.

The collaboration between UWW and Shigakkan University resulted in a comprehensive program that combined elite technical training, educational development, and meaningful cultural exchange.